MSc in International Business Management

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Impacts of Work Environment On Employee Engagement: Evidence From Indomie Noodles Company, Nigeria.
(Griffith College, 2021) Daniel Ugo Umeh
This study investigates the impacts of the work environment on employee engagement in Indomie Noodles, Nigeria. The work environment constitutes of all tangible and intangible elements within the employee. The work environment consists of opaque management, leadership, welfare and pay. Therefore, the research investigates these in relation to Indomie Nigeria. The study’s objectives were to discover the adherence to standards of the work environment by Indomie, discover the impact of the work environment on employee engagement and to examine the challenges of the work environment at Indomie. The research adopted the qualitative methodology which collected data from the interview of nine staff at Indomie. The research discovered that Indomie Noodles is adhering to standards of the work environment including best practices on health and safety etc. The research also discovered that the work environment was essential to employee engagement thus commitment. The research also discovers that the challenges of the work environment are fierce competition, lack of pension etc. The research thus makes recommendations on how these challenges can be resolved.
The Impact of Strategic Leadership On Organisational Commitment: Case Study of Real Estate Firms In Southwest, Nigeria
(Griffith College, 2021) Oboma Ruth Wofai
Research Background: Strategic leadership plays a very significant role in the performance and success of all organisations regardless of type. In the absence of sustained commitment from employee and the absence of strategic leadership, it becomes almost impossible for organisations to maintain profitability, productivity and competitive advantage(Lussier and Achua, 2007). To this end, this study will provide empirical data that can spur further research in studies relating strategic leadership to organisational commitment in the real estate sector. This is in consideration of the critical role being played by this sector, coupled with the lack of studies investigating the subject matter in Nigeria. Research Purpose: Studies have consistently reported a significant impact of strategic leadership on organisational commitment and performance. However, not much has been done to relate strategic leadership and organisational commitment, especially in the real estate sector in Nigeria. This study aims to assess the impact of Strategic Leadership on Organizational Commitment among the employees of real estate firms in Southwest Nigeria. Research Questions: this study provides answers to the following research questions. i. What is the perception of strategic leadership among employees of real estate forms? ii. How does strategic leadership foster organisational commitment among the workforce in the real estate firm? iii. What are the factors that foster organisational commitment among the workforce in real estate firms? Method: Adopting a quantitative research method, the study carried out a survey of employees in the real estate sector. The study sampled a total of one hundred employees using a structured questionnaire. Series of descriptive and inferential analysis were performed to arrive at the findings for the study. Conclusion: This study demonstrated that strategic leadership is positively associated with organisational commitment, particularly among employees in the real estate sector of the economy. The study participants scored high in the continuance domain of organisational commitment. It was also found that organisational characteristics influenced organisation commitment better than job characteristics.
Factors Influencing the Behavioral Intention towards Full Hybrid Car: An Empirical analysis of Automobile industry in Delhi
(Griffith College, 2021) Sourabh Babbar
Purpose: The basic purpose of this study is to measure and evaluate the factors of hybrid cars that influence the behavioural intention of consumers for the purchasing of hybrid cars. This study is done to measure the relationship between environmental concern, economic concern, and consumer’s perception about hybrid cars on the behavioural intention of consumers in purchasing hybrid cars in Delhi. Methodology: The data was collected by using a close-ended questionnaire responded by 165 participants using cars in Delhi. Positivist approach was applied for this research for the convenience of sampling and also to obtain the quantitative data. The analysis of collected data was done by using SPSS and MS Excel of Pearson Correlation, Regression, and Anova. Findings: Based on the evidence that was provided in this research, the results indicated that multiple factors of hybrid cars influence the behavioural intention of consumers for purchasing of hybrid cars. This study has evaluated the influence of environmental concern, economic concern, and consumer perception of consumers on the use of hybrid cars on behavioural intention of consumers towards the purchasing of hybrid cars. The statistical analysis of quantitative data suggested that the influence of these factors on purchasing intention of consumers of hybrid car is 48.4%. Furthermore, all these factors have a significant impact on the purchasing intention of hybrid cars as per the findings of this research. The results of this research are direct reflection on its demographic profile which shows that the majority of individuals were male.
THE EFFECT OF FINANCIAL MANAGEMENT PRACTICES ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA
(2021-06) ZAINAB OLUFAWO, OLUWABUSAYO
The uncertainty of the business environment in Nigeria combined with poor knowledge of financial management often makes Small and Medium Scale Enterprises (SMEs) face serious challenges regarding productivity and financial performances, which is a threat to the survival of businesses. This study focused on the effect of Financial Management Practices (FMP) on the performance of SMEs in Nigeria. The main objective of the study was to gain a deeper understanding of how SMEs in Nigeria are affected by FMP such as working capital management, accounting information systems, financial reporting and analysis, investment decisions, and financial planning. The study adopted positivism philosophy with a deductive approach, the collection of quantitative data was carried out with the questionnaire administered through the internet. 250 business owners, business partners, firm managers, financial managers, and other employees working in SMEs gave their consent to participate in this study by filling the closed-ended questionnaires drafted to answer the questions of this research. Five hypotheses were drawn from the literature reviewed and were tested with simple linear regression. In this study, it was shown that working capital practices have a significant influence on the performance of SMEs in Nigeria, investment practices have a significant effect on the performance of SMEs in Nigeria, financial planning practices have a significant impact on the performance of SMEs in Nigeria, accounting information systems contribute to the performance of SMEs in Nigeria, and financial reporting has a significant impact on the performance of SMEs in Nigeria. The study recommends that FMP should be highly prioritized by SME managers during the formulation of the strategies of their businesses. This will enhance consistency, accountability, and transparency in their financial operations. And, before adopting any FMP, SMEs should carefully evaluate the structures of their companies. Since companies differ in capital structures, this will help firms to adopt the practices suited to their particular firm.
Csr In The Automobile Industry Of Global South Countries
(Griffith College, 2021) Roshin Raviprasad
The research focuses on examining the evolution of corporate social responsibility (CSR) practices within the automotive industries in Global South Countries (GSC), with a specific emphasis on India, Brazil, and China. The study underscores the importance of CSR in establishing sustainable long-term business practices for automotive units. It highlights that integrating CSR initiatives leads to improved working conditions and fosters innovation within these units. Furthermore, successful implementation of CSR practices enhances community standards. The study evaluates CSR practices through the lens of the triple bottom line, which considers financial, social, and environmental impacts. This framework provides a comprehensive perspective on CSR initiatives, enabling businesses to effectively manage their finances while fulfilling their social responsibilities. Both primary and secondary research data support the hypothesis that CSR is essential for the success of automotive units. The findings suggest that incorporating CSR practices not only benefits the communities and environments in which these units operate but also contributes to their overall business success.
The Effectiveness Of Impression Management Strategies On Business Performance: A Case Study Of Peugeot Motors, Nigeria
(Griffith College, 2021) Mabel Asekhamen
Impression management (IM) involves the deliberate process of forming perceptions and images, thus it is a strategy used to create positive or negative perceptions about individuals or organisations. IM is essential especially to MNCs who seek to constantly create positive impressions that enhances favourable fortunes in terms of patronage and growth. This study investigates the use of IM by Peugeot motors, Nigeria. The overall objective was to investigate the effectiveness of IM strategies used by Peugeot which enabled its business performance. To achieve this, the study adopted the qualitative methodology which collects data through interviews. Three employees and four loyal customers of Peugeot brand were interviewed. The study revealed that Peugeot is using impression management strategies of self-promotion, ingratiation and exemplification, this has created a positive awareness for the brand and also enabled it achieve its goals on customers and sales. Therefore, IM has a positive effect on Peugeot, thus, this research recommends an improvement in IM strategies for better performance of the brand.
Exploring The Key Factors That Motivate Consumers To Purchase Counterfeit Cosmetics In Mumbai, India.
(Griffith College, 2021) Harshada Mohan Shetty
This dissertation delves into the key factors that drive consumers to purchase counterfeit cosmetics, considering both psychographic and social influences on their purchase decisions. Consumers' actions are influenced by a multitude of variables, and this study examines these factors through the lens of the Theory of Reasoned Action (TRA) while also considering social factors. The focus of the study is on customers based in Mumbai. Employing a qualitative approach and adopting an interpretive philosophy, the researcher conducted seven semi-structured interviews using non-probability sampling. The primary data was collected from consumers who use cosmetics and have experience purchasing counterfeit products. The study demonstrated that various psychographic and social factors significantly influence consumers' choices of counterfeit products over genuine ones. In summary, the study concludes that price is a primary motivator for consumers to opt for counterfeit cosmetics. Additionally, factors such as availability and perceived expertise also play a role in their purchasing decisions. Furthermore, the study examines how the proliferation of social media has expanded the market for counterfeit cosmetics and how social media influences consumers to buy such products. Peer pressure and status consumption were also investigated as contributing factors.
The Impact Of Work-Life Balance On Employee Productivity: Case Study Of Access Bank, Nigeria
(Griffith College, 2021) Oghenerume Efurho
Work-Life Balance (WLB) is the ability of an employee to achieve both work and life responsibilities without one suffering at the expense of another. WLB is essential to employees as it eases stress, pressures and workload, further giving them the right state of mind, which enhances productivity. This study sought to investigate the impact of WLB on employee productivity in Access bank, Nigeria. The core objectives of the research were to discover the reasons for stress and pressures amongst employees, identify specific WLB polices and discover challenges of WLB. The study adopted the qualitative research which collected interviews from six employees at Access Bank Nigeria. The research discovered that the reasons for stress and pressures include workloads, job descriptions, long hours of work and the physical environment. The study also discovers that WLB policies put in the bank are Flexitime, job sharing and work leaves. In a rare discovery, the study finds out that WLB limits performance of employees, as employees who frequently took WLB policies did not get many tasks done, hence they underperformed when compared to staff who did not frequently use WLB policies. The research thus recommends that the use of WLB policies should be minimised by staff, rather than constantly use WLB policies to achieve family roles, they should create a balance between work and life roles this will enhance productivity and performance
Impact of Internationalisation & Cross-Cultural Practices on Organisational Performance In Nigerian Banking Industry: A Case Study Of Guaranty Trust Bank Plc
(Griffith College, 2021) Subair Rabiu Mobolaji
Research Background: Studies on internationalisation of firms have identified several benefits, including competitive advantage, expansion, and profit. However, research into the effect of internationalisation of firms on performance in Nigeria have received sufficient attention. It is on this premise that this study is investigating one of Nigeria's leading commercial banks (Guaranty Trust Bank and First Bank of Nigeria). The bank has embraced internationalisation for some time now in its operations, with several subsidiaries established in different countries abroad. Research Purpose: Internationalization has become a strategic issue for business organisations because of its importance in exposing an organisation to global markets. This study investigates the impact of internationalization on organisational performance. Research Questions: This study provides answers to the following research questions: 1. What are the motives behind the internationalisation of the Nigerian banking industry? 2. What are the factors influencing the internationalisation process of the Nigerian banking industry? 3. What are the effects of these factors on the internationalisation of the Nigerian banking industry? 4. What is the impact of cross-cultural practices on organisational performance in the Nigerian Banking industry? Method: The study involved a cross-section research design. Primary data was collected using a questionnaire administered to top managerial staff of Guaranty Trust Bank in South-west Nigeria. Both descriptive and inferential analysis was performed. Conclusion: The study has shown that market and profit remain the principal motive for international business expansion in the Nigerian banking industry. The study also found internationalisation had positive effect on business performance. Internationalisation factors that predicted business performance were market seeking, network and cooperation and resource seeking. Also, there was a positive effect of cross-cultural practices on international business performance of banks.
Data Protection An International And Local Application In The Sme Sector Since Gdpr.
(Griffith College, 2021) Brenda Jazmin Gallardo Hernandez
This dissertation delves into the role of research and development (R&D) within firms, particularly its impact on the financial market. The study reveals that companies with higher rankings in the stock exchange tend to allocate a greater proportion of their expenditures towards R&D. Through empirical analysis, the research underscores that innovation and technological advancements serve as key drivers for enhancing companies' productivity and fostering growth. Furthermore, the financial market rewards companies that prioritize innovation, reflecting the market's recognition of their efforts to innovate. Over time, the significance of R&D for companies has evolved, with its importance positively linked to a firm's capacity for growth. The study contextualizes R&D as a pivotal component in how firms envision their future, with the financial market serving as a gauge of the innovative potential of the firm. The analyzed sample aligns with previous studies, demonstrating a positive relationship between R&D investment, market value, financial market performance, and residual income. Additionally, the research underscores the importance of government involvement in fostering a robust understanding of the role of R&D in driving economic growth.
The Impact Of Effective Communication On Performance Management: Study Of Access Bank, Nigeria
(Griffith College, 2021) Alaka Basit
Communication is often considered the "life wire" of organizations, as it facilitates coordination and collaboration. Effective communication entails the seamless flow of information, adhering to the 7Cs framework: correctness, conciseness, coherence, concreteness, courtesy, clarity, and completeness. It plays a crucial role in enhancing employee productivity and performance management within organizations. This study aimed to investigate the impact of effective communication on performance management in Access Bank, Nigeria, with the overarching objective of understanding how effective communication contributes to employee performance. Utilizing a qualitative methodology, the study gathered data through in-depth interviews. Six staff members of Access Bank were interviewed, selected through judgmental and convenience sampling methods. The research findings revealed that communication within Access Bank is effective, structured according to the 7Cs framework. This effective communication was found to enhance employee productivity through improved coordination, teamwork, and motivation within departments. Given the significance of communication in Access Bank, the study recommends further improvements in communication networks within the organization. Strengthening communication channels will not only enhance coordination but also contribute to improved performance across the bank.
The Motivational Factors That Ensure Engagement Of Mexican Millennial Workforce Hired By North American Companies
(Griffith College, 2021) Nelhy Janet Yllescas Ramirez
The subject of the current research is “The Motivational factors that ensure engagement of Mexican millennial workforce hired by North American Companies”. This paper observes the following topics: S.H.R.M. (Wright et al., 2001), Motivation (Herzberg, 2017), work-life balance (Weckstein, 2008) and employee engagement (Afif, 2019). Moreover, the Carranza et al. study result (2019) was used as a reference to compare and analyze the ranking of the main motivational factors that engaged Mexicans Millennial Workforce promoted on that study with the current research. The context of this research is North American Companies investing in the Mexican Territory expansion, which creates H.R. policies to engage the Mexican Workforce; this research is focused on the Mexican Millennial Workforce and Human Resources Specialist sharing their experience as creators of Human Resources Policies to engage M.M.W. This study was conducted remotely with Mexican people working for North American Companies to understand and know the current policies developed by these organizations and their impact on millennials engagement. The positions where they work do not belong to any specific industry. However, most interviewees work for the bank, technology, and pharmaceutical industries. Keywords: Human Resources, Motivation, Engagement, Leadership, Culture, Compensation and Rewards, Millennial Generation. This research was focused on two aims: firstly, facilitate the construction of Human Resources policies into the Mexican Millennial Workforce and facilitate the development of procedures to raise Mexican Millennial Workforce engagement and increase the North American Companies investment in Mexico. The main four objectives that guide this research are the following: 1. Examine motivational factors of the Mexican Millennial Workforce, 2. Explore successful employee engagement strategies in Mexico, 3. explore the total available rewards that North American Companies could use, and 4. Make recommendations for North American companies to use Human Resources policies and procedures in Mexico. These objectives are guided by the primary research question: How can North American companies ensure engagement and motivation in the Mexican Millennial workforce? This study is guided by a qualitative research method, taking as primary data gathering method, semi-structured interviews, which were previously prepared to justify the questions according to the secondary data gathering, the literature reviewed. To make a final comparison between what theory says and what the Mexican Millennial Generation and Human Resources Professionals provided along with the interviews. There is not too much information about Mexican Millennials Motivational factors; in this sense, this study contributes to the literature about Human Resources Practices developed in Mexico. Some findings were not mentioned during the literature review; this brings new concepts, tools, and emerging themes important for future studies and Human Resources practices.
The Awareness Of Sustainability Practices Among Small-Scale Restaurants In India
(Griffith College, 2021) Babu, Alena
The aspect of sustainability among small-scale restaurants takes into consideration protection, preservation and restoration of the surrounding environment which tends to make enhancements in the social life, thereby promoting economic development. Food and beverages expenditure have been contributing significantly in the economic growth as well as in the growth of the hospitality sector of a country. Nutrition, undernourishment and micronutrient deficiency have become predominant in India on the other hand; the biggest challenge in agriculture sustainability is water as the country lacks recycling of water. Underdeveloped infrastructure, resource constraints and lack of knowledge and awareness have caused issues in small and medium scale enterprises in adopting green practices and sustainable environmental practices. The aim of the business operating in the food sector of the Indian subcontinent is the need for meeting the demands of the population with judicious use of input goods. Majority of the organizations are practicing the phenomenon of Corporate Sustainability for designing their activities on sustainable lines for restoring the hazards caused to nature due to human activities. Positivism research philosophy has provided an overall understanding of the perspective of the survey participants and it has also helped provide assistance to understand the current scenario of the small-scale Indian restaurants. With the help of survey and use of inductive approach, proper research outcome can be evaluated with the help of numeric data. The aspects of the survey include accurate characteristics of a large populace of participants and accurate sampling to meet the targeted results. The restaurant executives are chosen on the basis of operational experience within the restaurant industry of India. In addition to that, operational experience has also been chosen as the exclusion criteria of the research. There are several challenges which need to be addressed by the restaurant management, otherwise it can impact the performance of the industry. The challenges are an unhealthy eating environment, huge population growth in smaller eating places making it difficult to maneuver the food supplies. The possible solutions for these problems require big and airy eating places and green management within the restaurant industry.
Maintaining Brand Reputation In Times Of The Covid-19 Pandemic
(Griffith College, 2021) Douglas Dahlhoff
The importance of maintaining brand reputation is a central element within marketing management. Companies engage in developing a brand identity, which consumers perceive as a brand image. Therefore, brand reputation encompasses both the image held by consumers and the strategic goal of management. Decisions regarding the choice of appropriate marketing communication activities for establishing brand reputation involve orchestrating the marketing communication mix, allocating budgets, and designing brand messages. This process begins with considering consumer behavior, including the customer journey. The Covid-19 pandemic has significantly altered consumer behavior, thereby impacting the managerial task environment and decisions related to marketing communication policy. Building on the theoretical foundation of brand reputation and marketing communication activities, an explorative study was conducted using qualitative polling of 15 managers from various industries. The study reveals a shift from offline to online use of marketing communication instruments during the Covid-19 pandemic. Reductions in marketing budgets were reported, and differences in management decisions based on company type were observed. Brand messages often addressed changes in consumer needs and the psychological situation of target groups, although these messages varied depending on the products and services offered. Agility, as a general behavioral characteristic of a company's internal organization, played a significant role during the pandemic. The pandemic period is also seen as a "wake-up call" for post-pandemic management.
AN INQUIRY INTO THE INFLEUNCE OF STRATEGIC LEADERSHIP IN NIGERIA’S BANKING SECTOR
(Griffith College, 2021) MARVIN CHIDINMA ONOGBO
This research studies the influence of strategic leadership on employee productivity in Nigerian banks. Contemporary human resource management challenges have shifted the emphasis of leadership to strategic leadership. While leadership is about inspiring people towards achieving goals, strategic leadership involves purposefully motivating and driving people to achieve goals. Given the need for productivity, strategic leadership becomes more important. This research aims to discover essential skills for strategic leaders within Nigerian banks. The research adopts a qualitative methodology, collecting data through interviews. The researcher conducted interviews with 7 bankers across different banks in Nigeria. The research reveals that strategic leaders possess skills necessary for change management, innovation and creativity, goal attainment, and employee productivity. Strategic leaders leverage communication, interpersonal relationships, teamwork, exploring strengths/weaknesses, and supervision to drive employees towards achieving goals. Additionally, the research highlights the value of exemplary leadership. Exemplary leaders motivate and teach employees through their actions, building positive habits and work ethics amongst employees. Thus, exemplary leadership emerges as one of the most significant findings in this research, enhancing employee productivity. The research recommends, amongst other things, that leaders imbibe strategic leadership skills to effectively motivate employees towards productivity.
THE IMPACT OF KNOWLEDGE MANAGEMENT ON THE PROFITABILITY OF BANKS IN NIGERIA (CASE STUDY OF FIRST BANK NIGERIA AND GUARANTY TRUST BANK NIGERIA)
(Griffith College, 2021) Taibat Tawo Lawal
In today's fast-paced business world, knowledge management is critical. Knowledge management is the act of producing, distributing, and utilising knowledge within an organization in order to provide people with the information they need to do their jobs effectively. Banks with effective knowledge management practices will be able to improve their performance and hence increase their profitability. The secondary data is informed by the works of; Abusweilem and Abualous (2019), Shih et al (2010), Grimsdottir and Edvardsson (2018), Ikechukwu (2016), Omotayo (2015), Jayasundara (2008). ‘Any organization that dynamically deals with a changing environment ought not only to process information efficiently but also create information and knowledge’ (Nonaka 1994). ‘To gain competitive advantage, banks must use the knowledge management concept as a purposeful asset key to product and process innovation, executive decision-making, and organizational adaptation and renewal,' according to Gakuo (2017). This study investigates knowledge management in the Nigerian banking sector and how it is implemented with selected banks in Nigeria, Lagos. In this study, a qualitative data analysis was employed. The study's population was n=5, and the primary data was collected through a semi-structured interview with a total of 16 open-ended questions. The findings revealed that in Nigerian banks and other companies, knowledge management is a critical success element. It has a major influence on Nigerian banks' profitability as well as the services they provide to their clients. When it comes to implementing knowledge management, however, the chosen Nigerian banks confront a variety of obstacles. In conclusion, the study recommends that banks invest more in knowledge management, that bank workers should not hoard essential organizational knowledge, and that banks optimize how vital information reaches all employees in a timely manner.
THE CHANGING DYNAMICS OF PLAYER-AGENT RELATIONSHIPS IN PROFESSIONAL FOOTBALL
(Griffith College, 2021) OLUWAMAYOWA ABDULMALIK ASHAFA
The negative reputation of football agents worldwide has been well documented. The large sums of money they cost both football clubs and football players alike is a cause for concern. In the light of data analytics being able to determine player market value, the purpose of this research is to investigate how much data analytics will reduce the need for players to have agents as their representatives. Using a cross-sectional analysis, the study analyzed football players and football agents from the United Kingdom and Ireland and compared results to work from previous research. During the course of this study it was found that both football players and agents believe that in due time data analytics will reduce the need for agents. This study definitively answers the question regarding whether agency costs will be eliminated through the advent of analytics. Further studies will be needed to develop the work carried out here.
The role of marketing strategies in the maintenance of gender stereotypes in the French fashion industry: Analysis of print T-shirts and consumer’s perception
(Griffith College, 2021) Iman Moreaux
This study explores the role of marketing in reinforcing gender stereotypes in the adult ready-to-wear sector in France, through the analysis of print T-shirts and consumer perceptions. A total of 200 adult T-shirts from 12 popular French fashion retailers were selected for analysis. A detailed examination of messages, images, and colors reveals disparities between men and women. Men are often depicted as encouraged to be their best selves and to explore the world through themes such as sport, adventure, or the urban environment. In contrast, women are often confined to an idealized and superficial world where relationships, physical appearance, and emotions take priority. The analysis also indicates that gender stereotypes on T-shirts are specific to the adult segment and to French culture. Interviews were conducted with 7 individuals, including 4 women and 3 men aged 15-74, to analyze their perception of gender stereotypes on T-shirts. The analysis revealed that three factors influence this perception: the individual's gender, the individual's attitudes towards gender roles, and the individual's age. This research serves as a continuation of previous studies on gender marketing, and the findings underscore the importance of marketing strategies being aware of their effects on social representations of gender roles.
Challenges for White Collar Women in Production Sector Caused by Gender Discrimination in Turkey
(Griffith College, 2021) Fatma Naz Donma
This research study aims to analyze and draw attention to the challenges faced by white-collar women in the production sector in Turkey due to gender discrimination. It also aims to state how white-collar women are affected by gender discrimination in terms of their career and success. Measures taken to prevent gender discrimination in Turkey and organizations were mentioned. This dissertation was written using the qualitative research method. Feminist and interpretive approaches were used since the topic was opinion-based and aimed to empower women. The patriarchal structure in Turkey, which was the research field, and how this structure affected gender discrimination in the workplaces were investigated. Glass ceiling syndrome, glass cliff concept, queen bee syndrome, and old boy network, which cause gender discrimination, were also examined. To obtain primary data, 10 interviews with white-collar women working in different production sectors were conducted. As a result of the literature research and the interviews, this research paper confirmed the existence of gender discrimination faced by white-collar women in the production sector in Turkey.
EVALUATING THE EASE OF DOING BUSINESS INDEX ON BUSINESS PERFORMANCE IN NIGERIA’S AGRICULTURAL SECTOR
(Griffith College, 2021) Nwosu Chinua Williams
This research evaluates the Ease of Doing Business (EDB) index on business performance in Nigeria’s agricultural sector. The EDB is a framework created by the World Bank but implemented by host countries to provide a conducive business environment. Thus, through the EDB, several infrastructures, business permits, licenses, etc., are provided for business take-off. This research evaluates the performance of the EDB in the agricultural sector. The research sought to identify the successes and challenges of the EDB in the agricultural sector. The research adopts qualitative analysis, which collects data through interviews with 7 farmers. Since the EDB seeks to create a conducive business environment, the research also uses business environment tools as PESTLE analysis and Porter’s 5 forces to evaluate the EDB. The research discovers that the EDB is an essential framework that aids businesses. It’s successes are within the Economic and Legal business environment factors, as the government has implemented several economic-friendly policies and made easy access to licenses/permits for business start-ups. The challenges lie within the political, technological, and social environment. These challenges create insecurity, the absence of solid infrastructure, and a lack of manpower in the agricultural sector. The research further recommends steps through which these challenges can be solved.

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