MSc in International Business Management

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Female Representation in Senior Positions Within Private and Public Institutions in the Third-level Education Sector in Ireland.
(Griffith College, 2024) de Freitas Fernandes Martins, Karina; Whelan, Suzanne
In the past years, female representation in the work environment discussions have increased and become more prominent. This study investigates the representation of women in senior roles within third-level educational institutions in Ireland, with a particular focus on the barriers and enablers that influence gender diversity in leadership. Despite global advancements in gender equality, women remain significantly underrepresented in the highest levels of academia, a phenomenon often attributed to the "Glass Ceiling." This research aims to investigate the current extent of female representation within a localised context for leading positions in Irish colleges and universities and analyse the impact of existing gender diversity initiatives and the cultural and organisational challenges. This research mainly adopted a positivist research philosophy integrated with a pragmatic view, allowing a value-free analysis of responses and comparison with literature and empirical data gathered from other sources, such as the Athena SWAN Charter, Central Statistics Office, and the HEA National Gender Equality Review. Through a mixed-methods approach, including an online survey and open comments, over 950 staff members from public and private institutions were invited to participate and contribute to this study, where 175 participants provided a 29% response rate. Based on findings, this study highlights gaps in the literature regarding the historical context, the cultural sphere and society, gender and diversity, the “Glass Ceiling” theory, ESG and CG for institutions, analysing the intersectionality of gender and the effectiveness of gender diversity initiatives over time, offering recommendations for industry practitioners and researchers, providing a deeper insight into how Governance and initiatives impact the workforce perception and how this varies between genders. This research contributes to the ongoing discourse on gender equality in academia by providing empirical evidence from the Irish context and identifying critical areas for further exploration, such as a qualitative study and the extension of the sentiment analysis, underscoring the importance of sustained efforts to create an inclusive environment where women can thrive in senior leadership roles, enhancing the overall effectiveness, innovation of educational institutions, and efforts to close the gender gap in leadership roles, ensuring that the progress is not only maintained but accelerated.
The Influence of Brand Personality on Customer Loyalty in the German Sports Apparel Industry
(Griffith College, 2024) Jaqueline Knust, Kimberly; Rossiter, Catherine
This study analyses the influence of brand personality on customer loyalty in the German sports apparel industry. An online survey with 237 participants was conducted as part of a quantitative research design. The analysis of the collected data showed that brand presence does not have a significant influence on customer loyalty. There is no great interest in including brand personality in the purchase decision and that there is an emotional connection with the brand. However, it is possible that brand personality plays an unconscious role. In addition, no significant demographic differences were found. The results suggest that brand personality plays a subordinate role in long-term customer loyalty, while functional attributes such as price and quality are of greater importance in the German sports apparel industry
Psychological Contract Factors in Labour Relations In Case of LM in Saint Petersburg
(Griffith College, 2024) Sorokin, Nikita; Ryan, Garrett
This dissertation is aimed at critical evaluation of the key enabling factors and barriers that impact psychological contract fulfilment of LM employees in Saint Petersburg. Such purpose is reached due to comparison of our primary research findings with the secondary data results. The primary research encompasses 13 semi-structured interviews, including 4 interviews with managers and 9 interviews with Gen Z employees. We infer that classification of psychological contract types suggested in the literature (relational, transactional, balanced, ideologically charged contracts) is applicable for examination of the employee’s engagement, but insufficient to comprise special employee’s expectations toward the company. Therefore, within the primary research we found four special employees’ expectations, each of which form particular psychological contract type as the employee is ready to give something in return for meeting his/her expectation by the company: expectation regarding team composition; expectation regarding schedule flexibility; expectation regarding promotion opportunity inside of the company or support in such opportunity outside of the company; expectation regarding technical characteristics of the workplace. The research findings provide critical evaluation of appropriate leadership styles that impact psychological contract fulfilment. At the same time, the leadership style, as well as the types of leader’s behavior, which act as the key barriers for psychological contract fulfilment, are also evaluated. Overall, we conclude that the key enabling factors that impact psychological contract fulfilment are the following: definite material and non-material factors, which impact Gen Z employees’ engagement; satisfied employees’ expectations, which form definite psychological contract type; appropriate leadership styles, which are able to align employees’ expectations with the company’s expectations, ensuing from the company culture and strategy. The key barriers that negatively impact the psychological contract fulfilment of LM employees in Saint Petersburg are the following: unmet or only somewhat met employees’ expectations; inappropriate leadership style, as well as the types of leader’s behavior that were revealed in details; some other conditions that would foster employee either to leave the job or to lower the effort, found within the primary research.
The Impact of Korean Cosmetic Products on Consumer Behaviour: A Case Study in the Indian Market
(Griffith College, 2024) Saidu Mohammed, Bismiya; Grougiou, Vasiliki
This research investigates the impact of Korean cosmetic products on consumer behaviour within the Indian market. By employing a quantitative approach with 80 participants, the study seeks to analyse factors driving the popularity of Korean cosmetics, including purchasing behaviour and preferences among Indian consumers. The study also assesses the influence of social media and marketing strategies, evaluates perceived product quality and identifies both challenges and opportunities for Korean cosmetic brands in India. A positivist and deductive approach are utilized, focusing on primary data collected through structured questionnaires. The findings reveal that the primary factors driving the popularity of Korean cosmetics include high product quality, reputation, peers, social media and effective marketing strategies. The study highlights the significant role of social media, particularly Instagram, and influencer marketing in shaping consumer perceptions and purchasing decisions. Data analysis shows a predominance of participants from the age group 25 to 34, with a higher proportion of females, reflecting the target demographic for beauty products. The research also indicates varying spending patterns on Korean cosmetics, with most respondents spending between 500 to 2000 INR monthly. The popularity of Korean beauty products is attributed to their high quality and eco-friendly attributes, alongside strategic marketing and celebrity endorsements. The study identifies that urban consumers are more inclined towards these products, suggesting a need for Korean brands to expand their reach into rural areas through targeted pricing and promotional strategies.
The Factors Affecting on Organizational Changes in Family Offices in Indian Wealth Management Sector
(Griffith College, 2024) Manmadhan, Krishna; Maxwell, Janette
Indian wealth management sector is undergoing significant transformation driven by combination of economic growth, technological advancements and evolving client expectations. In the context of Indian family offices within wealth management sector, effective management of organizational change remains a significant challenge. The current research attend on filling the empirical gap in assessing the factors affecting on organizational change in family offices in Indian wealth management sector. The quantitative and qualitative research methodologies are employed in harmony thus adopting a mixed research design for the current. The structured questionnaire is used to gather quantitative data and semi-structured interview is used to gather qualitative data. 308 questionnaires were properly filled and returned within the set time; therefore, they formed the sample. Quantitative analysis techniques employed were descriptive analysis, Pearson’s correlation and multiple regression analyses. Consequently, the qualitative aspect was analyzed using thematic analysis The correlation analysis findings show that the factors including communication, dynamic capabilities, transformational leadership, digital transformation, organizational culture, and employee resistance have a strong positive correlation with organizational change in Indian family office. The analysis of the impact of the identified factors on the organizational change in Indian family offices shows that communication, digital transformation, organizational culture, employees’ attitude, and transformational leadership are intertwined. The multiple regression analysis shows that 64.5% of the variance in organizational change, thus, highlighting their importance. The results of the thematic analysis of the interviews conducted with employees who are working at Indian family offices identified four strategies for coping with successful organizational change. Those are focus on benchmarking industry best practices, conducting more training and development programs, engaging with external and specialised consultants and incentivising change process.
Consumer Engagement and Brand Personality in the Irish Cosmetics Industry with a Focus on Bperfect Cosmetics
(Griffith College, 2024) Chauhan, Femina Prakashchandra; Cherry, Michael
This study investigated the impact of brand personality on consumer engagement and loyalty within the Irish cosmetics industry, focusing on BPerfect Cosmetics. Drawing from Benali Amina’s (2019) quantitative study on the Algerian market, this research applied Aaker’s Brand Personality Framework to examine how brand traits—sincerity, excitement, competence, sophistication, and ruggedness—influenced consumer behaviour in Dublin. A structured survey was used to collect data from 100 respondents, and the data were analysed to explore the relationships between brand personality, consumer engagement, and loyalty. The findings revealed that sophistication and competence were key drivers of consumer loyalty, while excitement significantly enhanced consumer engagement. Additionally, digital marketing played a crucial role in reinforcing these brand traits, further influencing consumer perceptions and behaviours. By aligning their strategies with specific personality traits, brands like BPerfect were able to foster deeper consumer relationships and long-term loyalty in a competitive market. This study provided valuable insights for domestic brands in the Irish cosmetics sector, offering a framework to enhance brand strategies by leveraging these traits. The research contributed to a better understanding of how brand personality can be strategically utilized to improve consumer engagement and loyalty.
The Relation Between Biophilic Design and Levels of Stress, Anxiety and Demotivation Among Employees in Office Environments in Feira De Santana, Brazil
(Griffith College, 2024) Almeida, Aline Azevedo de; DeTona, Carla
This study investigates the relation between the presence of biophilic design and levels of stress, anxiety and demotivation among employees currently working in office environments, focusing on Feira de Santana, Brazil. With increasing global interest in biophilic design – an approach integrating natural elements into built environments – this research explores its relevance and effectiveness within a specific local context. The primary research question addressed is: "What is the relationship between the presence or absence of biophilic design in office environments and levels of stress, anxiety, and demotivation among employees in Feira de Santana, Brazil?" A quantitative methodology was employed, using a structured questionnaire survey to collect data from 135 office workers, of whom 115 met the criteria for analysis. The survey assessed participants' experiences with biophilic design elements, their perceptions of stress, anxiety, and demotivation, and their overall evaluations of their office environment. The findings revealed no consistent or strong correlation between biophilic design elements and reduced levels of stress, anxiety, or demotivation. Surprisingly, some offices with more natural elements were associated with higher levels of stress, which challenges existing literature that typically supports the positive impact of biophilic design on well-being. The study also found that employees in Feira de Santana had not reported a frequency of the highest levels of these emotional states, suggesting a more positive local context compared to global trends. Despite the lack of direct correlation, employees expressed a preference for workplaces that include biophilic elements such as natural light and indoor plants. This indicates a general appreciation for these features, even if their impact on well-being is not immediately apparent. The research highlights the importance of contextual factors in understanding the effects of biophilic design and suggests that future studies could benefit from a mixed-methods approach to provide deeper insights that are beyond, however, an extension of this paper. This study contributes to the existing literature by offering a localised perspective and identifying gaps in the research on the practical application of biophilic design in office settings
Exploring The Impact of Brexit on Consumer Purchase Intention for Reshored Food Brands in Ireland
(Griffith College, 2024) Khan, Feroz; Walter, Klaus
This thesis investigates the impact of Brexit on consumer purchase intentions towards reshored food brands in Ireland, emphasizing how the economic and regulatory changes influence consumer behaviors. Utilizing quantitative data gathered from structured questionnaires, the study highlights significant shifts in consumer preferences towards locally produced foods following Brexit. The findings suggest that the introduction of trade barriers and the consequent reshoring of food brands have been positively received by consumers, who associate these local products with superior quality and dependability. This research underscores the reshoring's positive impact on the Irish food market and offers strategic recommendations for producers and policymakers to strengthen the competitiveness of local food brands in a post-Brexit economy.
The Role of Economic Psychology in Financial Advising: Understanding Psychological Biases and Their Influence on Financial Advisors in Sweden
(Griffith College, 2024) Pettersson, Albin; Ferro, Marianna
The Russian invasion of Ukraine in 2022 resulted in significant financial disruptions, impacting global markets and leading to increased inflation and interest rates. This study investigates how financial advisors in Sweden navigate the current economic climate, focusing on economic psychology and the influence of psychological biases in the advisory process. Specifically, it explores advisors' awareness of biases such as overconfidence, risk aversion, the disposition effect, and mental accounting, assessing how these biases affect their recommendations and decision making. Through semi-structured interviews with nine financial advisors, the study analyses the extent to which SwedSec’s 2020 knowledge requirements on economic psychology have been adopted and their effectiveness in mitigating psychological pitfalls. The findings suggest a divided understanding of economic psychology among advisors, with many relying on standardized tools to avoid the influence of biases, though some advisors exhibit overconfidence and a reliance on mental accounting. The research highlights the importance of continuous education on behavioural finance to enhance the quality of financial advice, especially in times of economic uncertainty.
An Exploratory Survey of the Impact of Organisational Culture on Onboarding of Culturally Diverse Workforce in Children Camps
(Griffith College, 2024) Lotova, Irina; Ryan, Garrett
This exploratory research investigates the impact of organizational culture on the onboarding of a culturally diverse workforce in children's camps. Organizational culture, shaped by leadership styles, plays a crucial role in influencing employee behaviour, development, and overall performance. In this study, Schein’s (1990) model of organizational culture, which categorizes elements like group norms, espoused values, and symbolic rituals, serves as the theoretical framework to assess how culture affects the onboarding process in environments characterized by diversity. Onboarding is critical in fostering employee engagement and integration, particularly in culturally diverse settings where individuals come with varying expectations, values, and behaviors. Leaders play a pivotal role in shaping and reinforcing organizational culture during onboarding. Transformational and participative leadership styles are shown to positively influence culture by promoting innovation, collaboration, and mutual respect, essential for integrating a diverse workforce. Conversely, laissez-faire leadership, marked by minimal guidance, may lead to disengagement and hinder the onboarding process, particularly in environments requiring cohesion and clarity. The research also explores how employees validate managerial efforts to create a positive work climate and improve retention through questionnaires. These questionnaires assess the effectiveness of leadership in fostering a culture that supports employee engagement, job satisfaction, and retention. By examining employee feedback, the study provides insights into how managerial efforts directly impact the creation of a positive work environment and retention of a diverse workforce. Additionally, the study investigates the mediating role of organizational culture between leadership styles and onboarding effectiveness. A positive and inclusive culture can enhance the onboarding experience by aligning the diverse workforce with the organization's values and goals. The external environment, including the dynamic nature of children’s camps, also shapes how culture evolves and influences onboarding. The findings will offer valuable insights for camp administrators and leaders on fostering a supportive and inclusive culture that promotes the smooth integration of a diverse workforce and improves retention through effective leadership practices and positive work climate formation.
Impacts of Work Environment On Employee Engagement: Evidence From Indomie Noodles Company, Nigeria.
(Griffith College, 2021) Daniel Ugo Umeh; Ryan, Dr. Garrett
This study investigates the impacts of the work environment on employee engagement in Indomie Noodles, Nigeria. The work environment constitutes of all tangible and intangible elements within the employee. The work environment consists of opaque management, leadership, welfare and pay. Therefore, the research investigates these in relation to Indomie Nigeria. The study’s objectives were to discover the adherence to standards of the work environment by Indomie, discover the impact of the work environment on employee engagement and to examine the challenges of the work environment at Indomie. The research adopted the qualitative methodology which collected data from the interview of nine staff at Indomie. The research discovered that Indomie Noodles is adhering to standards of the work environment including best practices on health and safety etc. The research also discovered that the work environment was essential to employee engagement thus commitment. The research also discovers that the challenges of the work environment are fierce competition, lack of pension etc. The research thus makes recommendations on how these challenges can be resolved.
The Impact of Strategic Leadership On Organisational Commitment: Case Study of Real Estate Firms In Southwest, Nigeria
(Griffith College, 2021) Oboma Ruth Wofai; Sarantinos, Dr. Vlasios
Research Background: Strategic leadership plays a very significant role in the performance and success of all organisations regardless of type. In the absence of sustained commitment from employee and the absence of strategic leadership, it becomes almost impossible for organisations to maintain profitability, productivity and competitive advantage(Lussier and Achua, 2007). To this end, this study will provide empirical data that can spur further research in studies relating strategic leadership to organisational commitment in the real estate sector. This is in consideration of the critical role being played by this sector, coupled with the lack of studies investigating the subject matter in Nigeria. Research Purpose: Studies have consistently reported a significant impact of strategic leadership on organisational commitment and performance. However, not much has been done to relate strategic leadership and organisational commitment, especially in the real estate sector in Nigeria. This study aims to assess the impact of Strategic Leadership on Organizational Commitment among the employees of real estate firms in Southwest Nigeria. Research Questions: this study provides answers to the following research questions. i. What is the perception of strategic leadership among employees of real estate forms? ii. How does strategic leadership foster organisational commitment among the workforce in the real estate firm? iii. What are the factors that foster organisational commitment among the workforce in real estate firms? Method: Adopting a quantitative research method, the study carried out a survey of employees in the real estate sector. The study sampled a total of one hundred employees using a structured questionnaire. Series of descriptive and inferential analysis were performed to arrive at the findings for the study. Conclusion: This study demonstrated that strategic leadership is positively associated with organisational commitment, particularly among employees in the real estate sector of the economy. The study participants scored high in the continuance domain of organisational commitment. It was also found that organisational characteristics influenced organisation commitment better than job characteristics.
Factors Influencing the Behavioral Intention towards Full Hybrid Car: An Empirical analysis of Automobile industry in Delhi
(Griffith College, 2021) Sourabh Babbar; De Tona, Carla
Purpose: The basic purpose of this study is to measure and evaluate the factors of hybrid cars that influence the behavioural intention of consumers for the purchasing of hybrid cars. This study is done to measure the relationship between environmental concern, economic concern, and consumer’s perception about hybrid cars on the behavioural intention of consumers in purchasing hybrid cars in Delhi. Methodology: The data was collected by using a close-ended questionnaire responded by 165 participants using cars in Delhi. Positivist approach was applied for this research for the convenience of sampling and also to obtain the quantitative data. The analysis of collected data was done by using SPSS and MS Excel of Pearson Correlation, Regression, and Anova. Findings: Based on the evidence that was provided in this research, the results indicated that multiple factors of hybrid cars influence the behavioural intention of consumers for purchasing of hybrid cars. This study has evaluated the influence of environmental concern, economic concern, and consumer perception of consumers on the use of hybrid cars on behavioural intention of consumers towards the purchasing of hybrid cars. The statistical analysis of quantitative data suggested that the influence of these factors on purchasing intention of consumers of hybrid car is 48.4%. Furthermore, all these factors have a significant impact on the purchasing intention of hybrid cars as per the findings of this research. The results of this research are direct reflection on its demographic profile which shows that the majority of individuals were male.
THE EFFECT OF FINANCIAL MANAGEMENT PRACTICES ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA
(2021-06) ZAINAB OLUFAWO, OLUWABUSAYO; GALLAGHER, RONAN
The uncertainty of the business environment in Nigeria combined with poor knowledge of financial management often makes Small and Medium Scale Enterprises (SMEs) face serious challenges regarding productivity and financial performances, which is a threat to the survival of businesses. This study focused on the effect of Financial Management Practices (FMP) on the performance of SMEs in Nigeria. The main objective of the study was to gain a deeper understanding of how SMEs in Nigeria are affected by FMP such as working capital management, accounting information systems, financial reporting and analysis, investment decisions, and financial planning. The study adopted positivism philosophy with a deductive approach, the collection of quantitative data was carried out with the questionnaire administered through the internet. 250 business owners, business partners, firm managers, financial managers, and other employees working in SMEs gave their consent to participate in this study by filling the closed-ended questionnaires drafted to answer the questions of this research. Five hypotheses were drawn from the literature reviewed and were tested with simple linear regression. In this study, it was shown that working capital practices have a significant influence on the performance of SMEs in Nigeria, investment practices have a significant effect on the performance of SMEs in Nigeria, financial planning practices have a significant impact on the performance of SMEs in Nigeria, accounting information systems contribute to the performance of SMEs in Nigeria, and financial reporting has a significant impact on the performance of SMEs in Nigeria. The study recommends that FMP should be highly prioritized by SME managers during the formulation of the strategies of their businesses. This will enhance consistency, accountability, and transparency in their financial operations. And, before adopting any FMP, SMEs should carefully evaluate the structures of their companies. Since companies differ in capital structures, this will help firms to adopt the practices suited to their particular firm.
Csr In The Automobile Industry Of Global South Countries
(Griffith College, 2021) Roshin Raviprasad
The research focuses on examining the evolution of corporate social responsibility (CSR) practices within the automotive industries in Global South Countries (GSC), with a specific emphasis on India, Brazil, and China. The study underscores the importance of CSR in establishing sustainable long-term business practices for automotive units. It highlights that integrating CSR initiatives leads to improved working conditions and fosters innovation within these units. Furthermore, successful implementation of CSR practices enhances community standards. The study evaluates CSR practices through the lens of the triple bottom line, which considers financial, social, and environmental impacts. This framework provides a comprehensive perspective on CSR initiatives, enabling businesses to effectively manage their finances while fulfilling their social responsibilities. Both primary and secondary research data support the hypothesis that CSR is essential for the success of automotive units. The findings suggest that incorporating CSR practices not only benefits the communities and environments in which these units operate but also contributes to their overall business success.
The Effectiveness Of Impression Management Strategies On Business Performance: A Case Study Of Peugeot Motors, Nigeria
(Griffith College, 2021) Mabel Asekhamen
Impression management (IM) involves the deliberate process of forming perceptions and images, thus it is a strategy used to create positive or negative perceptions about individuals or organisations. IM is essential especially to MNCs who seek to constantly create positive impressions that enhances favourable fortunes in terms of patronage and growth. This study investigates the use of IM by Peugeot motors, Nigeria. The overall objective was to investigate the effectiveness of IM strategies used by Peugeot which enabled its business performance. To achieve this, the study adopted the qualitative methodology which collects data through interviews. Three employees and four loyal customers of Peugeot brand were interviewed. The study revealed that Peugeot is using impression management strategies of self-promotion, ingratiation and exemplification, this has created a positive awareness for the brand and also enabled it achieve its goals on customers and sales. Therefore, IM has a positive effect on Peugeot, thus, this research recommends an improvement in IM strategies for better performance of the brand.
Exploring The Key Factors That Motivate Consumers To Purchase Counterfeit Cosmetics In Mumbai, India.
(Griffith College, 2021) Harshada Mohan Shetty; DeTona, Carla
This dissertation delves into the key factors that drive consumers to purchase counterfeit cosmetics, considering both psychographic and social influences on their purchase decisions. Consumers' actions are influenced by a multitude of variables, and this study examines these factors through the lens of the Theory of Reasoned Action (TRA) while also considering social factors. The focus of the study is on customers based in Mumbai. Employing a qualitative approach and adopting an interpretive philosophy, the researcher conducted seven semi-structured interviews using non-probability sampling. The primary data was collected from consumers who use cosmetics and have experience purchasing counterfeit products. The study demonstrated that various psychographic and social factors significantly influence consumers' choices of counterfeit products over genuine ones. In summary, the study concludes that price is a primary motivator for consumers to opt for counterfeit cosmetics. Additionally, factors such as availability and perceived expertise also play a role in their purchasing decisions. Furthermore, the study examines how the proliferation of social media has expanded the market for counterfeit cosmetics and how social media influences consumers to buy such products. Peer pressure and status consumption were also investigated as contributing factors.
The Impact Of Work-Life Balance On Employee Productivity: Case Study Of Access Bank, Nigeria
(Griffith College, 2021) Oghenerume Efurho; Davis, Paul
Work-Life Balance (WLB) is the ability of an employee to achieve both work and life responsibilities without one suffering at the expense of another. WLB is essential to employees as it eases stress, pressures and workload, further giving them the right state of mind, which enhances productivity. This study sought to investigate the impact of WLB on employee productivity in Access bank, Nigeria. The core objectives of the research were to discover the reasons for stress and pressures amongst employees, identify specific WLB polices and discover challenges of WLB. The study adopted the qualitative research which collected interviews from six employees at Access Bank Nigeria. The research discovered that the reasons for stress and pressures include workloads, job descriptions, long hours of work and the physical environment. The study also discovers that WLB policies put in the bank are Flexitime, job sharing and work leaves. In a rare discovery, the study finds out that WLB limits performance of employees, as employees who frequently took WLB policies did not get many tasks done, hence they underperformed when compared to staff who did not frequently use WLB policies. The research thus recommends that the use of WLB policies should be minimised by staff, rather than constantly use WLB policies to achieve family roles, they should create a balance between work and life roles this will enhance productivity and performance
Impact of Internationalisation & Cross-Cultural Practices on Organisational Performance In Nigerian Banking Industry: A Case Study Of Guaranty Trust Bank Plc
(Griffith College, 2021) Subair Rabiu Mobolaji; Ryan, Dr. Garrett
Research Background: Studies on internationalisation of firms have identified several benefits, including competitive advantage, expansion, and profit. However, research into the effect of internationalisation of firms on performance in Nigeria have received sufficient attention. It is on this premise that this study is investigating one of Nigeria's leading commercial banks (Guaranty Trust Bank and First Bank of Nigeria). The bank has embraced internationalisation for some time now in its operations, with several subsidiaries established in different countries abroad. Research Purpose: Internationalization has become a strategic issue for business organisations because of its importance in exposing an organisation to global markets. This study investigates the impact of internationalization on organisational performance. Research Questions: This study provides answers to the following research questions: 1. What are the motives behind the internationalisation of the Nigerian banking industry? 2. What are the factors influencing the internationalisation process of the Nigerian banking industry? 3. What are the effects of these factors on the internationalisation of the Nigerian banking industry? 4. What is the impact of cross-cultural practices on organisational performance in the Nigerian Banking industry? Method: The study involved a cross-section research design. Primary data was collected using a questionnaire administered to top managerial staff of Guaranty Trust Bank in South-west Nigeria. Both descriptive and inferential analysis was performed. Conclusion: The study has shown that market and profit remain the principal motive for international business expansion in the Nigerian banking industry. The study also found internationalisation had positive effect on business performance. Internationalisation factors that predicted business performance were market seeking, network and cooperation and resource seeking. Also, there was a positive effect of cross-cultural practices on international business performance of banks.
Data Protection An International And Local Application In The Sme Sector Since Gdpr.
(Griffith College, 2021) Brenda Jazmin Gallardo Hernandez; Khan, Sana
This dissertation delves into the role of research and development (R&D) within firms, particularly its impact on the financial market. The study reveals that companies with higher rankings in the stock exchange tend to allocate a greater proportion of their expenditures towards R&D. Through empirical analysis, the research underscores that innovation and technological advancements serve as key drivers for enhancing companies' productivity and fostering growth. Furthermore, the financial market rewards companies that prioritize innovation, reflecting the market's recognition of their efforts to innovate. Over time, the significance of R&D for companies has evolved, with its importance positively linked to a firm's capacity for growth. The study contextualizes R&D as a pivotal component in how firms envision their future, with the financial market serving as a gauge of the innovative potential of the firm. The analyzed sample aligns with previous studies, demonstrating a positive relationship between R&D investment, market value, financial market performance, and residual income. Additionally, the research underscores the importance of government involvement in fostering a robust understanding of the role of R&D in driving economic growth.

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