MSc in International Business Management

Permanent URI for this collectionhttps://dspace.griffith.ie/handle/123456789/103

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1A comparative study of Regulatory systems and Quality management practices in the manufacturing process of different pharmaceutical companies in Nigeria.
(2021) Awele, Anyiam Chioma
This thesis aims to examine and compare different pharmaceutical manufacturing companies in Nigeria(local and foreign). There will be an examination of regulatory systems and quality management practices in the company and their impact on the quality and availability of medicinal products in the region. The opinion of medical doctors, pharmacists and consumers concerning the products from foreign and Nigerian pharmaceutical companies would also be considered when examining the impact of company quality system on the products. This aim would be achieved by way of conducting quantitative questionnaire survey and qualitative reviews of literature.A cross-sectional survey with 50 participants including medical doctors, pharmacists and consumers was carried out and literature about the regulatory systems and quality management practices of the were reviewed and the results showed the regulatory system in Nigeria is not effective and the entire pharmaceutical sector of has loopholes that make the system inefficient. The research was also able to identify the factors that influence the quality and availability of medicinal products manufactured in Nigeria which include Socio Economic status of the country,Inadequate laws or poor enforcement of the existing regulations/guidelines for manufacturing of good quality medicinal products,Inadequate funding/support for Nigerian pharmaceutical manufacturing companies,Demand exceeding supply and high cost of good quality medicinal product. NAFDAC has put in efforts over the years to improve their system but there are still important changes that need to be made. The study recommend that NAFDAC makes the Nigerian Pharmaceutical sector more transparent with its activities and more funding should be made available to the Nigerian pharmaceutical companies. Also should be set up to ensure that the NAFDAC officials carry out their duties effectively and they should be paid properly for it.
A Case study of French Wine and Spirits Companies: Internationalisation and Marketing Strategy.
(Griffith College, 2020) Lava, Pauline
This dissertation focuses on the French wines and spirits companies regarding the process of internationalisation, and more in details the possible impact of the degree of internationalisation on the export strategy marketing. The literature review demonstrated the different drivers of internationalisation, proposed a definition of the degree of internationalisation and several authors demonstrated the implication between the organisational characteristics of a company and the level of internationalisation. Similarly, the link between the degree of internationalisation and marketing strategy in the context of wine and spirits exporting companies does not seem to have been studied by the literature, so a study of wine marketing strategies have been made to understand the specificities of this sector but also to understand how each company adapts its marketing mix according to its internationalisation. A mixed method approach of an inductive approach using the data collection method of semi-structured interviews with four export managers from French wine and spirits companies has been conducted in order to examine the particular case of this industry. Before the data collection takes place, the researcher provides information on the selected companies in order to classify them according to their level of internationalisation. This data collection was carried out upstream of the primary data collection, and provide information concerning the degree of internationalisation of French wines and spirits companies. Finally, primary data collection focuses on the different components of the export marketing mix of the firms studied, with a view to finding out whether there is standardisation or adaptation of marketing strategies according to the firm's export market(s). The data collection goes further by examining individually the different elements of the marketing mix, which are: the product, the price, the distribution network, and the promotion of the product on the external market(s) on the various companies. To conclude, this thesis shows that the degree of internationalisation in the special case of the French wine and spirits companies has an impact on the export marketing strategy of the firm. It also shows that it has an impact on the organisational characteristics of the company. This research does not attempt to draw a general theory as it takes place into a special industry, the one of the French wine and spirits, but recommendations are given for further academic research.
A Quantitative Study on Factors That Influence the Choice of Being an Entrepreneur in Malaysia.
(Griffith College, 2020) Tan, Jing Jian
The objectives of this dissertation was to gain exposure to the entrepreneurial intentions in Malaysia and to identify the common personality traits of individuals, referring Big Five personality traits, with entrepreneurial intentions as well as the contextual factors that impacted their choices of becoming an entrepreneur. In order to achieve the research objectives, a conceptual framework and hypotheses were developed and being tested for data analysis using quantitative method. Multiple regression analysis was conducted with extraversion, conscientiousness, openness to experience, family background, and government policy as independent variables, which revealed the relationship between the dependent variable, entrepreneurial intentions. Over 200 questionnaires were circulated to Malaysians aged between 20 years old and 30 years old. It was grateful that 152 responses were useable, completed and satisfied with the requirement for analysed. The findings showed that most of the Malaysians do have entrepreneurial intentions. The personalities of extraversion and openness to experience were significantly and positively related to the entrepreneurial intentions, while conscientiousness was not contributed uniquely itself but still positively related. Family with entrepreneurial background has an impact and would influenced the individuals career decisions as entrepreneurs, and it was much favourable if family supports was given to them. It was found that Malaysians would be more preferred and considered to be entrepreneurs if there was a loose government policy such as ease to get loans, uncomplicated business procedures and even protection for new ventures. Further detailed and specialised research study is still needed in order to strengthen and achieve actualisation of the study.
A Semiotic Content Analysis of Advertisement: Contribution Towards a Holistic Communication Approach to Global Consumers.
(Griffith College, 2020) Gidisu, Collins
Effective communication via advertising is central to the success of a business by encoding brand intended message and values that relevant target stakeholders of a brand can easily decipher and relate. This study showed that there might be a plausible solution to the disagreement between message intended encoded and message decoded in a communication approach via image advertisement. This communication problem and its possible solution were explored from a semiotic school of thought. The objective to explore signs and symbols as a signification system in image advertising was researched with a qualitative case study methodological approach in the context of Zara ad campaigns. A deconstruction of the ad campaign and a thematic analysis of insightful Eye-catcher as a lead icon, positioning of icons and size, choice of colours and image quality and contrast are four key elements that make up a new signification system for communicating via image advertisement if all four key elements are aligned to support each other by a semiotic comprehensiveness. First, eye-catcher as a lead icon commences the journey of meaning formation process by an icon being spotted first to evoke personal attributions and attached with other icons spotted from the image observed. Second, the positioning of the lead icon in a region within the image frame catalyses the ability of the icon to be spotted first, particularly the middle region. Third, the choice of colours of a universal ascription that suits the intended message to be encoded requires great intentionality. Fourth, Image quality and contrast of the overall image needs to be clear, well blended, and bright or dull enough such that it is void of blurriness. The four elements form an emergent signification system for communicating with a holistic approach, extracted from a semiotic perspective of constructing an image for advertising.
A Study on the Effects of the Buyer-Supplier Relationship on Purchasing Performance and Satisfaction in Supply Chain Management in Malaysia.
(2020) Bok, Hansoo
Due to the competitive environment in the Business industry, most firms try to establish and maintain a long-term relationship and cooperation between supplier and buyer that allow companies to make more flexible strategies for better operations and management. This study explores three main factors that are elational aspect, Resource dependence, and transactional cost. Each factor has sub-sections such as commitment, trust, cooperation for relationship Aspect, information sharing for resource dependence, and long-term relationship orientation for tractional cost. This study will study the effects of the variables whether they have significant impacts on purchasing performance and satisfaction. In this research, there are three hypotheses that five factors can induce positive purchasing performance. The fourth hypothesis is that positive purchasing performance affects positive purchasing satisfaction. Those studies will be analyzed through the survey. A questionnaire survey was conducted among 100 professional employees of electronics, automobiles, drinks and so on in the industrial zone in purchasing departments where author work in Malaysia. There are six hypotheses and Trust, Information sharing, long term orientation has positive influences on purchasing performance. On the other hand, Commitment and cooperation were identified which had no positive impact on purchasing performance. Besides, purchasing performance has a significance in purchasing satisfaction according to this study. In conclusion, buyers should take recommendations from this study that they should try to improve trust, information, and long-term orientation for retaining a good relationship with a supplier to reduce transactional cost and work more flexible to avoid risks such stock-out and overstock situations. For trust, an increased number of having meetings will help buyers have interactions with suppliers and exchange business opinions. About information sharing, ERP system will help buyers to share concise information with suppliers that avoid mistakes of quantity orders and communications. Lastly, Long term orientation can be improved by investing in supplier’s production facility that makes the suppliers increase more dedication to supply planning for the buyer.
Adaptation of User-Centric Revenue Sharing Model on Blockchain in the Music Industry
(Griffith College, 2021) Egehan Gunduz
This study aims to research the objectives of “What are the pros and cons of the current royalty distribution models in music streaming businesses?”, “What might be the possible outcome of switching to a user-centric model for artists?”, “What might be the possible outcome of switching to a user-centric model for businesses?”, “How can the industry be adapted to a user-centric model?”, “How the blockchain technology can be adapted for royalty distribution to the music industry?”, “What are the effects of adapting blockchain technology to the music industry?” The findings of the research indicate that using a user-centric payment system can be beneficial for artists in the short term in the post-pandemic era and with the global blockchain adaptation all entities including intermediaries can operate in the well-managed and optimized industry. The indicated results reveal the possible adaptation techniques and bottlenecks for the industry and how those can be tackled by the industry entities. The findings have been concluded with qualitative interviews with executives of industry leading organizations that focus on technology, music business, digital rights management and blockchain. Findings have been backed by the secondary data obtained through literature and online research.
An Analysis of Drug Distribution and Medication Errors to Improve Pharmaceutical Services in Nigeria.
(2021) Babatunde Muyiwa, Talabi
The problem of medication errors represents risks in public health with negative consequences on patient’s wellbeing. Globally, healthcare sectors face more challenges addressing the incidents of medication errors due to underlining factors such as severe funding shortfalls, low patient-physician ratio, inadequate infrastructure and low technological inputs amongst others. Given the foregoing, this study employed a qualitative research design aided with a key informant interview of seven public healthcare experts to examine the drug distribution and administration system of Nigeria's public healthcare setting. The primary data derived from public health experts with both theoretical and practical knowledge of Nigeria's public hospital settings were examined against the secondary data derived from the review of extant literature. The outcomes suggest that systemic problems such as the weak political will of the government to effectively fund its healthcare sector, low workers engagement, weak supervision, anemic enforcement, non-adherence to standard procedures, shortage of healthcare professionals (HCP), low patient awareness, poor organizational culture amongst others represent factors precipitating medication errors. To reverse these significant problems, the study made recommendations comprising the reimagining of the boards and the personnel administration of the hospitals to include individuals from the organized private sector, to enhance best practices and modern HRM practices. Others include the government should boost public funding for the sector, incentivize skilled and experienced HCPs to exercise better supervision, deploy automation to digitally safeguard the system, incentivize medical and nursing education to sustain recruitment pipeline, mandate periodic training for HCP, and the introduction of a mandatory patient awareness booklet to boost public awareness of what constitutes medication errors, the introduction of a mandatory clinical audit review of public hospitals to be conducted by a third party from the private sector, and reorganizing the governance boards of government administered to include non-bureaucrats and seasoned professionals. These are needed to greatly reduce the incident of medication errors in Nigeria's hospital settings.
An Analytical Assessment of the Variance Between Beliefs and Attitudes of Farmer’s Market Shopper in Dublin
(Griffith College, 2020) Gandji, Alexander
The dissertation has shown that higher quality of organic food predicts the strongest variance towards the attitude of farmer’s market shoppers in Dublin. The purpose of this study was to establish the strongest belief of farmer’s market shoppers towards organic food in Dublin, therefore five beliefs were tested. Furthermore, current data of farmer’s market shopper were gathered and the combination between willingness to pay, purchase frequency and consumer loyalty with attitude was analysed. For achieving these objectives the dissertation adopted an analytical and descriptive approach, which is positivistic by nature. The deductive and survey strategy was used in form of face-to-face questionnaires and online questionnaires. The questionnaires were planned to be done at ten different farmer’s markets in Dublin, due to the COVID-19 outbreak the author had to switch to an online questionnaire and was only able to visit one farmer’s market (Green door market). The end-result indicated that higher quality of organic food predicts the highest variance towards the attitude of the farmer’s market shopper. The study has shown that attitude and willingness to pay, purchase frequency and consumer loyalty are positively correlated. The author was able to observe that the farmer’s market shoppers have become younger and they prefer to buy vegetables and fruits but no change regarding the sex and purchase frequency was observable. The result contributed to the understanding of the consumer behaviour of organic food consumers. The weakness of the dissertation was that the author was collecting data only at one market and used two types of questionnaires. The desired sample size of 240 was not accomplished which would have led to a more accurate outcome of the dissertation. Regarding the certainty and generalization, all aspects were met by having a clearly stated target group with an acceptable sample size of 153, furthermore, the provided data showed an acceptable level of reliability and contributed to the overall understanding of the consumer behaviour of organic food consumers. Future studies might investigate which particular aspect of higher quality of organic food (food safety, taste and freshness) is valued the most by the organic food consumers/farmer’s market shoppers.
An Analytical Study on Recruitment and Selection Practice Followed in Indian Private Limited Firms.
(Griffith College, 2020) Pathak, Palak Jignesh
The subject matter of this thesis is an analytical study on recruitment and selection practices followed in Indian Private Limited firms. The focus of this study is to outline the significant aspect of having well-established recruitment process in Indian Private Limited Firms. The secondary data collected of this research suggests that the Indian Private Limited Firms (IPLFs) recruit and select employees through social contacts. Furthermore, studies have shown that trust, cost reduction and control are the key factors influencing the recruitment and selection method in the IPLFs. Hence, as per the secondary data the IPLFs prefer recruiting and selecting employees from social contacts. There is binary objective of this research; First, to understand the perception of the top management on the subject of recruiting through social contact. Second, to examine whether has it been beneficial for the IPLFs to recruit through social contacts. The theories used in this study are the recruitment and selection theory, Motivational theory and McGregor theory X and Y (1960s). This study is based on deductive approach of research onion, the data collection method used is qualitative design using semi structured interview as primary data gathering instrument. To collect the primary data, the researcher has focused on the pharmaceutical distribution sector of Mumbai city. The primary data of this research provides ambiguous opinion thereafter the five themes of this research emerged which answers the research objective (Five themes-awareness of recruitment and selection process by the directors, recruitment Practice followed in IPLFs, trust, age profiles and control/ delegation). Lastly, this study contributes to the growth of recruitment and selection practices in IPLFs as this research is written from the point of view of the directors of the IPLFs.
An Assessment of Employee Engagement at Work: Evidence from the Nigerian National Petroleum Corporation (NNPC).
(Griffith College, 2020) Ojo, Ogie Bobby
The objective of this dissertation was to assess factors essential for employee engagement by drawing evidence from the Nigerian National Petroleum Corporation (NNPC). Employee engagement is a broad term that encompasses employee motivation and organisational commitment, several theories such as Abraham Maslow’s theory of needs and Penna theory had provided factors (pay, salaries, working conditions, leadership, promotional opportunities, meaning at work) which leads to employee motivation, organisational commitment and employee engagement. This study thus tried to apply these factors to the NNPC to discover if there is a correlation, thereby authenticating the Maslow’s or Penna Theory. The study adopted the qualitative methodology which used the interpretivist research philosophy, and the qualitative survey as a research strategy. The study further collected data through semi-structured interviews conducted with 8 participants of the NNPC. The study used thematic analysis to analyse data and present its findings. The study discovered that both Maslow and Penna’s theory were significant for employee engagement, however, factors noted by Penna’s theory was more accurate in explaining employee engagement, as the participants revealed that they were adequately motivated in their workplace due to pay, salaries and working conditions. They also revealed that they were committed to their organisation based on the credibility of promotional opportunities and attitude of leadership. Furthermore, they displayed high levels of employee engagement due to attaining meaning at work via their attitude to work, attitudes to other employees and organisational values. The study thus recommends that the factors as postulated by the Penna’s theory be reinforced and strengthened in the NNPC to provoke greater levels of motivation, commitment and engagement. Also, the research recommends that a quantitative research should be carried out to investigate the potency of the Penna’s theory on a wider range of employees, this will enable the ability to generalise the findings of the accuracy and authenticity of Penna’s theory.
An Evaluation of Leadership Skills on Organisational Performance in Financial Firms in Ireland.
(Griffith College, 2020) Adesanya, Seyi Ayomide
The objective of this study was to evaluate the impact of leadership on organisational performance, by critically accessing those leadership skills that make a leader successful from the employee perspective. The study focused on the financial sector in Ireland, because of its importance in contributing significantly to the Ireland economy, leadership in the sector is therefore paramount for the overall success of the sector. The study adopts the qualitative method of research which collects data from the conduct of interviews, seven (7) interviews were conducted with employees of several firms in the Irish financial sector. Analysis was done using the thematic process as provided by Braun and Clark (2006). From the analysis it was discovered that leadership skills that related to Interpersonal skills(Ability to motivate, interact and communicate) Expertise, and experience, Cognitive and strategic thinking skills were skills that made leaders successful, further a leaders ability to communicate required results and train staff to handle certain responsibilities themselves were essential for employee productivity as this skills stimulated employees to work more for the organisation. Also, leadership ability to provide non-material motivations and exemplary leadership was significant in keeping employees loyal to the organisation. The study thus discovered that leadership skills was essential for organisational performance, hence the study recommends that leaders should adequately take time to acquire and learn leadership skills as it will aid in enhancing employee commitment and the general success of their organisations.
An Evaluation of Shein's Social Media Strategy for Connecting with Millennial Consumers: A Case Study on Facebook and TikTok
(Griffith College, 2023) Joseph, Theophilus Kehinde
This research investigates the use of Facebook and TikTok by Shein in connecting to young consumers' i.e. millennials. Shein is an online retailer which sells fashion products; the company has a strong social media strategy to connect and engage young consumers and achieve its business goals. The research investigated how Shein uses Facebook and TikTok as a marketing strategy to connect with its young consumers. Young were technologically savvy. Therefore, they spend a long time on social media. Shein's use of Facebook and TikTok has influenced its growth and profit. However, it is necessary to evaluate the role of social media from its consumer's perspectives. Thus, the research investigates how young consumers perceived Shein's use of Facebook and TikTok. The research adopts the qualitative methodology, which collects non-numerical data. Semi-structured interviews were used to collect data from 8 young consumers in Ireland. The semi-structured interviews were further analysed using a thematic approach. The major findings of the research include; that Shein's use of Facebook and TikTok has resulted in the purchase of fashion wear amongst young consumers in some instances because Shein used Facebook and TikTok platforms to intimating customers about the latest fashion products. Build confidence and trust through feedback, present products through Ads and provide sufficient product information. The study also finds that some customers preferred TikTok for connecting to Shein over Facebook because TikTok was more engaging, entertaining and used mostly Shein. Other customers noted that they preferred Facebook because it was more regulated and mature and limited the posting of impolite and gruesome videos and images by Shein, unlike what is obtained on TikTok. Therefore, the research recommends that Shein develop more regulated and cautious social media posts, thus allowing it to connect properly with all its customers.
An Evaluation of Social Media on the Growth and Expansion of Small Scale Entrepreneurship: A Case Study of Small Scale Businesses in Nigeria.
(Griffith College, 2020) Mikailu, Hannah Nzeke
Social media has become a formidable tool for business growth and expansion (Tim, 2017), with over 2 billion people using social media it becomes a potent meeting place for business owners and customers (Kamz, 2017). This research tries to investigate the role of social media on business growth and expansion focusing on Small Scale Businesses in Nigeria. The research is informed by the need to study how businesses adopt social media to increase brand awareness, connect with potential clients, obtain customer reviews, increase product salability, and also the marketability of goods (Kemp, 2019). This study adopts the qualitative research strategy which collects data from conducting interviews, 8 interviews were conducted with small scale entrepreneurs in Nigeria via snowball sampling methods. Data is analyzed using thematic analysis, eight (8) themes are discovered which proves the potency of social media for business use in the 21st century. The findings of this research reveal that social media has more benefits for business especially in terms of communication, building customer relationships, advertising, low cost in operations, and using several digital channels, which increases the business presence. This study thus, recommends the use of social media for business and also constantly updating social media platforms to keep up with trends as the online environment is dynamic.
An Explanatory Analysis of the Possible Solutions to the Shortage of Skilled Professionals in the Hospitality and Gastronomy Industry.
(Griffith College, 2020) Kremer, Manuel
The shortage of skilled professionals is one of the biggest challenges facing the hotel and gastronomy industry today. It is becoming increasingly difficult for companies in the industry to recruit suitably skilled professionals (DEHOGA, 2019). At the same time, the industry is showing a general growth. 1.4 billion international tourist arrivals were recorded in 2018, the number of international tourist arrivals in Europe in 2018 was 713 million with an increase of 6% compared to 2017(UNWTO, 2019). The topic of this dissertation is the shortage of skilled professionals in the hotel and gastronomy industry. In particular, the reasons for the shortage of skilled professionals and the potential solutions are discussed. The work aims to present a clear understanding of the hotel and gastronomy industry concerning the causes of the shortage of skilled professionals, to present a series of practical solutions to counteract the shortage of skilled professionals, to evaluate the practical solution approaches and to make recommendations to the industry. In order to achieve these objectives and to give structure to the research, the following two research questions have been proposed: 1. How can the problem of the acute shortage of skilled professionals in the hotel and gastronomy industry be evaluated and what are possible reasons? 2. What concrete solution approaches do exist to effectively address the current shortage of skilled professionals in the hotel and gastronomy industry and how can they be deepened and put into practice? Twelve semi-structured interviews have been conducted as part of the primary data research. The entire research process, as well as the data analysis, use individual elements of the Grounded Theory. The interview was conducted with industry experts from Germany, Austria, Switzerland and Italy from different departments and levels of hierarchy. This research contributes to the existing literature by proposing possible solution approaches, which can be useful for the industry itself as well as for further research.
An Exploration of the Role of Social Media Marketing For Irish Small and Medium-Sized Enterprises (SMEs) During the COVID-19 Pandemic.
(Griffith College, 2020) Van-Geldere, Tallisa Delailah
The objective of this study was to explore the role of social media marketing on Irish SMEs by assessing the benefits and challenges of social media adoption during the COVID-19 pandemic. The research was informed by the need to carry out an empirical analysis on the current state of social media usage amongst SMEs in Ireland, by discovering how well they used social media for business promotions and awareness, especially during the COVID-19 Era. Social media has become an essential tool in 21st-century marketing (Andzulis, Panagopoulos and Rapp, 2012). Due to its flexibility, ease of usage and ability to reach a wide range of individuals the tool has been adopted by a variety of industries. Reports have revealed that the adoption rate of social media by SMEs in Ireland is gradually on the increase, however, this cannot be compared to that of larger enterprises, this is due to certain challenges and weaknesses peculiar to SMEs (Bosua, Evans and Sawyers, 2013). This study thus tries to investigate the use of social media by SMEs as well as challenges faced by SMEs while adopting social media. The study builds on several pieces of conceptual literature concerning the adoption of social media, social media in crises and adoption of social media in Ireland. Furthermore, the study adopted the qualitative methodology which collects data from the conduct of semi-structured interviews. Five (5) interviews were conducted amongst SMEs owners in Ireland and analysis was made using the thematic process. Amongst the findings of the research, was that social media has been effectively utilised by SMEs in Ireland especially during the COVID-19 pandemic, as it aided communication, engagement and interaction with customers, it also enhanced business awareness further increasing the number of customers. The research discovered that the use of social media by SMEs during the COVID-19 pandemic significantly revolutionised the way business is carried out and subsequently increased sales and profits. The challenges faced by SMEs in social media adoption was prevalent due to existing government regulations on the use of social media for sales of some products during the COVID-19 era and also lack of usage of social media by older populations which limited the extent to which businesses could connect to older clients. The research thus recommends the effective use of social media by businesses especially through constant content creation and posting as social media is the 21st-century vogue of doing business.
An explorative Analysis of how Autonomous Driving Technology impacts the Business Model of the Automotive Premium Segment: A Case Study of the BMW Group.
(Griffith College, 2020) Kahlert, Alexander
The subject matter of this thesis is strategic innovation management. In particular, it analyses how business model innovation can help an incumbent firm to achieve long-term viability in times of disruptive technologies. The research was focused on one specific case: The BMW Group. With 133,778 employees and an overall revenue of approximately 104 billion euros it is one of the key companies of the German economy. Within the Group, the eponymous BMW brand of cars dominates the annual sales volume at 86%. This case study focuses on one disruptive technology development scenario: the achievement of high-end autonomous driving. The overall objective of this research was to outline the business model innovation implications of autonomous driving for BMW today and in the future. In order to achieve this objective and to structure the research the following lead questions were proposed: (A) Does the BMW Group face the typical Innovator’s Dilemma in regard of autonomous driving technology? (B) How could Business Model Innovation help BMW to solve the Innovator’s Dilemma in the future? (C) Which organisational conditions need to be stablished today to enable this kind of Business Model Innovation and the development of the autonomous driving technology? This explorative case study was based on semi structured interviews with a relevant expert panel of ten experts with heterogeneous backgrounds. Expert input was analysed through both deductive and inductive thematic analysis. This research contributes to existing innovation management literature by proposing new conceptual models in one framework. Firstly, a disruptive innovation needs to be sensed and evaluated. Secondly, the new arising opportunity is seized by analysing the business model innovation implications of it. Lastly, organisational conditions to enhance this exploration of business model innovation have to be established. The research strongly suggests that BMW will face the typical Innovator’s Dilemma since the internal structure of it is not aligned with the significant technology push and market pull triggered by autonomous driving. Only a significant shift of its business model towards a digital enhanced premium mobility service can ensure longterm viability for BMW. A far-reaching programme of business model innovation should be launched today, beginning with organisational exploration. The case study suggests enabling conditions of organisational exploration in three interrelated dimensions.
An Exploratory Analysis of the Characteristics and Prerequisites of an Appropriate Business Partner in the Early Stage of Start-up Business.
(Griffith College, 2020) Palani, Pugazheanthi
This study shows the overall selection criteria which need to be considered while selecting a co-founder and founding team member in the early stage of a start-up business which includes characteristics and prerequisites. Most of the start-up business fails due to conflict and miscommunication among co-founder's caused by inappropriate selection at the founding stage of the start-up business which can be recovered by educating the start-up entrepreneurs with the help of Elite Co-founder theory. This research will propose the Elite Co-founder’s theory for Entrepreneurial academic purpose and Elite co-founder model for real-world start-up co-founder selection process. Based on both academic and business demand for co-founder problems in a start-up, this Elite Co-founder model was created with three brain systems of intuition are head, brain, heart (Soosalu et al., 2019). Co-founder conflicts are the main reason behind every aspect of start-up business failure backed by miscommunication and assumptions based on situations. ‘’With the long hours it takes to get a start-up off the ground, you’ll spend more time with your co-founder than your spouse’’ (Bornstein, 2017). The constructivist grounded theory of Elite Co-founder is designed and developed to support the Elite Co-founder model and it's is a one-page template contains all the essential and critical characteristics and prerequisites required for the co-founder candidate for a start-up (Alvarez et al., 2010). Overall, the eligibility check consists of evaluation methodology between a founder and co-founder profile to check the similarity rate / complementary rate. If the co-founder candidate scores above 52% in similarity rate / complementary rate, then they would be preferred candidates with optimum eligibility to work in a start-up business as a co-founder, interviewed, and graded by the founder of that start-up with the help of Elite Co-founder model. The results achieved by doing the co-founder evaluation test, is fully up to the founder intuition, knowledge, belief, skills, character, thoughts, requirements, and expectations (Pérez and Canino, n.d.).
An Exploratory Case Study of the Influences Personal Abilities and Self-Efficacy have on Performance for Remote Workers.
(Griffith College, 2020) Araujo Marques, Monica
This dissertation explores the personal abilities and self-efficacy variables that have an influence on performance in the context of remote work, advances in technology and the global spread of COVID-19. The recent pandemic has forced many companies to increase employees’ physical proximity from their place of work and, in order to maintain service levels, precipitated a vast expansion in remote working. The research aims of this study were developed to investigate which tools remote workers have available to overcome obstacles in a virtual environment and the challenges faced while performing their jobs. To represent these objectives and provide structure to the research, the following research questions were proposed: 1. What is the importance of self-efficacy for employees in performing their tasks when working remotely? 2. What are the challenges remote workers face when performing their job? The study has an extensive literature review of the pertinent subjects relevant for remote work which allowed for the development of a conceptual framework and informed the approach for primary research. This dissertation takes the form of an exploratory qualitative case study methodology and semi-structured interviews as a data-gathering tool, this approach was selected after considering the research questions and the context of this dissertation. This research contributes to the existing literature by proposing that organisations address certain core issues when adopting remote work as a business strategy, and the role of personal abilities and self-efficacy during the evaluation of the performance of remote workers.
An Exploratory Study on Gender and Leadership Style Perception of the Entrepreneur in the Mexican Venture Capital Industry.
(Griffith College, 2020) Velasco Rodriguez, Ana Lucila
In this study, the leadership style of the Mexican entrepreneur was explored and understood from an investor´s perspective. Considering the lack of leadership research focusing on gender in the context, the research philosophy was interpretivist and in order to bring knowledge into the context, an exploratory study was made from an inductive approach. Qualitative data was collected through interviews in order to respond the research question. The findings provided substantial insights that could be helpful for future research in the industry. In a male dominated industry such as entrepreneurship, it was shown that leadership style is shaped by social constructions and its characteristics related to efficiency and success have traits that are proper to a transformational style of leadership. Gender stereotype and prejudice against women were topics that were covered in order to provide insights to reduce the gender gap in entrepreneurship. The dissertation also examined the difference between female and male entrepreneurs and to which extent they were of advantage or disadvantage for the industry. Therefore, it was concluded that traits for both male and female entrepreneurs could be of advantage and some others of disadvantage.
AN INQUIRY INTO THE INFLEUNCE OF STRATEGIC LEADERSHIP IN NIGERIA’S BANKING SECTOR
(Griffith College, 2021) MARVIN CHIDINMA ONOGBO
This research studies the influence of strategic leadership on employee productivity in Nigerian banks. Contemporary human resource management challenges have shifted the emphasis of leadership to strategic leadership. While leadership is about inspiring people towards achieving goals, strategic leadership involves purposefully motivating and driving people to achieve goals. Given the need for productivity, strategic leadership becomes more important. This research aims to discover essential skills for strategic leaders within Nigerian banks. The research adopts a qualitative methodology, collecting data through interviews. The researcher conducted interviews with 7 bankers across different banks in Nigeria. The research reveals that strategic leaders possess skills necessary for change management, innovation and creativity, goal attainment, and employee productivity. Strategic leaders leverage communication, interpersonal relationships, teamwork, exploring strengths/weaknesses, and supervision to drive employees towards achieving goals. Additionally, the research highlights the value of exemplary leadership. Exemplary leaders motivate and teach employees through their actions, building positive habits and work ethics amongst employees. Thus, exemplary leadership emerges as one of the most significant findings in this research, enhancing employee productivity. The research recommends, amongst other things, that leaders imbibe strategic leadership skills to effectively motivate employees towards productivity.

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