Business Transformation in the Age of Digitization: An Analysis of Digital Culture in Germany as a Determinant Factor

Abstract

This master's thesis aims to explore the fundamental importance of corporate culture in change. The following research question will be asked: “What are the demands that digital transformation brings upon to the corporate culture?”

To be able to answer this question in a well-founded way, six interviews with experts from different companies and industries were conducted and evaluated in a qualitative content analysis according to Philipp Mayring.

The evaluation of the interviews shows that the implementation of a digital corporate culture is the elementary building block of a digital transformation and that without the creation of a culture in which people are at the center of attention, no change is permanent.

The creation of a suitable culture is the most challenging task in the entire transformation process and is of such relevance that it must be the first step before a company starts to think about going digital.