Exploring The Impact of Brexit on Consumer Purchase Intention for Reshored Food Brands in Ireland

Abstract

This thesis investigates the impact of Brexit on consumer purchase intentions towards reshored food brands in Ireland, emphasizing how the economic and regulatory changes influence consumer behaviors. Utilizing quantitative data gathered from structured questionnaires, the study highlights significant shifts in consumer preferences towards locally produced foods following Brexit. The findings suggest that the introduction of trade barriers and the consequent reshoring of food brands have been positively received by consumers, who associate these local products with superior quality and dependability. This research underscores the reshoring's positive impact on the Irish food market and offers strategic recommendations for producers and policymakers to strengthen the competitiveness of local food brands in a post-Brexit economy.