Entertainment Business Managers, Technology Adoption, and External Value Creation

Abstract

This study highlighted the ability of entertainment business managers to create or enhance competitive advantages through relationship development with an infusion of technology, intentionality towards technology adoption with a focus on external value creation, the use of technology to create a digital software suite, and implementation of a digital engagement strategy. The research explored the client relationship as a potential firm resource, uncovered relevant emerging technologies, discovered how technology was adopted or built to replicate the traditional system in a digital format, and discussed the concept of digital engagement. Interviews were used to obtain primary data in the qualitative research project and thematic analysis was used to analyze the data.