The influence of Entrepreneurial knowledge on Students' Intention to start New Digital Businesses in the UK

Abstract

Purpose: The purpose of this study is to determine how exposure to entrepreneurship education affects students' motivation to launch new online businesses. We will specifically look into how entrepreneurship education may impact students' perceptions of business models as well as their ability to plan and successfully execute the launch of new digital firms.

Literature review: A review of the works that are relevant to the study's objectives can be found in the second chapter. In fact, to identify the real research gap, the outcomes of several studies on entrepreneurial knowledge and digital business that were carried out over time were evaluated.

Methodology: A quantitative survey is used to gather information on the participants' perceptions of entrepreneurship as well as their levels of knowledge about it, their intentions for the creation of new digital enterprises, and the extent to which they have been exposed to entrepreneurial experiences and the data is tested using statistical tools like, Mean, standard deviation, frequency distribution, correlation and regression analysis.

Findings: Overall, these findings suggest that entrepreneurship education programs that emphasize enhancing economics and digital literacy skills may increase students' and potential business owners' motivation to launch a digital firm.

Limitations: The capacity of respondents to accurately recall their earlier exposure to entrepreneurial courses and activities will determine the study's findings. Recollection bias could have an impact on this, which could affect how accurate the results are.