How Can Supply Chain Management Create Competitive Advantage in Hospitality Start-ups in India.

Abstract

The purpose of the research is to understand how the concept of Supply chain management(SCM) and concept of competitive advantage have evolved all these years. The research also examines the role of SCM in achieving competitive advantage in the Indian hospitality industry. A non-probability convenience sampling method is used to collect primary data through three telephonic interviews. A total of three executives working in the Indian hospitality start-ups have participated in the research. A mono qualitative research method is adopted for this research. The concept of SCM has expanded as it is not just management philosophy now. It is considered as a strategic concept . Likewise the concept of competitive advantage is not just related to cost leadership, differentiation in service or product and market focus (segmentation of market or customers). There are various competencies that can help companies attain competitive advantage. The research adds to the literature of SCM and competitive advantage. The research also highlights that any competency can help companies attain competitive advantage but only an effective SCM can help companies achieve competitive advantage.