Exploration Of Sustainable Marketing Strategies Based on Kerala Clothing SMEs

Abstract

Chapter 1: This study aims to explore Sustainable marketing strategies based on the Kerala clothing SME organizations. It concentrates on understanding the importance of the Sustainable marketing approach of clothing organizations of Kerala and discusses several types of sustainable business practices and marketing strategies development organizations of Kerala. After that, the study discussed the importance of Sustainable marketing including organizations. In this respect to understand the key facts of the study, the study has established important objectives and Research questions to pursue the research process. Chapter 2: A sustainable marketing strategy is a process that prioritizes social, economic, and environmental positive impact and develops products that focus on social and environmental impact. It helps companies to handle sustainability issues and is devoted to social accountability. Sustainable marketing is a method that promotes products that can lower the social and environmental impact. To discuss the importance of Sustainable marketing strategies in the clothing business the study has discussed two important theories the corporate sustainability theory and the green economic theory Chapter 3 examines the sustainable marketing strategies of Kerala's clothing SMEs, employing surveys and company records to analyze their impact on customer behavior and business outcomes, supporting informed decision-making. Positive philosophy emphasizes the structure of research and enhances the rigor and reliability of research findings. Understanding the idea of Sustainable marketing strategies and developing ways to improve statistical tools and techniques allows generalizing findings by enhancing the research's external validity. Chapter 4 is associated with data collected from the participants analyzed with relevant references. The primary objective of graphical analysis is to explore sustainable marketing strategies to identify growth opportunities by clothing SMEs in Kerala. The primary quantitative analysis states that technological advancement, especially AI, is promoting the marketing strategies of the clothing industry. 5 Chapter 5 concluded the overall research process by establishing the main fact of the research topic by aligning the research objectives and research questions with each chapter to explain the importance of sustainable marketing strategies for clothing SMEs of Kerala. In addition, this chapter evaluates how a sustainable marketing strategy can help the clothing industry of Kerala. In this chapter, the researcher also gave important recommendations to improve the research process and indicate the study's main research gap. Finally, the study explains the future scope of the research process to explore Sustainable-marketing strategies for the clothing SME industries of Kerala