A Study on Customer Perception on Social Media Marketing by the Brand "Herbal Strategi"

Abstract

In the current era social media social media plays the major role in transferring information to the customers from the company and the sales revenue completely depends on the customer’s perception. So, the study aimed to find out how customers can utilise social media marketing promotions to learn about products and improve their understanding of these things.

Henceforth, the study followed to identify customer perception on social media activities by the brand, to understand the perception of consumers regarding information to be seen on Herbal Strategi’s social media handles, to inspect the trustworthiness of social media pages based on information provided by the brand and other consumers and to recommend some changes required in existing strategies. A survey on different social media and consumer perception on social media marketing distributed to 208 participants conducted and results identified that, majority of the participants agreed that those social media platforms provide positive and trustworthy contents to the consumers and perception of consumers on the marketing strategies will affect the brand value.

Based on the data analysed, we could conclude that mean response for each statement is significantly different from neutral (p value=<0.05). Also, we could prove that there is a significant relation between gender and responses (p value=<0.05). Regardless of the weakness, future studies may concentrate on individual demands and may require more participants and time.