THE IMPACT OF CONSUMER NATIONALITY AND AGE ON THEIR AWARENESS AND PERCEPTIONS OF IRISH BANKS INVOLVED IN CARBON EMISSION REDUCTION INITIATIVES

Abstract

Climate change, and carbon emissions as one of its causes are considered to be one of the major issues that companies must face today. Non-assessment of the negative impact of such a matter can, in time, jeopardize the continuity of businesses. This is not only because of the physical damage that they could generate but also due to the negative results that not acting towards climate change might have on customers of companies, leading to a loss of reputation that could deteriorate the company’s market position.

The purpose of this study is to examine the impact that the adoption of strategies by Financial institutions in Ireland have had so far on their customers, to determine how aware the customers are in regards to these actions, and how their financial performance was affected by examining their variation from the London market of shares and volumes.

The findings revealed that people are aware of this global issue and that nationality of customers makes a difference with regard to their level of awareness of activities towards sustainability and carbon emission reductions being adopted by Irish Banks.