A Study on Consumer Preference in Sustainability by Use of Virtual Card Payments in Ireland

Abstract

This research aims to analyse the impact of virtual card payments on sustainable consumption in Ireland, focusing on how digital payment technologies influence consumer behavior towards environmentally friendly practices. It examines the growing adoption of virtual cards, their role in enhancing security and convenience, and their potential to drive sustainable purchasing decisions. By analyzing consumer preferences and behaviours, the study aims to bridge the gap between financial innovations and environmental sustainability.

The literature review explores the adoption of virtual card payments in Ireland, highlighting technological progression and consumer attitudes across age groups. It covers factors such as digital literacy, trust, lifestyle, and government initiatives. The review also examines consumer perceptions of digital payments, their convenience, security, and sustainability benefits.

The study used a quantitative approach with structured questionnaires to analyze consumer perceptions of sustainable virtual card payments in Ireland. It employed positivism and deductive methods to identify trends and factors influencing payment choices. Data were collected via online surveys and group discussions, with ethical considerations ensuring validity and reliability.

A results and discussion chapter focussing on appraisals in Ireland of consumer behaviour approaches the issue through examining virtual card payments acceptance as an entity. The findings confirm the correlation between virtual card adoption and green purchasing, with ease of use, security and environmental benefits being identified as key drivers. Despite that, adoption is suffered by things like ignorance and security issues. The differing opinions of those three camps on the environmental impact point to an obvious need for better dialogue. The findings offer academic insights and professional guidance to enhance virtual payment systems, activate pro-environmental consumption behaviour.

Having reviewed the results on virtual card use, this chapter concludes by restating its potential influence over sustainable buying behaviour, while it also cites a recommendation and conclusion. It identifies important drivers and barriers and provides practical advice on improving safety, awareness and barriers. The chapter discusses research contributions, limitations, and future prospects and the findings

provide a basis for further research on digital payment systems and their role in promoting environmental awareness