Master of Science in International Business

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Analysing the Perception of White-collar Gig Employees who chose the Gig Economy Over Conventional Work.
(2020) Basak, Srijani
Gig Economy has captured a lot of attention in the way things work and how the future of employment looks like with its advancements, it has captured high academic attention with never ending debates of labour regulation, future of work, job quality and impact of technology. But amongst all this, most research is done with the blue-collar sector of the Gig in mind, this paper tries to put some light on the less talked white-collar sector and how the Gig Economy has affected them or the way they work. This paper studies the challenges and perks of working in the gig economy by analysing the perspective of the white-collar employees who are a part of this Economy and who chose the Gig Economy after working on a traditional work for more than five years. The study proposes to look into the Gig Economy sector through the glasses of the white-collar executives to help organisations to understand them and their approach towards work better. This would also help the employees who want to transition towards the gig economy in taking their first steps. This work also envision the possibility of future study of the organisations hiring the Gig workers to understand their perspective or the impact of region and culture on the perspective of the gig worker and their working conditions.