Freewheelin’. Development and production of a digital magazine for Irish cyclists.

Lynn, Robert (2017) Freewheelin’. Development and production of a digital magazine for Irish cyclists. Masters thesis, Griffith College.

Robert Lynn MAJ DISSERTATION - Magazine Artefact, Written Report.pdf

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Freewheelin 01_final digital magazine p98.pdf

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This dissertation by practice will show that cycling as both an activity and form of transportation is experiencing high levels of growth in recent years. But despite the health, social, environmental and economic benefits that increased levels of cycling can bring, there is currently no magazine publication specific to Ireland to assist in the promotion of encouraging people of all ages to cycle. Exploring the changing landscape of publishing by examining new methods of bringing a magazine to market using digital means, this project will develop and produce an on-line cycling magazine for web use, which includes additional levels of interactivity over traditional print means. The magazine will feature numerous lifestyle orientated articles. Through colourful and striking imagery, and informative and descriptive writing, it will aim to shine a positive light on the promotion of cycling in Ireland. The magazine will highlight attractive locations in Ireland to cycle, while delivering a wide range of articles with input from experts in the field of cycling, along with an objective to creating a hub for cycling in Ireland. The study concludes by reviewing the process undertaken and offering ways and means to further develop the publication to remain on trend with its digital landscape. The digital magazine, Freewheelin’, of 98 pages, produced for this dissertation by practice is available to view on freewheelin_01_aug_2017

Item Type: Thesis (Masters)
Uncontrolled Keywords: Cylcing, Online magazine, Digital Magazine, Lifestyle
Divisions: Faculty of Journalism & Media Communications > MA in Journalism & Media Communications
Depositing User: Ms Dimphne Ni Bhraonain
Date Deposited: 05 Feb 2018 10:51
Last Modified: 05 Feb 2018 10:56

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