.........................................................................................................40 Aungier, G. (2015). ABC Ireland Report. [online] Magazinesireland.ie. Available at: http://www.magazinesireland.ie/irish-magazine-news/press-release/abc-ireland-report[Accessed 29 Jun. 2017]. Bike Locker (2017). Welcome to bikelocker.ie. [online] Bikelocker.ie. Available at: http://www.bikelocker.ie/ [Accessed 1 Aug. 2017]. Booth, T. (2017). Woodhouse - Font. [online] BADTOWN Design Co. | Graphic Design & Illustration. Available at: http://www.badtown.co.uk/product/woodhouse-font/[Accessed 26 Jul. 2017]. British Medical Journal (2017). Association between active commuting and incident cardiovascular disease, cancer, and mortality: prospective cohort study. Glasgow: British Medical Journal. Central Statistics Office (2011) Profile 10 Door to Door. Available at: http:// www.cso.ie/en/media/csoie/census/documents/census2011profile10/ Profile_10_Full_Document.pdf Cyc-Lok (2017). Cyc-Lok - Access Controlled Modular Bike Parking Lockers. [online] Cyc-Lok. Available at: http://cyc-lok.ie/ [Accessed 1 Aug. 2017]. Cycling Ireland (2016). Annual General Meeting. [online] p.158. Available at: http:// www.cyclingireland.ie/downloads/cycling_annual_report_2016_final.pdf [Accessed 30 Jul. 2017]. Dekoster, J. and Schollaert, U. (2009). cycling: the way ahead for towns and cities. p. 44. Dennehy, C. (2017). Mother of all Marathons. Irish Runner, (June/July 2017), pp. 40-43. Design, V. (2017). 'Social var 2 Flat' by Virtual Design. [online] Iconfinder. Available at: https://www.iconfinder.com/icons/1775224/ chat_communication_ineraction_picasa_social_icon#size=128 [Accessed 26 Jul. 2017]. dublinbikes (2017). Coca-Cola Zero dublinbikes - latest figures / Reports. [online] Abo-dublin.cyclocity.fr. Available at: https://abo-dublin.cyclocity.fr/Magazine/Reports/ Coca-Cola-Zero-dublinbikes-latest-figures [Accessed 30 Jul. 2017]. Dufour,, D. (2010). PRESTO Give cycling a push. pp.31-41. European Cyclists' Federation (2016). Marrying Cycling and Public Transport. Brussels, pp.1-2. Facebook. (2017). Targeting options for Core Audiences. [online] Available at: https:// www.facebook.com/business/help/633474486707199 [Accessed 29 Jul. 2017]. Failte Ireland (2013). Cycling Tourism - Research Findings. [online] Dublin, pp.5-8. Available at: http://www.smartertravel.ie/sites/default/files/uploads/F%C3%A1ilte%20Ireland%20-%20cycling%20tourism%20%20research%20findings_0.pdf [Accessed 30 Jul. 2017]. Fegan, J. (2017). Spin-off success of the Waterford Greenway cycle path. [online] Irishexaminer.com. Available at: http://www.irishexaminer.com/lifestyle/features/spinoff-success-of-the-waterford-greenway-cycle-path-456035.html [Accessed 2 Aug. 2017]. Ireland, C. (2017). Cycling Ireland | Official website for Cycling Ireland. [online] Cyclingireland.ie. Available at: http://www.cyclingireland.ie/ [Accessed 26 Jul. 2017]. Irish Bicycle Business Association (2011). Report on the Cycle to Work Scheme Tax Incentive. Dublin, pp.7-10. Issuu (2017). About issuu. [online] Issuu.com. Available at: https://issuu.com/about [Accessed 26 Jul. 2017]. Irish Rail (2017). Bicycle Information. [online] Irish Rail. Available at: http:// www.irishrail.ie/travel-information/bicycle-information [Accessed 1 Aug. 2017]. Issuu.com. (2017). Digital Publishing Platform for Magazines, Catalogs, and more issuu. [online] Available at: https://issuu.com/ [Accessed 28 Jun. 2017]. Mag+. (2017). Mag+. [online] Available at: https://www.magplus.com/ [Accessed 28 Jun. 2017]. MagLoft. (2017). Digital Publishing for Magazines and Bloggers - MagLoft. [online] Available at: https://www.magloft.com/ [Accessed 28 Jun. 2017]. McLaughlin, R. (2016). New Dawn for Dunoon. Mountain Biking UK, (336), p.78. McNamee, D. (2014). Cycling or walking to work 'improves psychological health'. [online] Medical News Today. Available at: http://www.medicalnewstoday.com/articles/282497.php [Accessed 14 Jun. 2017]. Muir, P. (2017). Cover page. Cyclist, (56), p.1. National Transport Authority (2017). Analysis of trends in mode share of people crossing the canal cordon2006 - 2016. Dublin: National Transport Authority, pp. 6,8,10. Newspread.ie. (2017). Newspread. [online] Available at: http://www.newspread.ie/[Accessed 28 Jul. 2017]. Nhs.uk. (2017). Physical activity guidelines for adults - Live Well - NHS Choices. [online] Available at: http://www.nhs.uk/Livewell/fitness/Pages/physical-activityguidelines-for-adults.aspx [Accessed 14 Jun. 2017]. Nice.org.uk. (2014). Commuting by walking or cycling 'can boost mental wellbeing'. [online] Available at: https://www.nice.org.uk/news/article/commuting-by-walking-orcycling-can-boost-mental-wellbeing [Accessed 14 Jun. 2017]. NZ Transport Agency (2016). Benefits of investing in cycling in New Zealand communities. Owen, R. (2017). Blue Skills - Berms. Mountain Biking Skills, (2016), pp.26-27. Oxford Dictionaries | English. (2017). freewheel - definition of freewheel in English | Oxford Dictionaries. [online] Available at: https://en.oxforddictionaries.com/definition/ freewheel [Accessed 22 Jul. 2017]. Pearson, J. (2017). Blue Smoke Rising. Enduro illustrated, [online] (23), p.60. Available at: https://issuu.com/enduro21.com/docs/enduro_illustrated_23 [Accessed 27 Jul. 2017]. Revenue.ie. (2017). Provision of bicycles for directors and employees. [online] Available at: http://www.revenue.ie/en/employing-people/what-constitutes-pay/itemsnot-treated-as-pay/provision-of-bicycles-for-directors-and-employees.aspx [Accessed 30 Jul. 2017]. Ross, C. (2017). Rosco Lines - bespoke mountain bike training & coaching. [online] Roscolines.com. Available at: http://roscolines.com/ [Accessed 26 Jul. 2017]. Sweney, M. (2015). Time spent reading newspapers worldwide falls over 25% in four years. [online] the Guardian. Available at: https://www.theguardian.com/media/2015/ jun/01/global-newspaper-readership-zenithoptimedia-media-consumption [Accessed 25 Jun. 2017]. Sticky Bottle (2017). Irish Sportive Calendar 2017 all Ireland cycling sportives. [online] Sticky Bottle. Available at: http://www.stickybottle.com/coaching/irish-sportivecalendar-2017-300-sportives-to-ride-in-ireland/ [Accessed 26 Jul. 2017]. Varsani, A. (2016). Print vs. Digital. [online] Digitalmarketingmagazine.co.uk. Available at: http://digitalmarketingmagazine.co.uk/digital-marketing-content/print-vsdigital/3907 [Accessed 28 Jun. 2017]. Wheeler, A. (2017). Moving the Milestone. On-Track Off-Road, [online] (159), pp. 26-36. Available at: http://ontrackoffroad.com/magazines/otor-159-july-18th/[Accessed 27 Jul. 2017]. APPENDIX A: Irish cycling websites Stickybottle http://www.stickybottle.com/ About: “We produce the best quality and most insightful coverage of the domestic and Irish-related foreign scene. We daily bring our thousands of readers better stories, photos and video more often than our competitors.” The Bike Comes First http://www.thebikecomesfirst.com/ About: Cycling website with emphasis on national and international road competition cycling featuring race reports, press releases and video posts. Irish Cycle irishcycle.com About: “News and views on cycling in Ireland. IrishCycle.com is an independent news and analysis source covering the resurgence of cycling in Ireland. “This website is often first with news on cycling-related law changes, cycle route projects, bicycle sharing, road safety issues, bicycle parking and security, and where different levels of government has failed to implement their own policy. Our analysis looks at the detail of what has gone wrong or what can be done to stop repeating failures. “IrishCycle.com is edited by freelance journalist Cian Ginty who has had work published in nearly every national newspaper in the Republic of Ireland. When most media outlets can only scratch the surface on cycling, our goal is to use our journalistic backing to give the issue the space and detail needed. “The site started in 2009 under the name Cycling in Dublin, before it was renamed to reflect a national focus. Under the Cycling in Dublin name we also published two free newspapers for National Bike Week in 2012 and 2013.” Emerald MTB https://emerald-mtb.com/ About “Emerald MTB is a blog slash online magazine about mountain biking in Ireland. It contains tales and reviews of trails ridden and of parts and components that have been tried and tested on our bikes. Every review is based purely on real life experience. The aim is to develop a record of what mountain biking in Ireland is like for the average rider; what facilities & services are available and what they offer; which parts do and do not work on the trails and conditions found in Ireland. While we are primarily based in the South West of Ireland, we travel across the country aiming to visit as many of the official trails and events. There are also several affiliated mountain bikers based on the East coast with its abundance of trails and trail centres.” APPENDIX B: Print costings Print costings enquiry for a new cycling magazine Robert Lynn 29 June 2017 at 12:10 To: groche@boylangroup.net Hi Gerry, I'm currently in the process of publishing a new Irish cycling magazine and I'm contacting you regards setup, print costs and print run details. The majority of my work is mainly online based so print is something new to me and it would be great if you could advise me on these details and costings. The magazine will follow a similar format and layout to that of Irish Runner, which Boylan Print produce. Irish Runner is bimonthly and approximately 80 pages. Look forward to hearing from you. Regards, Robert Lynn Gerry Roche 29 June 2017 at 12:14 To: Robert Lynn Hi Robert Thanks for the mail. Yes I do indeed print the Irish Runner Magazine and would be delighted to advise as required. If you could let me know what the proposed quantity is I will work out a few options and send to you. Cheers Gerry Gerry Roche Boylan Print Group Robert Lynn 30 June 2017 at 15:45 To: Gerry Roche Hi Gerry, Thanks for the reply. The proposed quantity for the initial issue is 1000 copies with the view of growing readership from there. Of course advise on print runs is much appreciated, as I understand increase quantity reduces cost per unit. Regards, Robert Gerry Roche 30 June 2017 at 15:52 To: Robert Lynn Robert We only start to make sense from about 5k copies due to set ups etc. Let me know if you want to see costs from 5k up Cheers From: Robert Lynn [mailto:lynnrobert1@gmail.com] Sent: Friday, June 30, 2017 3:45 PM To: Gerry Roche Subject: Re: FW: Print costings enquiry for a new cycling magazine Robert Lynn 30 June 2017 at 15:59 To: Gerry Roche Hi Gerry, Yes, thanks if you could let me know costs for 5000 that would be great. Regards Robert Gerry Roche 30 June 2017 at 16:29 To: Robert Lynn Robert Based on 80pp + Cover similar to Irish water Inner pages 80gsm / cover 150gsm A4 size Stitched ( stapled ) 5k € 4560.00 10k € 6190.00 Run on / back from 5k is € 326.00 per 1,000 Perfect Bound ( printed spine ) 5k € 4825.00 10k € 6710.00 Run on / back from 5k is € 377.00 per 1,000 Prices are based on print ready files supplied. Let me know if you need a hand with design Regards Gerry APPENDIX C: Freewheelin' title design Sample of designs for the title of the magazine Freewheelin'. Sample #2 was the chosen design. Font style Woodhouse. Appendix C: Title design (continued) APPENDIX D: Flatplan Freewheelin' #01 Cover Freewheelin' Digital Flatplan #01 Menu Contents Advert Advert Navigation Editorial Big Test Three Vitus Advert Advert Zenium Dublin The Big Bikes My Ride Interview Advert New Sunday Spin Gear Advert Road Advert Mountain How to Bike Shed Masthead Bike Skills Sportive APPENDIX E: Bicycle test page layouts A: Opening Spread TITLE Stand First By Line Spec Ride B: Technical Inspection Specificatio Specificatio Specificatio n n n Specificatio Specificatio n n Ride APPENDIX F: Style Guide to writing a bike review Staring into a blank page is tough, especially knowing where to start and what to say. What you're offering is your own, honest opinion of your experience riding the bike or using the product and then trying to relate that back to the reader. People want to know what's special about the components are on the bike, and ultimately what it's like to ride. Don't think the obvious things are too silly to write either — so if the handlebar shape feels funny to you or the seat was too slippery or frame size not comfortable then mention it. Equally, don't get hung up on things being different to what you know on your own bike. But if you feel something about a bike then it is a real thing, trust yourself and write it down. You have to take a broad view of standard bikes because they are set up for basically anyone and everyone, so bear that in mind. Breaking down the review into sections makes it easier to piece together. First Impressions (200 words approx) How it looks? What's eye catching — does it feel heavy, does it look slimmer, fatter, longer than expected? How use of internal cable routing adds to the look? Is the colour scheme eye catching? Mention the parts of note — the selling points of the bike (refer to technical specifications for correct terminology) How it rides (400 words approx) Getting out on the road or trail — how does it feel? How does it climb? Is there an option to “lock out” suspension on MTB? Gear selection — smooth or chunky? Gearing: not enough, too many. Did you run out of top speed? Brakes: feel of the brake, lever comfort and feel, consistent braking or fade? Stable when cornering? What is the tyre grip on the road like? Comfort of ride considering frame, saddle, handlebars How does it feel on longer rides? MTB: The fun factor is descending. How does it handle the trail? Is the suspension adequate for its target terrain? Tyre grip in wet and dry conditions Seatpost — dropper and dropper lever? Conclusion (200 words) Having had time on the bike how did you like it? What sort of mileage/time did you do? Consider the target audience — does it meet it? APPENDIX G: The Big Interview Cycling Ireland Proposed questions for Cycling Ireland's Heather Boyle and Barbara Connolly 1. An introduction to Cycling Ireland — it's purpose and who it serves? 2. People may associate Cycling Ireland with competition cyclists, but your biggest yield of members are leisure cyclists — what benefits do they gain and is it applicable to commuters? 3. The 2016 Census figures show a 17 per cent rise in cycle commuting since 2011, what's contributing to the rise? 4. Obviously this is a good thing but what's been done to encourage this growth? 5. There seems to be a severe lack of clarity with cycle lanes, especially in Dublin — sudden ends, crossing three lanes of traffic with no warning. Does the cycle network need a major rethink? In what way? 6. Some motorists will argue that there simply isn't enough space for this infrastructure, what's your response to that? 7. With 12,000 cyclists alone commuting into Dublin each day it's more important than ever to share the road, right? 8. What is the minimum passing distance legislation? It's importance? 9. With 11 deaths for far in 2017 are the government and Minister Shane Ross dragging their heels on implementing this? 10. There have been calls by the IBBA for the Bike to Work scheme turnover to reduce from five to three years. Has there been any progress on this? 11. An inhibiting factor is lack of secure long-term parking. We know 1 car park space equals 10 bicycles, is there plans to follow our Dutch counterparts with bike parks — a miniature version of multi-story car parks? 12. Cycling Ireland are campaigning for an increase in transport budget allocation. How much are we talking about and what can be done with it? 13. Greenways are not just a tourist attraction, an economic analysis of the Great Western Greenway shows it also serves as a commuter link for school children and commuter link to Westport. (EuroVelo, Great Eastern Greenway, Newry Canal Towpath 33km) 14. Some key public commentators express an anti-cycle stance, especially on national airwaves. Is it wrong that these people of a powerful public voice are essentially preaching hate to other traffic users regards cyclists and therefore increasing their vulnerability on the road? 15. Is it frustrating to feel like you are essentially fighting for our right to cycle in a safer environment? Article Research References https://www.irishtimes.com/news/ireland/irish-news/the-11-cyclists-killed-on-ourroads-to-date-this-year-1.3128356 http://www.cyclingireland.ie/cycling-news-item/cycling-budget-must-be-increased/ https://www.todayfm.com/The-Last-Word-with-Matt-Cooper/podcasts/73482/How Cyclists-Can-Co-Exist-With-Heavy-Vehicles APPENDIX H: Creating a layered image The main image (p80-81) created for the skills piece is a sequence of six images layered into one image in Adobe PhotoShop. With a camera placed on a tripod to prevent shake and movement, a 10-sequence burst of photos were taken. The best six were then layered together to create the action image. A B C D E F APPENDIX I: The Big 3 page layout Proposed layout for the opening image gallery. The image will be accompanied by a short title and 50 word teaser text box explaining the photo or feature image it is associated with. A page link will provide an option for the reader to go directly to the starting page of the feature. Imagecaption text box APPENDIX J: New Gear page layout Proposed page layout for the New Gear product reviews. Product images accompanied by body text. Ending with sizing and colours (where applicable), price, and web link to product. Review text and information on sizing, colours, pricing and web link Review text and information on sizing, colours, pricing and web link APPENDIX K: Facebook targeting of core audience Below is an example of a Facebook targeted advert that could be run to match a core audience for the Vitus Zenium bicycle test. Using the criteria suggested the advert has a potential reach of 39,072 people. 1. The audience can be both gender and an age limit specific 2. Location was set to target those living in Ireland and Northern Ireland 3. This field was narrowed further by selecting those whose interests include road cycling, cycling website BikeRadar, Chain Reaction Cycles - sole agent for Vitus Bikes, Vitus Bikes and Wiggle - distributer of Vitus Bikes 4. Facebook's gauge will indicate the potential reach and validity of your targeted advert