Palaniappan, Palaniappan2023-06-202023-06-202020https://dspace.griffith.ie/handle/123456789/303In chapter 1, the introduction chapter states about the sustainability of the supply chain management in the retail industry of Singapore. It determines the aims, objectives, and research questions on which the whole research is based on independently. The retail industry of Singapore is highly sustainable as it offers products to the consumers that are based on environmental concerns. It states that the retail industry of Singapore is dependent on the supply chain management system so that it can obtain high efficiency in the market. In chapter 2, that is the Literature Review section; several aspects of SCM have been discussed. Consumer Buying Behaviour and several factors influencing the buying intention of consumers have been also discussed in this. Several aspects such as Stakeholder Pressure, Technological Integration, and Consumers' perception of SSCM have been also discussed in this chapter. Knowledge-based theory and Behavioural-decision Theory have been used to gain an understanding of integrated SSCM. In chapter 3, the conceptual framework is engaged in making the discussions related to the two effective theories such as behavioural decision theory as well as the nowledge-based theory that is highly focussed to attain the success of the retail industry among the competitors in the competitive market in an effective manner. In chapter 4, the overall chapter has been exclaiming about the research methods which are being used in this research. In this regard, the descriptive design, inductive approach, and positivism philosophy has been used by the researcher. However, the primary and secondary qualitative method has been used to collect and analyse the data eventually. In chapter 5, the primary qualitative analysis along with the secondary analysis has been conducted in the findings and analysis chapter. The qualitative analysis is the conduction of the interview which has been done with the online presence. However, the secondary analysis has been focused on the case scenarios related to the companies of Singapore. Thus, the Isetan, Henkel, and Zara company’s case studies have been determined in the following chapter. In chapter 6, the conclusion and recommendation show the SSCM as to be analysed that proper management plays an important role in the retail industry to conduct sustainable supply chain management for extracting the necessary advantages that will be beneficial to the industry for gaining the competitive advantage in a significant manner.Thesis