Alan McCarthy2023-05-312023-05-312019https://dspace.griffith.ie/handle/123456789/188This dissertation investigates if companies should consider recruitment as a key corporate strategy and in doing so if investment in talent branding and talent management is warranted by returning tangible benefits to the company. The focus of study is on the technology sector in Ireland and is supported by academic and industry related reports and studies. It is hoped that the findings will be applicable to other industries also. The study will show that this is a candidate driven employment market. The primary data was collected from an online survey, focused on a population of employees to gain better insights into thoughts and views from an employee perspective in dealing with a recruitment process. The study will show that companies who invest in their recruitment processes and systems and are considered as a desired employer will be able to attract, recruit and retain top talent, which leads to improved productivity and commercial success in comparison to companies who do not. This study will also show that companies are struggling to attract top talent and it is a major concern amongst executives in some companies. The research finds that today, salary is not the only motivation for job seekers, intrinsic and extrinsic needs hold almost equal importance with a candidate choosing which company to work for. The research also shows that job seekers may have a number of competing offers of employment from different companies. The primary data finds that a large number of employees will research online, company reviews and the work environment and culture before even applying to a position. A large number of today's globalised workforce take the same approach to deciding on employers as they do to buying products or services. Taking a people centric approach in business seems like a common sense approach, however this study finds that many companies do not, and those that do, are more likely to enjoy commercial competitive advantage in their market.Thesis