Bhatia, Smriti2023-06-012023-06-012020https://dspace.griffith.ie/handle/123456789/253The subject matter of this Dissertation is Performance Appraisal and the perception and preference of employees of sales industry regarding Performance Appraisal. This Dissertation also examines the different areas linked to the concept of Performance appraisal and how broad this concept it and what are the different variables that can affect the process of performance evaluation. This paper explored what kind of performance appraisals are preferable to the employees of sales industry from their own insight. It is identified withing this paper that how motivation theories, work related behaviour and rewards system, Biased behaviour and Fair Performance appraisal can affect this process and the satisfaction derive from the appraisal. The process of collecting data for this paper was through a series of semi-structured interviews with the employees working withing sales industry for better understanding of the concept. The result indicates that the preference of employees of sales industry is more towards monetary rewards due to the nature of the industry, Most of the employees are more likely to prefer monetary rewards. There are many factors contributing to this conclusion based on their Salary packages. This research also found out that in sales industry, employees are not receiving good basic salary, and this is the reason for their preference towards monetary rewards. It is also found out that in the Initial stage of their job, employees are more inclined towards Monetary rewards but after getting enough, they are slightly inclined towards Non-Monetary rewards. Employers working withing the sales industry are recommended to communicate with the employees and ask them about their employee’s actual preference about what kind of rewards are preferable to them and should also check on their evaluation process as well.Thesis