It's different for girls: Gender inequality in national print media sports coverage

Prendergast, David (2012) It's different for girls: Gender inequality in national print media sports coverage. Masters thesis, Griffith College.

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Abstract

Studies by the Dublin Sports and Recreation Council between 2002 and 2007 showed that women were all but invisible in the sports pages of our national newspapers. Research also suggested that this low representation of female athletes in the media leads to negative connotations for women such as negative stereotyping, a lack of female role models and low participation rates in sports (www.oireactheas.ie). However, none of this research answers the question: Why do female sports receive such low coverage by the national print media to begin with? This thesis describes a four phase research plan designed to answer this question. Through content analysis of five national newspapers and a range of interviews with current female athletes, sports journalists and personel of female sporting bodies this thesis evaluates why exactly it is that female sports are substantially under-represented by the national print media in comparison to their male counterparts.

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