Griffith Open: No conditions. Results ordered -Date Deposited. 2024-03-28T23:53:32ZEPrintshttps://go.griffith.ie/images/sitelogo.pnghttp://go.griffith.ie/2021-07-31T20:29:48Z2021-07-31T20:31:13Zhttp://go.griffith.ie/id/eprint/488This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4882021-07-31T20:29:48ZThe Power of Social Media Likes: A Radio Documentary Exploring the Impact of Social Media on the Psychology of 18 – 24 year olds.One of the biggest changes in the society over the last 20 years has been the development of social media. Since its inception, social media has worked its way into every element of our day to day lives. As we continue to witness more people born in the post internet era, known as the ‘technology generation’, there has been an upsurge in screen time.
Social networking sites were largely seen as means to enhance communication but today, these platforms are also known for their negative impacts. In the last few years, the number of younger people suffering from mental health issues have increased. Could there be a correlation between the
development of social media and this rise in young adults’ psychological behaviours? With easy access to social networking sites and increased screen time, how can addiction level be determined? And what role does tech companies play in how people have become so engaged to social media? Through the medium of radio documentary, this dissertation explores these questions by focusing
on the experiences of 18 – 24-year olds. The viewpoints from three contributors in that age group were attained. A clinical psychotherapist, an online safety campaigner and a social media influencer were spoken to. Through their voices, the 25 – minutes piece gives an insight into how social media affects the mind and behaviours of young
people, how it is being used as well as threshold for problematic use. This paper establishes that there is a rise in problematic social media use among youngsters who are
naïve to understand how excessive social media use can negatively affect their mental health. It unearths facts that increased screen time has the most impact on our sleep pattern besides depression, anxiety, loneliness, and low self-esteem. Ultimately, while there may be no hard evidence that prolonged social media use or addiction causes mental health issues it is a heavy contributor.Joseph Okoh2021-04-26T13:15:45Z2021-05-28T12:06:05Zhttp://go.griffith.ie/id/eprint/394This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3942021-04-26T13:15:45ZCreating an Optimal Structure of Working Times and Workplace Environment to Maximize the Performance Level of Software Developers in Turkey.In this dissertation, the main aim was creating an optimal physical office environment and working time patterns to maximize the performance levels of the software developers in Turkey. The main elements of the physical office environment were identified and handled
as office structure, ergonomics of the computer workstation and dominant color of the office.
The working hour patterns were identified and handles as flexibility of the working hours, duration of working hours and working at weekend and nighttime. This research had the Post-positivistic paradigm as philosophical background. To reach a conclusion and overall
understanding of the mentioned concepts, a detailed literature research was made and critically analyzed and research survey was conducted with the software developers in Turkey. The survey conducted had both qualitative and quantitative features. As a result of
the survey, regarding optimal physical office structure to maximize the performance level of the software developers in Turkey, it was found that an office with open office area, private personal rooms and private team rooms is the performance maximizing office structure.
Additionally, a conclusion drawn as a computer workstation with ergonomic chair, desk, tools for keyboard and mouse usage and multiple monitors or a monitor with large screen and high resolution maximizes the performance level of the participants. It was found that dominant color of the office environment has not a significant effect on the participants, however, for the participants who are affected by the dominant color, the office should be white or nude colors to maximize the performance of the software developers in Turkey.
With respect to performance maximizing working time patterns of the software developers in Turkey, it is found that flexibility of working hours with weekly duration of 30-40 hours is the most performance maximizing pattern. Additionally, it is concluded that working at weekend to complete the flexible working hours is a performance decreasing factor. However, this research concluded that opportunity of using nighttime to complete flexible working hours is performance maximizing element for the software developers in Turkey.Germen Doga Zeynep2021-03-20T22:30:46Z2021-03-20T22:34:13Zhttp://go.griffith.ie/id/eprint/373This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3732021-03-20T22:30:46ZTo Study the Impact of Virtual Reality (VR) on Online
Accommodation Booking Platforms (OABP) in order to
Improve the Overall Customer Experience.Nowadays, the reservation of accommodation such as hotels and B&Bs can be made via online booking platform. The online accommodation booking platform (OABP) is gaining popularity since it provides functionality and
convenience to the customer. Virtual reality (VR) is an emerging technology in the tourism and hospitality industries, but there is a lack of research into this era
such as the effects of VR as a room display tool on OABP.
This dissertation investigated the motivation of customers to use 3D VR room tour on OABP and explored the process that VR improves the customer online booking experience and gain the customer confidence in the OABP. Lastly, compare the efficiency between VR and the normal online booking experience of the customer. The current research adopted the extended Stimulus-Organism-Response (S-O-R) conceptual framework of the decision�making process to evaluate the VR system implements on OABP.
In order to offer a better understanding of the research objectives, this research employed the semi-structured interview and qualitative approach to collect
the in-depth opinion of the participants. The interview consisted of eleven participants and separated into two groups in the different perspective section which are OABP customers (guests) and professionals (host/hotelier)
The result of this research discussed the issue of inaccurate accommodation room view and the anxiety derived from the unknown accommodation as the reasons for customers to use 3D VR room tour. Therefore, the affective response and cognitive response of customers stimulated by the authentic experience of VR reinforced their trust and confidence to the website then improved their visit intention and purchase decision of the accommodations.However, due to a lack of study regarding using VR on the booking website, and also 3D VR room tour not as a frequent room display tool on OABP, there
was still some limitation of sample size in analysing the similarities and differences between the participants.Chia An Yu2021-01-23T19:58:57Z2021-02-05T12:17:36Zhttp://go.griffith.ie/id/eprint/320This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3202021-01-23T19:58:57ZEffects of Influencers on Consumer Behaviours on Social Media: Do Audiences know their needs, or they only follow their opinion leaders?This study aims to examine the effect of sponsored advertisements made by influencers with brands on consumer behaviour on social media. In this study,
cosmetic products and beauty influencers are discussed. The opinions of consumers when they see these advertisements and their attitudes towards these
advertisements are tried to be understood. It is aimed to understand whether the consumers who are social media users are positive or negative approaches to paid
partnerships made by brands and influencers, the reasons that lead to shopping and whether they are shopping according to their own needs or recommendations.
The prepared survey reached 104 people, and the data were analysed. Surveys were statistically analysed. The results showed that consumers who are social
media users do not trust influencer advertisements one hundred percent. They try to make purchases in line with their own needs, but still cannot be completely indifferent to these advertisements. Most of the participants stated that they were looking at influencer comments when they were researching a product they
needed. Reasons for respondents' following influencer were found to be high rates of beauty inspiration, product reviews, and product tutorials. It has been observed that, as age groups change, consumers follow influencer advertisements, and their trust and priority to these advertisements have changed. Also, no significant difference was found when compared with age groups, positive or negative approaches to advertised products. The majority of the participants stated that
they saw these advertisements and stated that they generally approach the products they see in the advertisements positively. The majority of the participants stated that they saw these advertisements and stated that they generally approach the products they see in the advertisements positively. However, they stated that they were sceptical about how honest the influencers were about the promoted products. When these two groups were compared, a significant difference was
found.Irmak Kucur2018-04-09T15:04:21Z2018-04-09T15:04:21Zhttp://go.griffith.ie/id/eprint/165This item is in the repository with the URL: http://go.griffith.ie/id/eprint/1652018-04-09T15:04:21ZGaeilge ar Líne: A TV Documentary about the benefits of social media for the promotion and revival of the Irish language.I intend to test the perception that social media is a valuable means through which the Irish language can be re-invigorated and made relevant to the 21st century.
Through the examination of various social media platforms, I intend to examine how individuals use such technological tools to revive the language and to assess the benefits of social media for promoting the more widespread use of Irish in daily life.
By making the accompanying documentary bilingual, I can access a much wider audience through the use of sub-titles during the in-depth interviews of Irish speakers who use social media platforms daily with the intention of promoting the language.
To date, there has been no in-depth analysis of the impact of social media on the development of the Irish language which prompted my personal interest in this project and encouraged me to examine if social media is being successful in making Irish “cool “ and trendy.
This Dissertation by practice is a filmed, participatory documentary called “Gaeilge ar Líne”. It tells the story of a journey around the country to meet ambassadors of the Irish language online, who use social media to promote the language. They speak about how they have made the language accessible to a wider audience using these platforms.Éadaoin Fitzmaurice