Griffith Open: No conditions. Results ordered -Date Deposited. 2024-03-28T20:14:14ZEPrintshttps://go.griffith.ie/images/sitelogo.pnghttp://go.griffith.ie/2021-07-31T21:18:18Z2021-07-31T21:18:18Zhttp://go.griffith.ie/id/eprint/491This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4912021-07-31T21:18:18ZC-section: An Investigation Into Refusal By Nigerian Pregnant Women.C-section: An Investigation Into Refusal By Nigerian Pregnant Women is a radio documentary project that captures the plight of expectant mothers in Nigeria faced with making the difficult decision of accepting a caesarian delivery because vaginal delivery would be too risky. The radio
documentary explores, through the personal experiences of some women, the different factors they and their families consider when they are advised by their doctors to opt for C-section, especially in a society that still upholds vaginal delivery as the ultimate delivery method.
The documentary explores how factors such as fear, stigmatisation, consent, religion, alternative
providers etc., are contributing to the refusal of C-section by expectant mothers in Nigeria, even when vaginal delivery is unsafe. The project also captures the experiences of health professionals in the maternity ward who assist these women pre and post surgery. The documentary explains how the financial cost of the procedure is a major constraint in Nigerians accepting C-section and investigates the programmes available to them in regard to financing the
cost of the surgery; and the role the government of Nigeria plays in subsidising the cost. The research also explores how non-governmental organisations (NGOs) are making efforts to educate the public on the need to accept the surgical procedure when vaginal delivery is risky. The dissertation outlines the whole process involved in the production of C-section: An Investigation Into Refusal By Nigerian Pregnant Women from the research level down to the pre and post production. It details my interest in the topic, why I think it’s time to talk about it, and some of the things I believe should be done to right things.Vivian Ogechi Otika2021-07-31T21:02:19Z2021-07-31T21:02:19Zhttp://go.griffith.ie/id/eprint/490This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4902021-07-31T21:02:19ZThe Marys.This written report acts as a supporting document to the technical work produced for the dissertation by practice by radio. This radio documentary tells the story of my deceased parents’ life. The purpose of the product is to capture that story so that it can be preserved. It documents their early life, their meeting, their family life, and then their deaths. The story is narrated by me but primarily told by my two aunts, one my Dad’s sister and one my Mam’s, both called Mary (“The Marys”).
Through telling a deeply personal story, the product aims to relate to the audience by focusing on the universal themes of loss, grief, and bereavement. It’s about how we cope in
the aftermath of death, and the power of storytelling.Sarah Jane Rooney2021-07-31T20:29:48Z2021-07-31T20:31:13Zhttp://go.griffith.ie/id/eprint/488This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4882021-07-31T20:29:48ZThe Power of Social Media Likes: A Radio Documentary Exploring the Impact of Social Media on the Psychology of 18 – 24 year olds.One of the biggest changes in the society over the last 20 years has been the development of social media. Since its inception, social media has worked its way into every element of our day to day lives. As we continue to witness more people born in the post internet era, known as the ‘technology generation’, there has been an upsurge in screen time.
Social networking sites were largely seen as means to enhance communication but today, these platforms are also known for their negative impacts. In the last few years, the number of younger people suffering from mental health issues have increased. Could there be a correlation between the
development of social media and this rise in young adults’ psychological behaviours? With easy access to social networking sites and increased screen time, how can addiction level be determined? And what role does tech companies play in how people have become so engaged to social media? Through the medium of radio documentary, this dissertation explores these questions by focusing
on the experiences of 18 – 24-year olds. The viewpoints from three contributors in that age group were attained. A clinical psychotherapist, an online safety campaigner and a social media influencer were spoken to. Through their voices, the 25 – minutes piece gives an insight into how social media affects the mind and behaviours of young
people, how it is being used as well as threshold for problematic use. This paper establishes that there is a rise in problematic social media use among youngsters who are
naïve to understand how excessive social media use can negatively affect their mental health. It unearths facts that increased screen time has the most impact on our sleep pattern besides depression, anxiety, loneliness, and low self-esteem. Ultimately, while there may be no hard evidence that prolonged social media use or addiction causes mental health issues it is a heavy contributor.Joseph Okoh2021-07-31T19:57:22Z2021-07-31T19:57:22Zhttp://go.griffith.ie/id/eprint/487This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4872021-07-31T19:57:22ZFiltered Reality: The impact of the stereotypical
representation of ethnic groups on reality TV series
"90 Day Fiance" on its' viewers.Diversity or the lack of diversity has always been an issue in both TV and film for quite a long time. However, another significant issue is the portrayal of ethnic stereotypes and
the misrepresentation or ethnic groups. While stereotypes are consistent in scripted TV, the existence of misinterpretations or generalizations present in a program that professes to be based on the real world appears to be unfitting. It is commonly recognized that unscripted television is not entirely "unscripted" and is formed by makers and editors of these shows. While unscripted television ought not to comprise of scripted stereotypes,
they have inquisitively advanced onto the screen and into our homes. Through content analysis, this study investigates how ethnicities on TLCs' 90 Day Fiance are portrayed on the showand whether they present generalizations and misinterpretations commonly found in scripted programming. The second source of research is a focus group to gather opinions from a third party regarding the depiction of ethnic groups on the show, including how accurate they think it is. There is also a secondary content analysis on social media content with a concentration on social networking site, Twitter to research further the impact and interpretation of the depiction on audience and viewers.Salamatu Tinnet Gwadah2021-07-31T19:36:21Z2021-07-31T19:36:21Zhttp://go.griffith.ie/id/eprint/486This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4862021-07-31T19:36:21ZIrish Omnichannel Retailers Response to Changing Customer
Behaviour, Preference, Concerns and Experience of Irish
Customer.This research highlights the key step taken by the Irish Omnichannel retailers to address the current change in overall Irish Customer. The study mainly focuses on responses by the Irish omnichannel retailers on five major customer categories- Customer behaviour, Customer
preference, Customer concerns and overall Customer experience. To make sure that the data collected for this research is comparable and could be analysis the researcher has made sure of two things. First, all the research subjects are serving the same customer base. For this study
researcher has chosen large-scale omnichannel grocers based in Dublin as the research subject and second thematic analysis is used to analyse and code the gather data. Findings and the conclusion of this research shine the light on the fact that Omnichannel retailers responded to the
change in each customer element with action steps tailor-specific to the element. For instant Omnichannel retailer responded to the change in customer behaviour with steps like providing safe atmosphere to the customer to shop in whereas they the shift of preference to online shopping with launching their own digital applications.Gurtej Singh Randhawa2021-07-31T19:20:37Z2021-07-31T19:21:17Zhttp://go.griffith.ie/id/eprint/485This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4852021-07-31T19:20:37ZHow Different Materials are Carried on the Routes of India in
Supply Chain.In this research , it was presented that how there are different kind of materials which can be transported by commercial vehicle, various category of heavy vehicles, weight segments for carrying distinct product with safety, emission standard for vehicles and numerous challenges faced while transporting the goods. This study focusses on five category material, commercial vehicles, weight, new emission norms and challenges. For analysing this paper descriptive coding was used so that data can easily be divided into these categories. The result shows that for loading and unloading of materials documents, workforce, equipment and safety kit are needed, different type of commercial vehicle is needed for carrying distinct material like liquid in tankers, parcel in container and generic product in trailers, safety measures like plastic covers and straps for open body vehicles, SS tank for chemical products and
wooden or cardboard sheets in containers, the new norms has improved the engines, vehicles produce less pollution, better safety equipment, only improvement is done but no major changes has been noticed. Finally, the challenges faced in transit are theft, less margin, low infrastructure, harassment and corruption.Gurprit Singh Randhawa2021-07-31T11:48:03Z2021-07-31T11:48:03Zhttp://go.griffith.ie/id/eprint/484This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4842021-07-31T11:48:03ZThe Impact of Annual Report Transparency and Readability
on the Use of Business Failure Prediction Models.The study aims to explain if the transparency and readability of the information released in the annual report affect the use of business failure prediction models. This study reports the results of an examination of the relation between the information transparency and readability in annual reports, on the use of business failure prediction models. Specially, this research aims to explain if the transparency and readability of the information released in the annual report affect the use of business failure prediction models. To explain this relationship, this study tested several hypotheses by using a correlation and a multiple regression analysis based on the primary data
collected from a sample of 155 professionals using survey method. Some of the findings of this research indicate the following: (1) annual report transparency is significant correlated to the use of business failure prediction models; (2) annual report readability is not significant correlated to the use of business failure prediction models; (3) the
transparency and readability of annual reports are significantly correlated; (4) the transparency and readability in the annual reports are not significant to explain changes in the use of business failure prediction models; (5) improvements on transparency, disclosure, the presentation of the financial statements or complementary information in annual reports could increase the business
failure prediction.
The results indicated that the studied variables together do not affect the use of business failure prediction model. Nevertheless, transparency and readability are correlated, but the correlation is weak as there could be other variables involve. Some of the suggested other variables were identified in this study. However future research is recommended. Moreover, as cases of business failure continue to be common across the world, future research on this topic is recommended in order to understand the variables that could improve the business failure prediction based on the information disclosed by companies given that the current literature do not fully assess this problem. In addition, this research highlights the need to define a standardize measure of information transparency and readability.Tania Lizeth Ramirez Silva2021-07-31T11:20:54Z2021-07-31T11:20:54Zhttp://go.griffith.ie/id/eprint/483This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4832021-07-31T11:20:54ZCircular Economy and Supply Chain Sustainability-Drivers,
Challenges and Progress of implementation in Irish SMEs.Sustainability and Circular Economy is one of the most favoured and among the most researched topic in academic circles and in non-academic context by governmental as
well as non-governmental organisations, private corporation and by independent non-affiliated associations. This researched is intended to explore the challenges faced by
the Irish SMEs in implementing sustainability and circular economy principles, evaluate the various drivers or enablers of sustainability and circular economy, and analyse its
progress in their companies and supply chain. The theoretical background of the study is developed through and extensive literature review of the basic principles of these
concepts as well as related concepts in terms of procurement and supply chain. To gain valuable insights and subjective knowledge about the implication of these concepts with
respect to the Irish SMEs and their supply chain, data was collected by means of semi-structured interviews from a sample population seven participants from diverse background in relation to Irish SMEs. These interviews consisted of a combination of open ended, closed, and specific questions. The finding of this research illuminates how the drivers of sustainability and circular economy manifest itself in Irish SMEs and challenges faced by these enterprises in progressing towards a circular economy model or implementing sustainability. While drivers of sustainability have limited positive impact on the SMEs and their efforts to be sustainable, the challenges are at plenty and
multidimensional, increasing the exposure risk of the SMEs. Being the single largest type of enterprise dominating the Irish business economy, employing the largest work force composition and accounting for half of the total Irish business turnover, the results of the study has far reaching ramifications and opens multiple avenues for further
research.Sarath Rajan2021-07-31T10:47:05Z2021-07-31T10:51:24Zhttp://go.griffith.ie/id/eprint/482This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4822021-07-31T10:47:05ZImpact of Forensic Accounting and Audit in the Indian Banking Sector.Forensic accounting in India face an inefficient implementation especially in the banking sector due to various factors. Drawing on the fraud diamond model, this
dissertation explores and discusses the factors and problems which distorts the effective implementation of forensic accounting in India based on primary and
secondary data collected. The process of collecting data for this paper was through open-ended internet-mediated questionnaire sent to accounting professionals
practicing in India. The results indicate that the present scenario of forensic audit is not effective, and it can be improved through establishment of proper regulatory
authority and by imparting excellent training to the future forensic accountants. It is also recommended to establish a separate regulatory body for forensic accountants
which produces and governs rules, laws and regulations relating to this field in India.Ramnath Raja2021-07-31T10:30:54Z2021-07-31T10:30:54Zhttp://go.griffith.ie/id/eprint/481This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4812021-07-31T10:30:54ZEffective Human Resource Management Practices and its Effects on Affective Commitment.This research dissertation was aimed at exploring the concept of Organizational Commitment. Organizational Commitment is an individual employee’s psychological
attachment to his/her organization. It can also be identified as a major professional loyalty that the employee feels towards their job. The higher the rate of Organizational Commitment, the more the employee is attached to an organization. Organizational Commitment consists of three components:
• Affective Commitment: Can be defined as the emotional attachment an employee feels towards his/her organization.
• Continuance Commitment: Can be defined as a derivative of an employee’s assessment of the profits and loss associated with leaving the job e.g. loss of pay, stock options etc.
• Normative Commitment: Can be defined as the sense of obligation to remain that an employee feels towards his/her or organization regardless of his/her will to stay.
For this research dissertation, we looked into Affective Commitment which is a component of organizational commitment. This research work looked into Human Resource
Management practices in organizations in the telecommunication sector in Bangladesh and
were trying to understand which human Resource Management practices (stability oriented, rewards oriented, development oriented) yields the most Affective Commitment from employees.
Qualitative data was collected from employees that work in the telecommunication industry with a developed Human Resource Management Department through the use of interviews.
The philosophy of this research was interpretivist in nature, the data collected was qualitative in nature and inductive and we were trying to explore which out of the three Human Resource Management Practices yield the most Affective Commitment from the perception of employees in a Bangladeshi telecommunication organization.Ridwan Md Hafizur Rahman Mim2021-07-31T10:07:19Z2021-07-31T10:07:45Zhttp://go.griffith.ie/id/eprint/480This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4802021-07-31T10:07:19ZAn Examination of the Success of US Venture Capital Funded Companies in the Russian Market.The US venture capital market is perceived to be one of the most successful in the world. Every year the US improves innovation through new creative start-ups which have been emerging for decades. The Russian venture capital market, on the other hand, has experienced difficulties in development for many reasons. Both markets are different from each other, but at the same time they share certain similarities, such as the role of government in the markets. The Russian
market lacks development and innovation, letting foreign business fill the gap in the market. The study will show whether the US companies were able to enter the Russian market and offer their products or services, substituting the Russian innovative companies. The study will discuss the venture capital (VC) in general, which will include a consideration of the history of VC, types of investment rounds, business angels and crowdfunding. Then, the US
and the Russian VC markets will be analysed in order to determine how they work. Further in the study, a case study will be conducted: eight companies, which began their activity as start-ups and became successful, will be identified. The companies’ annual reports will be used to
calculate certain financial ratios to assess their financial and general success in the market. Two years will be compared: the year before and after the funding round. This will lead to a survey of the Russian people to determine how they perceive the chosen companies. All that will help
see whether the US companies were able to fill the gap in the Russian market.Svetlana Perich2021-07-31T09:52:09Z2021-07-31T09:52:09Zhttp://go.griffith.ie/id/eprint/479This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4792021-07-31T09:52:09ZAn Analytical Study on Recruitment and Selection Practice
Followed in Indian Private Limited Firms.The subject matter of this thesis is an analytical study on recruitment and selection practices followed in Indian Private Limited firms. The focus of this study is to outline the significant aspect of having well-established recruitment process in Indian Private Limited Firms. The
secondary data collected of this research suggests that the Indian Private Limited Firms (IPLFs) recruit and select employees through social contacts. Furthermore, studies have shown that trust, cost reduction and control are the key factors influencing the recruitment and selection method in the IPLFs. Hence, as per the secondary data the IPLFs prefer recruiting and selecting employees from social contacts. There is binary objective of this research; First, to understand the perception of the top management on the subject of recruiting through social contact. Second, to examine whether has it been beneficial for the IPLFs to recruit through social contacts. The theories used in this study are the recruitment and selection theory, Motivational
theory and McGregor theory X and Y (1960s). This study is based on deductive approach of research onion, the data collection method used is qualitative design using semi structured interview as primary data gathering instrument. To collect the primary data, the researcher has focused on the pharmaceutical distribution sector of Mumbai city. The primary data of this research provides ambiguous opinion thereafter the five themes of this research emerged which
answers the research objective (Five themes-awareness of recruitment and selection process by the directors, recruitment Practice followed in IPLFs, trust, age profiles and control/ delegation). Lastly, this study contributes to the growth of recruitment and selection practices in IPLFs as this research is written from the point of view of the directors of the IPLFs.Palak Jignesh Pathak2021-07-31T09:33:39Z2021-07-31T09:33:39Zhttp://go.griffith.ie/id/eprint/478This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4782021-07-31T09:33:39ZInvestigation into the Impact of Merger and
Acquisition Activities on the Shareholders Wealth of
Bidding and Acquired Companies in the Irish Service Industry.Past researchers have found that the outcome of growth strategy through mergers and acquisition in terms of driving true shareholder wealth are mixed, for both parties (the bidder and the target). The objective of this dissertation was to test the impact of M&A’s on shareholder wealth using an event study methodology. Specifically, this study analyzed the underlying reasons that pushed two case study firms to adopt M&A’s as growth strategy and to see if they’ve achieved successful returns for their shareholders through this type of strategy. The primary data was done through four in-depth interviews with top tier management that have had various implications with both M&A’s case study. This data was combined with the secondary data presented on the subject in order to assess the hypothesis that M&A’s are profitable situations and lead to an increase in shareholder value. This data was evaluated in combination with other three hypothesis, the wealth creation for both the bidder and the acquirer, the size hypothesis and the relatedness hypothesis. The question that was considered best suited for this study was whether or not true that
M&A’s improve shareholder wealth in short and long term.
Combining the findings from both the primary and secondary data, researcher concluded that mergers and acquisition can improve shareholder wealth, especially when the acquirer and the target firms are in the same line of business. Although, firms that use acquisitions purely for to diversify, mainly into unrelated businesses are those that are unlikely to create values. A final insight from this research study is that M&A’s can create shareholder value for both parties if a defined implementation strategy and a strong integration plan are put in place.Alina Maria Pascu2021-07-30T12:35:07Z2021-07-30T12:38:11Zhttp://go.griffith.ie/id/eprint/477This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4772021-07-30T12:35:07ZBenefits of Sustainable Supply Chain Management in Singapore’s Retail Sector.In chapter 1, the introduction chapter states about the sustainability of the supply chain management in the retail industry of Singapore. It determines the aims, objectives, and research questions on which the whole research is based on independently. The retail industry of Singapore is highly sustainable as it offers products to the consumers that are based on environmental concerns. It states that the retail industry of Singapore is dependent on the supply chain management system so that it can obtain high efficiency in the market. In chapter 2, that is the Literature Review section; several aspects of SCM have been discussed. Consumer Buying Behaviour and several factors influencing the buying intention of consumers have been also discussed in this. Several aspects such as Stakeholder Pressure,
Technological Integration, and Consumers' perception of SSCM have been also discussed in this chapter. Knowledge-based theory and Behavioural-decision Theory have been used to
gain an understanding of integrated SSCM.
In chapter 3, the conceptual framework is engaged in making the discussions related to the two effective theories such as behavioural decision theory as well as the nowledge-based theory that is highly focussed to attain the success of the retail industry among the competitors in the competitive market in an effective manner. In chapter 4, the overall chapter has been exclaiming about the research methods
which are being used in this research. In this regard, the descriptive design, inductive approach, and positivism philosophy has been used by the researcher. However, the primary and secondary qualitative method has been used to collect and analyse the data eventually.
In chapter 5, the primary qualitative analysis along with the secondary analysis has been conducted in the findings and analysis chapter. The qualitative analysis is the
conduction of the interview which has been done with the online presence. However, the secondary analysis has been focused on the case scenarios related to the companies of
Singapore. Thus, the Isetan, Henkel, and Zara company’s case studies have been determined in the following chapter.
In chapter 6, the conclusion and recommendation show the SSCM as to be analysed that proper management plays an important role in the retail industry to conduct sustainable supply chain management for extracting the necessary advantages that will be beneficial to the industry for gaining the competitive advantage in a significant manner.Palaniappan Palaniappan2021-07-30T10:07:51Z2021-07-30T10:09:47Zhttp://go.griffith.ie/id/eprint/476This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4762021-07-30T10:07:51ZAn Exploratory Analysis of the Characteristics and Prerequisites of an Appropriate Business Partner in the Early Stage of Start-up Business.This study shows the overall selection criteria which need to be considered while selecting a co-founder and founding team member in the early stage of a start-up business which includes characteristics and prerequisites. Most of the start-up business fails due to conflict and miscommunication among co-founder's caused by inappropriate selection at the founding stage of the start-up business which can be recovered by educating the start-up entrepreneurs with the help of Elite Co-founder theory.
This research will propose the Elite Co-founder’s theory for Entrepreneurial academic purpose and Elite co-founder model for real-world start-up co-founder selection process. Based on both academic and business demand for co-founder problems in a start-up, this Elite Co-founder model was created with three brain systems of intuition are head, brain, heart (Soosalu et al., 2019). Co-founder conflicts are the main reason behind every aspect of start-up business failure backed by miscommunication and assumptions based on situations. ‘’With the long hours it takes to get a start-up off the ground, you’ll spend more time with your co-founder than your spouse’’ (Bornstein, 2017).
The constructivist grounded theory of Elite Co-founder is designed and developed to support the Elite Co-founder model and it's is a one-page template contains all the essential and critical characteristics and prerequisites required for the co-founder candidate for a start-up (Alvarez et al., 2010). Overall, the eligibility check consists of evaluation methodology between a founder and co-founder profile to check the similarity rate / complementary rate. If the co-founder candidate scores above 52% in similarity rate / complementary rate, then they would be preferred candidates with optimum eligibility to work in a start-up business as a co-founder, interviewed, and graded by the founder of that start-up with the help of Elite Co-founder model. The results achieved by doing the co-founder evaluation test, is fully up to the founder intuition, knowledge, belief, skills, character, thoughts, requirements, and expectations (Pérez and Canino, n.d.).Pugazheanthi Palani2021-07-30T09:52:49Z2021-07-30T10:08:57Zhttp://go.griffith.ie/id/eprint/475This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4752021-07-30T09:52:49ZSupply Chain Management Practices and Lean Production
Improvement in Food and Beverage Industry.The paper is focused on the implementation of Artificial Intelligence in Lean Production and Supply Chain Management. Focusing primarily on the fact that there exists a gap between the expected performance from the companies while executing the production process and the actual performance given by them. To cover that gap the research is endeavouring to analyse the impact of implementation of Artificial Intelligence in Lean Production and Supply Chain.
Artificial Intelligence can be the star to hitch the wagon of lean production to. With minimised wastage, abstainment from scrappage, minimised employee costs, adaptability to variation in the voluminous production, producing varied ranges of products the major hinderances and shortcoming of the production line get solved. Although some are still skeptical about the extend to whether they should implement
AI into the core production lines. As uploading company data to the cloud makes the company vulnerable to cybercrimes, technical breakdowns can disrupt and halt the entire production line. The paper goes about the process by evaulating the option from the mindset of the executives who are responsible for the production and supply line. Qualitative approach is used for collecting data and narrative and disclosure approach is applied for analysis. Thematics is used for coding the data and assigning them with values to obtain desired result.Joy Lawrence Pais2021-07-28T22:42:55Z2021-07-28T22:46:02Zhttp://go.griffith.ie/id/eprint/474This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4742021-07-28T22:42:55ZBrexit Realisation: Its Ripple Effect on Britain's Foreign Direct Investments.This research work sets out to study the impacts of Brexit on Foreign Direct Investors in the UK. Brexit is a portmanteau of the words Britain and exit which refers to the UK’s exit from the EU. The UK left the EU on the 31st of January after the June 2016 public vote –referendum with a 52 to 48% margin. Furthermore, the research aims to provide an evidence-based post Brexit projection for the UK economy and key government initiatives to make the economy thrive again. The dissertation conducted an extensive review of
relevant literatures to provide a background understanding of major events that led to Brexit. This also helped formed the conceptual framework which served as the basis for
further works into the study. The research work employed qualitative data sourced from various secondary sources. The
research approach involved the use of Documentary Research Analysis composite with Thematic Analysis method of study in processing, analysing, and appraising the research
outcomes. This research produced several key findings: An analysis of the number of abroad companies that invested in the UK before and after the referendum and the rate of
the countries fallout from the UK especially with the top investors – US, Germany and France. These countries began to reduce their investment in the UK after the referendum
as the prospect of a “no-deal Brexit” repeatedly sank sterling and further showed that the U.K. already suffers from Brexit. Similarly, the thematic analysis revealed that the implications on FDIs included uncertainty, fear, risk-ready, negative and positive reactions to Brexit. Thus, the economy has slowed, and many businesses have moved their
headquarters to the EU. In conclusion, the research work revealed that the impacts of Brexit on FDIs in the UK will
continue to evolve in the post Brexit era. Hence, a key policy priority for the UK government is to plan towards a sound management of the macroeconomic performance
indices in such a manner as to enhance keeping borrowing costs at reasonable levels as if the UK was still part of the EU. For instance, the findings of this research work can be utilized by the UK government to develop targeted interventions such as tax reduction incentives aimed at attracting new investors and initiatives to encourage any foreign EU corporate entity that chooses to remain in the UK. That the UK is exiting the EU is an auspicious opportunity to learn a few new things about international relations with its attendant legal implications as it affects international trade, which is central and pivotal for future research.Afolasade Alayoninuo Olufayo2021-07-28T22:12:21Z2021-07-28T22:12:21Zhttp://go.griffith.ie/id/eprint/473This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4732021-07-28T22:12:21ZAssessing the Possibility of Adopting Blockchain Technology In Achieving United Nations Sustainable Development Goal 2 In IDP Camps In Nigeria.This research is focused on assessing the possibility of adopting blockchain technology in trying to achieve the United Nations Sustainable Development Goal 2 (SDG 2) in IDP
camps in Abuja, Nigeria. The research objectives are to ascertain the current system used to manage IDP camps in Nigeria, Review the status of the UN SDG 2 at the IDP camps
and explore blockchain technology for adoption in IDP management. A survey was conducted using questionnaires and interviews were conducted as well to gain insight into
the research questions from more than one perspective. A total of 100 respondents was gotten from using the questionnaire and a total of seven respondents were interviewed across five IDP camps in Abuja, Nigeria. The study shows that there is complete lack of support from the government and that there a lack of food supply to the camps and also based on the responses gotten from the interviews, the IDP camp environment is suitable for blockchain adoption.The study also discussed some limitations in the study as it would be remarkable if further study could be done on a larger sample size.Jessica Biebelemoye Olotu2021-07-27T09:04:29Z2021-07-27T09:04:29Zhttp://go.griffith.ie/id/eprint/472This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4722021-07-27T09:04:29ZPerceptions on the Use of Artificial Intelligence in Accounting: An Empirical Study among Accounting Professionals in Nigeria.Artificial Intelligence has been widely discussed in accounting for some years now, this study examined the level of awareness and perceptions on the use of artificial intelligence in accounting among accounting professionals in accounting, it also examined if the individual
characteristics of accountants affect their perception on the use of artificial intelligence in accounting.
A random sample of 399 Accounting Professionals in Nigeria was used in the study. The study adopted a between group design, and an independent samples T-test, and one way between group Anova was used to test for the effect of accountants’ characteristics on their perception. The
study found that there is a high level of awareness on the use of artificial intelligence among accounting professionals in Nigeria, but their knowledge is mainly theoretical, gotten from personal readings and the media. Overall, the accounting professionals have a positive view on the use of artificial intelligence in accounting with the majority showing support for the development of AI in accounting, and minimal worries about job displacement due to AI.
The results indicated that male accountants tend to hold a more favourable opinion of AI compared to female accountants, while accountants of different ages, level of education, years of experience, area of specialization, qualification status and professional bodies do not differ in their perceptions on the use of artificial intelligence in accounting. The results of the study also
highlighted the need for reform in accounting education and continuous personal development for accountants to adapt to emerging trends.Sharon Oluwaseunlafunmi Ologe2021-07-17T12:59:12Z2021-07-17T12:59:12Zhttp://go.griffith.ie/id/eprint/471This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4712021-07-17T12:59:12ZThe Impact of Servicescapes on Customer Satisfaction: A Study on African Service-Based Small and Medium-Sized Enterprises (SMES) in Ireland.The objective of this study was to investigate the impact of servicescape (the physical
environment of a business) on customer satisfaction amongst African service-based
SMEs. Servicescape is an essential part of a business as it accentuates the experiences a
customer has while receiving a service, this further leads to satisfaction or dissatisfaction.
As such, the servicescape need to be properly constructed taking into cognisance the
physical dimensions (lighting, spatial, ambient, scent, music etc), the social dimensions
(crowd control) and the natural dimensions (supporting relaxation). This study also
considered the impact of the COVID-19 pandemic which revised servicescapes to adhere
to government regulations on social distancing. The study adopted the qualitative research
methodology which uses non-numerical forms of data and analysis. Data was collected
through the conduct of interviews with five (5) owners of African service-based SMEs
and five (5) customers of these SMEs. Data was analysed using the thematic format,
themes where was based on the research objectives. The study discovered that the use of
the several dimensions of servicescape (physical, social and natural dimensions) by
African service based SMEs resonated positively with customers thus keeping them
satisfied and loyal to the business, furthermore the revised servicescapes due to the
COVID-19 pandemic had both positive and negative effects on customer satisfaction, for
some customers the revised servicescape enhanced their trust and loyalty to business as
they had a feeling that the business owner was mindful of their health and safety, while
to other customers the revised servicescape reduced the level of social interaction thus
reducing the satisfaction gained whenever they visited such SMEs. The study
recommends that considerations should be given to physical, social, and natural
dimensions when constructing a servicescape. In addition, business owners should
consider gender of their target market, when implementing servicescapes as what
constitutes customer satisfaction and experience differs across gender lines. In addition,
business owners should consider cushioning the effect of the strict Covid-19 guidelines
on customers.Olubunmi Arinola Olabode2021-07-17T12:36:35Z2021-07-17T12:39:58Zhttp://go.griffith.ie/id/eprint/470This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4702021-07-17T12:36:35ZInterrogating the Effectiveness of Negotiation as a Tool to Achieving Procurement Objectives: A Study of the Federal Airport Authority of Nigeria (FAAN).Negotiation means conferring with another to agree on issues. In Procurement, Negotiation refers to the process of reaching an agreement between the buyer and seller
which involves a binding contract. It can be seen as the act of discussion or engagement with another person to reach a compromise over a given issue. Negotiation in procurement helps the buyer and sellers of goods and service to arrive at a compromise through which a binding agreement is established. When negotiation strategies are properly implemented in a Public Entity, it provides the best way to value goods and services while working with the consent of the public to create a cost-friendly
government. This Study interrogated the role of Negotiation in Public Procurement with a focus on Federal Airport Authority of Nigeria (FAAN), with the Objective to; examine the variables that influenced negotiating procedures and the performance of effective procurement, investigate the degree of applicability of negotiation in the public procurement procedure, and determine the key negotiation requirement for procurement function in a public enterprise. The study is guided by pragmatic
philosophical orientation; it adopted the mix survey method in data collection and analysis, thus, qualitative and quantitative data were collected through structured and semi-structure interview. The study found that, the Procurement policy of FAAN is a major guide to negotiation, and political consideration is a determinant of negotiation, there is a significant relationship between Negotiation and Procurement, that emotion does not determine Effective Negotiation rather discipline, iron guts, good knowledge of the product and Procurement policy of the Organization is a basic technique for
effective negotiation. The following recommendations were made; the management of FAAN through the Ministry of transport should ensure that knowledge and antecedence
of effective negotiation skill are major considerations in recruitment into the procurement department of FAAN. Negotiation process should precede all procurements in Public enterprise like FAAN. The government and policy makers should enact enabling laws that will make negotiation compulsory practice in procurement. There should be periodic training on negotiation for the staff of the procurement department. This will enable the staff to develop the skill, and iron guts required for effective negotiation which will lead to efficient procurement.Pamela Okohue2021-07-17T12:14:07Z2021-07-17T12:40:41Zhttp://go.griffith.ie/id/eprint/469This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4692021-07-17T12:14:07ZAn Assessment of Employee Engagement at Work: Evidence from the Nigerian National Petroleum Corporation (NNPC).The objective of this dissertation was to assess factors essential for employee engagement by drawing evidence from the Nigerian National Petroleum Corporation
(NNPC). Employee engagement is a broad term that encompasses employee motivation and organisational commitment, several theories such as Abraham
Maslow’s theory of needs and Penna theory had provided factors (pay, salaries, working conditions, leadership, promotional opportunities, meaning at work) which
leads to employee motivation, organisational commitment and employee engagement. This study thus tried to apply these factors to the NNPC to discover if there is a correlation, thereby authenticating the Maslow’s or Penna Theory. The study adopted the qualitative methodology which used the interpretivist research philosophy, and the qualitative survey as a research strategy. The study further collected data through semi-structured interviews conducted with 8 participants of the NNPC. The study used thematic analysis to analyse data and present its findings. The study discovered that both Maslow and Penna’s theory were significant for employee engagement, however, factors noted by Penna’s theory was more accurate in explaining employee engagement, as the participants revealed that they were adequately motivated in their workplace due to pay, salaries and working
conditions. They also revealed that they were committed to their organisation based on the credibility of promotional opportunities and attitude of leadership.
Furthermore, they displayed high levels of employee engagement due to attaining meaning at work via their attitude to work, attitudes to other employees and
organisational values. The study thus recommends that the factors as postulated by the Penna’s theory be reinforced and strengthened in the NNPC to provoke greater
levels of motivation, commitment and engagement. Also, the research recommends that a quantitative research should be carried out to investigate the potency of the
Penna’s theory on a wider range of employees, this will enable the ability to generalise the findings of the accuracy and authenticity of Penna’s theory.Ogie Bobby Ojo2021-07-10T22:21:39Z2021-07-17T12:20:46Zhttp://go.griffith.ie/id/eprint/468This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4682021-07-10T22:21:39ZImpact of Corporate Governance Practices on Employee Commitment in the Nigerian Banking Sector.This study evaluates the effect of corporate governance practices on employee commitment in Nigeria banking sector. Survey research design was adopted wherein questionnaire was used as a tool for data collection. The population of this study comprised of the entire employees of Nigeria banking sector while a sample size of 1,450 employees was utilized. However, out of
1,450 questionnaires distributed to respondents, 358 was returned (24.7% response rate) and thus utilized for the purpose of this study. The data collected was analysed using descriptive statistics, simple percentages, mean, standard deviation and One-Way ANOVA. The findings
revealed that employees are satisfied with the instituted recruitment and selection policy; financial reward is the most important factor underlying employees’ motivation while training programs are mostly held yearly on the basis of employees’ experience and expertise in
performing their job function. Also, age and years of experience were significant factors determining the motivation element of employees while training programs are regularly held in consideration to employees’ level of experience. The study recommends that the recruitment
policies, training duration and motivation incentives of employees should be constantly reviewed while a sound control mechanism should be instituted to checkmate the commitment of employees. Lastly, there should be further qualitative studies to obtain extra in-depth human
view of the situation while more deductive studies should be conducted on larger sample sizes to include all the banks in Nigeria.Kamsiyonna Nichole Nwosu2021-07-10T22:03:47Z2021-07-10T22:03:47Zhttp://go.griffith.ie/id/eprint/467This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4672021-07-10T22:03:47ZAssessment of Work-life Balance on Organisational Performance: Evidence from Nursing Mothers in Nigeria.The objective of this study was to investigate the impact of work-life balance on organisational performance drawing evidence from nursing mothers in Nigeria. Work-life balance involves the ability of an employee to manage both work and personal life responsibilities without one being in conflict with the other. Work-life balance is essential as it increases job satisfaction, enhances employee productivity and reduces employee
turnover. The study thus attempted to investigate how work-life balance has been able to enhance the productivity of nursing mothers. The study adopted the qualitative research methodology, which collected data through the use of interviews, interviews were
conducted with seven (7) nursing mothers across different organisations in Nigeria. Interviews were analysed using the thematic process which groups findings under a
particular theme. Findings of the study revealed that the ability to manage work and life responsibilities were essential to organisational performance, as without a positive work-life balance an employee becomes dissatisfied, unproductive and inefficient. The research
also discovered that stress and pressures were significantly minimised through good work-life balance, this enhances the mental capabilities of employees thereby increasing their productivity and subsequently leading to better achievement of organisational goals.
Therefore, the research recommends that management of organisations put in place policies such as work-leaves, flexible working hours, working from home, work breaks etc to enable nursing mothers achieve better work-life balance.Michael Nkemdi Nwokoro2021-07-10T21:38:48Z2021-07-10T21:40:12Zhttp://go.griffith.ie/id/eprint/466This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4662021-07-10T21:38:48ZThe Relationship Between Total Quality Management and the Financial Performance: A Case Study of Zenith and Fidelity Bank in Nigeria.Total Quality Management is seen to be an application whose purpose is to improve the process, product and services of an organization. The objective of this study is to determine the relationship between total quality management and the financial performance of Zenith and Fidelity bank in Nigeria and the influence of TQM
practices on customers satisfaction.
The research sample size was 100 individuals. Data was collected by standard questionnaires distributed to employees and managers of the mentioned banks. The
analysis of the survey data was done with the help of SPSS. The results from the analysis have been in suggestive of the fact that financial performance is strongly related with the TQM measures. Moreover, it has been proven through the assistance of statistical analysis that the goal of TQM within the prospect of banking is inclined towards the orientation of significant customer services and satisfaction.
Moreover, involvement of both management as well as the subordinates would be required to be amplified at all levels for the future growth and sustainability.
Innovation and creativity in association with strong cultural facets would act as the universal solutions for the concerned banks to ascertain significant financial
performance. Therefore, strong focus of customer satisfaction, people management, areas of future improvement and strategic goals in retrospective to the changing demand would be feasible for the Zenith and Fidelity banks to combat the pressure in the banking industry of Nigeria. However, time shortage has been responsible towards inadequate discussion and exploration in the core areas of the research subject.Onyekachi Lynda Nwafor2021-07-10T20:21:54Z2021-07-10T20:21:54Zhttp://go.griffith.ie/id/eprint/465This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4652021-07-10T20:21:54ZThe Importance of Choosing the Right E-marketing Tool in Tourism to Achieve the Best Performance: A Case Study of Tourism Promotion in Tanzania.This dissertation was written to explore the importance of e-marketing in promoting tourism under Tanzanian Tourism as the case study. The tourism industry is a highly lucrative industry in the country and fully depended upon by other sectors. Due to this, I was
motivated to contribute to the sector by researching on how to increase performance with the aid of e-marketing. E-marketing is proving to be stable and successful worldwide therefore making this study relatable to a majority of other researchers in the future. The intangible factor of the industry allowed for qualitative and explanatory research methods to be the best choice with the aid of the case study. Application of mono-method of data collection was done allowing only a single data collection strategy. Semi-structured interviews were later on conducted to collect all the necessary data, this was done via eight participants whom all have different roles in tourism industry. The findings as per the consumers, proved that consumers are currently happy by the means that they acquire information to book their holidays but do believe there is room for improvement as well as more utilization of the different available online platforms. As from the managers and tourism operators, there is still more room for government involvement and creating more foreign networks in order for the managers to establish concrete media
connection. The study also revealed that the domestic market and suppliers aren’t as technological capable as perceived since most of the websites proved to be missing crucial data for consumers. Leading to consumers choosing other sources such as social media or direct contact for them enquires.
It is highly recommended, that knowing the target markets’ needs and wants is key when choosing the right e-marketing tool in order to achieve and increase performance. Culture and trends also play big roles when picking the appropriate e-marketing tools for the market.Fatuma Bakari Mvungi2021-07-10T20:09:30Z2021-07-10T20:09:30Zhttp://go.griffith.ie/id/eprint/464This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4642021-07-10T20:09:30ZEvaluation of the Importance and Effectiveness of IOT Integration of Supply Chain Management in Mechanical Companies of India.There has been a brief discussion on the application and market demand of IoT devices in the mechanical companies of India. There have been researched methods such as primary and secondary used for analyzing market demand and current requirements of this new technology in
the business world. This research paper indicated the future need for this technology in the future to achieve desirable speed and accuracy. The research methodology, approach, design, findings and analysis, ethical consideration, limitation, and future scopes for IoT devices have been discussed with proper explanations. The research findings show a comparison of the adoption
capability of new technology in developed countries and India. There has been discussion on future scopes of technical integration in India and perceptions of Indian business owners regarding applying technology have been also discussed. The overall findings of this research indicate towards brighter future of supply chain management in this country by adopting IoT devices.Mozhoor Suhas Joshi2021-07-10T19:46:43Z2021-07-10T19:46:43Zhttp://go.griffith.ie/id/eprint/463This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4632021-07-10T19:46:43ZStudy on the Relationship between Emotional Intelligence and Job Performance in Procurement Professionals.In this study, it was shown a profile with the key emotional intelligence (EI) skills that relate to
job performance in procurement professionals with the purpose of contributing to the improvement of job performance, the development of future procurement professionals and more accurate recruitment processes. The main skills identified were communication, empathy,
negotiation, social skills, and interpersonal skills.
The main factors that influence job performance identified in the research were: relationship with suppliers, work overload and stress, work environment, profession, communication, recruitment process, financial issues and mood. The research also revealed a relationship between emotional intelligence and job performance in procurement professionals, demonstrated by the extent of the impact of identifying emotions, using emotions, understanding emotions and managing emotions in job performance, adding to the findings of earlier studies. The role of emotional intelligence in the procurement sector was defined as fundamental to perform daily activities successfully and as one of the
fundamental aptitudes procurement professionals need. It was also established that emotional intelligence skills are an asset for procurement professionals, describing it as the second most important tool for performance after technical skills and highlighting the importance of trainning professionals in EI skills.
The sample consisted of 6 procurement professionals from a construction company in Chile and the collection of data was done through in-depth interviews conducted by video-call using a hybrid type access to sources. The methodology approach to the research was done through an
interpretive paradigm and a qualitative and inductive approach with the nature of an explanatory study and a cross-sectional time horizon.Maria Eugenia Moya Carreño2021-07-10T19:32:54Z2021-07-10T19:32:54Zhttp://go.griffith.ie/id/eprint/462This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4622021-07-10T19:32:54ZAn Evaluation of Social Media on the Growth and Expansion of Small Scale Entrepreneurship: A Case Study of Small Scale Businesses in Nigeria.Social media has become a formidable tool for business growth and expansion (Tim, 2017), with over 2 billion people using social media it becomes a potent meeting place for business owners and customers (Kamz, 2017). This research tries to investigate the role of social media on business growth and expansion focusing on Small Scale Businesses in Nigeria. The research is informed by the need to study how businesses adopt social media to increase brand awareness, connect with potential clients, obtain customer reviews, increase product salability, and also the marketability of goods (Kemp, 2019).
This study adopts the qualitative research strategy which collects data from conducting interviews, 8 interviews were conducted with small scale entrepreneurs in Nigeria via snowball sampling methods. Data is analyzed using thematic analysis, eight (8) themes are discovered
which proves the potency of social media for business use in the 21st century. The findings of this research reveal that social media has more benefits for business especially in terms of communication, building customer relationships, advertising, low cost in operations, and
using several digital channels, which increases the business presence. This study thus, recommends the use of social media for business and also constantly updating social media platforms to keep up with trends as the online environment is dynamic.Hannah Nzeke Mikailu2021-07-10T13:43:06Z2021-07-10T13:43:06Zhttp://go.griffith.ie/id/eprint/461This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4612021-07-10T13:43:06ZEmotional Branding and Experiential Marketing Play a Role in the Consumer Behaviour and Loyalty: The Case Study of Victoria Secret.Emotional branding and experiential marketing play a role in the consumer behaviour and loyalty: The case study of Victoria Secret.
Competition between companies is evolving every day, in order to make a difference brands are using various strategies: the creation of a unique identity,
for example. To succeed, brands are using a new approach that focus on the consumer in order to create a relationship on a deeper level. Emotional branding is a concept that combines marketing techniques in an
attempt to arise emotions for the consumer. Experiential marketing is a concept that create experience and looking for engaging consumers during the experience. Those concepts have evolved over the last decade as new approach of marketing discipline focusing on the consumer. This study investigates the relationship between emotional branding and experiential marketing from the customer perception in the lingerie sector in
France. This empirical study proceeded with a review of an existing literature that lead to a development of a conceptual framework. This research adopted a qualitative multi-method approach: observation and semi-structured interview. The data analysis identified themes that helped to understand the experience such as: brand experience, brand loyalty and brand attachment.Aurélie Meneroud2021-07-07T00:06:25Z2021-07-10T12:27:56Zhttp://go.griffith.ie/id/eprint/460This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4602021-07-07T00:06:25ZAn Investigation of Issues, Challenges, and Prospects for Small to Mid-Tier Accounting Firms in Dublin, Ireland.With the existence of an oligopoly in the accounting industry all other existing firms have a smaller market share in the industry. They however, all wish to be
able to compete and have a larger market share to compete in. Hence, studying how small to medium firms having an effective Human Resource, effective Firm Management and Industry Regulation can increase their productivity and competitiveness. This study will investigate the issues,
challenges and prospects of firms outside of the Big Four. To find the answers to this investigation interviews were conducted. Heuristic interviews were the main tool for data collection and discourse analysis was used to analyse the answers given in the interviews. The results of the study, showed that the best ways for a
company to bridge the gap between themselves and the Big Four is to focus on Talent Management, Talent Acquisition. As well as having a defined firm
culture and investing in marketing. It can be concluded that these concepts can lead to firm success and increased productivity.Tavonga Keith Magweba2021-07-06T23:36:15Z2021-07-06T23:36:15Zhttp://go.griffith.ie/id/eprint/459This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4592021-07-06T23:36:15ZImpacts of Village Savings and Loan Associations in Economic Development and People's Livelihoods in Malawi.The majority of poor people in Malawi lives in the rural areas which has less access to financial services. Village savings and Loan group has become popular in most developing countries, this aims at improving local financial intermediation. In this study, we will
investigate the impact of Village Savings and Loan groups in Malawi over the years it was adopted. In the study, we found out that people’s livelihoods and economic development has been impacted with the adoption of Village Savings and Loan Groups. People’s livelihoods
include also the number of meals consumed per day as it was measured by USAID poverty assessment tool.
The investigation tried to survey the effects of Village Savings and credit Associations have on individuals' vocations in Malawi. An example of 5 VSLAs were chosen from a populace of 10 in the region. From these VSLAs, 60 members were chosen as key witnesses for the examination. The respondents were deliberately chosen due to their devotion in the VSLAs for all the years. Surveys, Interviews and Focus Group Discussions were utilized as
information assortment apparatuses. Writing survey and systems by DFID, Oxfam and CARE were likewise used to see how vocations methodologies are actualized and their belongings. All the systems that will be talked about in the investigation give off an impression of being
pointing towards a similar course which is destitution easing. The examination shows that VSLAs they decidedly impact livelihoods through business enterprise. All parts were talked about in the examination which begins by the weakness idea, employment structures and Livelihood results which remove individuals from destitution. During the investigation, we likewise discovered that there is improved food security due to VSLAs which assists with
lessening weakness levels of destitution. A sum of the apparent multitude of discoveries implies that there is a positive effect VSLAs are making on occupations of Malawian Citizens. This implies Organizations should begin presenting VSLAs as an instrument for battling neediness.
The examination suggests that schools ought to empower the presentation module of enterprise and VSLAs ought to likewise be prepared in business to build information.
Associations and government should prepare the gatherings on how the VSLAs works and VSLAs ought to be presented and reinforced in different parts to permit presentation to certain residents that have no clue about the plan.Olive Likwaya2021-07-06T22:23:28Z2021-07-06T22:23:28Zhttp://go.griffith.ie/id/eprint/458This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4582021-07-06T22:23:28ZThe impact of a digital transformation strategy: A case study of the AccorHotels group.In the past two decades, the development of the internet and new digital technologies led to new means of consumption, new ways to capture and create value and to new channels of communication. These changes were a source of opportunities and threats for existing companies, leading them to ask themselves if digital transformation was a necessity if they wanted to remain
competitive in a more digitalised industry. The Hotel industry was particularly impacted by these transformations, with the rise of new digital competitors, either driving their profits down or
deviating business from them.
The present research aimed to analyse if the implementation of a digital transformation strategy was
a necessity for a company of the hotel industry to remain competitive. To answer this question, the research process revolved around several objectives: Identify the motivations, whether they are threats or opportunities that led the company to undertake a digital transformation strategy, outline the new ways to capture value that resulted from it, assess the impact of this strategy, and finally determine if digital transformation allowed the company to remain competitive.
The research process took the shape of a qualitative analysis of a single global company, operating at
the highest level of the hotel industry, Accor. Interviews were conducted with executives of the
company and documents regarding the company’s digital transformation were gathered. Several things emerged from the analysis of the collected data. The first one being that the digital transformation process goes far beyond technology, but also encapsulates a deep change in the
company’s organisation, how it operates and how it thinks its products. Additionally, this strategy led to a diversification of the group’s operations in sectors complementary to the hotel industry, through digital. It was also a mean to acquire new skills and competencies that would allow the company to take advantage of the use of data towards its revenue maximisation. It also emerged that digital transformation became a way to broaden the company’s partnerships and, most importantly, it
allowed Accor to amend the threats that arose in its industry and to take advantage of digital opportunities; leading us to conclude that the digital transformation process was a necessity if Accor wanted to remain efficiently competitive in its native industry.Thomas Lenoel2021-07-06T21:15:10Z2021-07-06T21:16:03Zhttp://go.griffith.ie/id/eprint/457This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4572021-07-06T21:15:10ZA Case study of French Wine and Spirits Companies: Internationalisation and Marketing Strategy.This dissertation focuses on the French wines and spirits companies regarding the process of internationalisation, and more in details the possible impact of the degree of internationalisation on the export strategy marketing. The literature review demonstrated the different drivers of internationalisation, proposed a definition of the degree of internationalisation and several authors demonstrated the implication between the organisational characteristics of a company and the level of internationalisation. Similarly, the link between the degree of internationalisation and marketing strategy in the context of wine and spirits exporting companies does not seem to have been studied by the literature, so a study of wine marketing strategies have been made to
understand the specificities of this sector but also to understand how each company adapts its marketing mix according to its internationalisation. A mixed method approach of an inductive approach using the data collection method of semi-structured interviews with four export managers from French wine and spirits companies has been conducted in order to examine the particular case of this industry. Before the data collection takes place, the researcher provides information on the selected companies in order to classify them according to their level of internationalisation. This data collection was carried out upstream of the primary data collection,
and provide information concerning the degree of internationalisation of French wines and spirits
companies. Finally, primary data collection focuses on the different components of the export marketing mix of the firms studied, with a view to finding out whether there is standardisation or adaptation of marketing strategies according to the firm's export market(s). The data collection goes further by examining individually the different elements of the marketing mix, which are: the product, the price, the distribution network, and the promotion of the product on the external market(s) on the various companies. To conclude, this thesis shows that the degree of internationalisation in the special case of the French wine and spirits companies has an impact on the export marketing strategy of the firm. It also shows that it has an impact on the organisational characteristics of the company. This research does not attempt to draw a general theory as it takes place into a special industry, the one of the French wine and spirits, but recommendations are given for further academic research.Pauline Lava2021-06-23T10:04:00Z2021-06-23T10:04:00Zhttp://go.griffith.ie/id/eprint/452This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4522021-06-23T10:04:00ZEffective Use of Social Media in Public Relations in Nigerian Businesses: A Case Study of The Nigerian Banking SectorSocial media has fast become a digital transformative tool for businesses. The introduction of social media into the business space through the internet is a notable innovation that has received wide recognition as a platform that changed how people and business interact with each other. Though its importance cannot be overemphasized, public relations (PR) practitioners must continue to evolve and stay up-to-date and meet up with the constantly changing trends as well as the audience demands. This research set out to determine the effective use of social media in the Nigerian banking industry by examining how Nigerian banks and PR professionals/agencies use their social media profiles, user engagements on these social media profiles, how the effectiveness of social media PR campaigns are measured and the roles social media has played in the PR of Nigerian banks. The research questions addressed in this study are What role does social media play in public relations in the banking sector? ;How can the effective use of social media improve the achievement of a positive and sustainable relationship between banks and its public? and What are the factors that determine social media platforms employed by public relations practitioners in banks?The study utilized a mixed methods approach combining both qualitative and quantitative research methods, to collect this data, a social media audit report on the Facebook, Instagram and twitter accounts on top 5 performing Nigeria banks was carried out followed by questionnaire distribution to 70 PR professionals in the Nigerian banking industry and Interviewing 4 prominent PR practitioners in the banking Industry.The results of this study indicated that social media is effectively used to publicize, inform and educates the public on the services and products being offered by the banks, facilitates corporate communication through two-way communication that is instrumental in countering wrong publicity and threat to goodwill, attending to public complaints and promotion of events that helps in creating and building important relationships with customers. The study also revealed that the factors that influence the use of certain social media mediums like Twitter, Instagram and Facebook over others are customer feedback, complaints, engagement, and inquiry on the platforms.Further research is needed into different industries to carry out comparative analysis and establish a trend with the way different industries use social media for PR as well as expanding this research into different forms of banking such as commercial banking, investment banking, retail banking, credit unions etc. as they all have different target audiences and it expected that PR strategies used would vary for these different forms of banking.Precious Ughakpoten Ufuoma2021-06-23T09:59:28Z2021-06-23T09:59:28Zhttp://go.griffith.ie/id/eprint/451This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4512021-06-23T09:59:28ZPartisanship in the Brexit News Media – A Content Analysis of Newspapers of Record in Britain, Ireland and Northern IrelandThe representation of Brexit in the news media has been a point of debate since the referendum announcement by then UK Prime Minister David Cameron in February 2016. Formal studies by academics, academic institutions and news organisations, in addition to anecdotal reports, have scrutinised coverage and dissected news and opinion across the UK and beyond.
This study explores Brexit-orientated articles from The Irish Times, The Times(UK edition) and The Belfast Telegraph in the week leading up to the Brexit referendum, providing a comprehensive insight into Brexit coverage in three newspapers of record in key jurisdictions across the UK and Ireland.
This study organises predominantly quantitative data to collate and categorise a large body of articles from across the five days prior to the referenduma nd to a lesser extent, adopts a lighter qualitative approach to examine the data more closely.
The study attempts to ascertain whether the newspapers’ overarching preference tilts toward Remain or Leave and whether examining articles in three different segments –political, financial and human-interest –reveal partisanship. It also examines the prevalence of key quoted individuals and the quantity and coverage afforded to each side.
The study finds that empirically,all three newspapers appear to favour a Remain result to varying degrees, but that coverage of each side, individuals and their respective campaign messages is mixed,with a slight tilt toward Leave.Patrick Reid2021-06-23T09:53:50Z2021-06-23T10:04:35Zhttp://go.griffith.ie/id/eprint/450This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4502021-06-23T09:53:50ZEffective Public Relations Practice for SMEs In Developing Countries: A Case Study of NigeriaSMEs are essential to the growth and development of nations. Compared to large enterprise, SMEs have unique public relations need. Though public relations tools remain the same globally, the practice vary from geographical location and culture. This study investigates if SMEs in Nigeria can raise their profile using public relations. The research questions addressed in this study are: a) Can Public Relations be used to raise the profile of SMEs in developing countries? b) Can SMEs adopt Public Relations Practices of Large Enterprises?
A mixed methods approach was applied in the study. To collect the data a self-administered questionnaire was used. This questionnaire was filled by SME owners/managers followed by interviews with journalist and public relations experts in Nigeria. The results from this research indicates that SMEs in developing counties as Nigeria can use public relations to raise their profile however there is need to educate SME owners on the function and importance of public relations. Furthermore,the unethical practice of paying for media coverage need to be investigated.Hadiza Ibrahim2021-06-12T14:05:25Z2021-06-12T14:07:18Zhttp://go.griffith.ie/id/eprint/424This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4242021-06-12T14:05:25ZHow Can Supply Chain Management Create Competitive
Advantage in Hospitality Start-ups in IndiaThe purpose of the research is to understand how the concept of Supply chain management(SCM) and concept of competitive advantage have evolved all these years. The research also examines the role of SCM in achieving competitive advantage in the Indian hospitality
industry. A non-probability convenience sampling method is used to collect primary data through three telephonic interviews. A total of three executives working in the Indian hospitality start-ups have participated in the research. A mono qualitative research method is adopted for this research.
The concept of SCM has expanded as it is not just management philosophy now. It is considered as a strategic concept . Likewise the concept of competitive advantage is not just related to cost leadership, differentiation in service or product and market focus
(segmentation of market or customers). There are various competencies that can help companies attain competitive advantage. The research adds to the literature of SCM and competitive advantage. The research also highlights that any competency can help companies attain competitive advantage but only an effective SCM can help companies achieve competitive advantage.Raja Mahesh Kolapalli2021-06-12T13:47:29Z2021-06-12T13:47:46Zhttp://go.griffith.ie/id/eprint/423This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4232021-06-12T13:47:29ZHow can German Fashion Retailers Improve their Consumer Service to Meet the Ever More Demanding Consumer`s Expectations in the Digital age?This dissertation outlines the problems and change of the German fashion retailers. Therefore, the digitalization is necessary for retailers to survive. However, they have
difficulties to implement it in the right way. Moreover, the consumer shopping behaviour is different before and after the Covid 19 lockdown. Therefore, the retailers need to reach the target groups with the right service activities. However, the literature does not indicate which target group prefers which service activity, so that every fashion retailer can know how to satisfy the customer needs. This alludes to the objective of this study to optimize the service in German fashion retailers with the right Omni channel activities and effective instore technologies by focusing on the shopping behaviour before and after Covid 19 of the different
target groups and types of retailers. The theoretical background refers to the literature in the fields of consumer behaviour, consumer service, Omni channel, instore technologies and Covid 19. The conceptual framework, which is based on the literature, focuses on the influence of Covid 19 on the consumer shopping behaviour. Moreover, the influence of the target groups on the Omni channel as well as instore technologies to optimize the service is mentioned.
The findings are based on the literature review and a quantitative survey of 385 German consumer. The survey was analysed with cross tables and the Anova to find out the statistically significance between the target groups. Therefore, the likelihood of each target group according to different instore technologies and Omni channel activities for German fashion retailers were the new findings. In more detail it can be said that the e- coupons, self-checkouts and digital loyalty cards are the only technologies that the different target groups
of the German fashion consumer like. The findings of the shopping behaviour before and after Covid 19 alludes to the point that Omni channel activities are more important since more people buy online and the majority like to buy offline and online. The different Omni channel activities as information search, inspiration search, delivery options between offline and online channels were tested to find out which target group likes, which options.
Finally, retailers can use these findings to implement new technologies and reach each target groups in the right way.Juliane Klar2021-06-07T13:03:36Z2021-06-12T12:12:29Zhttp://go.griffith.ie/id/eprint/415This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4152021-06-07T13:03:36ZAn Analytical Study of Cryptocurrency and its
Connection with Money Laundering Policies and Financial Terrorism and the Impact of Anti Money Laundering Policies upon it.Globalisation and technological advancements have improved every aspect of human life and advancements in trade and business environments have been improved
exponentially. However, the development and advancement which has completely changed the method of business and trade is its financial transaction of the economic
exchange process and the most significant development in this field is virtual currency or cryptocurrencies. Bitcoin was created by Satoshi Nakamoto and it was approved for operation in economic transactions in 2009 and hence, it became the first kind of cryptocurrency the 21st century observed and established as the replacement for tedious economic transactions. However, there are multiple situations that observe a sudden drop of faith and belief in the cryptocurrency transactional process and multiple rampant scams and corruptions contributed to developing this notion about the cryptocurrency and its association with financial terrorism and other illicit
activities. Hence, with this research process, an outline has been selected so that all the loopholes and limitations of the anti-money-laundering policies could be identified with investigating the lack of central authorities in mind. This is the reason; a mixed
method analytical (quantitative-qualitative) study has been conducted with the inclusion of experts from the UK and Ireland as research participants and the data
collected from their interview and survey responses have been used to identify the answers this research finds through its comprehensive analysis.Muhammad Junaid Khali2021-06-07T11:31:32Z2021-06-07T11:35:18Zhttp://go.griffith.ie/id/eprint/414This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4142021-06-07T11:31:32ZImpact on Cloud Based Application in Transformation
Supply Chain Management: A Case Analysis on Cloud
Supply Chain Software.The research mainly aims to study the Impact of cloud-based application in transforming supply chain management (SCM). It has become the interesting aspect among all the
organisations, especially in the retail sector. With internet and technology accessibility on the rise, companies across the globe have adopted cloud-based software for understanding the influence of disruptions in the activities of supply chain. The adoption
of cloud computing within the premises of supply chain is included the advanced features in the business activities like error-free tracking and managing the inventory.
Through this, the companies reduce the overall costs of business and increasing the business turnover. The research design for doing this research incorporated with the qualitative research where the primary data is collected in effective manner. Further, Six executives were selected to conduct the interview process in effective manner. The semi-structured interview is used to acquire the complete insight into this topic, as they
came from different firms. As concerning the outcomes, the findings indicate that cloud computing is considered as the vital aspect in supply chain management, and the
executives agreed that cloud-based application is the best-suited tool for their companies. It is recommended that the organisations have employed the essential
steps to mitigate the issue regarding data security in cloud computing.Mahendra Kumar Reddy Kethu2021-05-31T16:30:13Z2021-05-31T16:30:13Zhttp://go.griffith.ie/id/eprint/413This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4132021-05-31T16:30:13ZAn Analysis of Brexit Coverage in the British News Media in the Fortnight Leading up to the Deadline of3 1st October 2019The referendum in June 2016 saw the United Kingdom vote in favour of leaving the European Union in what was dubbed ‘Brexit’. Since then, negotiations to agree on a withdrawal agreement have dominated British news coverage.
This dissertation analyses the coverage of Brexit during the two weeks leading up to the withdrawal deadline of 31st October 2019. The aims are to establish which elements of
the events occurring at this time lead to them being featured in the news media; the way in which it is presented to the reader; the language used; and whether these factors differ from one newspaper to another.
A content analysis was conducted of coverage from three British newspapers – The Telegraph, The Guardian, and The Times - in order to produce the results. The analysis showed that the coverage at the time was predominantly negative, which is no surprise given the UK eventually requested an extension to the deadline having failed to pass the withdrawal agreement bill in parliament. Favour for Boris Johnson and fellow Brexiteers was visible in The Telegraph, while favour for the EU and the Remain campaign were seen more in The Guardian.
The frames of conflict and responsibility were most frequently seen, as is often the way with political news of this nature. The language used to describe politicians also differed
from one newspaper to the next.Darina Sweeney2021-05-31T16:18:32Z2021-05-31T16:18:32Zhttp://go.griffith.ie/id/eprint/412This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4122021-05-31T16:18:32ZAre New Media Tools Strengthening Investigative Journalism in Nigeria?New media tools are increasingly being applied to various aspects of journalism practice. Investigative journalists the world over are finding in these tools new opportunities for easing and improving their performance. In Nigeria where there is obviously need to improve investigative journalism culture, there seems to be little focus so far by scholars on how much investigative journalism may be benefitting from these tools. Against this backdrop, this study focused on the extent new media tools may be strengthening investigative journalism in the country; that is, roles these tools may be playing in promoting this sort of reportage among practitioners. The research objectives were to find out: how informed Nigerian journalists are about the utility of new media tools in investigative journalism; whether they utilize these tools for investigative journalism; the ways the journalists possibly utilize the tools in advancement of investigative journalism; and factors possibly affecting use of new media tools for investigative journalism in the country. Ten investigative journalists working in print, broadcast and online-only news organisations were interviewed. Findings indicated that the journalists are informed about roles of new media tools in investigative journalism. The respondents were found to ave actually utilised some of these tools in the reportorial aspects of their investigative journalism engagements including fact-finding, fact verification, story writing, photo taking, and storage of data, as well as for non-reportorial aspects like accessing training, applying for grants, and entering for awards. They have, however, yet to adequately explore these tools for crowdsourcing and collaboration with colleagues as well as for shielding the identity of anonymous sources, encryption of conversations with sources, data organization, data analysis, and monitoring of the Internet for trending issues and developments. Results further revealed that factors like poor phone and Internet networks, unsteady electricity supply, financial handicaps, nonchalance of employers towards updating skills of journalists, and laidback attitude on the part of journalists themselves hinder adequate utilization of new media tools for investigative journalism in the country.The study concluded that the growing Internet culture in Nigeria will have the effect of exposing journalists to more knowledge and skills for stronger adoption of new media tools, giving hope for a much better future for investigative journalism in the country.Chisom Michael Igweze2021-05-31T16:05:18Z2021-05-31T16:05:18Zhttp://go.griffith.ie/id/eprint/410This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4102021-05-31T16:05:18ZThe Impact of Instagram on Nigerian YouthsSocial media has become an important facet of Nigerian society. As we spend significant amounts of time using it, social media has penetrated the patterns of communication among Nigerian youth. Instagram is regarded as an image based machine. It has gained prominence among the youth. However, amidst the frequent usage of Instagram, literature remains
disjointed regarding the impact of Instagram as a platform.
The Literature Review discussed the various conceptual clarifications in the aspect of social media, Instagram, well-being, self-esteem, Nigeria youth and the accompanying theories of the main variables of the study. Instagram is widely used among youths compared with other
media, reasons for such was disclosed during the course of elaborating more on the theory of
the study.
Qualitative and quantitative survey method was adopted for the dissertation due to the correlation of the methods in line with the purpose of the study. The major attribute of both
research methods are in its ability in providing complex textual descriptions of how people perceive a given research phenomenon from human perspectives, which is relevant to the
study.
This dissertation investigates the various ways Instagram has been able to affect the selfesteem and well-being of Nigerian Youths from users‘ perspective with a self-administered
online questionnaire. The second source of research is in the form of interview with two influencers of Instagram platforms to gather relevant information from experts‘ perspective.
The findings show that the effect of Instagram on the youth well-being and self-esteem can be linked directly to the level of exposure and dependence on the platform. It was found that
Instagram has become prevalent among social media users due to its features. Throughout the research, the impact of Instagram on Youths self-esteem and well-being is considered.Chimamanda Chioma Idongesit2021-05-28T15:08:48Z2021-05-28T15:09:28Zhttp://go.griffith.ie/id/eprint/404This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4042021-05-28T15:08:48ZRobotic Process Automation (RPA): A Revolution in the
Accounting Industry, A study on Deposit Money Banks, Nigeria.Robotic Process Automation is an Era of Technology utilization, where every sector in every industry may experience software or hardware bots (automation), making monotonous, tedious and mundane tasks easier to handle by simple codes and configurations to give desired results. RPA, in Accounting is a new Technology relative to UTAUT, it has a few researcher examining its depths in the field, whereas, in this research, the researcher
examined its entrance into the Nigerian Banks, its usefulness, its risk and ideologies on future
research in the field. A non- random technique of staffs in the banking sector of Accounting, a large percentage
were Accountants, a number of 129 respondents were surveyed, in Kaduna, Nigeria. With the aid of correlation analysis, descriptive statistics. There were key findings as such; (1) There was a significant relationship between RAP and record keeping (2) There was a significant
relationship between RAP and receipt and payments (3) There is a significant relationship between RAP and cost reduction.
The outcomes remain constant in its positive variables, that indeed RAP has earned more rather than incurring expenses and eliminating errors in its accountability of receipts and tellers. A wholesome recommendation on adaptability of RAP is presented in the study.Gabriel Abu Iyere2021-05-28T12:01:21Z2021-05-28T12:02:42Zhttp://go.griffith.ie/id/eprint/403This item is in the repository with the URL: http://go.griffith.ie/id/eprint/4032021-05-28T12:01:21ZImpact of Green Marketing on Consumer Buying
Decision in the Retail Sector of Ireland.The purpose of this dissertation is to analyse the impact of green marketing on consumer buying decision and behaviour in the retail sector of Ireland. The objectives of this research study were to focus on eco-labelling, eco-branding, environmental advertisement, and different aspects of consumer buying behaviour that help the marketers and retail professionals to include strategies
in their business to attract customers and contribute towards sustainability and environmental protection. In this dissertation, the effectiveness of green marketing, role of green consumer, and other factors affecting the decisions of customers were assessed, which could affect the buying behaviours and perceptions of customers towards the retail products. The methodology used for the research is quantitative methodology using questionnaire survey analysis from 250 respondents who are the customers of retail brands in Ireland. The responses are evaluated and interpreted using SPSS software. The findings of the research study showed significant
relationship of the variables of eco-labelling, eco-branding, and environmental advertisement on consumer buying behaviour and it was found that eco-labelling and environmental advertisement play a little more significant role in influencing the behaviours and perceptions of customers and stimulate their need to buy the products in Ireland market.Margaret Uduak Inyang2021-04-28T13:01:37Z2021-04-28T13:01:37Zhttp://go.griffith.ie/id/eprint/397This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3972021-04-28T13:01:37ZKnowledge Transfer and the Remote Worker: A Case Study into Simplifeye’s Remote Sales TeamAddison Hummel2021-04-27T13:44:15Z2021-04-27T13:44:15Zhttp://go.griffith.ie/id/eprint/396This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3962021-04-27T13:44:15ZExplore the role of psychic distance in order to understand the challenges of managing remote foreign teachers in China’s English-language training firmsThe lack of foreign teachers makes effective management of remote foreign teachers be necessary for Chinese language training companies. The aim of this research is to explore the role of psychic distance and identify the challenges related to psychic distance in remote foreign teacher management in order to understand the challenges
being faced in a more comprehensive way. To meet the research aims, this dissertation was based on an extensive review of relevant literature and the implementation of empirical research that was conducted through a case study strategy by using semi-structured interviews with remote foreign teachers and Chinese managers. This research generated a number of findings: the mechanism by which psychic distance plays its role
in the remote management of foreign teachers lies in the effective communication between teachers and managers; Foreign teachers and Chinese managers have different
views on cultural distance and its influence; Chinese government policies in the administrative distance are vague in terms of remote foreign teacher management; Time
difference and network problems are the predominant challenges caused by geography; high human resource cost is not the leading challenge associated with economic
distance. The main conclusions drawn from this study include: both managers’ and team members’ perception are important; although both managers and teachers realize the existence of cultural differences, managers haven’t paid adequate attention to them in management; administrative distance with changing Chinese government policies which could directly affect online foreign teacher management which is uncontrollable;
Geographic distance challenged managers more than foreign teachers; economic distance caused high operating costs for companies. This dissertation recommends that
a sound communication mechanism should be established internally; taking culture-related training as a part of work in daily management; managers need to pay attention
to government policies and update relevant news with foreign teachers; remote foreign teachers should be managed as a team, and should start with recruiting suitable candidates and establishing a reasonable promotion system to control operating costs.Kang Hu2021-04-27T13:08:15Z2021-04-27T13:08:15Zhttp://go.griffith.ie/id/eprint/395This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3952021-04-27T13:08:15ZEntertainment Business Managers, Technology Adoption, and External Value CreationThis study highlighted the ability of entertainment business managers to create or enhance competitive advantages through relationship development with an
infusion of technology, intentionality towards technology adoption with a focus on external value creation, the use of technology to create a digital software suite, and implementation of a digital engagement strategy. The research explored the client relationship as a potential firm resource, uncovered relevant emerging technologies, discovered how technology was adopted or built to
replicate the traditional system in a digital format, and discussed the concept of digital engagement. Interviews were used to obtain primary data in the qualitative research project and thematic analysis was used to analyze the data.Isaac Gordon2021-04-26T13:15:45Z2021-05-28T12:06:05Zhttp://go.griffith.ie/id/eprint/394This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3942021-04-26T13:15:45ZCreating an Optimal Structure of Working Times and Workplace Environment to Maximize the Performance Level of Software Developers in Turkey.In this dissertation, the main aim was creating an optimal physical office environment and working time patterns to maximize the performance levels of the software developers in Turkey. The main elements of the physical office environment were identified and handled
as office structure, ergonomics of the computer workstation and dominant color of the office.
The working hour patterns were identified and handles as flexibility of the working hours, duration of working hours and working at weekend and nighttime. This research had the Post-positivistic paradigm as philosophical background. To reach a conclusion and overall
understanding of the mentioned concepts, a detailed literature research was made and critically analyzed and research survey was conducted with the software developers in Turkey. The survey conducted had both qualitative and quantitative features. As a result of
the survey, regarding optimal physical office structure to maximize the performance level of the software developers in Turkey, it was found that an office with open office area, private personal rooms and private team rooms is the performance maximizing office structure.
Additionally, a conclusion drawn as a computer workstation with ergonomic chair, desk, tools for keyboard and mouse usage and multiple monitors or a monitor with large screen and high resolution maximizes the performance level of the participants. It was found that dominant color of the office environment has not a significant effect on the participants, however, for the participants who are affected by the dominant color, the office should be white or nude colors to maximize the performance of the software developers in Turkey.
With respect to performance maximizing working time patterns of the software developers in Turkey, it is found that flexibility of working hours with weekly duration of 30-40 hours is the most performance maximizing pattern. Additionally, it is concluded that working at weekend to complete the flexible working hours is a performance decreasing factor. However, this research concluded that opportunity of using nighttime to complete flexible working hours is performance maximizing element for the software developers in Turkey.Germen Doga Zeynep2021-04-26T12:40:56Z2021-04-26T12:40:56Zhttp://go.griffith.ie/id/eprint/393This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3932021-04-26T12:40:56ZSales Growth’ Strategies in a Modern and Competitive Environment: A Case Study of Irish Beverage SME in Doing Business in China“There is nothing so useless as doing efficiently that which should not be done at all” (Peter
Drucker).
China had been demonstrating huge growth potential in the beverage sector, which had influenced many Irish beverage SME’s to do business there. However, due to the highly
competitive market, several challenges were faced.
Therefore, the objective of this dissertation was to analyse the efficacy of sales growth strategies utilized by Irish beverage SME’s, and Chinese distributors’ critical success factors that can assist growth in sales in China. In particular, key elements such as influences to growth, strategies related to how choose Chinese markets, growth in sales, and working with Chinese distributors were encountered in this study.
This study involved a sample of twelve participants through semi-structured interviews, with nine used for a deep analyse on the finding. It had resulted that partnering with a Chinese distributor was the main growth strategy chosen by Irish SME’s, as well as the tiered market strategy approach. These are two of the most common strategies, and are seen as easiest to
implement due to the lack of deep market knowledge, being highly dependent on Chinese distributor. Although motivation and growth expectative can contribute to sales growth, it was shown that they do not have value if not linked. Critical success factors from distributors
that can help Irish beverage SME’s on their sales growth consisted not only product relationship tied, but in close relationships, commitment, high profit margins, product innovation, and taste. This had resulted in noticeably different findings from what the literature proposes, and draws a slightly different picture of more efficient sales growth strategies that Irish beverage SME’s could adapt to in order succeed.Gleice Ferreira da Silva2021-04-26T12:19:27Z2021-04-26T12:19:27Zhttp://go.griffith.ie/id/eprint/392This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3922021-04-26T12:19:27ZAn Operational Framework Using Information Systems to Mitigate Risks and Improve Decision Making in the Manufacturing IndustryIn this study, an Operational Framework for the Manufacturing Industry was shown, which condensates key information and allows supply chain professionals to have a broader perspective on all the elements that compose Supply Chain Operations, as well as the risks within those operations, and a generic Decision-Making approach which can be applied to any of the Drivers of Supply Chain defined in this research study. This research also found that IS contributes to Supply Chain Operations by enabling the processes to flow in harmony and it was pointed out that they are significant in order to
improve communication in an organisation, as well as to be able to identify possible disruptions in the Supply Chain Processes to eventually support supply chain
professionals making decisions to mitigate potential risks. It has also been shown that the possibilities of risks in supply chain processes are very broad and are connected to various areas of the company.
The research methodology for this study was of a qualitative nature. The data was collected using semi-structured interviews. Thus, a technique of data display and analysis was implemented to interpret the study's primary outcome.
The main objectives for this research were to develop a clear understanding of how IS can aid in better decision making to support manufacturing companies improving Supply Chain Operations flow; to Identify the drivers in the Supply Chain that support Supply Chain professionals to make decisions; to provide a clear visual relationship between the drivers of supply chain, taking into account the supply chain processes for risk prevention and decision making; and to eventually develop a framework that can support risk mitigation and decision making in the Supply Chain Processes.Pamela Brigitte Esparza Valerio2021-04-25T12:23:20Z2021-04-25T12:23:48Zhttp://go.griffith.ie/id/eprint/391This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3912021-04-25T12:23:20ZAn Exploratory Study on how Modern Supply Chain can Thrive
on Elastic LogisticThis study focuses on Elastic Logistics, an emerging concept in supply chain and potential driver of
supply chain in coming times. It also focuses on major technologies that support and form a potential perfect model for Elastic Logistics.
The everyday logistics operations are defined by reciprocity of supply and demand. There are lot of
uncertainties and disruptions experienced by logistics industry. Logistics organizations are transforming their operations to be flexible to plan the service capacity and tackle the changes in demand. With Amazon setting trend for same day delivery or next day delivery, the expectations of consumers have been increased from retailers and e-commerce companies. Rise in freight cost due to current pandemic situation, extreme weather conditions, climate change, delivering on time to
avoid shortage and achieve cost savings are the challenges that need to be tackled by logistics
industry. The solution for logistics companies is being flexible, and expanding/contracting according to
demand, i.e., Elastic Logistics. Elastic logistics concept includes outsourcing of logistics services,
enabling automation in industries, digitalization, integration of various departments of organization
and partners on a single platform and implementation of Transportation Management Services (TMS). More organizations will take help from third-party logistics (3PL) providers and utilize their fleet, IT capabilities and networking. This will enable companies to concentrate on their core competency, and deliver products and services on time, while doing cost savings at the same time. This study puts forward the concept of Elastic logistics, its drivers, its benefits and how it can be
potential solution for supply chain uncertainties in coming time.Sagar Bharat Dhage2021-04-25T12:06:28Z2021-04-25T12:06:28Zhttp://go.griffith.ie/id/eprint/390This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3902021-04-25T12:06:28ZBuilding Effective Global Virtual Teams: An evaluation of the influence of cultural diversity, communication, rust,
and leadership on the development of geographically and virtually dispersed teams.The overall purpose of this research is to evaluate the influence of cultural diversity, communication, trust, and leadership on the development of geographically and virtually dispersed teams. Initially, it started by identifying and studying the literature about Global Virtual Teams (GVTs). Thus, some gaps among the studies were identified, and visual representation was developed using the conceptual framework. Moreover, the author interviewed eight participants – e-leaders and software engineers from two multinational companies - to collect primary data. Thus, identifying typical
pattern across interviews helped to answer the research questions. Lastly, by using Interpretivism philosophy, the author has immersed in the reality of each participant to understand the context of their background to be able to get relevant insights. Thus, applying grounded theory methodology on collected
data, helped to identify codes and themes to answer the research questions. This research has uncovered a strong relationship between communication and trust, which can go both ways. Thus, trust can intensify collaboration and
team performance, but communication can also influence trust development mainly when people collaborate over the camera and in regular meetings.
Additionally, it has shown that Emergent Leaders are able to decrease the sense of team virtually across team members by working closely to the formal leader, thus, decentralising the decision-making process and scaling out the communication management. Furthermore, it has shown that initial trust can be fostered by introducing virtual team members to each other or by visiting other
virtual teams in their countries early-on. However, delivering results and gaining credibility would help to consolidate this trust. Lastly, having an interpersonal
relationship would make it more resilient and durable.
Although working with GVTs can be challenging, there are some key aspects which can be taught to all team members early-on, thereby mitigating common issues. However, all members need to be willing to develop these new
soft skills such as virtual sub-teaming leadership, rapport building, trust development, expectation management, and communication management,
thus benefiting the team bonding and well-being of these ones directly and indirectly involved.Ricardo De Assuncao Goncalve2021-04-25T11:50:47Z2021-04-25T11:50:47Zhttp://go.griffith.ie/id/eprint/389This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3892021-04-25T11:50:47ZEffectiveness of Work-Life Balance practices in audit companies in IrelandThe main objectives of this research are three: First, to understand the perception of the employees about the effectiveness of WLB policies in auditing and accounting
companies, second, to understand the applicability of WLB policies, if the companies have it and how the employees perceive the effective applicability of these policies by
the companies, and third, to analyse the perception of employees about management engagement with WLB policies of auditing companies.This study showed that Work-Life Balance policies affect the perception of employees
about Work-Life Balance. It also proved the importance of management engagement in supporting Work-Life Balance policies. The methodology used in this study is
positivism. The method of collection of primary data was through snow-ball in an attempt to achieve the ideal sample size. The results achieved with this study proves an increase in perception of Work-Life Balance when the companies apply Work-Life Balance policies such as Flexible Scheduling and Part-time Work. The perception of the management engagement was perceived in the application of the Work-Life Balance policies Flexible Scheduling and Compressed Workweek.Cavalcante Silva Talita2021-04-25T11:38:00Z2021-04-25T11:38:00Zhttp://go.griffith.ie/id/eprint/388This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3882021-04-25T11:38:00ZSustainability in the Fresh Produce Sector in Ireland: Do Organisations Believe that this can Create a Competitive Advantage?The purpose of this dissertation is to gain an understanding of sustainability in the fresh
produce sector in Ireland, and to ascertain if the use of sustainability can provide a competitive advantage for those in the industry.
In terms of the research for this dissertation the approach was very much interpretivist in terms of the primary data collection. Data was gathered through a number of semi structured interviews, questions of which were generated from the existing literature on the subject.
The research looked to identify if there is a relationship between the sustainability and
competitive advantage. The research also looked to ascertain greater understanding of the sustainability methods that are used in the fresh produce industry.
Limitations to the research are evident as this is not a full study of the fresh produce sector in Ireland, due to those interviewed coming from a growing and farming element of the supply chain primarily. Due to the Covid 19 pandemic this led to restrictions on access to interviewees on a one to one basis thus also restricted access to data. Due to these limitations, recommendations for further research are provided in the conclusionsSean Callaghan2021-04-22T15:05:30Z2021-04-22T15:05:30Zhttp://go.griffith.ie/id/eprint/387This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3872021-04-22T15:05:30ZAn Investigation into the Effects of Transparency of Charities in Brazil.This research attempts to ascertain transparency practices and the related financial performance of charitable organisations, and to analyse the financial
and non-financial effects of those practices when applied to the context of Brazil. To this end, a sample of 100 charities that won the first awards “100 Best
NGOs” promoted by Institute Doar in 2017 was chosen. Medium and large organisations represent a prevalent part (87 NGOs) of the sample (annual average income over 250,000 dollars). The study is divided in 4 stages. In the first and second stages, the author analysed the websites of the organisations and their financial statements, to clarify the transparency practices, and to gather and compare their financial and non-financial information. A survey was sent to all the organisations (39 respondents), utilising international academic theories regarding the effects of transparency for non-profit organisations to identify patterns and differences when those theories are applied to the context of Brazil
and also to discover new hypothesis . As the last stage, an interview with 5 participants was conducted to gain a deeper understanding about their transparency practices and its effects. Quantitative and qualitative analysis were applied to interpret the data while comparing the results to international scholars. The study found that among the most common transparency practices of these organisations are: disclosure of the name of the directors and board members of the organisation, and publication of the financial statements and activity report on their websites. Regarding the positive effects of transparency practices, this research concludes that transparency practices can improve relationships and attract many stakeholders to donate and engage with the
organisation (individuals,staff,private companies,and the government),it is also considered important for maintaining the trust of society and to bring more
security and confidence tothe management of those NGOs for decision making.
A negative effect of transparency practices was identified, it can increase the organisation’s costs, but this can also be seen as an investment regarding to the
positive effects mentioned before. Financial scandals involving a small group of charities can negatively affect the entire sector and the industry in Brazil seems
to be managing to regulate itself.Wesley Braga Silva2021-04-21T06:20:22Z2021-04-21T06:20:22Zhttp://go.griffith.ie/id/eprint/386This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3862021-04-21T06:20:22ZThe Effect of Mergers & Acquisitions on Employees: Amazon & Whole Foods.The aim of this research has been to understand the perspective of the employees regarding the influence of merger between the Amazon and Whole Foods. Further, the objective of the research has been based on analysing the financial conditions, perspectives, psychological conditions and likelihood of cultural conflicts amongst the employees post the merger between Amazon and Whole Foods.
Literature review has been significant in providing detailed concept on the merger and acquisition followed by its influence on the employees. In addition, theoretical aspects have been provided to furnish strong analogy on the research subject. Detailed glimpse on the influence of Amazon-Whole Foods merger on the working conditions of both the organisations have been provided. Methodological aspect has been oriented to positivism and interpretivism philosophy along with the abductive framework in terms of furnishing the detailed overview of the subjective area of the research. Collection of data has been oriented to both quantitative and qualitative approach.
Research findings have been based on statistical analysis of the survey data which has been conducted on 100 employees. Systematic documentation has been propagated for interview data conducted on 8 managers of Whole Foods and Amazon, 4 in each case. Moreover, news articles have also been considered. Lastly, conclusion defined the pathway through which has provided contribution to the research. Recommendation has been furnished for both research topic and future research.Rahul Karthik Bondu2021-04-21T06:03:29Z2021-04-21T06:03:29Zhttp://go.griffith.ie/id/eprint/385This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3852021-04-21T06:03:29ZPerceptions and Preferences of employees towards Performance Appraisal: Sales IndustryThe subject matter of this Dissertation is Performance Appraisal and the perception and preference of employees of sales industry regarding Performance Appraisal. This Dissertation also examines the different areas linked to the concept of Performance appraisal and how broad this concept it and what are the different variables that can affect the process of performance evaluation. This paper explored what kind of performance appraisals are preferable to the employees of sales industry from their own insight. It is identified withing this paper that how motivation theories, work related behaviour and rewards system, Biased behaviour and Fair Performance appraisal can affect this process and the satisfaction derive from the appraisal. The process of collecting data for this paper was through a series of semi-structured interviews with the employees working withing sales industry for better understanding of the concept. The result indicates that the preference of employees of sales industry is more towards monetary rewards due to the nature of the industry, Most of the employees are more likely to prefer monetary rewards. There are many factors contributing to this conclusion based on their Salary packages. This research also found out that in sales industry, employees are not receiving good basic salary, and this is the reason for their preference towards monetary rewards. It is also found out that in the Initial stage of their job, employees are more inclined towards Monetary rewards but after getting enough, they are slightly inclined towards Non-Monetary rewards. Employers working withing the sales industry are recommended to communicate with the employees and ask them about their employee’s actual preference about what kind of rewards are preferable to them and should also check on their evaluation process as well.Smriti Bhatia2021-04-21T05:48:42Z2021-04-21T05:52:04Zhttp://go.griffith.ie/id/eprint/384This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3842021-04-21T05:48:42ZA Study of the Impact that Enforced Remote Working has on
the Mental and Physical Well-Being of Employees as a Result of Covid-19 Lockdown: A Case Study of Sales Employees within the IT Sector in Ireland.In this dissertation I studied the impact which enforced remote working as a result of the COVID-19 lockdown had on the physical and mental well-being of employees, specifically focusing on individuals employed as IT sales executives in the Republic of Ireland. It was shown
that after a few initial adjustments, physical well-being mostly improved and positive mental well-being was displayed towards remote working. The research strategy and methodology for this study followed a qualitative mono-method approach which gathered empirical data
through the use of semi-structured, one-on-one interviews. The qualitative data gathered via
the interview process was then analysed and coded using a form of template analysis to identify key themes pertinent to the study. The participants felt that their physical well-being had improved as a result of devising new ways to manage physical health and using time
typically spent commuting for physical activities. Increased flexibility and reduced commute times resulted in a positive mental outlook and reduced stress in many cases. Adverse impacts were found on well-being due to lack of human interaction and on hand support.
Differentiating factors between participants included age, living status and dependents. This paper does not attempt to draw theory from the data, but provide insights into the diverse factors affecting enforced remote workers well-being.James Bates2021-04-20T15:01:35Z2021-06-16T11:21:12Zhttp://go.griffith.ie/id/eprint/383This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3832021-04-20T15:01:35ZAnalysing the Perception of White-collar Gig Employees who chose the Gig Economy Over Conventional Work.Gig Economy has captured a lot of attention in the way things work and how the future of employment looks like with its advancements, it has captured high academic attention with never ending debates of labour regulation, future of work, job quality and impact of technology. But amongst all this, most research is done with the blue-collar sector of the Gig in mind, this paper tries to put some light on the less talked white-collar sector and how the Gig Economy has affected them or the way they work. This paper studies the challenges and perks of working in the gig economy by analysing the perspective of the white-collar employees who are a part of this Economy and who chose the Gig Economy after working on a traditional work for more than five years.
The study proposes to look into the Gig Economy sector through the glasses of the white-collar executives to help organisations to understand them and their approach towards work better. This would also help the employees who want to transition towards the gig economy
in taking their first steps. This work also envision the possibility of future study of the organisations hiring the Gig workers to understand their perspective or the impact of region and culture on the perspective of the gig worker and their working conditions.Srijani Basak2021-04-20T14:34:26Z2021-04-20T14:34:26Zhttp://go.griffith.ie/id/eprint/382This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3822021-04-20T14:34:26ZExamining the Relationship Between Employees Performance and Change Management in an Organisation: A case study of the Merger between Access bank and diamond bankGlobalisation is increasing at a rapid rate, bringing with it changes in technological, political, socio-cultural, economic, and legal environment. Thus making it very important for organisations to oversee these changes and create strategies to help them adapt to it thereby making the environment favourable in terms of competition and remaining relevant in the industries. This study focused on examining the effect of change management on employee’s performance, using the merger of access bank and diamond bank as a case study. One hundred and sixty questionnaires that addressed the research questions were administered to respondents and one hundred and fifty were collected and analysed using Structural Equation Modelling (SEM), a hypothesized relationship was
tested using STATA which allowed the testing of complex relationships between variables. The model showed that communication and employee job-fit had a significant
positive effect on employees performance, while leadership does not have a significant positive effect on employees performance but on employee-job fit. The study, therefore, recommends that organisations should select efficiently the process used to manage the merger and assign job roles that fit with the skills and knowledge of the employees following the merger, have different effective channels of communication that involves
employees across the organisation and for managers to lead efficiently during the change process thereby enhancing their performance.Kehinde Oreoluwa Ayinla2021-04-20T13:55:28Z2021-04-20T13:55:28Zhttp://go.griffith.ie/id/eprint/381This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3812021-04-20T13:55:28ZGreen Supply Chain Model: Overview, Issues and Impact of Green Supply Chain Management in India.The research has helped me with more insight of Green supply chain management in India. In the research the Green supply chain model is discussed also includes the impact it has on the organisations, the issues and challenges associated with the implementation of Green supply chain management in different industries. The key outcome of the research can improve the entire business and improve environmental components. The research study is an evidence that Green supply chain model is a sustainable model that can be adopted by the supply chain operations of the business industries in India for achieving better economic and social benefit. Data collection has also been conducted with appropriate research approaches and based on the data collected the relevant findings have been drawn and has been linked with the objectives of the research in the last chapter.Lovely Augustine2021-04-15T17:54:18Z2021-04-15T17:54:18Zhttp://go.griffith.ie/id/eprint/380This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3802021-04-15T17:54:18ZAn Exploratory Study of the Effect of Workforce Diversity on Employee Performance: A Case Study of Oil Servicing Companies (SME’s) in Port.
Harcourt, Rivers State, NigeriaThis study explored workforce diversity management and employees job performance in the oil and gas servicing SMEs in Port Harcourt Nigeria. With the objectives to investigate the manifestations of workforce diversity in oil and gas servicing companies in Nigeria, explore the effect of workforce diversity management on employees’ performance, examine the prospects and challenges of effective diversity management in the oil and gas servicing sector in Nigeria. Workforce diversity showcases the fact that there are different kinds of
people and they differ in several ways both seen and unseen ranging from age, gender, marital status, social status, disability, sexual orientation, religion, personality, ethnicity, and culture. The study found that workforce diversity in the oil and gas SMEs in Port
Harcourt manifests through; gender discrimination against woman, ethnic or tribal consideration in recruitment, placement and promotion, a dichotomy between degree
holders and diploma holders like the Higher National Diploma (HND), a division between the contract staff and permanent staff. The study adopts a pragmatic philosophical orientation, with a mixture of quantitative and qualitative methods. Data was collected through structured and semi-structure interviews. The study recommends among others; women involvement in the upstream, mainstream and downstream aspects of the oil and gas sector. This can be achieved by subjecting them to the relevant training and automating the operations in the sector as is obtainable in developed countries, there is need to balance the disparity between degree and diploma holders in recruitment and promotion by
ensuring that such exercise is based on performance. A periodic competence gap analysis will enable the employees know what the requirement for a certain position is; this will inspire the employees to seeks further certification or qualifications.Magdalene Amagada2021-04-15T17:31:57Z2021-04-15T17:31:57Zhttp://go.griffith.ie/id/eprint/379This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3792021-04-15T17:31:57ZHow Manufacturing Industry’s Supply Chain has Impacted During Coving-19 Pandemics (March to June) in Turkish Manufacturing Industry.This study aim is determining how the manufacturing industry has been impacted during COVID pandemic (March to June) in Turkey. The Turkish manufacturing industry has significant importance on Turkey’s economy and has been contributing Turkey’s %22 per cent of Gross Domestic Products. (Koç, Şenel and Kaya, 2018) These products have
been contributing by 95% of Turkey’s income from exports. According to the latest report of the Turkish Statistics Institute, the Turkish manufacturing industry has experienced a decreasing by 30%, illustrated in Figure 21. (TUIK, 2020) The data collected by interviewing varies industry professionals who are working or has
knowledge about supply chain processes as well as have experiences. The data is collected by using “in-depth interview” technique. The interview questions are designed semi-structured to queries. The data were collected from 6 manufacturing companies through online communications tools such as Zoom, Skype.
As a result of the interviews, it is determined that the first, Coronavirus pandemic has increased the importance of domestic suppliers because companies have face problems due to regions such as Asian suppliers’ common issue for industries. The second, the products, which have alternative suppliers, have impacted less than other products. The third, the companies, which have a variety of customer ranges (not a single type of product buyers) has affected less than other companies. Besides, the non-compulsory product has faced critically demand to decrease; in contrast, compulsory products have faced with high demand (Automotive pharmacy, hygiene products). This paper has revealed similar results with some other international research companies results.Umre Akkilic2021-04-15T17:03:51Z2021-04-15T17:12:27Zhttp://go.griffith.ie/id/eprint/378This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3782021-04-15T17:03:51ZThe Impact of Reward Management System on Employee Productivity: Study of the Banking Sector in Ireland.This research aims to assess the effectiveness of reward system in motivating, monitoring and controlling employees in the Irish banking sector. Rewards as a tool to enhance employee productivity and increase employee loyalty is also an objective of this study.
Concepts such as Reward management system, employee productivity and employee loyalty were critically explained in the literature review in other to achieve the research objectives. The researcher also applied the use of Equity theory and Goal setting theory in investigating reward management system in the banking sector to find if there exists equity in the reward management system and how rewards have motivated employees to accomplish their goals since based on the assumptions of the theory that employees become more enthusiastic to accomplish goals because of the rewards that follow. The researcher carried out this study using a qualitative approach and conducted ten semi-structured interviews with employees from four different banks in Ireland. The findings generated from this study have brought to light the different reward systems that are active in the Irish Banking sector, the impact of rewards on employee productivity and also the relationship that exists between rewards and employee loyalty. The implications of the findings generated are explained, the research limitations are identified, and the researcher also gave recommendations for future research and practice.Oluwakemi Oluwatimil Akerele2021-04-14T18:04:50Z2021-04-14T18:04:50Zhttp://go.griffith.ie/id/eprint/377This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3772021-04-14T18:04:50ZAn Exploratory Study on the Effect of Corporate Social Responsibility on Consumer Trust: A Case Study on Selected Banks in Lagos Nigeria.Ayotobi Olaide Akala2021-04-14T17:44:59Z2021-04-14T17:44:59Zhttp://go.griffith.ie/id/eprint/376This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3762021-04-14T17:44:59ZA Study on Consumer Awareness and Attitude Towards
Food Products with Sustainable Supply ChainThe increased awareness about sustainable practices has resulted in the need for adopting environment-friendly practices by organisations. The eco-friendly practices of the organisation are influenced by internal and external factors. The internal factors are management and employees whereas external factors are shareholders, customers, social media, investors, government
authorities, suppliers and rivals. Supply chain management is the most important aspect of Food
Company. The study discusses the contribution of the food production sector of Ireland towards sustainable supply chain management. Besides this, the study also discusses how consumer buying behaviour is influenced by sustainable practices. In addition to this, the study analyses the influences of consumers on Sustainable supply chain management (SSCM). At last, the study
provides suggestions based on the analysis to make improvement in Supply chain management and persuade the behaviour of the customers.
To determine the attitude of the customers towards the food products with sustainable supply chain
management in Ireland, the research was based on interpretivism research philosophy due to its
complex nature. The study is based on qualitative approach so it has considered convenience
sampling under Non-probability sampling. The responses are recorded with the help of an online
questionnaire from the consumers of the retail food industry in Ireland. The study considered a
close-ended questionnaire. The data analysis was done using inferential statistics approach and
keynotes were recognised based on literature.
Based on the study it was evident that customers are aware of the sustainable practices underlying
the supply chain of food products. From the study, it was able to conclude that consumers have a positive attitude towards products with a sustainable supply chain and are also ready to pay.Aravind Ajayan2021-04-14T04:52:55Z2021-04-14T04:52:55Zhttp://go.griffith.ie/id/eprint/375This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3752021-04-14T04:52:55ZAn Evaluation of Leadership Skills on Organisational Performance in Financial Firms in Ireland.The objective of this study was to evaluate the impact of leadership on organisational performance, by critically accessing those leadership skills that make a leader successful from the employee perspective. The study focused on the financial sector in Ireland, because of its importance in contributing significantly to the Ireland economy, leadership in the sector is therefore paramount for the overall success of the sector. The study adopts the qualitative method of research which collects data from the conduct of interviews,
seven (7) interviews were conducted with employees of several firms in the Irish financial sector. Analysis was done using the thematic process as provided by Braun and Clark (2006). From the analysis it was discovered that leadership skills that related to Interpersonal skills(Ability to motivate, interact and communicate) Expertise, and experience, Cognitive and strategic thinking skills were skills that made leaders
successful, further a leaders ability to communicate required results and train staff to handle certain responsibilities themselves were essential for employee productivity as this skills stimulated employees to work more for the organisation. Also, leadership ability
to provide non-material motivations and exemplary leadership was significant in keeping employees loyal to the organisation. The study thus discovered that leadership skills was essential for organisational performance, hence the study recommends that leaders should adequately take time to acquire and learn leadership skills as it will aid in enhancing
employee commitment and the general success of their organisations.Seyi Ayomide Adesanya2021-03-20T22:47:19Z2021-03-20T22:47:19Zhttp://go.griffith.ie/id/eprint/374This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3742021-03-20T22:47:19ZA Study of Belt and Road Initiative and Impact of Brexit on
Ireland’s Supply Chain.In this dissertation, the concept explored is the study of Belt and Road Initiative and the impact of Brexit on the supply chain of Ireland. In the initial stage, this study will examine the status of Ireland’s supply chain and its existing trade barriers. Further, this paper will explore the impacts of Brexit in Ireland and the impact of Belt and Road Initiative as an alternate source for its supply chain. The nature of the research is exploratory and interpretivist, while the approach taken is inductive having qualitative method for data collection. The process of data collection for this dissertation was through the series of interviews being conducted with the supply chain professionals, supply chain consultants working in global organizations and with the business owners. The experience and knowledge of the participants have helped to determine the status of the supply chain, effects of Brexit and helped to explore the Belt and Road Initiative and its effects in Ireland.
This research also found various benefits that the supply chain of Ireland can have if it is into the Belt and Road Initiative. This paper also focuses on the challenges and issues Ireland might face due to Brexit and BRI. Even though this research dearth precise research results as the nature of the study is interpretivist and exploratory, the study provides comprehensive details and analyses in accordance with conceptual framework and research goals.Sanket Walunj2021-03-20T22:30:46Z2021-03-20T22:34:13Zhttp://go.griffith.ie/id/eprint/373This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3732021-03-20T22:30:46ZTo Study the Impact of Virtual Reality (VR) on Online
Accommodation Booking Platforms (OABP) in order to
Improve the Overall Customer Experience.Nowadays, the reservation of accommodation such as hotels and B&Bs can be made via online booking platform. The online accommodation booking platform (OABP) is gaining popularity since it provides functionality and
convenience to the customer. Virtual reality (VR) is an emerging technology in the tourism and hospitality industries, but there is a lack of research into this era
such as the effects of VR as a room display tool on OABP.
This dissertation investigated the motivation of customers to use 3D VR room tour on OABP and explored the process that VR improves the customer online booking experience and gain the customer confidence in the OABP. Lastly, compare the efficiency between VR and the normal online booking experience of the customer. The current research adopted the extended Stimulus-Organism-Response (S-O-R) conceptual framework of the decision�making process to evaluate the VR system implements on OABP.
In order to offer a better understanding of the research objectives, this research employed the semi-structured interview and qualitative approach to collect
the in-depth opinion of the participants. The interview consisted of eleven participants and separated into two groups in the different perspective section which are OABP customers (guests) and professionals (host/hotelier)
The result of this research discussed the issue of inaccurate accommodation room view and the anxiety derived from the unknown accommodation as the reasons for customers to use 3D VR room tour. Therefore, the affective response and cognitive response of customers stimulated by the authentic experience of VR reinforced their trust and confidence to the website then improved their visit intention and purchase decision of the accommodations.However, due to a lack of study regarding using VR on the booking website, and also 3D VR room tour not as a frequent room display tool on OABP, there
was still some limitation of sample size in analysing the similarities and differences between the participants.Chia An Yu2021-03-19T23:13:59Z2021-03-20T21:43:47Zhttp://go.griffith.ie/id/eprint/372This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3722021-03-19T23:13:59ZAn Exploration of the Role of Social Media Marketing For Irish Small and Medium-Sized Enterprises (SMEs) During the COVID-19 Pandemic.The objective of this study was to explore the role of social media marketing on Irish SMEs by assessing the benefits and challenges of social media adoption during the COVID-19 pandemic. The research was informed by the need to carry out an empirical analysis on the current state of social media usage amongst SMEs in Ireland, by discovering how well they used social media for business promotions and awareness, especially during the COVID-19 Era. Social media has become an essential tool in 21st-century marketing (Andzulis, Panagopoulos and Rapp, 2012). Due to its flexibility, ease of usage and ability to reach a wide range of individuals the tool has been adopted by a variety of industries. Reports have revealed that the adoption rate of social media by SMEs in Ireland is gradually on the increase, however, this cannot be compared to that of larger enterprises, this is due to certain challenges and weaknesses peculiar to SMEs (Bosua, Evans and Sawyers, 2013). This study thus tries to investigate the use of social media by SMEs as well as challenges faced by SMEs while adopting social media. The study builds on several pieces of conceptual literature concerning the adoption of social media, social media in crises and adoption of social media in Ireland. Furthermore, the study adopted the qualitative methodology which collects data from the conduct of semi-structured interviews. Five (5) interviews were conducted amongst SMEs owners in Ireland and analysis was made using the thematic process. Amongst the findings of the research, was that social media has been effectively utilised by SMEs in Ireland especially during the COVID-19 pandemic, as it aided communication, engagement and interaction with customers, it also enhanced business awareness further increasing the number of customers. The research discovered that the use of social media by SMEs during the COVID-19 pandemic significantly revolutionised the way business is carried out and subsequently increased sales and profits. The challenges faced by SMEs in social media adoption was prevalent due to existing government regulations on the use of social media for sales of some products during the COVID-19 era and also lack of usage of social media by older populations which limited the extent to which businesses could connect to older clients. The research thus recommends the effective use of social media by businesses especially through constant content creation and posting as social media is the 21st-century vogue of doing business.Tallisa Delailah Van-Geldere2021-03-19T22:53:48Z2021-03-19T22:53:48Zhttp://go.griffith.ie/id/eprint/371This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3712021-03-19T22:53:48ZExploring the impact of control powers and agency philosophy on the creative identity: an exploratory case study on a Pakistani advertising agency.Creative advertising is considered as vital ingredient for any advertising agency to sell their services. However, in any advertising agency, the creative department serve as a backbone for campaign or any marketing collateral development. Whereas, the client
and account managers are also considered as the key factors in a service-oriented advertising business.
This study aims explore the impact of client’s power, account manager’s power and agency’s philosophy over the creative identity of advertising professionals, working in a local Pakistani advertising agency. In the context of understanding the impact of each of these factors over the creative identity, the study sought to explore the experiences of these creatives through the lens of realism and interpretivist approach. For this
purpose, a qualitative interview-based study had been conducted with ten creatives of a local Pakistani advertising agency, belonging to different functions. The research revealed that the client has the outmost authority over their marketing collateral, and
they influence the operations of agency as account manager represent them, due to their monetary involvement. Whereas, the client’s influences the creative identity in negative manner as through ambiguous or no feedback over an idea.
Likewise, the account manager also impacts in negative way due to their attitude towards creative and control over the agency. But on the other hand, agency’s
philosophy contributes positively towards the strengthening the creative identity of Pakistani creatives, working in this agency. Moreover, the unrealistic deadlines and Budget constraints are also mentioned as significant factors influencing their identities. This study suggests that creatives should have in person communication with client and account managers along with keeping a written record of conversations for smooth flow of creative process.Zeeshan Ahmed Tariq2021-03-19T22:36:21Z2021-03-19T22:36:21Zhttp://go.griffith.ie/id/eprint/370This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3702021-03-19T22:36:21ZA Quantitative Study on Factors That Influence the Choice of Being an Entrepreneur in Malaysia.The objectives of this dissertation was to gain exposure to the entrepreneurial intentions in Malaysia and to identify the common personality traits of individuals,
referring Big Five personality traits, with entrepreneurial intentions as well as the contextual factors that impacted their choices of becoming an entrepreneur. In order to achieve the research objectives, a conceptual framework and hypotheses
were developed and being tested for data analysis using quantitative method.
Multiple regression analysis was conducted with extraversion, conscientiousness,
openness to experience, family background, and government policy as independent variables, which revealed the relationship between the dependent variable, entrepreneurial intentions. Over 200 questionnaires were circulated to Malaysians aged between 20 years old and 30 years old. It was grateful that 152 responses were useable, completed and satisfied with the requirement for
analysed. The findings showed that most of the Malaysians do have entrepreneurial intentions. The personalities of extraversion and openness to experience were significantly and positively related to the entrepreneurial intentions, while conscientiousness was not contributed uniquely itself but still positively related. Family with entrepreneurial background has an impact and would influenced the individuals career decisions as entrepreneurs, and it was much favourable if family supports was given to them. It was found that Malaysians would be more preferred and considered to be entrepreneurs if there was a loose government policy such
as ease to get loans, uncomplicated business procedures and even protection for new ventures. Further detailed and specialised research study is still needed in
order to strengthen and achieve actualisation of the study.Jing Jian Tan2021-03-16T23:54:30Z2021-03-16T23:54:30Zhttp://go.griffith.ie/id/eprint/369This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3692021-03-16T23:54:30ZBusiness Social Responsibility Of Small and Micro Enterprises: A Case Study of a Brazilian Micro Supermarket.This dissertation investigates if a micro enterprise in the northeast of Brazil has business social responsibility actions towards its local community, the motivation for the support provided (if any) and if the perception of business success can be linked to being socially responsible.
The focus is on a case study of a micro supermarket in the northeast of Brazil. The research has followed an interpretivist philosophy and employs a qualitative methodology. The researcher has chosen non-probability sampling with a sample size of nine interviews.
The primary data was collected from semi-structured online interviews, focused on the owner of the company in study, three employees and five members of the community where the company is located.
It was demonstrated in this study that the idea of business social responsibility can be subjective
and that the size of the company, or the perception of size, can influence what people expect from it. The research has shown that financial measurements are used for small and micro enterprises, but that non-financial measurements were the most presented in this study as a way to measure the success of Mercantil Nazareno.
In conclusion, the findings from this study have shown that the majority of the members of the community do not recognise the support provided by the business as being socially responsible. The main motivation to support the community was presented as enlightened self-interest. The
findings of this research have partially reaffirmed other studies about the characteristics of owner, business and community as influencers of community support. Finally, the relationship between business social responsibility practices and the perception of business success has been found as inconclusiveRaquel Silva Campos2021-03-08T00:01:47Z2021-06-17T22:06:46Zhttp://go.griffith.ie/id/eprint/368This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3682021-03-08T00:01:47ZThe Impact of Social Media on Millenials Food Preferences in a Plant-Based Environment in Germany.In this study, it is shown that German Millennials are partly influenced by plant-based food content on Instagram depending on their personal attitude towards food and an healthy lifestyle. Plant-based brands can
have an impact on Milennial’s overall brand image by engaging their target audience with recipes and product recommendations and also when they cooperate with that have a more authentic and reliable image than the brand itself. The dissertation focused on exploring the
Millennial generation in Germany, their usage behaviour of different Social Media platforms, especially in regard towards Insagram and how this is related to their perception of plant-based food brands.
Today, social media has an important position in most marketing strategies and must be taken into account in all areas of the marketing mix. Many external factors in connection with product properties such as price, appearance or manufacturing process influence the
perception of consumers, whereas social media offers the platform to communicate directly to the consumer and to convey product-related and natural messages. Millennials use social media mainly in their free time, where they are very receptive to latent advertising. However, this
study shows that there must be a certain amount of interest in the plant-based topic in order for the content on Instagram to be visible to the user in the first place. Once contact and interest have been
established, social media influences the consumer on several levels in different ways. The Millennials need of self-presentation in particular plays a major role on this platform. If the user identifies themselves with
plant-based food and has built it into his lifestyle, he adorns himself with this content on the outside. Influencing those who are looking for inspiration rather than information focus more on individual content
than on brand content when using content. This decisive factor, combined with the fact that the image-heavy platform encourages user emotions and commitment, shows how important the right visual language is in this context. However, this research does not give a
uniform picture, seeing as the personal interests of the participants in regard to plant-based food diverge very strongly. The trend towards the importance of look and feel in a photo, however, is clearly evident and can be counted as a research result. The main problem that arises from this research is the lack of information and research that has been achieved in regards to the individual and the lack of in-depth research that could not be implemented due to the complexity of the
researched target group.Mareike Uhde2021-03-07T23:25:04Z2021-03-07T23:25:04Zhttp://go.griffith.ie/id/eprint/367This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3672021-03-07T23:25:04ZA Descriptive Research of drivers and stumbling blocks in the Sustainable supply chain: (Specially focused on the Indian Automotive Industries).This study outlined the main drivers and barriers of sustainability in the supply chain in the context of the automobile industry. For the profound understanding of how these practices are implemented, scholar proposed two research objectives to understand the measures that
companies have taken on implementing sustainability and how farther are their implementation of different sustainable practices. This study involved five automobile companies with operations in different cities of India.
After systematic investigation of current literature in sustainable supply chain management, scholar noticed that there is a gap in research since there are significantly fewer studies on the drivers and barriers for the implementation of the sustainable supply chain. To achieve the objectives, the scholar selected qualitative research approach. By using a qualitative research
technique, the scholar focused on getting complete information related to the sense of different
firms’ employees, such as purchasing manager or head engineer. With the help of semi-structured
interviews, scholar obtained a thorough understanding of the drivers and barriers that firms face when an attempt to implement sustainable practices.
The results of the study disclosed that there are various motivators and barriers to sustainable supply chain implementation. Stakeholders such as customers and government were referred to by participants as driving forces for the association of sustainable practices in the automobile firms. Government policies and regulations are a powerful driver for enhancing sustainable
practices for firms. However, the lack of policies may diminish the pace of sustainability. To be competitive in the global market, sustainable relations with all kinds of internal and external stakeholders is essential when implementing sustainability in the automotive supply chain.Vaibhav Sharma2021-03-07T23:03:34Z2021-03-07T23:03:34Zhttp://go.griffith.ie/id/eprint/366This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3662021-03-07T23:03:34ZCrisis Management: A Study of Climate Change and
The Possibility of Reducing its Impact on the
Economy Using Sustainable Finance.Climate change has been recognized as one of the biggest challenges of current times and
has become a topic of considerable study and debate. It is predicted to have irreversible
impacts on the ecosystem; however, climate change should also be considered a potential
threat to the world economy if not properly and effectively addressed. This research
attempted to contextualize climate change as not only a corporate social responsibility
concern, but mostly as a crisis management issue, as well as to identify sustainable finance
as a part of climate solution. The study is divided in two. Firstly, a survey was delivered to
the public to assess climate change awareness and perception around the world. Secondly,
a case study was conducted to analyse how Australian and French financial institutions are
conducting and addressing climate change-related risks, as well as to analyse how the
governments’ actions can influence those businesses. The governance of private and public
institutions should be accountable to incorporate the environment into decision-making;
stakeholders are responsible to ensure that initiatives are implemented.Debora Sarah Trindade de Andrade2021-03-06T22:01:48Z2021-03-06T22:03:53Zhttp://go.griffith.ie/id/eprint/365This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3652021-03-06T22:01:48ZAn Analysis of the Indian and Irish IT Work Experience.Purpose: In this study it was shown that work-life balance which is a significant issue among IT professionals in both professional business and academic research differs country wise with the impact it has on individual’s well-being. This research examines
the impact of work and life balance of two such countries one being a developed country and the other a developing such that their synergies generate considerable
economic impacts from investments in Information Technologies.
Methodology: The study has adopted a positivist approach using quantitative research methodology. Different tests such as One-way ANOVA, Two-way ANOVA and Chi-Square have been used for the study. The test analysis is performed using IBM SPSS tool and Microsoft excel. The primary data is obtained from employees working in the IT sector across various organizations and regions of India and Ireland. The research used convenience sampling followed by snowball sampling for the primary data collection.
Findings: The findings of this study demonstrated the underlying basis for the differences between the two countries by comparison of their empirical evidences. This was achieved by evaluating the determinants of work-life balance namely, psychological health, physical wellbeing, family wellbeing and organizational
initiatives.
The findings of this research reflected the inadequate work-life balance arising from high levels of work and family tensions on family satisfaction. The study further
established the negative impact of inadequate work-life balance on job satisfaction, social and personal well-being related to elevated levels of family to work conflicts. In differentiation of the economically developing nation and more developed nation, this
research showed that IT employees in developing country have poor work-life balance.
The implications from the results of demographic comparison of this study show that the underlying basis for this differentiation in impact of the Work-Life Balance (WLB) is due to the differences in cultures, facilitation services, community relations, population, and gender roles. Finally, the relationship of WLB and its determinants demographically, are evidently conclusive.
Research Limitations: In this study, findings are representative of the sample population size which might have affected the study outcome. In addition, impact of COVID-19 situation could have influenced the responses in the survey specially for the questions on family well-being. Mixed nationality population might have influenced the results of this study.Harshala Chandrakant Salunk2021-03-06T21:18:56Z2021-03-06T21:18:56Zhttp://go.griffith.ie/id/eprint/364This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3642021-03-06T21:18:56ZThe Role of Work-Life Balance in Tech Companies in Dublin
and How to Improve Corporate Performance as well as the wellbeing of employees.Over the last decade, the changing geographical and temporal boundaries between work and private life became a characteristic of Ireland's evolution into a "new, stronger economy" (James, 2011). Without a doubt, this major change has resulted in several factors shaping today's Irish working environment, such as the globalization of competition, demographic changes, including an increasing number of women in the
workplace, changes in work patterns and requirements, as well as the fast development in technological innovations lead to more connectivity and accessibility around the clock (Darcy et al., 2012; Leonardi et al., 2013; Poelmans et al., 2008).
The world of business is changing rapidly and unpredictably, making it increasingly difficult to maintain a balance between work and private life (Skorska, 2019). Based on this fact, the present dissertation aims to analyse the term Work-Life Balance
in more detail, to examine its meaning and its impact on Tech Companies in Dublin, and to find ways to improve corporate performance and employee wellbeing by also
understanding their motivational factors.
The theoretical background of the study includes a thorough literature review in understanding the term Work-Life Balance and its outcomes, the changing world of work, generational differences, Work-Life Balance programs, employee motivation and the impact of the Corona Pandemic on day-to-day work life.
Therefore, this explorative study aims to examine the lived experience of Irish tech employees in terms of Work-Life Balance and their perception as well as the problems they have faced so far.
Based on a review of the literature on Work-Life Balance, semi-structured interviews were conducted, which comprise the empirical data of this study. The analysis of the qualitative data showed that most Tech Companies offer WLB policies/benefits and place a lot of emphasis on corporate culture, which is highly appreciated by the employees. Nevertheless, the data collected showed that WLB policies/benefits alone are not sufficient to improve the wellbeing of employees, and that companies' policies should be better analysed and adapted to the needs of their employees. On this basis, it is recommended that companies could, for example, conduct regular surveys on the Work-Life Balance experience of their employees and
find out what their recommendations and wishes are to make improvements to the WLB concept. Ultimately, further research is needed to improve the Work-Life Balance
experience of Tech employees in the long-term.Alisa Viktoria Reich2021-03-06T20:46:04Z2021-03-06T20:46:04Zhttp://go.griffith.ie/id/eprint/363This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3632021-03-06T20:46:04ZImpact of Leadership Styles on Employee Performance: A study on Male’ Water and Sewerage Company (MWSC) in Maldives.This study investigates the impact of leadership styles on employee performance in Male’ Water and Sewerage Company (MWSC) in Maldives. The research study used
quantitative approach with multiple linear regression analysis to determine the predicted variance of leadership styles on the performance of employees. The sample size consisted 175 employees from MWSC through convenience sampling technique. The study used
Multifactor Leadership Questionnaire (MLQ), participative leadership and employee performance scale. SPSS software was used to conduct demographic analysis, normality,
descriptive statistics, correlation and regression analysis. The findings of this study show, transformational leadership style has a positive and significant impact on employee performance. However, transactional, participative and laissez-faire leadership style had insignificant impact on employee performance. Thus, it is suggested that the company should adopt and practice transformational leadership style which will enhance employee performance more. The findings of this study will help managers to understand the roles
of leadership styles better and their impact on employee performance as well as which particular leadership style to be adopted in order to achieve higher employee performance.Aishath Reeshan2021-03-04T20:45:20Z2021-03-04T20:45:20Zhttp://go.griffith.ie/id/eprint/362This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3622021-03-04T20:45:20ZThe Impact of Taxation on Small Medium Enterprises.The study aims to explain the taxation system in small medium enterprises. This study reports the results of tax policies and rates, and relationship between the government support of small medium enterprises. This research includes the comparison between small medium enterprises and multinational companies. To explain the effect of tax related activities on small medium enterprises. To explain further, primary data has been collected through online survey.
Moreover, it explains by case study to understand the effect of tax on growth of small medium enterprises. The role of digital economy in Ireland. Tax variation on company size’s and years of business.
The results indicated that the tax policies has great impact on growth of small medium enterprise. The government support for business plays vital role as small medium enterprises has significant contribution in Irish economy. However, the research and limitations and further recommendations for future research. In addition, this research highlights the need of different tax rates for small medium enterprises as compare to multinational companies.Kulwinder Kau Sohi2021-02-25T22:28:33Z2021-02-25T22:28:33Zhttp://go.griffith.ie/id/eprint/361This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3612021-02-25T22:28:33ZA Study of the Effect of Robotic Process Automation on the
Role of the Accountant and the Finance Professional from the Perspective of the Postgraduate in Accounting and Finance in the Irish Job Market.The aim of this dissertation is to explore the competencies required to work with robotic process
automation in the Irish job market (RPA). RPA is software that has been a trendy topic in the accounting/financial sector due to its ability to perform repetitive and rule-based processes with high efficiency and efficacy. This research work was based on a literature review and interviews made with two groups of professionals: postgraduates in accounting and finance based in Ireland
and, experienced professionals in the accounting industry. The findings underscore that there is a foreseen change in the competencies required in the Irish job market (e.g. programming, mastered analytical thinking, SQL query, IT knowledge) for accounting and finance professionals;
however, it is not here yet. The main conclusion to be formed from this work is that regardless of the stage that RPA adoption is in the Irish job market, professionals must prepare themselves to achieve a high level in technological, human, and any other competencies that are perceived as fundamental to remain relevant and build a sustainable and successful career in the RPA era.Tatiane Dos Santos Costa2021-02-21T18:27:42Z2021-02-21T18:27:42Zhttp://go.griffith.ie/id/eprint/360This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3602021-02-21T18:27:42ZA Study of the Attitude of Malaysian Tertiary Education Students towards Entrepreneurship: Impact of Entrepreneurial Education, Government Entrepreneurial Policy, and Entrepreneurial Culture & Environment.This dissertation focused on exploring the development of entrepreneurship in Malaysia. This dissertation revealed the attitudes of student at tertiary education
towards entrepreneurship in Malaysia by uncovering the development and impact of entrepreneurial education, government entrepreneurial policy, and entrepreneurial culture & environment in Malaysia.
This dissertation aimed to develop a conceptual framework to examine the factors influencing and encouraging the creation of new entrepreneur. This research built
on existing literatures relates to entrepreneurial development. The conceptual framework is intended to provide a starting point for scholars for further relevant research applicable in Malaysia.
The approach taken by the dissertation was mainly exploratory in nature. The dissertation was investigated through a triangulation method, a combination of
quantitative and qualitative data collection. Quantitative studies were conducted through questionnaire survey and the questionnaire was framed based on the
research objective and reflection of literature review. The questionnaire survey was completed via a purposive sampling method involving local students at tertiary
education in Malaysia. Qualitative data was collected through interview with five Malaysian entrepreneurs with tertiary education qualification. Conclusion was established by analysing the impact of entrepreneurial education, government entrepreneurial policy, and entrepreneurial culture & environment to tertiary education students in Malaysia. In addition, strengths and shortcomings of the entrepreneurial ecosystem in Malaysia have been identified and highlighted
which require quick action to be taken by the government, academic institution, public and private sector.Keen Leong Yap2021-02-21T17:53:53Z2021-02-21T17:53:53Zhttp://go.griffith.ie/id/eprint/359This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3592021-02-21T17:53:53ZAn Exploratory Study on Gender and Leadership Style Perception of the Entrepreneur in the Mexican Venture Capital Industry.In this study, the leadership style of the Mexican entrepreneur was explored and understood from an investor´s perspective. Considering the lack of leadership research focusing on gender in the context, the
research philosophy was interpretivist and in order to bring knowledge into the context, an exploratory study was made from an inductive approach. Qualitative data
was collected through interviews in order to respond the research question.
The findings provided substantial insights that could be helpful for future research in the industry. In a male dominated industry such as entrepreneurship, it was shown
that leadership style is shaped by social constructions and its characteristics related to efficiency and success have traits that are proper to a transformational style of leadership.
Gender stereotype and prejudice against women were topics that were covered in order to provide insights to reduce the gender gap in entrepreneurship.
The dissertation also examined the difference between female and male entrepreneurs and to which extent they were of advantage or disadvantage for the industry. Therefore, it was concluded that traits for both male and female entrepreneurs could be of advantage and some others of disadvantage.Ana Lucila Velasco Rodriguez2021-02-21T17:35:15Z2021-02-21T17:36:25Zhttp://go.griffith.ie/id/eprint/358This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3582021-02-21T17:35:15ZThe Necessity for Leaders to be Inclusive and How They
Manage Workplace Diversity: A Case Study of McDonald’s -
Dublin.In recent years, there has been increased interest in the topic of diversity among large corporations across the globe. Some studies have focused on workplace diversity and inclusion, but research and literature concerning diversity management and inclusive leadership are still under development.
The purpose of this study was to explore how leaders are managing a diverse workforce and to highlight the importance of being an inclusive leader. This study examined in detail the diversity management practices of a McDonald’s in Dublin, stressing the challenges faced by leaders and the positive benefits that a diverse workforce can bring to the organization.
The researcher carried out semi-structured interviews with nine respondents from the management team in McDonalds in Dublin. The results demonstrated that the incorporation of LMX and Emotional Intelligence
theory can be the key to managing diversity successfully. Other strategies are identified for McDonald’s to improve their procedures and practices.Trindade Amorim Brito Fabiola2021-02-21T14:31:25Z2021-02-21T14:31:26Zhttp://go.griffith.ie/id/eprint/357This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3572021-02-21T14:31:25ZA Study of the Impact of Employability Criteria on the Employment Level of Minority Ethnic Groups in Small and Medium Scale Enterprises in Dublin.Studies carried out by previous authors suggested a perceived labour market inequality towards minority ethnic groups (persons from outside the EU) within the
Irish labour market which was deemed to be caused by different forms of taste-based discrimination and prejudicial views against minority ethnic individuals. My research was aimed primarily at identifying the particular employment criteria that have
impacted the employment level of minority ethnic groups and test if the same situation argued by previous researchers still exist today.
The review of the available literature built the base from which the conceptual framework was built which served as a guide in carrying out my primary research. The study was based built around specific concepts like how cultural differences influence recruitment, the effectiveness of employment equality policies and factors that influence decision making in the recruitment process.
The data was collected through semi-structured telephone interviews with recruiters and HR officers on what goes on during the recruitment process and how various
employability criteria impacted their decision making.
The findings showed that the major employability criteria that has impacted the employment level of minority ethnic nationals are societal culture in terms of communication, legal right to work in terms of legal right to work in many SME’s and the rating of educational qualifications based on countries where they were obtained.
The findings also contrasted with the views of previous researchers in that the cause of perceived labour market inequality is not due to prejudice but rather difficulties in cultural assimilation and factors outside the scope of employment equality policies available in Dublin based SME’s. I have therefore recommended additional primary research be done from the job seekers point of view and a need divide minority ethnic
groups into smaller distinctive groups based on culture and nationality as they each have different characteristics.Tekena-Lawson Sopiriala2021-02-21T14:02:43Z2021-02-21T14:02:43Zhttp://go.griffith.ie/id/eprint/356This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3562021-02-21T14:02:43ZA Study to Evaluate the Impact of Mobile Technology on Supply Chain Ecosystems in Irish Enterprises.To gain competitive advantage Supply chain firms use mobile technologies. This exploratory study investigates the impact mobile technologies have on supply chain
activities and also identifies the challenges firm face such as capital requirement, lack of technical skills and information security in relation to use of Mobile technologies in supply chain management. From the primary analysis of this study it is also revealed that the impact on supply chain is in terms of improved communication, collaboration & visibility between various stake holders, real time information access & sharing, faster & responsive supply chain functions. The study attempts to investigate & simultaneously probe for critical evaluation of this technology. This qualitative study used interpretivism philosophy to gain understanding of the topic. Along with review of literature, a semi-structured interview questionnaire was sent to participants via email to capture their responses to infer primary findings. The participants selected randomly were key professionals working in Irish firms who are currently involved in a function related to supply chain. The results obtained from primary data resonates with literature available in the academic & professional domain. Thus, results accord mobile technologies have a positive impact on the efficiency of firms. At a larger view, the findings of this study
are hoped to become a centrepiece for future research work.Ashish Varun Singh2021-02-21T13:42:49Z2021-02-21T13:42:49Zhttp://go.griffith.ie/id/eprint/355This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3552021-02-21T13:42:49ZThe Impact of a Change in Brand Identity on Consumer Purchase Behavior and Loyalty.This study was designed to explore the impact of change in brand identity on consumer purchase decision and loyalty. The motivation of this research was owing to the lack of in-depth understanding of the impact change in brand identity may have on consumer decision and loyalty. The research objectives of this study were formulated to provide detailed understanding on the impact of change
in brand identity on consumer purchase decision and loyalty.
A qualitative, explanatory research method was adopted using a case study research strategy. The mono-method data collection was adopted in the study, which allowed for only one data collection instrument. Semi-structured interview was the research instrument adopted to collect data for the study. Data was collected from ten participants whom were consumers of eight brands and were
interviewed.
The findings of this study show that consumers perceive change in brand identity to be a decoy for brands to reduce the brand quality. Also, it was shown that change in brand identity may hurt or help a brand. Moreover, it was revealed in the study that when product quality remains the same, change in brand identity do not affect the consumer loyalty. It revealed in the study that frequent change in brand identity can affect consumer purchase decision. It was also found that consumers believe that consistency of brand over a period of time connotes strength of the brand. The study also revealed
that brand name does not have significant impact on brand as it seems, as element such as color pose a greater impact on consumer perception of a brand.
It is recommended that brand popularity should always be considered when a brand want to embark on change in brand identity as brand with cheap quality may struggle to survive when there is a change in brand identity, change in brand identity may hurt or help the brand, consumer, brands should also consider market culture in their industries before carrying out change in brand identity, and brands should be consistent with their identity as that may give them brand strength.Derinsola Temitope Shenaike2021-02-17T01:19:18Z2021-02-17T01:20:44Zhttp://go.griffith.ie/id/eprint/354This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3542021-02-17T01:19:18ZInnovation and Succession Planning: A case study on family owned businesses.In this study, it was shown that the influence of the predecessor, be it formal or informal, on the succeeding generations’ ability to conduct business and innovate within the frame of the family owned business can be described as undeniable.
The current status in research regarding family owned businesses suggested a vast knowledge about the aforementioned sector. However, most of the research conducted so far mainly focused on the larger family owned firms, especially their attempts and struggles to balance profit-oriented conduction of business with the perceived responsibilities for their respective employees.
Such struggles also befall medium sized to small family owned businesses in various sectors of the economy. It could also be contested, that while influencing factors such as innovation, succession as well as culture and management had been separately researched thoroughly, the
intersections and reciprocal influences of each of these factors have not been the main focus so far. This case study sought to give a first insight into a variety of exemplary companies in various sectors and their respective approaches to such topics as socio-emotional wealth, succession planning and innovation within the company.
This led to the question “How is the innovative capacity in small family owned businesses to be assessed?”
The subject has been approached by conducting an exploratory method which aims to give a broad
overview of the subject matter. In reviewing the existing literature with a particular focus on the factors innovation, succession as well as culture and management, a conceptual framework was created to further aid the analysis of the data collected.
A particular focus was the development and conduction of innovation as well as the role each related party in the succession process (predecessors and successors respectively) played.
The results of the data collection were then analysed and summarized in three findings which in turn were put into the context of the aforementioned conceptual framework.Carolin Schneider2021-02-17T00:08:54Z2021-02-21T13:43:59Zhttp://go.griffith.ie/id/eprint/353This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3532021-02-17T00:08:54ZDoes Internal Audit Create Value?Over the last few decades various financial scandals have occurred involving large organisations such as Enron and World-Com in the early 2000s, until those scandals
academia had not realised its little knowledge about the internal audit function (IAF).
After the implementation of the Sarbanes-Oxley Act (SOX) (2002) in the United States and Bill 198 (2002) in Canada, the IAF quickly gained more visibility and many studies began to explore this new research avenue.
Past papers indicate that a strong, independent and competent internal audit could have avoided some scandals by detecting the fraud that was going on in these fraudulent companies.
Having this in mind, this research has tried to identify the main challenges faced by an internal audit department and evaluate the main values generated by the IAF. The main objective of this research was to explore the management perception of the internal audit department, to do that a case study with professionals in Brazil from different industries was conducted, the participants of this study were divided between internal auditors and
members of management. The study findings suggest that the management perception in relation to the IAF has
been changing positively over the years. In most companies analysed, the professionals point out a change in the management consideration of the internal audit suggestions and recommendation, and in some cases the internal audit department is consulted by manager
before they make strategic decision.Marcos Vinicius Santos Reis2021-02-16T23:38:35Z2021-02-16T23:38:35Zhttp://go.griffith.ie/id/eprint/352This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3522021-02-16T23:38:35ZA Study on the Food Supply Chain Traceability of
Agricultural Produce in Ireland.The agricultural food industry in Ireland is facing unprecedented challenges due to the rapid population growth in the emerging markets by putting a strain on the global food supply. Ireland has a growth in the natural food production techniques that has driven the quality appeal of the food produced with its low environmental footprints, strict traceability and the effective supply
chain management. Traceability in the Supply Chain Management process for the agricultural food produce is a growing concern among the farmers, manufacturers and suppliers of the food industry in Ireland. The research study has focused on Ireland's reputation in the food and agricultural production and effective management of the SCM traceability. In order to provide a safe, traceable
and sustainable food product through a modern and upgraded supply chain system, Ireland is focused on its agro food industry through adoption of new initiatives and modern technological systems.
The initial part of the research study sets the significance and specific purpose of the research study
along with developing research objectives and questions. The second part of the study gathers the information that is based on food supply chain traceability in the Irish food produce sector and its effective implementation within the research paper. The methodology part of the research study identifies the specific research technique and the philosophy that is set for the research process. In order to carry out the study the application, a qualitative form of primary data collection method
has been taken into consideration. Through the help of the interviews that are being conducted by the researcher, the findings of the data analysis have been presented. Based on the interview responses the primary data is collected and critically elaborated in the discussion part of the study.
Finally, the concluding part of the study has justified if the research objectives are successfully linked with the research paper or not by stating a future scope of the study along with the limitations of the research.Bharadwaj Ramesh2021-02-16T22:44:13Z2021-02-16T22:44:13Zhttp://go.griffith.ie/id/eprint/351This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3512021-02-16T22:44:13ZExamining the Role of Customer Experience in a Multichannel Purchase Journey: Irish Students’ Perspective of Smartphone Purchase.Marketing practices and researchers have adopted a holistic view of the customer purchase journey that advocates customer experience as a much broader aspect than service quality or satisfaction. However, as service
providers offer their service through both offline (physical store) and online (web-based) channels, the customer journey has become complex, and there is
a lack of understanding about customer experience in a multichannel purchase environment and its effect on channel preferences. Therefore, this dissertation
examines the role of customer experience in a multichannel purchase environment by measuring the customers’ perception of the purchase journey.
Specifically, this study focuses on the moment of purchase and post-purchase stage of the smartphone purchase journey in the Irish market to determine the
following (1) Whether customer experience differs between online and offline channels (2) How customer experience is affected by perceived service quality and customer satisfaction (3) Effects of customer experience on channel loyalty. Quantitative data collected through an online survey from 147 postgraduate students who have purchased a smartphone in Ireland was used to perform
statistical analysis and determine the role of customer experience. The findings of this research imply that customer experience is affected due to perceived
service quality and overall customer satisfaction and that the customer experience affects future channel loyalty. Furthermore, it was found that, although customer experience does not differ between different channels, the channel loyalty was higher among offline channel customers, thereby indicating that customer experience is not the only determinant of channel loyalty. Although reliable findings were obtained from this study, its applications are limited to the specific context of this research. Therefore, future researchers can attempt to generalise these findings to a larger sample that represents a wider population of students or in a different smartphone market. Researchers can also examine other determinants of channel loyalty since it remains unclear why channel loyalty is higher among offline channel customers.Praveen Rajendran2021-02-13T19:52:10Z2021-02-25T22:29:58Zhttp://go.griffith.ie/id/eprint/348This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3482021-02-13T19:52:10ZImpact of Training and Development on Employee Erformance
In a Small Medium Sized Enterprise in Nigeria: A Case Study of Migliore Construction & Techniche Limited.The purpose of this research is to investigate the impact of training and development on employee performance in a small medium enterprise in Nigeria. The research bjective
is to find out how training needs are analysed, whether the organisation has a structured training and development, what methods are used to carry out training for the employees and the impact of training on employees. This was done by comparing both the employees
and top-level management views and opinions on their performance.
A mixed methods approach which constitutes quantitative and qualitative data analysis. The quantitative questions consist of 28 multiple choice and 7 open-ended questions
which was completed through a survey while qualitative constitutes 15 open ended questions. Results and findings of quantitative research was analysed through descriptive statistics in SPSS while using Pearson’s correlation to determine the association between the 3 variables divided into each category. The qualitative research was generated through themes and content from the interactions of top-level managers and open-ended questions from the participants. It was found in the data analysis that there was positive correlation between the variables such as training and development, training needs analysis and methods of training employees. Also, from the discussions between the interviewer and
the participants, it was discovered that the opinions, views of the employees and managers have strong relationship in the organisation. It was also found that it helps to increase their productivity, career development, confidence level which provides a positive effect in the organisation.
The study concluded that continuous training should be done in the organisation to develop more in their performance, it was also suggested that the content of delivery in terms of the training delivery should be straight forward with no theoretical approach in
the construction sector. For any enterprise, be it large organisations, small-medium enterprise, the purpose of training and development should be well structured to
accomplish its organisational goals.Shakirat Adefowora Quadri2021-02-13T19:22:53Z2021-02-13T19:22:53Zhttp://go.griffith.ie/id/eprint/347This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3472021-02-13T19:22:53ZBaby Boomer Women – A critical assessment of the impact of their consumer behaviour and lifestyle on strategic fashion marketing (in Germany).This study has shown that female Baby Boomer are a highly diverse, fashioninterested, and young at heart generation that is failed to be understood and segmented correctly with regards to their needs, wants and marketing attraction by the fashion industry. The dissertation focused on investigating Baby Boomer women´s consumer behaviour and marketing appeal in relation to fashion based on their lifestyle and cognitive age to draw direct conclusions for urgently necessary changes for marketers and higher customer satisfaction for the target audience.
The dissertation decided to adapt a positivistic point of view and to conduct deductive research by using purely quantitative data gathered through a questionnaire that was distributed online and offline. This scientific, empiric method resulted in a participation of 281 women aged 56 to 74 and revealed the significance of the factor cognitive age for this generation and their fashion consumption behaviour and marketing appeal. The research uncovered significant differences between cognitive age and chronological age in context with disposable income, fashion interest, brand loyalty, purchase motives, spending habits, marketing elements and the choice of the model in advertising. Limitations to this research were evident due to the rural area where research was conducted whereas results might not be transferable to all parts of Germany, a relatively small sample size for the representation of the large generation and the lack of qualitative data due to pandemic circumstances.
Recommendations were made in order to improve fashion brands’ business and marketing strategy by understanding and addressing female Boomers’ needs and wants in design, cut, customer service and visual fashion presentation better and by a more precise segmentation strategy that focuses not only on chronological but rather cognitive age of the customers. The dissertation results predict that if marketers and brand continue ignoring this powerful target group, they are guaranteed to forego sales and increase customer dissatisfaction.Anne Sophia Plonz2021-02-13T16:49:41Z2021-02-13T16:50:54Zhttp://go.griffith.ie/id/eprint/346This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3462021-02-13T16:49:41ZThe Effects of Brand Perception on Consumer Purchasing Behaviour: A Study of Primark, Ireland.This study captured the brand-related perception of Individual consumers to draw attention of business corporations interested in evaluating their customer’s purchasing frequency. This thesis analyzed “The Effects of Brand Perception on Consumer Purchasing Behavior: A Study of Primark, Ireland”. The research drilled further by examining the core brand perception variables influencing the purchasing behavior of consumers viz Brand Reputation, Price, Product Quality and Customer’s Service Quality. The study objectives and hypotheses formulated were aimed at employing these brand perception variables to measure their respective impact on the purchasing behaviour of consumers in the context of Primark, Ireland. Other, Non-brand perception were
examined. The conceptual framework constitutes both the Brand and Non-brand perception core variables feeding into each other to predict the consumer purchasing
behavior. The research embraced the positivist belief. The Survey strategy linked with the deductive approach further strengthened the methodological basis of the study. A quantitative study was carried out using the survey questionnaire validated (Face and content) and equally reliable. The Non-Probability sampling technique of purposive and snowball, supported the study to attain the targeted sampled population of 60 participants using online channels, powered by survey monkey. Descriptive statistics, Pearson product moment correlation coefficient (PMCC) and Multiple regression were deployed for the research analysis.
The findings revealed that Brand Reputation had the highest relative contribution which was significantly positive (B=1.004; t=2.348; p<0.05). This is equally followed by Customer’s service quality, significantly negative (B=-0.876; t=2.387; p<0.05), Product
quality, insignificantly negative (B=-0.367; t=-1.057; p>0.05) and Price had the least relative contribution. however, positive but not significant (B=0.259; t=0.746; p>0.05). The results further showed that the Predictor variables for the study had significant composite contribution on consumer purchasing behaviour. (12.7%). The results ultimately indicated that the independent variables examined for this study are good behavioral predictors as they have positive relationship with consumer purchasing behavior. (R=0.432)
In conclusion, Primark should endeavour to explore the entity of brand perception in its entirety thus enabling them to have a greater command of their customer’s purchasing behaviour.Ayomipojojo Tosin Orenuga2021-02-12T01:15:23Z2021-02-12T01:15:23Zhttp://go.griffith.ie/id/eprint/345This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3452021-02-12T01:15:23ZAppraisal of the Roles of Corporate Governance in Financial Institutions: An Irish Perspective.The Role of Corporate Governance in Financial Institutions is the fulcrum on which this research work revolves. Corporate Governance entails that those at the helm of company’s affairs such as directors are accountable, responsible and sensitive to the
stake of shareholders in the Organization, creditors, the entire public and the society, which is in fact, quite fundamental to any company. I will be considering one
pertinent geographical region in this research which is Ireland and will be dividing my research into five chapters: Chapter one will describe the preliminaries such as the background of the study, statement of the problem, statement of hypothesis, the aims and objectives, scope and limitation of my research. The basis of the aforementioned chapter is to lay a proper foundation for my research work whilst I will review myriads of relevant literatures in Chapter two and these literatures will be reviewed under conceptual, empirical and theoretical frameworks. The rationale of review of the literatures is to decipher the gap in these literatures and how my research will fill in the identified gaps. In Chapter three, I will examine the
appropriate research methodology that is apt for my research and will also identify the appropriate research design, population of the study, sample size, sampling
technique and method of data collection and analysis.
The gravamen of chapter three is to decipher the appropriate methodology that will be apt for this research. However, in Chapter four of this research, data collected from the field will be presented and analysed and appropriate findings stated. The nitty-gritty of Chapter four is to present and analyse the raw data gotten from the field in order to make a logical finding. The final chapter, which will be Chapter five, will conclude my research with recommendation, contribution to knowledge and suggested area for further research.Stanley Osita Onwuka2021-02-12T00:47:59Z2021-02-12T00:47:59Zhttp://go.griffith.ie/id/eprint/344This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3442021-02-12T00:47:59ZAssessing the Impact of Dividend Policy on Investor Decisions in the Nigerian Banking Sector.This study set out to examine the impact of dividend policy on investors’ decision-making, with evidence from the Nigerian banking sector. This research sought to evaluate the dividend policy strategy adopted by the banking sub-sector of the Nigerian Stock Exchange, in relation to the dividend preferences of the investors of major commercial banks within the Nigerian economy. In other to achieve the research objectives, recourse was had to the application of established dividend literature and theories on the Nigerian market or banking sector.
Evidence was based on the primary data obtained through the use of semi-structured interviews with participants recruited from the executive members of the Nigerian Investment Forum (NIF). Input from expert body was supplemented with the use survey questionnaire on
non-executive member of aforementioned body. Response data from both sources was thereafter subjected to rigorous analysis using the mixed method or approach. Thematic analysis was applied to interpret data from interview conducted and descriptive statistics used
for survey data. It was found that banking sector management in Nigeria strategically and adequately utilize payout policies that majorly reflect investor’s preferences by ensuring steady profitability level and valuable, consistent payouts and the right mix of payout-reinvestment options. It was also observed that banks and investors are helped by the much-needed confidence in the sector made possible by adequate regulatory effort and reforms by the Central Bank of Nigeria and other bodies.Chinedu Okogwu2021-02-11T23:16:37Z2021-02-11T23:16:37Zhttp://go.griffith.ie/id/eprint/343This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3432021-02-11T23:16:37ZThe secret to winning the "War for Talent" - Understanding High-performance employee retention experience of the small and mediumsized company in Ireland in a scarce talent Market.Studies in HRM have mentioned that many SMEs are not using their performance management systems productively to retain and develop high-performance talented employees strategically. Moreover, studies in the USA, predicted that the make-orbreak for firms in the next two decades would be the ability to attract, develop, and retain talent.
The review of the available literature allowed the development of an original conceptual framework to inform my approach to primary research. This study also demonstrated, The secret to winning the "War for Talent". I proposed an original framework to analyze the hypothesis of retaining high-performance employees strategically as the key to improving the effectiveness of organizations and their employees, hence winning the
"War for Talent" in the scarce Irish labor market.
The data collected on the face-to-face interview using mixed-methods implied that the high-performance retention practice in SME is usual, once that 75% ( 3 from 4) of
companies analyzed in this study had enough talent to drive the business in a short and long -run.
The findings also showed circumstantial evidence that high-performance employees working in key functions can inspire subordinates impacting positively the company
and teams performance, making the SME achieve goals sustainable and balanced of talents. The findings also suggest that retention of high-performance employees is more efficient when the SME companies had a differentiated approach to treats highperformance employees, offering a package of benefits and high wages.
These effects on the special treat and high-performance retention could be argued are casually ambiguous in their link to a sustainable competitive advantage for SMEs. I
have therefore concluded additional research is needed to establish this link. For future research, I also suggest that the aim is to show how SMEs monetary benefits when
increasing the Human Capital Value Added (HCVA ) retaining high-performance employees in their talent pool.Artur Cicero Martins Faraco2021-02-11T12:04:08Z2021-02-11T12:04:08Zhttp://go.griffith.ie/id/eprint/342This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3422021-02-11T12:04:08ZPerception of Work-life Balance and the Effects on Job Satisfaction and Productivity Among Filipino CPAs.Commuting is a significant part of one’s everyday working life, yet little research has accounted for its influence on work-life balance and its impact on important job outcomes among professional accountants. Extending the ‘Beyond the Role Stress’ model specifically developed
for the accounting literature which show mediating role of job burnout on the relationship between role stressors and job outcomes, this study will examine the influence of commuting stress, direct and indirect as mediated by burnout (the key measure used for work-life balance)
on job satisfaction, productivity and support for adoption of AWAs in the context of professional accountants in public practice based in Metro Manila.
A non-probability, non-random sampling of 409 professional accountants in public accounting
based in Metro Manila were surveyed. Using correlation analysis and regression-based mediation analysis, key findings of this study are as follows: (1) burnout fully mediated the negative relationship between commuting stress and job satisfaction but no evidence of
mediation on productivity and support for adoption of AWAs were found; (2) burnout is negatively related with Job satisfaction and productivity; (3) burnout and job satisfaction is significantly higher among Big 4 professionals while job burnout is significantly higher among associates and those professionals in audit and assurance; and (4) Level of support for adoption
in AWAs is found to be equal among professionals regardless of firm size, rank and service lines.
The results indicate that commuting stress does have an impact on work-life balance and important job outcomes through job burnout. Results of this study highlights issues on management of human resources and have important implications for the development and implementation of policies to improve work-life balance. Summary of recommendations to improve work-life balance are solicited from professional accountants and presented later in this study.Ranielyn Tan Manuel2021-02-09T20:14:31Z2021-02-09T20:15:07Zhttp://go.griffith.ie/id/eprint/341This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3412021-02-09T20:14:31ZExploration of the Influential Factors of the Financing Capacity of Small and Medium-sized Enterprises in Jiangsu Province of China.This positivistic study is to empirically explore the influential factors of the internal and external financing capacity of SMEs in Jiangsu Province of China. Through the comparison of related Western literatures and Chinese literatures, it could be detected that the related studies in China are mainly based on the Western studies and the systematic research to comprehensively explore into the influential factors of financing capacity of SMEs is limited, which make it necessary to have comprehensive analysis in China. As a result, this research is to empirically probe into the financial data of companies from Jiangsu Province of China listed on the SME board of China from 2016 to 2018 with the software of SPSS. Through descriptive statistical analysis, correlation analysis and regression analysis, the findings could be summed up as on three aspects.
First of all, in the aspect of the influential factors of external financing capacity of SMEs in Jiangsu Province of China, the factor of enterprise scale is detected to be able to exercise significant and positive influence on the external financing capacity of SMEs in Jiangsu
Province of China. Secondly, in the aspect of the influential factors of internal financing capacity of SMEs in Jiangsu Province of China, it is demonstrated that the factor of profitability could have significant and positive impact on the debt level, which is divided
from the pecking order theory of financing. But the factors of internal accumulation level and risk control capacity are verified to be influential factors of internal financing capacity of the sample companies. Finally,In the macro level, it is first suggested that a unique financial service system for SMEs could be set up. Bank loans are the main external financing channel
for SMEs. Also, other financial institutions funded by private capital could also be supported by the government to offer more financing channels for SMEs. In addition,
innovative equity transaction markets could be developed to offer more equity financing opportunities for SMEs. Thus, the enterprise scale could be expanded and realize diversified and sustainable development.Ce Liu2021-02-09T14:22:58Z2021-02-09T14:22:58Zhttp://go.griffith.ie/id/eprint/340This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3402021-02-09T14:22:58ZA Semiotic Content Analysis of Advertisement: Contribution Towards a Holistic Communication Approach to Global Consumers.Effective communication via advertising is central to the success of a business by encoding brand intended message and values that relevant target stakeholders of a brand
can easily decipher and relate. This study showed that there might be a plausible solution to the disagreement between message intended encoded and message decoded in a
communication approach via image advertisement. This communication problem and its possible solution were explored from a semiotic school of thought. The objective to explore signs and symbols as a signification system in image advertising was researched with a qualitative case study methodological approach in the context of Zara ad
campaigns. A deconstruction of the ad campaign and a thematic analysis of insightful Eye-catcher as a lead icon, positioning of icons and size, choice of colours and image quality and contrast are four key elements that make up a new signification system for communicating via image advertisement if all four key elements are aligned to support each other by a semiotic comprehensiveness. First, eye-catcher as a lead icon commences the journey of meaning formation process by an icon being spotted first to evoke personal attributions and attached with other icons spotted from the image observed. Second, the
positioning of the lead icon in a region within the image frame catalyses the ability of the icon to be spotted first, particularly the middle region. Third, the choice of colours of a universal ascription that suits the intended message to be encoded requires great intentionality. Fourth, Image quality and contrast of the overall image needs to be clear, well blended, and bright or dull enough such that it is void of blurriness. The four elements form an emergent signification system for communicating with a holistic approach, extracted from a semiotic perspective of constructing an image for advertising.Collins Gidisu2021-02-09T12:55:15Z2021-02-09T12:55:15Zhttp://go.griffith.ie/id/eprint/339This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3392021-02-09T12:55:15ZAn Analytical Assessment of the Variance Between
Beliefs and Attitudes of Farmer’s Market Shopper in
DublinThe dissertation has shown that higher quality of organic food predicts the strongest variance towards the attitude of farmer’s market shoppers in Dublin. The purpose of this study was to establish the strongest belief of farmer’s market shoppers towards organic food in Dublin, therefore five beliefs were tested. Furthermore, current data of farmer’s market shopper were gathered and the combination between willingness to pay, purchase frequency and consumer loyalty with attitude was analysed.
For achieving these objectives the dissertation adopted an analytical and descriptive approach, which is positivistic by nature. The deductive and survey strategy was used in form of face-to-face questionnaires and online questionnaires. The questionnaires were
planned to be done at ten different farmer’s markets in Dublin, due to the COVID-19 outbreak the author had to switch to an online questionnaire and was only able to visit one farmer’s market (Green door market).
The end-result indicated that higher quality of organic food predicts the highest variance towards the attitude of the farmer’s market shopper. The study has shown that attitude and willingness to pay, purchase frequency and consumer loyalty are positively correlated. The author was able to observe that the farmer’s market shoppers have become younger and they prefer to buy vegetables and fruits but no change regarding the sex and purchase frequency was observable. The result contributed to the understanding of the consumer behaviour of organic food consumers.
The weakness of the dissertation was that the author was collecting data only at one market and used two types of questionnaires. The desired sample size of 240 was not
accomplished which would have led to a more accurate outcome of the dissertation.
Regarding the certainty and generalization, all aspects were met by having a clearly stated target group with an acceptable sample size of 153, furthermore, the provided data showed an acceptable level of reliability and contributed to the overall understanding of the consumer behaviour of organic food consumers. Future studies might investigate which particular aspect of higher quality of organic food (food safety, taste and freshness) is valued the most by the organic food consumers/farmer’s market shoppers.Alexander Gandji2021-02-06T15:31:05Z2021-02-06T15:36:12Zhttp://go.griffith.ie/id/eprint/337This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3372021-02-06T15:31:05ZNigerian Consumer Behaviour Towards Agricultural Products: A Case Study of MilkThis research explored the Nigerian consumer behavior towards milk, and the factors that contribute to low consumption of milk was brought to the fore. It is imperative for producers and marketers to have an insight into the behavior of consumers to channel marketing efforts to meet the needs of consumers, for consumer’s satisfaction, benefits to producers, marketers and the economy at large.
The purpose of this study is to identify the factors that influence consumer behaviors, the perception of milk and to analyze the effect of advertisement on consumer behavior.
Using a qualitative approach and interpretivist paradigm, data was gathered from semistructured interviews conducted on three participants in Nigeria. This data was analyzed using open axial coding where reoccurring themes were identified. Results showed that people were favorably disposed to milk. However, the income of consumers, the price of milk was a major reason for low consumption. Also, poor electricity leading to preservation problem contributed negatively. The perception of milk to be mainly for children, seems to leave out the young adults and the elderly from active interest in milk consumption. Furthermore, deficient advertisement which focuses more on children
coupled with government inadequacies in areas of electricity and local production contribute to low consumption.
The implication of the research showed the need for functional inclusive advertisements with sufficient information on the benefits of milk, the need for marketers to understand the need of all segments of the population and improved government policies in terms
of providing electricity and better preservation options.
Further studies need to establish the best means of creating effective inclusive awareness, increased options for food that complements milk and improvement of
government policies in terms of electricity and improved local production.Ihechiluru Blessing Ejike2021-02-06T15:00:42Z2021-02-06T15:00:42Zhttp://go.griffith.ie/id/eprint/336This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3362021-02-06T15:00:42ZA Study on the Effects of the Buyer-Supplier Relationship on Purchasing Performance and Satisfaction in Supply Chain Management in Malaysia.Due to the competitive environment in the Business industry, most firms try to establish and maintain a long-term relationship and cooperation between supplier and buyer that allow companies to make more flexible strategies for better operations and management.
This study explores three main factors that are elational aspect, Resource dependence, and transactional cost. Each factor has sub-sections such as commitment, trust, cooperation for relationship Aspect, information sharing for resource dependence, and long-term relationship
orientation for tractional cost. This study will study the effects of the variables whether they have significant impacts on purchasing performance and satisfaction.
In this research, there are three hypotheses that five factors can induce positive purchasing performance. The fourth hypothesis is that positive purchasing performance affects positive purchasing satisfaction. Those studies will be analyzed through the survey. A questionnaire survey was conducted among 100 professional employees of electronics, automobiles, drinks and so on in the industrial zone in purchasing departments where author
work in Malaysia.
There are six hypotheses and Trust, Information sharing, long term orientation has positive influences on purchasing performance. On the other hand, Commitment and cooperation were identified which had no positive impact on purchasing performance. Besides, purchasing
performance has a significance in purchasing satisfaction according to this study.
In conclusion, buyers should take recommendations from this study that they should try to improve trust, information, and long-term orientation for retaining a good relationship with a supplier to reduce transactional cost and work more flexible to avoid risks such stock-out and overstock situations.
For trust, an increased number of having meetings will help buyers have interactions with suppliers and exchange business opinions. About information sharing, ERP system will help buyers to share concise information with suppliers that avoid mistakes of quantity orders and
communications. Lastly, Long term orientation can be improved by investing in supplier’s production facility that makes the suppliers increase more dedication to supply planning for the buyer.Hansoo Bok2021-02-06T14:03:19Z2021-02-06T14:04:16Zhttp://go.griffith.ie/id/eprint/335This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3352021-02-06T14:03:19ZAn Exploratory Case Study of the Influences Personal Abilities and Self-Efficacy have on Performance for Remote Workers.This dissertation explores the personal abilities and self-efficacy variables that have an influence on performance in the context of remote work, advances in
technology and the global spread of COVID-19. The recent pandemic has forced many companies to increase employees’ physical proximity from their place of work and, in order to maintain service levels, precipitated a vast expansion in remote working.
The research aims of this study were developed to investigate which tools remote workers have available to overcome obstacles in a virtual environment and the
challenges faced while performing their jobs. To represent these objectives and provide structure to the research, the following research questions were
proposed:
1. What is the importance of self-efficacy for employees in performing their tasks when working remotely?
2. What are the challenges remote workers face when performing their job?
The study has an extensive literature review of the pertinent subjects relevant for remote work which allowed for the development of a conceptual framework and
informed the approach for primary research.
This dissertation takes the form of an exploratory qualitative case study methodology and semi-structured interviews as a data-gathering tool, this approach was selected after considering the research questions and the context of this dissertation.
This research contributes to the existing literature by proposing that organisations address certain core issues when adopting remote work as a business strategy, and the role of personal abilities and self-efficacy during the evaluation of the performance of remote workers.Monica Araujo Marques2021-02-03T13:33:51Z2021-02-05T12:52:41Zhttp://go.griffith.ie/id/eprint/334This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3342021-02-03T13:33:51ZThe Structural Break-up of the Big Four Accountancy Firms to Restore Market Confidence in Audit Services.The increase on audit failures and scandals over the last decades helped to mitigate public confidence in audit services. The Big Four firms’ oligopoly seems not to be helpful in terms of addressing this issue. UK’s lawmakers and regulators have proposed though a BEIS report the
separation between audit and non-audit services on the top four firms.
Given the above, the objective of this research is to understand this proposal from the point of view of the challenger firms regarding their capacity of attending more clients due to this change on audit market and whether this movement would be able to restore public confidence in audit services.
The study results indicate that the structural break-up of the Big Four is supported by smaller firms even though some of them would need to invest in more staff to attend new clients. In terms of stakeholders and general public, it is believed that such change in the market is helpful
but adding a closer action of regulator might be more effective to restore confidence in audit services. The research also indicates that expectation gap is one of the key challenges that auditors face in terms of public confidence.
This change in the market might create benefits that would flow down to the market, working in favour not only of medium-tier firms but also small ones. The benefit of increase on audit quality would probably take time to be seen, but once the firms are adapted it might arise, with
more independence and a better ethical culture within the firms.Priscila Antunes Ferreira de Souza2021-02-02T13:05:22Z2021-02-05T12:54:58Zhttp://go.griffith.ie/id/eprint/333This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3332021-02-02T13:05:22ZRelationship Between Consumer Behaviour And Branding in Selected Family Businesses in Lagos State.Consumers are burdened with large quantity of products and brands in the present Nigerian business environment, as result, family businesses are now saddled with the commitment of paying more attention to both consumer behaviour and the brand of their products or services,
since branding can significantly increase their market share. This study was aimed at investigative the relationship between branding and consumer behaviour in family businesses.
In order to accomplish this aim, the study employed descriptive survey research design which involves the collection of primary data. The primary data were sourced through the administration of online questionnaire to managers of family businesses in Lagos State, and
were further analysed using descriptive and inferential statistical method.
The study revealed that a significant relationship (p = 0.001) exists between advertisement as a strategy of branding and consumer behaviour in Lagos State; there is a significant relationship (p = 0.03) between brand image of family business and consumer behaviour in Lagos State.
Furthermore, brand association of family business in Lagos State significantly (p = 0.014) influence consumer behaviour, while the relationship between brand equity of family business and consumer behaviour in Lagos State was found to be insignificant (p = 0.565). Implying that
the investment on the adoption of branding strategies such as advertisement, brand image and brand association by managers of family business may be worthwhile in Lagos State. While on the other hand, in order to enhance brand equity managers of family business in Lagos State
need to focus on how to maintain high quality of product and services.
The study recommended that future studies should expand the scope of research to regional and national scale, while taking advantage of a lager sample size in order to increase informed decision-making by family business managers.Kehinde Oluwatosin Ajibowu2021-02-01T15:10:45Z2021-02-05T12:57:10Zhttp://go.griffith.ie/id/eprint/332This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3322021-02-01T15:10:45ZAn Investigation on Whether the Awareness of Animal Testing Improves Consumer Behavioral Patterns Vis-Á-Vis, Brand Loyalty and Ethical Consumerism Towards Animal Testing.Today’s generation level of awareness has extended far beyond technology to the welfare of animal rights, especially those animals that are being tested on for cosmetics brands worldwide. Now consumers have ready information at the tip of their fingers to track and
even locate brands not complying with these rights and call them out on their practices.
Thus, the research was inspired to investigate how the awareness of animal testing improves consumer behavioural patterns vis-á-vis, brand loyalty and ethical consumerism
towards animal testing. In order to examine this topic, data was collected using qualitative approach (telephone interview) as the primary aim was to discover the in-depth behaviour and attitude of these cosmetic consumers. These comprises of 10 participants that agreed to both the telephone interview and audio-recording. This led to the key findings that the attitude of these consumers remained unchanged regardless of whether their chosen
cosmetic brand(s) testing were good on animals or not. Some of the participants also view animal testing as a necessary sacrifice for the wellbeing of humanity. They would rather focus on value, convenience and trends when purchasing or remaining loyal to a cosmetic brand(s). Though there were a few participants who admitted to the possible change of their polarised attitudes into being supportive against the use of cosmetics that will be
tested on animals in the future. Besides, the consumers believe that the price to pay for changing cosmetics was far too expensive in comparison to the animal testing claims. It was therefore recommended that in order for the cosmetic industry to compete favourably in the global market, they must endeavour to follow standard procedure in the testing of their cosmetics. On the other hand, the consumer must show concern for how their cosmetic are being tested in accordance with the standard to be able to enjoy continuity of their chosen cosmetic products.Rukaiyat Adetunji2021-02-01T13:46:06Z2021-02-01T13:56:00Zhttp://go.griffith.ie/id/eprint/331This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3312021-02-01T13:46:06ZSustainable Agriculture in Tamil Nadu.Agriculture is the principle source of sustainable livelihood for more than 40 percent of the population in Tamil Nadu. The crops provide wage goods for the non-agricultural sector as well as raw materials for the industrial sector. The research study attempts to bring together the different issues in the supply chain management of the crops and the way sustainability is
maintained for the farmers in Tamil Nadu. The initial part of the study focuses on the introductory chapter by setting a background analysis for promoting sustainable agricultural development in Tamil Nadu. With the establishment of the research aims and objectives, the
significance of the study is being specified. Further, the literature review section of the study identifies the facts about smart farming and various challenges the farmers face in agricultural farming in Tamil Nadu.
By evaluating the organic farming and the role of supply chain management in crops in Tamil Nadu, the sustainability of the sector is determined. The research methodology chapter of the study demonstrates the pattern in which the research is being carried out by the researcher. The researcher has applied the application of both the primary and secondary data collection technique and the data analysis is conducted in the form of interview responses that have been obtained from a selected sample size for the research study. The information obtained through the interview questionnaires has helped in developing a discussion on the sustainable agricultural practices in Tamil Nadu. The final chapter of the study that is the conclusion and recommendation part deals with the future scope of the study by evaluating the limitations for this research work.Padma DivyaSabareeswari Selvam2021-01-29T20:17:02Z2021-02-05T12:47:48Zhttp://go.griffith.ie/id/eprint/330This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3302021-01-29T20:17:02ZThe impact of Neuromarketing on Consumer Behaviour.In this study, it was shown that the innovative field of neuromarketing is able to impact the mind of consumers and their behaviour. The main objectives of this study were to understand if neuromarketing has a real and
(especially) measurable influence on consumer behaviour and to understand if the better performances obtained by the products could be due to the insights produced
by neuromarketing tests.
In order to reach these objectives, the researcher designed a qualitative study starting from an existing case study. Under the influence of critical realism as research philosophy, the researcher adopted a deductive approach. The best suitable strategy was identified
to be the single case study, in which data were collected through interviews.
These non-standardised, semi-structured interviews were conducted with a sample of fifteen people, divided respectively in three homogeneous groups, through
videoconference apps. The participants were Italians aged between 25 and 60 years old, nationally representatives.
The conduction of the interviews was supported by the vision of three different versions of a video, one per each group, that included the main object of the analysis: an humanitarian commercial in its two versions; when aired, the first obtained poor results while the second version, aired after neuromarketing tests, performed greatly.
The results obtained from this research have confirmed the researcher's main hypothesis and therefore the relationship between the new insights produced by neuromarketing and the unquestionable better performance of advertising, especially in terms of awareness, emotions aroused and response to call to action.
Another important issue was raised by this research, concerning the influence that each type of content, when interrupted by the commercial, have on the perception of the commercial itself; further investigation is required on this particular issue. In conclusion, this study was seen positively by the researcher who, on the basis of the results obtained, considers neuromarketing an extremely useful and reliable tool for the success of a marketing campaign and for businesses, with the issues related to the real context of use of the product and the market in which it is consumed to be always taken into account.Emanuela Marra2021-01-29T19:34:19Z2021-02-05T12:43:35Zhttp://go.griffith.ie/id/eprint/329This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3292021-01-29T19:34:19ZExploring the Impact of Commercial Sponsors on Spectator’s
Satisfaction of the Euroleague Basketball.The main purpose of this dissertation is to explore the link between spectator’s satisfaction and sponsors of the Euroleague Basketball (EB) with special focus on social identity theory. The problem statement relies on understanding how the Henri Tajfel and John C. Turner's, (1979) social identity theory shapes sponsorship effectiveness of the EB in light of the satisfaction levels of spectators when attending live games.
The approach of this exploration research was taken from a deductive point of view and it is interpretivist in nature. The research design is conducted using the
triangulation method which combines both qualitative and quantitative data.
Qualitative data was gathered conducting a Content Analysis of social media platforms using NVivo and an in-depth individual (IDI) interview. Quantitative data was gathered conducting a survey using a non-probability sampling based on the purpose of the research and the conceptual framework. The survey was distributed via Facebook in three major EB groups and resulted in 66 participants.
Findings showed that positive spectator’s satisfaction involving positive game satisfaction and service quality influence brand recognition and awareness, revisit intentions and purchasing intentions. High team identification levels influenced brand recognition and awareness, revisit intentions and it significantly
influenced purchasing intentions regardless of game satisfaction and service quality.
While this analysis lacks strong conclusions, since the work is exploratory and interpretative, the data focused on presenting every element of the conceptual framework developed with respect to the research objective and can be used for future studies to further extend the research in this context.Elisabet Lopez2021-01-28T16:07:14Z2021-02-05T12:39:44Zhttp://go.griffith.ie/id/eprint/328This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3282021-01-28T16:07:14ZGlobal Alcohol Marketing and Corporate Social Responsibility: Creating an Impactful Brand Image
for Public Health in Ireland.In this study, it was shown that corporate social responsibility (CSR) advertisements conducted by alcohol brands can create an impactful brand image for public health in Ireland. Heavy drinking and binge-drinking rates are high in Ireland, and a significant group of people argue that alcohol advertising campaigns heavily
influence binge-drinking culture in Ireland. In this research, it was aimed to measure and examine the impact of CSR marketing initiatives of alcohol brands among
consumers in Ireland about drinking responsibly. The importance and benefits of the relationship between CSR initiatives and alcohol marketing in the matter of public
health were explored. It was concluded that public-health themed CSR campaigns can create a positive perception towards the brand in the majority of the people in Ireland.
The research was taken from a post-positivist point of view. The subjectivity of human behaviour and perceptions were analysed with an objective and hypotheticaldeductive perspective using a quantitative method. Quantitative results were explored with a survey based on the research objective and conceptual framework.
The survey was conducted with a snowball sampling method with 112 participants, which was distributed via social media in April 2020.
The findings show that people in Ireland who have seen CSR advertisements are more likely to agree with the fact that an effective public-health themed CSR advertising can increase loyalty to the brand in Ireland. It can be interpreted that alcohol brands have the potential to create an impactful brand image with public-health themed CSR advertisements. Based on the research results, it was discovered that CSR marketing might provide an opportunity to raise awareness of harmful drinking in Ireland and to maintain the brand’s reputation. There is a substantial amount of evidence, which shows that alcohol brands should apply certain strategies to create awareness of harmful drinking in Ireland and enhance the overall brand image. These outcomes might be beneficial for Irish and global alcohol brands in deciding what actions and strategies should be taken when developing CSR strategies to create an impactful brand image.Can Gulver2021-01-28T14:45:27Z2021-02-05T12:37:10Zhttp://go.griffith.ie/id/eprint/327This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3272021-01-28T14:45:27ZCorporate Social Responsibility and its Impact in
Developing Countries: The Nigerian Perspective.In this research, it was shown that Corporate Social Responsibility (CSR) can be described as a concept in which a company or organisation carries out business activities and makes a profit from a particular locality endeavour to contribute towards the sustenance of the society.
The concept as largely misconstrued places more emphasis on the need for companies to interact with the society and create social amenities with or without the active participation of the community for which it is created for in the first place.
However, during this research, it was discovered that it should mainly be a tripartite agreement where it would be more efficient where the government and the company should work hand in hand to ensure the initiatives are
possible with all socio-political and economic factors available, while the members of the society at best should be able to take over the administration
which is essentially aimed at giving the company a good exit strategy.
The research showed that there are lapses especially coming down to the fact that (CSR) in a developing country like Nigeria uses frameworks that do not
work based on our cultural and social background. This, in turn, led to the initiatives created to either go to waste or is mismanaged based on the fact that the people for which it is created for were either not carried along every step of the way, or did not show a need to participate based on the fact that they were not duly consulted.
The findings and discussions carefully layout instances that are not only aimed at making it practiced better in Nigeria but also states recommendations that will make it more attainable in today’s world.Osaretin Samuel Edosa2021-01-27T17:13:53Z2021-02-05T12:35:06Zhttp://go.griffith.ie/id/eprint/326This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3262021-01-27T17:13:53ZGDPR & Data Privacy: Impact of Data Protection in Irish Small and Medium-Sized Enterprises (SMEs).Data privacy and protection is a concept which is developing due to the fast-paced evolution of information technology. The substantial reliance on technology especially due to the COVID-19 pandemic has peaked considerably. However, data protection laws such
as the General Data Protection Regulation (GDPR) is enforced to issue penalties in the event of any data breaches. Since the enforcement of the GDPR, all businesses have been mandated to implement the guidelines into their operations. However, the focus for the
GDPR implementation and compliance have been majorly on large companies who are high regulators of data collection, processing, harvesting and storage. These large companies have contributed to a series of data breaches and violation of data privacy and protection laws put in place to curb such occurrences.
The question therein lies about the state of implementation and compliance of small and medium sized businesses in Ireland. There is minimal attention on Irish SMEs to implement and comply with the GDPR. This study focuses on the impact, challenges and compliance
of Irish SMEs in relation to data privacy and protection. It explores the importance of cyber and digital security to these businesses in relation to securing the personal data of their customers, employees and the business. It also portrays the opinions of the Irish SMEs about the General Data Protection Regulations and its relevance to their business operational standards. This study also presents the data analysis and findings derived
from the interviews granted by willing Irish business representatives, managers and owners. It shares their perspectives and what they have experienced with the GDPR
implementation and compliance. These perspectives were critically examined and evaluated for the purpose of this study.Pretty Falayi2021-01-27T12:22:36Z2021-02-05T12:30:14Zhttp://go.griffith.ie/id/eprint/324This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3242021-01-27T12:22:36ZSocial Media Marketing Adoption in Italian SMEs: Barriers in the Adoption of Social Media by Italian Wine SMEs.The advent of new digital tools of communication is changing the way of doing marketing in almost every business. Social media are the main characters of this marketing evolution. The importance of Social Media Marketing is growing in the strategies and projects of many companies, including the smallest ones.
However, not all small and medium-sized enterprises can find ways to approach and introduce these new instruments. In this study it was shown which are the reasons behind the barriers between Social Media Marketing (SMM) and Small and Medium Enterprises (SMEs) and how they influence this relationship.
The study had as main objective to go deeper investigate in the problems between the two worlds, to understand why many SMEs are facing problems to the adoption of the SMM.
In order to achieve the objectives, the researcher opted a qualitative study, dictated by the need to understand the social aspects involved. In fact, in support of this study, seven semi-structured interviews were carried out with a small sample of small and medium-sized wine enterprises in the Marche region.
This sample is divided into two groups, respectively Social Media user and nonuser, in order to obtain different points of view to be compared. Finally, the data obtained by the interviews were analysed within the literature and interesting findings were discovered.
The results show that there are several reasons behind those barriers. These reasons are related to the entrepreneurial mindset of Italian SMEs, the limited
resources they have at their disposal and the awareness of these marketing tools (Social Media). However, one reason that links all these issues has been identified:
the disinformation. This disinformation, about the use and effectiveness of social media as a marketing tool, leads the entrepreneurs to have a distorted perception of the tools.
Therefore, it is believed that the identification of this issue can bring a contribution to the study of this relationship and interesting ideas for further researches. In addition, the analysis and understanding of this disinformation problem could be a great help for SMEs, in order to improve their knowledge and awareness on the SMM world, but also for marketers, to improve their communication and approach to SMEs.Massimiliano Accattoli2021-01-26T13:21:03Z2021-02-05T12:28:12Zhttp://go.griffith.ie/id/eprint/323This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3232021-01-26T13:21:03ZThe Governing of Corporate Social Responsibility: The Role of the Regulator.This research explores the role of the regulator in the governing of corporate social responsibility. In order to achieve this, extant literature on the concept, debates and role of government was reviewed in order to identify the gap in knowledge posed by the research question “What is the role of the Regulator in the governing of orporate Social Responsibility?”. A force field analysis was used to develop the conceptual framework upon which the research was built. To answer the research question, qualitative data was gathered using the semi-structured interview method from four respondents. The interviews were transcribed using MAXQDA and analysed and a deductive research approach was used to identify recurring themes from the responses given by the
interviewees. Given the nature of the research, an interpretivist research philosophy was employed. The research found that CSR as a moral obligation and as a business strategy are inextricably interdependent, secondly that there is no optimal level of regulatory
involvement in CSR, it depends on the industry and finally that the pathway to a more socially responsible business lies in education over regulation. The implications of the findings were discussed, limitations of the research identified and recommendations for
further research as well as the use of the findings in practice were given.Uchechukwu Dinah Agarry2021-01-26T12:42:59Z2021-02-05T12:25:59Zhttp://go.griffith.ie/id/eprint/322This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3222021-01-26T12:42:59ZAn explorative Analysis of how Autonomous Driving Technology impacts the Business Model of the Automotive Premium Segment: A Case Study of the BMW Group.The subject matter of this thesis is strategic innovation management. In particular, it analyses how business model innovation can help an incumbent firm to achieve long-term viability in times of disruptive technologies. The research was focused on one specific case: The BMW
Group. With 133,778 employees and an overall revenue of approximately 104 billion euros it is one of the key companies of the German economy. Within the Group, the eponymous BMW brand of cars dominates the annual sales volume at 86%. This case study focuses on one disruptive technology development scenario: the achievement of high-end autonomous driving.
The overall objective of this research was to outline the business model innovation implications of autonomous driving for BMW today and in the future. In order to achieve this objective and to structure the research the following lead questions were proposed:
(A) Does the BMW Group face the typical Innovator’s Dilemma in regard of autonomous driving technology?
(B) How could Business Model Innovation help BMW to solve the Innovator’s Dilemma in the future?
(C) Which organisational conditions need to be stablished today to enable this kind of Business Model Innovation and the development of the autonomous driving technology?
This explorative case study was based on semi structured interviews with a relevant expert panel of ten experts with heterogeneous backgrounds. Expert input was analysed through both deductive and inductive thematic analysis.
This research contributes to existing innovation management literature by proposing new conceptual models in one framework. Firstly, a disruptive innovation needs to be sensed and evaluated. Secondly, the new arising opportunity is seized by analysing the business model
innovation implications of it. Lastly, organisational conditions to enhance this exploration of business model innovation have to be established. The research strongly suggests that BMW will face the typical Innovator’s Dilemma since the internal structure of it is not aligned with the significant technology push and market pull triggered by autonomous driving. Only a significant
shift of its business model towards a digital enhanced premium mobility service can ensure longterm viability for BMW. A far-reaching programme of business model innovation should be launched today, beginning with organisational exploration. The case study suggests enabling conditions of organisational exploration in three interrelated dimensions.Alexander Kahlert2021-01-26T11:22:07Z2021-02-05T12:20:42Zhttp://go.griffith.ie/id/eprint/321This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3212021-01-26T11:22:07ZAn Exploratory Research of Information Technology Features and Business Practices as Enablers for the Supply Chain Management.The challenge to understand the real demand, that comes from the market, and establish consistent process flow is changing the way business operates. New technologies, such as VMI (Vendor Managed Inventory), RFID (Radio Frequency Identification), POS (Point of Sales), Cloud Computing as well as different business practices like, CPFR (Collaborative Planning Forecasting Replenishment) are emerging as strategic manoeuvre to improve and create a more robust Supply Chain and ultimately increase competitiveness.
This research was conducted based on a Qualitative, Exploratory, and Inductive approach.
All data originated by, either through the semi-structured interviews for the primary data collection, or through an evaluation of the literature for the secondary data collection, were analysed, by the application of the Grounded Theory, and used to allow an expansion of the knowledge that already exist.
The main findings of this study showed strong evidence that technologies and collaborative practices are being adopting by organization, which are also, using different
ways to overcome the lack of similarity of systems within the chain. Additionally, Supply Chain specialists, participants of this research, have described the relevance of all these IT features and initiatives for their routine.
This study provides valuable and the most up to date information, that can be used as a “temperature check”, about what is happening in the global market for the Supply Chain Management process in different industry sectors.Laura Oliveira2021-01-23T19:58:57Z2021-02-05T12:17:36Zhttp://go.griffith.ie/id/eprint/320This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3202021-01-23T19:58:57ZEffects of Influencers on Consumer Behaviours on Social Media: Do Audiences know their needs, or they only follow their opinion leaders?This study aims to examine the effect of sponsored advertisements made by influencers with brands on consumer behaviour on social media. In this study,
cosmetic products and beauty influencers are discussed. The opinions of consumers when they see these advertisements and their attitudes towards these
advertisements are tried to be understood. It is aimed to understand whether the consumers who are social media users are positive or negative approaches to paid
partnerships made by brands and influencers, the reasons that lead to shopping and whether they are shopping according to their own needs or recommendations.
The prepared survey reached 104 people, and the data were analysed. Surveys were statistically analysed. The results showed that consumers who are social
media users do not trust influencer advertisements one hundred percent. They try to make purchases in line with their own needs, but still cannot be completely indifferent to these advertisements. Most of the participants stated that they were looking at influencer comments when they were researching a product they
needed. Reasons for respondents' following influencer were found to be high rates of beauty inspiration, product reviews, and product tutorials. It has been observed that, as age groups change, consumers follow influencer advertisements, and their trust and priority to these advertisements have changed. Also, no significant difference was found when compared with age groups, positive or negative approaches to advertised products. The majority of the participants stated that
they saw these advertisements and stated that they generally approach the products they see in the advertisements positively. The majority of the participants stated that they saw these advertisements and stated that they generally approach the products they see in the advertisements positively. However, they stated that they were sceptical about how honest the influencers were about the promoted products. When these two groups were compared, a significant difference was
found.Irmak Kucur2021-01-23T18:33:35Z2021-02-05T12:15:09Zhttp://go.griffith.ie/id/eprint/319This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3192021-01-23T18:33:35ZAn Explanatory Analysis of the Possible Solutions to the Shortage of Skilled Professionals in the Hospitality and Gastronomy Industry.The shortage of skilled professionals is one of the biggest challenges facing the hotel and gastronomy industry today. It is becoming increasingly difficult for companies in the industry to recruit suitably skilled professionals (DEHOGA, 2019). At the same time, the industry is showing a general growth. 1.4 billion international tourist arrivals were recorded in 2018, the number of international tourist arrivals in Europe in 2018 was 713 million with an increase of 6% compared to 2017(UNWTO, 2019). The topic of this dissertation is the shortage of skilled professionals in the hotel and gastronomy industry. In particular, the reasons for the shortage of skilled professionals and the potential solutions are discussed. The work aims to present a clear understanding of the hotel and gastronomy industry concerning the causes of the shortage of skilled professionals, to present a series of practical solutions to counteract the shortage of skilled professionals, to evaluate the practical solution approaches and to make recommendations to the industry. In order to achieve these objectives and to give structure to the research, the following two research questions have been proposed:
1. How can the problem of the acute shortage of skilled professionals in the hotel and gastronomy industry be evaluated and what are possible reasons?
2. What concrete solution approaches do exist to effectively address the current shortage of skilled professionals in the hotel and gastronomy industry and how can they be deepened and put into practice?
Twelve semi-structured interviews have been conducted as part of the primary data research. The entire research process, as well as the data analysis, use individual elements of the Grounded Theory. The interview was conducted with industry experts from Germany, Austria, Switzerland and Italy from different departments and levels of hierarchy. This research contributes to the existing literature by proposing possible solution approaches, which can be useful for the industry itself as well as for further research.Manuel Kremer2020-12-10T12:05:23Z2020-12-14T11:04:34Zhttp://go.griffith.ie/id/eprint/304This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3042020-12-10T12:05:23ZSelfbuild TVThis project focuses on the design and creation of video content for Selfbuild TV, a new paywalled YouTube channel that has yet to be launched. Selfbuild TV will be a small part of
the paywalled suite of resources available on Selfbuild+.
Selfbuild+, due to launch in October 2020, will be.an online depository of information and resources for those building, extending or renovating their house in any of the 32 counties
of Ireland.
Selfbuild TV will be home to a series of videos about Irish residents undertaking a self-build project. Two Selfbuild TV videos were shot and edited for this Dissertation by Practice.
These two pilot episodes serve a dual function. The first is to create a structure for future Selfbuild TV videos, i.e. a format that can be readily duplicated. The final structure of the videos emerged from the editing process and gaining clarity on what the technical limitations would be.
The second function was to create content in the form of two pilot episodes, each approximately 10 minutes long, produced using mobile journalism (mojo) techniques. The
editing process combined a phone app and a more established editing software, Adobe Premiere Pro. These choices were made because of their low production cost: filming on a
phone and requiring only one person as journalist, cameraman and sound recorder.
The Selfbuild TV pilot episodes contain a “how-to” component (basic information, tips, advice, insights) but also share the experience of what it is like building in Ireland today,
highlighting both the communal nature of house building/renovating and the messiness of life in general, which is projected onto how self-build projects are managed.
A key outcome of this project was to highlight the need to devise more formats for Selfbuild TV. Future video making will have to consider how to produce engaging content from user
generated material. A format will also have to be devised for face to face interviews, with independent experts in their field.Astrud Madsen2020-01-16T12:36:54Z2020-01-16T12:36:54Zhttp://go.griffith.ie/id/eprint/293This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2932020-01-16T12:36:54ZTo understand the difference in coverage between men and women’s sports in India with specific reference to the cricket world cup of 2015 and 2017.Gender bias is becoming further understood through modern societal trends. Women are beginning to stand up for equality in every social and professional field. Media plays a big part in bridging this gender imbalance. Indian culture perpetuates a society in which women
are considered not equal to men and as such should be taking part in a so-called manly endeavour such as sports. The coverage difference between female and male sports is vast and has been a major topic for researchers to analyse.
This dissertation analyses the difference in coverage between male and women’s cricket world cup in India. Cricket is the biggest sports and Indian cricketers are often considered gods; thus, cricket was used as the basis for this research paper. Two Indian newspapers
were analysed during the quarter - final and semi-final of the 2015 men’s Cricket World Cup and the semi-final and the final of the 2017 women’s Cricket World Cup. The aims of this dissertation are to understand the reasons for this inequality in sports coverage in India.
The analysis showed that interest drives the coverage of women’s sports in India. Findings showed that for the women’s sports coverage to increase in India first interest would need to be instilled within the readers.
There were a number of themes that were analysed to
prove the research questions. The complete newspapers were looked at, to understand the difference in location and the additions that would be part of the newspaper during the World Cup. The newspapers analysed shows that women’s sports coverage is under reported all over India.Nitanti Alur2020-01-16T12:12:37Z2020-01-16T12:12:37Zhttp://go.griffith.ie/id/eprint/289This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2892020-01-16T12:12:37ZThe Influence of Instagram on the Irish Fashion IndustryFashion and social media play a major role in society. Fashion houses and designers have existed since the 19th century, with trends, patterns and models changing every day. The first social media platform was created in 1997, followed by the first blog in 1999. Since the
beginning of 2000, the digital age began to expand. Platforms such as MySpace, Twitter, Snapchat, Facebook and Instagram are becoming an everyday norm in society. In the present day, both social media and the fashion industry are worldwide recognised platforms. Fashion and social media have now become intertwined, with social media shaping a huge impact on the fashion industry in terms of sales, marketing, P.R, blogging and retail.
Throughout this study, the researcher will investigate the influence social media has on the fashion industry. As both are recognised platforms, the study will focus on the social media platform of Instagram created by Kevin Systrom and Mike Kreiger in 2010 and the Irish fashion industry in the present day.
In order to identify the influence Instagram has on the fashion industry, the three themes of retail, blogging and P.R which shape the industry will be explored using the methods; interviews, a questionnaire and a content analysis of two Irish fashion magazines.
Since the industry in Ireland is expanding every year with fashion bloggers, stylists, P.R’s and influencers, it was found throughout the study that social media plays a huge role in terms of sales growth, recognition, fame and wealth. Within this dissertation, the findings of the
research on how Instagram is influencing the Irish fashion industry will be articulated.Hayley Doherty2020-01-16T11:48:03Z2020-01-16T11:48:03Zhttp://go.griffith.ie/id/eprint/288This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2882020-01-16T11:48:03ZA study to examine the role of social media within public relations.Social media quickly became popular since its introduction over a decade ago. It was quickly adapted into society and has changed how we act and interact with others. Not only has it changed how we interact as individuals it has changed how businesses and consumers interact with each other. It has provided a new tool for public relations practitioners to communicate directly with their audiences. However, as social media is a relatively new tool for businesses it is important to examine how and why it is used within companies. This study set out to examine what the role of social media is within public relations by examining how companies used their social media accounts, what content they posted and examining the opinions and uses of social media among public relations professionals. The research questions addressed in this study are: 1. What is the role of social media within public relations? 2. Is the pattern of social media use consistent across these different businesses and participants? 3. Is third party media coverage and ‘word of mouth’ communication still important to companies and consumers? The study followed a mixed methods approach combining both qualitative and quantitative research. To collect this data an online analysis (content and engagement) of three companies social media accounts was conducted followed by two interviews with public relations and communications professionals and a further survey among seven other public relations and communications professionals. The results of this research indicated that social media is used within public relations for relationship building, two-way communication, reputation management, content control and word of mouth communication.Elaine O'Neill2020-01-16T11:42:10Z2020-01-16T11:42:10Zhttp://go.griffith.ie/id/eprint/286This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2862020-01-16T11:42:10ZPower of the post: Instagram is the chosen social media platform for PR content of cosmetic companiesSocial media has changed the PR landscape from exclusively focusing on traditional media to developing a two-way ongoing conversation between a company and their consumers. As we live a lot of our lives online, many brands have capitalised on this communication revolution we are currently experiencing. Through both visual and textual PR content posted on social media platforms, companies create brand awareness and communicate directly with their consumers.
This study investigates why Instagram has been the most successful social media platform for PR content in the context of cosmetic companies from a consumer’s perspective with a self administered online questionnaire. A second source of research is in the form of interviews with two PR executives who are currently working in consumer PR agencies to gather relevant
information from industry experts. The final source of research is a content analysis of Instagram posts from three Irish cosmetic companies. It was found that the features on Instagram are the reason why it has emerged as the most suitable social media application for PR purposes. Throughout the research, the impact that visual content posted from Irish cosmetic companies has on perceptions of female beauty is considered.Diane Burke2020-01-11T16:20:00Z2020-01-11T16:26:16Zhttp://go.griffith.ie/id/eprint/281This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2812020-01-11T16:20:00ZThe Media and the Shaping of Political Narratives: A Study of the 2015 Presidential Elections in Nigeria.In any society, the role of the media is huge and cannot be denied. The media has been a strong platform for promoting and protecting human rights, as well as keeping people updated on events and activities in society. In the annals of Nigeria's history, the role of the media is noteworthy. During the periods of military rule, the media was like a leviathan against dictatorship despite the attacks on journalists and media houses. Notably, the media played a major role during the June 12 annulment saga as well as during the inglorious brutal dictatorship of the late General Sani Abacha. After the military left the political scene, giving room for democratic rule on May 29, 1999, Nigerians have maintained high hopes for a democratic society. Post-1999, Nigeria has experienced several general elections (in 2003, 2007, 2011, 2015 and 2019), occurring every four years. The role of the media has become so huge that the integrity of the Nigeria’s electoral system is critically scrutinized and ascertained in the media. This study examines the media coverage, by three newspapers (Punch, The Nation and Premium Times), of Goodluck Jonathan, incumbent President of Nigeria during the 2015 presidential campaigns, and his major contender, Muhammadu Buhari, to determine how news is constructed as well as discuss framing patterns in these reports. The study demonstrates that the tone and content used to report issues about an election can promote political disengagements and media cynicism. It also reveals that the media coverage of the 2015 Nigerian presidential election was overtly negative and conflict driven. The media focused predominantly on incapability and provided a pessimistic or negative
view of political actors.Lavender Odinaka Ekweremadu2020-01-11T15:25:43Z2020-01-11T15:27:06Zhttp://go.griffith.ie/id/eprint/280This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2802020-01-11T15:25:43ZA Content Analysis of Media Coverage of the Garda Whistle-blower Controversies 2014-2017.Whistle-blowers and the media have important roles to play in holding powerful organisations and institutions to account, including State institutions. The research project examined media coverage of the Garda whistle-blower controversies relating to the abuse of penalty points cancellation procedures and other policing shortcomings in Ireland. The research objectives were to discover what news values drove media coverage of the controversies and how did they change over time and how the coverage was framed and how did the framing change as the controversies played out.
The research involved carrying out a content analysis. The methodology followed was that proposed by Hansen (1998). Four news flashpoints were chosen for the analysis, one in 2014, one in 2016 and two in 2017. The flashpoints were chosen as they coincided with some of the most important events in the controversies.
The coverage was driven mainly by the news values reference to elite person, negativity and threshold, in that order. These did not change appreciably over the four news flashpoint periods, although negativity converged with reference to elite persons in the fourth news flashpoint as the sense of crisis in government was heightened.
The most frequently-occurring dominant frames in the coverage were political and moral/ethical. Secondary frames were less polarised. The most frequently-occurring secondary frames were conflict and competence, but crisis, accountability, political and moral/ethical were also important.
The political frame became more prevalent as the controversies developed over the news flashpoint periods. This is because the focus of media attention moved to the government as it struggled to deal with the issues and the sense of crisis in government increased. The moral/ethical frame diminished in importance, as the actions of individuals became less important as retirements and resignations took their toll on some of the main actors involved.
The lesson for public policy is that crises need to be handled quickly and effectively. In this case, the controversies began in earnest in January 2014 and came to a climax with the resignation of a government minister in November 2017. This is an inordinate amount of time and demonstrates the weakness of the response of the government to the crisis, which was brought to the brink of collapse.Kieran Feely2020-01-11T13:40:25Z2020-01-11T14:53:50Zhttp://go.griffith.ie/id/eprint/279This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2792020-01-11T13:40:25ZImmigrant Representation in German Print
Media During Selected Periods from 2015 to
2019.This dissertation investigates the way in which immigrants are represented in German print media
since the beginning of the European “refugee crisis”. It seeks to answer the question of how
immigrants are represented and if there are differences among different groups of immigrants with
regard to their origin, gender, age, and religion. In addition, this dissertation also looks at texts that
focus on broader themes of immigration and identifies trends within general immigration reporting.
The research design followed a content analysis with quantitative and qualitative elements. The
specific design was that of Mayring’s deductive category application, based on previous studies of
immigrant representation in German media, mainly Haller’s study published in 2017. In contrast to
previous studies, this dissertation looks at all immigrants and considers recent developments.
The analysis focused on three newspapers, one tabloid (Bild) and two broadsheets (Welt and
Frankfurter Rundschau), with different political alignments. It looked at three two-week periods from
2015, 2017, and 2019 which together represent the development over the four-year period. A pilot
study was conducted after which a key word category was added to the coding schedule, and a list of
search terms was compiled.
The analysis revealed 576 articles containing explicit immigrant representation. The total number of
articles that included the topic of immigration was much higher. Immigrant representation was not
balanced. Young male Muslims from the Middle East were overrepresented. Women only appeared in
a fifth of all articles. Immigrants were rarely contributing actively to immigrant representation.
Overall immigrant representation was neutral with the conservative papers Bild and Welt including
equal amounts of positive and negative coverage. The liberal Frankfurter Rundschau featured more
positive mentions of immigrants, more mentions of women, and more mentions including active
immigrant participation.
Immigrants were mostly mentioned in the contexts of sports, crime, and integration and assumed roles
as sports stars, criminals or victims, and refugee, asylum seeker, or immigrant. The most dominant
group of immigrants also had the highest number of negative mentions.
Those trends were enforced by general mentions of immigration which also revealed an ongoing
struggle in Germany to come to terms with being an “immigrant nation” and in relation to Germany’s
history as a divided nation. Old conflicts between East and West Germany resurface in the context of
the “refugee crisis”. Furthermore, the immigrant background of a person is often not mentioned when
it could be classified as positive representation. Instead, mentions are tied to stereotypes and
prejudice. All theses trends should be addressed to improve immigrant representation.
Future research should consider more newspapers and time frames and look at the East-West divide.Katharina Laumann2020-01-11T12:47:47Z2020-01-11T16:29:45Zhttp://go.griffith.ie/id/eprint/278This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2782020-01-11T12:47:47ZTo what extent does gender stereotyping affect the careers of female journalists in France and Ireland?The purpose of this dissertation is to analyse whether the increasing number of women working in newsrooms stands for equality. This research is based on two countries France and Ireland. To conduct this research, seventeen female journalists in total were interviewed. All the participants are working in print and digital news media across France and Ireland. The participants, even though passionate by their job, reported a certain discrimination in the workplace. This discrimination covers the gender pay gap, the problematic around motherhood, the ongoing sexism in the newsrooms and a fewer women can break through the glass ceiling. Journalists who participate in this research gave ideas to potentially improve female journalists’ work lives.Barbara Debout2020-01-07T16:08:17Z2020-01-07T16:08:17Zhttp://go.griffith.ie/id/eprint/277This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2772020-01-07T16:08:17ZThe Impact of Social Media on the Collection and Distribution of News in IrelandThe advent of the internet and the smartphone have resulted in a paradigm shift in the way people communicate with each other and how they access and share news and information. The available data for Ireland shows that fewer people are getting their news from newspapers and TV since 2015. This downward trend shows no sign of changing.
This dissertation analyses how an event was treated on the different media platforms of a number of Irish news publishers over a one month period in 2019. The purpose of the study is to develop a greater understanding of the impact of social media on the collection and distribution of news in an Irish context. A combination of quantitative and qualitative analysis was conducted in addition to an interview with a media professional from Kinzen to accomplish this.
The research findings show that News publishers have a clear understanding of the altered social media landscape and have adapted by making use of new mobile technologies to deliver their news across many social platforms, all of which are available on smartphones. This is reflected by the significant increase in coverage on social media platforms. Only 15% of the articles reviewed could be seen to be content directly derived from social media sources.Sadbh Maguire2020-01-07T15:58:10Z2020-01-07T15:58:10Zhttp://go.griffith.ie/id/eprint/276This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2762020-01-07T15:58:10ZA Study of National Identity in the Irish Men’s Football & Rugby TeamsThis paper is a study of national identity in the Irish men’s football & rugby teams, as perceived by the media and the public.
Among many Irish sports fans, there are different attitudes towards the Irish national rugby and football teams respectively. Many of these opinions are influenced by factors other than results on the pitch. This research study aims to address the idea of Irish national identity as embodied by Ireland’s two most popular national sports teams, and to understand how these perceived collective
identities are (a) projected onto these teams by the media and (b) shaping public opinion towards
both teams.
I conducted a mixed methods research study that involved a content analysis of 757 articles
produced by the Irish Times and the Irish Daily Star in relation to both teams on selected dates during the calendar year 2017. I also conducted an online multiple-choice survey whereby 229 respondents from the Irish public shared their perspectives on the Irish rugby and football teams, Irish national identity and their level of sports media consumption.
This study sought to address six research questions as listed below, alongside some of the key
findings.
1. What percentage of recent media coverage related to the Ireland rugby team and the Republic of Ireland football team features the theme of Irish national identity? 37% of the selected media coverage related to the Ireland rugby team and the Republic of Ireland
football team features the theme of Irish national identity. However, there are some limitations in scope of certain elements of this study, so further extensive research would be welcomed in this regard.
2. Does that percentage of media coverage showcase each team in a negative or positive light? The study found that 93% of the coverage was positive and 7% was negative.
3. According to the Irish sports media, what are the main differences between how the Irish rugby and football teams respectively embody national identity? This research suggests both teams have similar work-ethics and embody similar levels of humility, but the main difference between both teams according to the Irish sports media with regard to national identity is that the Irish football team embody passion to a larger extent. 4. How does negative media coverage of each team impact public interest in Irish international rugby and football matches? Due to the limited scope of this research study, the findings do not offer a conclusive insight in relation to this research question. Further, more in-depth research in this regard would be welcomed.
5. According to Irish rugby and football supporters, what are the main differences between how
the Irish rugby and football teams respectively embody national identity? These findings could be seen as an indication that in relation to national identity, with a majority sample of male Leinster-based supporters, rugby fans have a lower opinion of the Irish football team
than that of the football fans towards the rugby team. However, further research would be required to accurately explore this in more detail involving a more diverse demographic of Irish supporters.
6. Do Irish rugby and soccer supporters factor their own perceptions of national identity into their opinions towards the national teams? The scope of this research study cannot sufficiently address this final research question and further investigation would be needed in order to posit an accurate response.Emmet Bradshaw2020-01-07T15:32:22Z2020-01-16T10:46:28Zhttp://go.griffith.ie/id/eprint/273This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2732020-01-07T15:32:22ZA Tale as Old as Time: a radio documentary on how Millennials understand romantic loveThis radio documentary focuses on Generation Y’s (people born from 1980-2000, also called the Millennials) understanding of romantic love and how this shapes their
adulthood. The documentary features different people from this age group, both male and female. Through their stories, the documentary outlines their hopes and fears
regarding romantic love as well as the social pressure they find themselves under.
Today’s society has various definitions of romantic love relationships and we can see that these characterisations of love change among cultures but also generations. One that distinguishes itself significantly from others in its view on love and relationship is the Millennials. Therefore, this thesis will examine how Millennials understand romantic love relationships and how they influence them in their adulthood.
The main thrust of this thesis is the definition of love as well as its origins. Furthermore, this thesis presents the creative decision which have been made in order to produce the radio documentary A Tale as Old as Time. Findings from this thesis suggest that Millennials are choosing a different perspective on love compared to older generations.
This is influenced not only by social media but also on their perception on marriage, social norms, commitment and religious fidelity. Contributors in the documentary all related to their upbringing, social and cultural influences, how they define romantic love relationships and how they learned to love.Lena Sperger2019-07-23T16:17:05Z2019-08-07T12:19:20Zhttp://go.griffith.ie/id/eprint/228This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2282019-07-23T16:17:05ZThe Meaning of Life 2: More Lives, More Meaning.Following last year’s bestselling collection of interviews from the RTÉ TV series The Meaning of Life, Gay Byrne is back with more big questions – and more interesting answers. With Peter McVerry he ponders whether life is shaped by accidents or by the way people respond to accidents. Mary Robinson reveals the beliefs and values that fuel her formidable moral engine. Eamon Dunphy’s early experiences led him to believe that “everyone is magnificent in their own way”, and Edna O’Brien discusses her struggles with the Catholic Church after the infamous banning of The Country Girls. We all look for meaning in our lives and here twenty well-known public figures share what gives their lives meaning, prompting us to ponder the question ourselves and perhaps even find some answers.
Gay Byrne is a veteran presenter of radio and television. He was described by the Irish Times as “unquestionably the most influential radio and television man in the history of the Irish State”. His most notable role was as the host of RTÉ’s The Late Late Show over a thirty-seven-year period spanning 1962 until 1999. He has presented The Meaning of Life since 2009. In 2014 he celebrated his eightieth birthday and continues in his ‘retirement’ to be a much loved Irish broadcaster. For each book sold, a donation will be made to The Peter McVerry Trust and The Christina Noble Children’s Foundation.Alice (ed.) ChildsRoger (ed.) ChildsGay Byrne2019-07-15T12:01:48Z2019-07-15T12:01:48Zhttp://go.griffith.ie/id/eprint/227This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2272019-07-15T12:01:48ZIreland Informed: A Characterization of Science Reporting in the Irish Media.Science and scientific advancement has the capacity to be an exciting topic for the Irish news consumer. Public understanding of science and scientific advancement is important for informed policy making, legislating and funding. The purpose of this dissertation was to develop an understanding of the current landscape of science reporting in the Irish media and to assess if an adequate level of science coverage was achieved. The design of this research was both quantitative and qualitative, building on the research paradigm of Suleski and Ibaraki (2010). I identified and analysed the reporting of science news over a one-month period in 2018, across two television news shows, namely RTÉ News: Six One and TV3: 3News at 5.30, one tabloid and one broadsheet newspaper, namely the Irish Sun and the Irish Independent newspaper and two radio news shows, namely RTÉ Radio One: Morning Ireland and Today FM: The Last Word. Using a set of defined guidelines, 82 examples of science news reporting were identified during the study period and a content analysis was performed.
It was found that 0.03% of science research published in peer reviewed journals reached the Irish media audience and there was an average of 1.7% science news coverage in Irish news content. The medical sciences received the most news coverage with an emphasis on cancer science. There was a focus on local relevance in the science news reports studied and although a tenancy toward negative news stories was anticipated, this was not observed. It was established that the level of science news coverage in the Irish media did not correspond to the appetite of the Irish news consumer and can therefore be deemed inadequate.Fiona Mc Cluskey2019-07-10T13:17:24Z2019-07-10T13:17:24Zhttp://go.griffith.ie/id/eprint/226This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2262019-07-10T13:17:24ZHow Kurdish Female Fighters are Represented by the Media.The purpose of this dissertation was to investigate how Kurdish female fighters are represented in the media. According to Dilar Dirik (2014), the Western media has given a great deal of attention to Kurdish female fighters, but, according to Emanuela C. Del Re (2015), it has “focused on the sensational aspects rather than on analysis of the facts”. The objective of this paper was to determine whether the Italian, English and Turkish press provide in-depth analysis when they describe their motivations and reasons for fighting or whether they merely treat their ideas in a shallow way.
The method adopted by the author to conduct the research was quantitative content analysis. Moreover, the author sought to analyse whether the Italian media and the English media shared the same perspectives and used the same frames when describing the female fighters.
Finally, the research was aimed at determining whether there was a perspective shared by all Western newspapers and whether this was different from that of the Turkish media. Ultimately, it was found that female emancipation was not treated merely a good tool to improve the PKK’s image in the international press coverage and thus in Western public opinion.Marta Rosa Spiga2019-07-10T11:50:00Z2019-07-10T11:50:00Zhttp://go.griffith.ie/id/eprint/225This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2252019-07-10T11:50:00ZMedia And Collective Fear: Has mass media contributed to create an atmosphere of collective fear addressing Islamic terrorism?Mass media has played a central role in the construction of the Islamist terrorist
stereotype into the audience imaginary. The lack of representation of Islamic
communities in the press, and a partial and bias coverage about terrorist attacks not only
increase intolerance and xenophobia but also is collaborated to build a perception of an
unsafe society.
The aim of this research is finding if the mass media has collaborated to the increasingly
popular perception of Islamic Terrorism as a global threat, by stereotyping the Muslim
community out and in the West.
Principal finds shown that since the coverage of the 11th September 2001 terrorist
attacks until the end of 2015, the association of the word ‘Islamic’ with the word
‘terrorist’ has increased in the media channels. One of the reasons for this rise is the
polarised narrative presented by the newspapers which mainly reproduced Western
discourse
Findings also displayed an unbalance in the portrayal of victims of terrorism. This
portrayal tended to humanise the Western victims and dehumanise the Eastern ones,
what might impact in the choice of the audience to support one side and ignore the other
one.Ana Paula Roldao2019-07-09T13:40:44Z2019-07-09T13:40:44Zhttp://go.griffith.ie/id/eprint/224This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2242019-07-09T13:40:44ZPropaganda In Children’s Games.This dissertation identifies and analyses propaganda in games for children. A case
study of games in the National Socialism context interprets examples of influential
games and the development of manufacturers during the Second World War. An
outlook on today’s toy market studies the ongoing influence of recent games
regarding the increase of patriotism.
The research questions are answered through qualitative research, including case
studies and content analysis.
Games are defined as propaganda if they have a political influence on the child, e.g.
militarisation, nationalism or globalisation. The high effect of games on children is
explained with several theories on how they play and learn. Games are an important
part of their identity and help them to try out life plans and build their personalities.
Play prepares them for reality. The ideas of play can be influenced by the material
offered. Children are easy to influence and may adapt the views throughout their life.
The disadvantage is that children cannot process as much information or understand
political topics in their full complexity. The propaganda has to be specifically designed
for the age group. Theories about propaganda and ideology are also applied. Tuch’s
(1990) theory of white, grey and black propaganda is the key theory. Most games are
identified as grey propaganda, as they have a manipulative effect without falsifying
information or sources.
The toy market shows changes with the political situation, e.g. a militarisation in the
product range before a war.
This dissertation offers ideas on research about the media handling of children.Lara Zell2019-07-09T12:25:18Z2019-07-09T12:35:40Zhttp://go.griffith.ie/id/eprint/223This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2232019-07-09T12:25:18ZLosing my Religion: The media's role in the decline of religion and rise of secularism in Ireland.This research focuses on changing religious values in Ireland. It examines the rise in secularism and the rapid decrease in church participation. The role that media may have played in the decline of religious belief in Ireland is the focus of this study.
In the early twentieth century, religious belief played a much greater role in Irish society than it does today. The 1901 Census showed that the majority of Irish people were professed Roman Catholics. However, the 2016 Census showed a marked decline. The percentage of the population who identified as Catholic in the Census has fallen from 84.2 % in 2011 to 78.3 % in 2016. The ‘no religion’ group rose up from 5.9 in 2011 to almost 10 per cent in 2016. This makes ‘no religion’ the second largest group in this category, behind Roman Catholics.
Also noted in this research is that in Ireland, there have been numerous reports of the abuse of children by clerical perpetrators, which the media reported on regulalrly. These played a major role in undermining Roman Catholic Church authority. It tended to push people away from religious belief.
The media in Ireland, by doing some documentaries and investigative reporting, had played a crucial role in raising awareness of clerical child abuse, thus putting a lot of pressure on the Irish government to take action on this issue.
It changed the public’s opinion on the matter of trust and loyalty to the Catholic Church. The research shows how media played a crucial role in public perception of religion, in part by the way in which the news was framed.Tatiana Scutari2019-07-09T11:57:05Z2019-07-09T11:59:41Zhttp://go.griffith.ie/id/eprint/222This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2222019-07-09T11:57:05ZInvention of The Hero In Modern Myth Making: In Times of Intolerance.Journalism is an industry, a media business. Myth and mythology are the world's oldest
form of storytelling, the recounting of a story. This is also the fundamental purpose of the media,
who, while carrying out their business, create modern “monomyth” narratives. This research
examines the creation of heroes by the media and how these heroes are portrayed to the public.
This work involved carrying out content analysis of the term ‘hero’ in broadsheets and
tabloids from three countries: (i) USA: The New York Times, National Enquirer; (ii) BRAZIL: Folha
de São Paulo, Meia Hora and (iii) IRELAND: The Irish Times, The Irish Daily Star. A four-month
period of all print editions of the newspapers were studied, from 1st February 2018 to 31st May
2018. The research questions included: 1. Does the world currently need heroes? 2. How does
the media industry describe heroes? 3. What does it take to be a hero? 4. What image of a hero
does the media portray? 5. Can MSM (mainstream media) be trusted? 6. Do the results reflect
the beliefs of the media and/ or current society?
The research questions above were analysed using the results of the content analysis. It
was found that the newspapers in Ireland had the most frequent occurrences of the term hero,
followed by those of Brazil and USA, who each had a significantly lower frequency and were more
discerning in who they classified as heroes to their audience. Based on this analysis, it was
determined that the portrayal of heroes by the media is influenced by the current social, political,
structural, economic, geographic and cultural climate of a country. It was surmised that political
polarization in USA and Brazil is one factor that leads to less frequent use of heroes in news
reports in those countries. Also, global issues are affecting and impacting on views as well.
On this basis, it is recommended that, when portraying a hero, the media should assign
value to the word. Content should be delivered that has accurate information, and not distract the
audience by referring to a heroic sportsperson, politician, animal, fictional character or object.
Further research could be undertaken to identify and analyse other, more subtle terms that the
media use to characterise heroes, for example legend. Additionally, factors could be studied that
would be helpful for the news industry to bear in mind when selecting the approach to this matter.Jaqueline Costa Ribeiro2019-07-08T12:57:11Z2019-07-08T12:57:11Zhttp://go.griffith.ie/id/eprint/221This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2212019-07-08T12:57:11ZTabloid Journalism in Ireland and Brazil: A Comparative Analysis between an Irish and a Brazilian Tabloid.This dissertation analyzes and compares Irish and Brazilian coverage of news
related to urban violence from two tabloid papers, namely Ireland’s Irish Daily Mirror and Brazil’s Meia Hora de Noticias, over a period of three weeks, from 27th
April 2018 to 18th May 2018. The aims are to verify the similarities and differences
observed between the two papers selected, and to determine how the subject of
urban violence is dealt with in both publications. The methodology uses both
quantitative analysis and discourse qualitative analysis to achieve these aims.
The analytical categories of the research included medium, date of publication,
size/length of the article, classification according to genre, articles’ sources,
articles’ subjects, news values and lexical choice. The analysis showed that the
coverage of news related to urban violence in both papers was mostly similar,
especially in the categories related to sources and news values. The categories
of articles’ subjects and lexical choice presented both similarities and differences
that reflected the realities experienced by both countries on the subject of urban
violence. The major differences were noticed in terms of articles’ size/length.
Sensationalism was present in both papers, though it was slightly more common
in the Irish Daily Mirror. It is suggested that future research should cover a larger
period of analyses and include more tabloids from both nations. In addition, it is
also recommended that future research brings more cross-national studies
comparing Irish tabloids with those from other countries.Felipe Mennucci Wasserstein2019-07-08T12:19:29Z2019-07-08T12:19:29Zhttp://go.griffith.ie/id/eprint/219This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2192019-07-08T12:19:29ZA Content Analysis of the Way the Same Product is Advertised to Men and Women.The purpose of this work was to see if there was a difference in the way the same product was advertised to men and women. Literature suggested that no study like this had been undertaken, and there was a lot of support within the literature to suggest that the answer to this question might be yes. The researcher undertook a content analysis of magazines that come with weekend newspapers to see if she could answer the question she was proposing. Her research found two things. Firstly, it found that products aimed at women are more likely to be advertised in magazines aimed at men and women as well as in women’s magazines. Secondly, it found that women appear more in advertisements aimed at both men and women than men do. The researcher draws these conclusions with some caution: her content analysis was small, coded by one person and due to time limitations not all of the advertisements were analysed under every heading. However, she must conclude that the answer to her question was yes, products for men and women are advertised differently but that this research has its limitations.Bronwyn Molony2019-07-08T11:54:55Z2019-07-10T10:29:28Zhttp://go.griffith.ie/id/eprint/220This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2202019-07-08T11:54:55ZThe connection of music to studio and live photography: categorising music photography.Is music connected to live and studio photography creating a specific photographic category?
This thesis question emerged from the interest in the visual identity of music, its lack of categorisation in the photographic genres and the critic status of photography in today’s media industry.
The purpose of this dissertation is to understand how music is connected to studio and live photography creating the possibility for music photography to be a specific category of the photographic genres.
The research design is conducted through a content analysis undertaken by the literature investigation, where the coding structure was extracted to analyse the composition of images through Bruce Block´s basic visual components, the interpretation of images by Roland Barthes and the classification on genres by Dr Gillian Rose.
Based on the coding structure established on the methodology, the analysis is made by studying and comparing each one of the eight music photographs taken by four recognised rock music photographers. One of the images corresponds to live and the other one to studio photography, regarding the same subject or band.
The results outlined, without any ethical implications, that music connects with photography in an emotional and visual plane expressed in movement and represented in images. Thus, music photography is a photographic genre with live photography and studio photography as sub-genres, being different from each other but sharing the visual identity of music trough content and meaning.Carolina Hernandez De Toledo2019-07-02T15:58:42Z2019-07-02T15:58:42Zhttp://go.griffith.ie/id/eprint/218This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2182019-07-02T15:58:42ZReputation: When a News story damages a good nameHave you ever stopped to think about the people involved in a news story you have read, watched or heard? Have you ever wondered how they felt, how they were treated by the journalist(s) covering the story and what happened them after the journalists moved on?
In my radio documentary, and supporting thesis document, I set out to meet some people whose good name was tarnished by a news story in which they featured. I find out if journalistic ethics were adhered to or completely removed from the reality of the coverage. I also discover the real and lasting impact of having one's reputation questioned, dissected and ultimately tarnished because it was linked to a negative news story.
The documentary also endeavors to explore the concept of reputation and its standing in the legal system whilst a tabloid editor reveals the pressures on paper to produce factually correct content in a very competitive market.Trevor Keegan2019-07-02T15:50:36Z2019-07-10T13:42:47Zhttp://go.griffith.ie/id/eprint/217This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2172019-07-02T15:50:36ZRaised by my Motherland: A radio documentary on Lyudmila Matthews, an orphan, a survivor and a witness of Stalin’s Great Terror.This radio documentary, entitled Raised by my Motherland tells the story of Lyudmila Matthews. Lyudmila was a child in the Soviet Union when the series of repressions known as the Great Terror, or the Purges, orchestrated by Josef Stalin gained momentum. The Terror, through killings and forced starvation, resulted in the deaths of millions across the newly established Soviet Union and remains the most problematic aspect of the nations Communist history.
The Terror destroyed Lyudmila’s family as her father fell victim to its ravages. Raised by My Motherland seeks to situate the story of this initial destruction of the family unit its proper historical context and then explore how Lyudmila, the one remaining survivor of that family navigated life in the Soviet Union as an orphan and experienced the unique nation as it was gradually moulded from above by its totalitarian leader, Stalin and then moulded again by his death.
Lyudmila’s story is, considering her old age, a rare one and thus Raised by my Motherland places most of its emphasis on her voice as she reflects on her own Soviet Century. This is her account of that phenomenon which erupted in 1917, the memory and influence of which survives to this day, 100 years later.Fay Conor2019-07-02T15:50:06Z2019-07-15T12:28:29Zhttp://go.griffith.ie/id/eprint/216This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2162019-07-02T15:50:06ZOne Recovery – Two Regions: A radio documentary exploring the urban-rural divide in Ireland. Providing an insight into the lives of commutersOne Recovery - Two Regions is a twenty-minute radio documentary that gives the audience an insight into the daily obstacles that those who live in rural Ireland face due to an unbalanced recovery.
Documenting the stories from two commuters who work in different environments and locations but endure a similar routine. The audience is then brought on a journey to explore what initiatives are being done to minimise the urban-rural divide.
It examines what programmes are working in conjunction with those experiencing this lifestyle and the government. Amongst all, it reveals that there are ways to develop rural life to sustain an attractive region for future generations.
The research discovers that commuting has become a standard of acceptance, which has lasting knock-on effects to those commuting and the people around them. The experiences and knowledge shared throughout One Recovery – Two Regions gives a voice to those not often heard and can ignite a passion to change circumstances.Josh Crosbie2019-07-02T15:49:24Z2019-07-10T12:13:57Zhttp://go.griffith.ie/id/eprint/215This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2152019-07-02T15:49:24ZHow Many ‘Likes’ Is My Life Worth: A radio documentary exploring the Psychological effects of social mediaThe development of social media has been one of the biggest changes in society over the last 20 years. When it was first established, the premise was entangled with aiding people to communicate and form connections. Today, social media is widely utilised by account holders to present a ‘perfect’ version of themselves and project the best version of their lives to those who follow them.
Mental health and well-being are an increasingly acknowledged aspect of an individual’s overall health, in society today. Over the last number of years, there has been an increase in young people suffering from mental health issues. Could there be a correlation between the development of social media and this growth in the number of young people struggling with their mental health?
This documentary explores the world of social media and the way in which it is utilised, to discover whether the way we interact with it is affecting people psychologically. The listener is brought on a journey, hearing from a range of mental health professionals, a tech expert and social media users. The voices throughout give an insight into how we use social media, how it can negatively affect us and how frequent users feel it may be negatively impacting their lives. The unearthed facts and opinions explain how social media is changing our brains and affecting the development of one’s sense of self, and how the facilitation of comparisons on social media is causing general anxiety, depression and has links with eating disorders.
This accompanying document outlines the research journey of the subject of this documentary by referring to relevant literature and studies conducted in this area. This document also explains the creative and technical process that led to the final edit of the documentary ‘How Many ‘Likes’ is My Life Worth’.Gillian Chapman2019-07-02T15:31:56Z2019-09-12T09:19:54Zhttp://go.griffith.ie/id/eprint/214This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2142019-07-02T15:31:56ZTwo Worlds : A radio documentary on immigration and national identity in IrelandTwo Worlds is a radio documentary that illustrates the experiences of immigrants in Ireland as they
negotiate their national identities after migration. This dissertation accompanies Two Worlds with a
discussion of the existing research that informed the documentary and an examination of the
documentary production and findings.
This dissertation was produced in a radio documentary format as the nature of the narrative
construction of identity is best suited to the aural medium of radio. Twenty-five minutes in length, the
documentary highlights the key findings of the dissertation.
In Two Worlds contributors’ stories emphasise the significance of culture and belonging to identity
formation. The process of integration into Irish society requires the adoption of local cultural norms,
and while adapting to the Irish culture and experiences of social inclusion facilitated belonging to and
identification with Ireland, the rejection of local cultural norms and experiences of social exclusion
fostered otherness and reinforced an immigrant identity. Ultimately, those who successfully
integrated into Irish society found that adopting Irish cultural norms in order to integrate
compromised their sense of ethnic national identities. Thus, immigrants in Ireland are posed with the
challenge of integrating into Irish society while navigating their evolving identities in the process.
This dissertation provides a platform for future works exploring national identity and immigration
in Ireland and internationally. While narrow in scope, the design and findings of Two Worlds serve to
inform future media products that may endeavour to examine the topic on a larger scale, perhaps
incorporating a more diverse range of contributor demographics and experiences.Cayla Williams2019-06-26T10:52:40Z2019-07-08T11:20:47Zhttp://go.griffith.ie/id/eprint/210This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2102019-06-26T10:52:40ZNo Fox in a Box: Metaphors and linguistic pictures used in the football language.The metaphor and other linguistic images are a mental tool for dealing with abstract contexts. So they focus on an aspect of the context and appeal to the imagination of a recipient. To investigate this relationship is the aim of this work. A quantitative analysis is used to analyse football coverage in relation to the use of linguistic images in the nations Germany and England. The investigation period extends over the ten qualifying matches of both teams from September 2006 to October 2017. As a subject of investigation I was the follow-up reports in the online newspapers of Sueddeutsche, Bild newspaper (both German newspapers) and The Sun and The Telegraph (both English daily newspapers) to disposal. The following research questions could be answered during the investigation:
1.) How often are linguistic images used in the language of football and there is a difference between English and German coverage? 2.) Do we (fans and sports journalists) still need linguistic images while we are reporting for football? 3.) Is the use in the football language also creative? 4.) Are there differences between national Broadsheet and Newspaper reports?
Supported by further questions regarding the use of linguistic images in sports reporting, the results should give an insight into the use of the terminology of sport, linguistics and everyday language. The result of this work suggests that the use of linguistic means is practiced beyond national boundaries, that many metaphors and recipients are no longer apparent, as their area of origin has already mingled with our everyday language. It will come as a surprise that the unconventional metaphors (also called creative) do not play such a big role.Angelina Niederpruem2019-06-26T10:46:07Z2019-07-08T10:38:40Zhttp://go.griffith.ie/id/eprint/209This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2092019-06-26T10:46:07ZThe Bravery of Seeking Help: Researching how college can have a negative impact on the students mental health and well-beingAnxiety, depression, suicide, stigma; all these are words that are associated with the term mental health. As society is finally making progress in addressing the importance of positive mental health the numbers of people it affects each year is still at an all time high.
This dissertation aims to accompany a radio documentary on mental health, targeting college students. Mental health has become a much larger talking point in Ireland over the past years and now programmes, documentaries and publications are addressing the topic more than ever. With almost 300,000 of the Irish population aged between 20-24, according to the Central Statistics Office (2011), it is important to reach out to this age group and talk about how mental health affects them. There will also be discussion on how the approach to mental health in college has changed in Ireland over the years.
Given that there is a variety of factors that could contribute to a person’s well being in college, it is vital to examine what exactly these factors are and why they have such an influence on a college students mental health by talking to the students themselves and the people who know how to help them. The reader will find an examination on a compilation of contributors to mental health in college and discussion of why it is important to talk about this sensitive topic.Andrea Wright2019-06-25T17:27:52Z2019-06-27T10:39:08Zhttp://go.griffith.ie/id/eprint/206This item is in the repository with the URL: http://go.griffith.ie/id/eprint/2062019-06-25T17:27:52ZIreland, Europe and the Global CrisisFor Ireland – along with Spain, Portugal and Greece – membership of ‘Europe’ was seen as an opportunity to escape their historical legacy of ‘underdevelopment’ and become fully integrated into core positions in the global system. Each of these states, and especially Ireland experienced significant growth in the European Union but once the global financial crisis struck, they suffered a deep economic and social crisis, and came to be categorised once again as ‘peripheral’ to Europe. This acute recurrence of a core-periphery divide in the European Union has been accompanied by a rapid diminution of democracy in the EU and its transformation into an increasingly coercive formation. The deprivation programmes imposed by the EU on the peripheral societies has not only damaged growth in the European economy, they have hugely diminished the legitimacy of the European integration project. The essay explores the roots of Europe’s changing power structures and assesses the implications of the Eurozone crisis for the future of the European integration project.Maurice Coakley2018-04-09T14:58:25Z2018-04-09T14:58:25Zhttp://go.griffith.ie/id/eprint/164This item is in the repository with the URL: http://go.griffith.ie/id/eprint/1642018-04-09T14:58:25ZDo health-and-fitness magazines influence males’ and females’ perceptions of health and fitness differently?The present research had to two goals: (1) to discover how healthy health-and-fitness magazines actually are, and (2) to discover if health-and-fitness is portrayed differently by health-and-fitness magazines based on gender. The study involved two separate elements: a
content analysis and a survey. Study 1 involved a content analysis of four magazines over a three-month period from June 2017 to August 2017. Two male-audience targeted
magazines and two female-audience targeted magazines were analysed. The magazines involved in this study were Men’s Health, Men’s Fitness, Women’s Health and Women’s
Fitness. The content analysis revealed that both men’s and women’s health-and-fitness magazines exhibit appearance-related content more so than health-related content.
However, it was discovered that they promote different types of appearance-based messages. Men’s health-and-fitness magazines are more focused on muscle gain and
bulking, i.e., getting bigger, whereas women’s health-and-fitness magazines are more focused on slimming down and improving one’s glutes. It appears that male-focused
magazines are encouraging their readers to gain muscle in every area of their body and make it bigger and stronger, whereas female-focused magazines are encouraging their
readers to slim down every part of their bodies but their glutes. The content analysis also determined that both men’s and women’s health-and-fitness magazines largely fail to promote better health. The majority of the so-called health articles present in the magazines are mostly unproven ‘health myths’ with little or no research backing the claims.
Similarly, only one health advertisement was present in the magazines analysed: P20 sunscreen. Study 2 involved a survey of 120 participants from an array of nine countries. The survey titled ‘Perceptions on Health and Fitness Survey’ proved that the majority of people are of the opinion that health-and-fitness magazines promote unnatural and unattainable physiques and contain airbrushed images. The results also indicated the majority of people who engage in physical activity do so for their health, wellbeing and enjoyment, not for
appearance-related reasons, which contradicts the messages being put forward by both men’s and women’s health-and-fitness magazines.Emma Nolan2018-02-05T10:42:10Z2018-02-05T10:42:10Zhttp://go.griffith.ie/id/eprint/150This item is in the repository with the URL: http://go.griffith.ie/id/eprint/1502018-02-05T10:42:10ZHegemonic masculinity and emphasised femininity: A comparative analysis of fitness bloggers Instagram accounts from May 2017The purpose of this investigation is to compare and contrast the way fitness bloggers present themselves on Instagram, with particular reference to masculinity and femininity. The research design is based on a review of previous literature and a content analysis of male and female bloggers Instagram accounts from May 1 2017 through May 31 2017. The method of investigation involved a “points system” model, in which the presence of themes and image elements are awarded a point. This was then used as a percentage of the month’s posts in order to indicate the presence volume of particular themes and traits for May 2017.
This involved the analysis of 316 Instagram posts accumulated by three male and three female fitness bloggers considered to be of significant influential power. Prior to the official content analysis, initial study was undertaken, during which a thematic and trait code system was constructed. This was used to highlight themes and traits that were necessary for inclusion in the study. For example, during the initial study, the topic of food featured prominently across both genders of fitness bloggers. Therefore, it was added to the thematic categories in terms of images and of captions. The “points system” that followed, allowed for a quantitative angle on themes presence and therefore allowing the presence volume to be contrasted and compared across both genders.
My results indicate that masculine and feminine traits are exhibited by both genders. These results have been itemised by research questions in the following chapter. The results indicate that objectification is as common among male bloggers as female bloggers. It also indicated that women offer audiences journey based narratives that centre on a positive relationship with food, whereas male bloggers offer themselves as objects and present themselves as the centre of their life narrative.
A number of tables throughout the study highlight areas where male and female bloggers differ and areas where they share traits. These are expressed through statistics. One of the most interesting results shows differences in the way male and female bloggers present themselves. Male bloggers turned out to present themselves as more revealing throughout the month and were less likely to present themselves in an unrevealing manner. This is interesting given part theories regarding women in the media, and in
particular, sports women in the media. However, male bloggers have more influential power than female bloggers given they have a larger followership and accumulate more total engagement. This may support theories that are developed from the phrase “sex sells”.
However, this might be the purpose of their Instagram. Product promotion was the most prominent theme across both genders, each selling either their own and name brand products. However, differences in promotional tactics arose between the two sexes for the most part of the study. Feminine traits were displayed in male bloggers at a ratio of 2:1 while female bloggers displayed masculine traits at a ratio of 2:1 also. This highlights a meshing of hegemonic masculinity and female apologetic across both genders.Lauren Cassidy2018-01-08T15:29:52Z2018-01-10T10:40:44Zhttp://go.griffith.ie/id/eprint/139This item is in the repository with the URL: http://go.griffith.ie/id/eprint/1392018-01-08T15:29:52ZBodhaire Uí Laoghaire. A Radio documentary exploring the
experiences of Irish teenagers using social networking sites (SNS) and the impact it has on their social and emotional development.As times and technology are changing, teenagers are more likely to understand Apple as a brand of technology rather than a fruit. Current research indicates that we are now witnessing the first generation in our society who will never get to say, back in my day before the internet, a generation growing up and developing while being switched on 24/7. They are now called the “iGeneration” (Rosen,2010). Research also states that there is a connection between increased social media use and social and emotional impairment.
The topic of this radio documentary is an informative and revealing examination of the opinions and the experiences of Irish teenagers using social networking sites (SNS) and the impact that this has on their social and emotional development. This documentary includes viewpoints from four teenage girls, a clinical psychotherapist and an acclaimed Irish artist.
Through the teenager’s voices, the 25-minute documentary outlines why they like it, how they use it, and the challenges they encounter while using it. The Psychotherapist enunciates very clearly the inherent dangers and pitfalls of the constant use of social media; he clearly states that it hinders social and emotional development. The artist is of the opinion that when
teenagers are constantly using social media life is passing them by, “Life is what happens when you’re busy on your device,” (Rasher,2017).
Social media is now a part of everyday life and is becoming part of our culture. This is a result of the fast-paced world of evolving technology and science. This radio documentary highlights that teenagers are more connected to their social media outlets, in particular, Snapchat. They are naive to a point about misplacing their trust in faceless communication. They are not
socially aware of how their excessive use of social media is hindering their overall development.
Staying safe online and making informed choices about who we communicate with online is a constant challenge for adults and an even greater concern for teenagers. This research is therefore significant to understand the views of teenagers using social media, how it is currently being used, and whether it has a significant impact on the social and emotional development needs of the youth today.
There are many strands and layers in investigating social media use in Ireland, this documentary explores the relationship between teenagers and their use of social media. While this documentary examines some facets of social media impact on teenager’s lives, it has opened many avenues for further study in this field.Bernie Higgins2018-01-08T14:48:54Z2018-01-08T14:48:54Zhttp://go.griffith.ie/id/eprint/135This item is in the repository with the URL: http://go.griffith.ie/id/eprint/1352018-01-08T14:48:54ZHow does the portrayal of female beauty by the media influence young Irish girls between 8 and 12–years-old?This study poses the question: How does the portrayal of female beauty by the media influence young Irish girls between 8 and 12–years-old? It examines female perceptions of beauty within the media and how these contribute to body dissatisfaction among girls aged
8 to 12 years-old.
The study focuses on three research aims:
(1) To gain an insight into how Irish primary school girls aged between 8 and 12-year-olds understand the term ‘body image.’
(2) To explore how the media (social media, magazines, television) impacts on their self esteem.
(3) To develop an understanding of how children consume the media in an educational setting and if media literacy is important in the Irish Primary School Curriculum.
This small-scale qualitative study was carried out in a DEIS (disadvantaged) primary school in North Dublin over two school days. The researcher devised a powerpoint presentation (Appendix 3) of current images within the media, illustrating pictures of celebrities before
and after the use of photo editing software, Photoshop.
This facilitated two all-female focus groups, with the researcher as the moderator. One focus group consisted of five 3rd class female students, while the second focus group consisted of six 5th class female students.
The study was carried out in an effort to understand how girls between 8 and 12 years-old are affected by the portrayal of beauty and the ‘ideal body’ within the media. Themes that were explored upon analysis of both focus groups included the idealisation of ‘thinness,’
body dissatisfaction, negative peer influence, appearance evaluation, body image, social comparison, social media influence, celebrity adoration and positive peer or parental influence on self-esteem.
The results confirmed that the socio cultural influence of image-focused media is the biggest contributor to negative self-esteem and body dissatisfaction. Currently, there are no objectives within the Irish Primary School Curriculum to teach basic media literacy.
These findings illustrate the need for an established programme of objectives for teachers to teach media literacy. This could aim to increase primary school children’s awareness of the impact of image-focused media.Ciara O’Rourke