Graduate Business School Dissertations

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1A comparative study of Regulatory systems and Quality management practices in the manufacturing process of different pharmaceutical companies in Nigeria.
(2021) Awele, Anyiam Chioma
This thesis aims to examine and compare different pharmaceutical manufacturing companies in Nigeria(local and foreign). There will be an examination of regulatory systems and quality management practices in the company and their impact on the quality and availability of medicinal products in the region. The opinion of medical doctors, pharmacists and consumers concerning the products from foreign and Nigerian pharmaceutical companies would also be considered when examining the impact of company quality system on the products. This aim would be achieved by way of conducting quantitative questionnaire survey and qualitative reviews of literature.A cross-sectional survey with 50 participants including medical doctors, pharmacists and consumers was carried out and literature about the regulatory systems and quality management practices of the were reviewed and the results showed the regulatory system in Nigeria is not effective and the entire pharmaceutical sector of has loopholes that make the system inefficient. The research was also able to identify the factors that influence the quality and availability of medicinal products manufactured in Nigeria which include Socio Economic status of the country,Inadequate laws or poor enforcement of the existing regulations/guidelines for manufacturing of good quality medicinal products,Inadequate funding/support for Nigerian pharmaceutical manufacturing companies,Demand exceeding supply and high cost of good quality medicinal product. NAFDAC has put in efforts over the years to improve their system but there are still important changes that need to be made. The study recommend that NAFDAC makes the Nigerian Pharmaceutical sector more transparent with its activities and more funding should be made available to the Nigerian pharmaceutical companies. Also should be set up to ensure that the NAFDAC officials carry out their duties effectively and they should be paid properly for it.
A Case study of French Wine and Spirits Companies: Internationalisation and Marketing Strategy.
(Griffith College, 2020) Lava, Pauline
This dissertation focuses on the French wines and spirits companies regarding the process of internationalisation, and more in details the possible impact of the degree of internationalisation on the export strategy marketing. The literature review demonstrated the different drivers of internationalisation, proposed a definition of the degree of internationalisation and several authors demonstrated the implication between the organisational characteristics of a company and the level of internationalisation. Similarly, the link between the degree of internationalisation and marketing strategy in the context of wine and spirits exporting companies does not seem to have been studied by the literature, so a study of wine marketing strategies have been made to understand the specificities of this sector but also to understand how each company adapts its marketing mix according to its internationalisation. A mixed method approach of an inductive approach using the data collection method of semi-structured interviews with four export managers from French wine and spirits companies has been conducted in order to examine the particular case of this industry. Before the data collection takes place, the researcher provides information on the selected companies in order to classify them according to their level of internationalisation. This data collection was carried out upstream of the primary data collection, and provide information concerning the degree of internationalisation of French wines and spirits companies. Finally, primary data collection focuses on the different components of the export marketing mix of the firms studied, with a view to finding out whether there is standardisation or adaptation of marketing strategies according to the firm's export market(s). The data collection goes further by examining individually the different elements of the marketing mix, which are: the product, the price, the distribution network, and the promotion of the product on the external market(s) on the various companies. To conclude, this thesis shows that the degree of internationalisation in the special case of the French wine and spirits companies has an impact on the export marketing strategy of the firm. It also shows that it has an impact on the organisational characteristics of the company. This research does not attempt to draw a general theory as it takes place into a special industry, the one of the French wine and spirits, but recommendations are given for further academic research.
A Critical Appraisal of the Role of National Courts in the Arbitral Process: A Case Study of Nigeria
(Griffith College, 2021) Emmanson Okoroafor, Emeka
Using the illustrative example of the Nigerian Arbitration and Conciliation Act 1988, this research undertakes a comprehensive analysis of the concept of judicial intervention in the arbitral process from a Nigerian law perspective. The research approaches the study from the standpoint that despite the well documented successes of international commercial arbitration as a means of dispute resolution especially those arising from cross border transactions, one recurring controversy has been the question of the necessity or otherwise of the intervention of national courts in the arbitral process. Against that backdrop, the research, after interrogating the necessity for the intervention of national courts in the arbitral process and deciding that there is need for limited intervention by national courts to facilitate rather than impede the arbitral process, then proceeds to examine the correct extent of and the instances when such intervention is required. Very importantly too, the research poses for itself, the question of what extent is the current Nigerian arbitration legal framework a barrier to the observance of the doctrine of non-intervention of national courts in the arbitral process and what are the prospects for reform. To answer that, the relevant provisions of the Nigerian Arbitration and Conciliation Act relating to the question of judicial intervention in the arbitral process are examined in detail to highlight their imperativeness or otherwise. In this regard, the provisions of the Act are considered in three broad stages of the arbitral process: after the institution of the arbitration; the stage of the arbitration proceedings proper; and at the post award stage of recognition and enforcement of awards. In the final analysis, the work proffers some policy recommendations. Specifically, the need for an urgent amendment of the Nigerian Arbitration and Conciliation Act, the Bill for which has been pending before the Nigerian National Assembly for years was stressed. Key words – Arbitration, Arbitral process, Arbitral awards, judicial interference, judicial non-interference, jurisdiction, National courts, Nigerian courts.
A Critical Evaluation Of The Extent To Which The Recognition Of The Right To Privacy For Individual Citizens Under The European Convention On Human Rights 1950 Is Supported By The Law Related To Data Protection In The European Union That Is Now Provided For Under The Gdpr
(Griffith College, 2021) Irerhievwie Emuesiri
This research focuses on the extent to which the right of privacy is being provided for under the General Data Protection Regulation as provided for under the European Convention on Human Rights 1950. It discusses the approaches currently adopted in ensuring the right of privacy and data protection in the European Union, the effectiveness of these approaches and the constraints militating against effective implementation of the law on data protection and the right to privacy for EU citizens. Data protection laws are fundamental in securing the rights of people, particularly their entitlement to privacy. In this vein, the EU gives a solid worldwide enactment which is the General Data Protection Regulation (GDPR) in managing the assortment and use of individual data by the private sector and the government. The research adopted a mixed approach by carryout out an extensive survey on fifty (50) individuals within and across the European Union, followed by interviews conducted with four respondents to provide findings, and thereafter themes were utilized in finalizing the analysis. The finding and discussion following the interviews and survey, in line with the objectives of the study, portrayed that the right of privacy is fully considered under the GDPR in the EU. This is due to the fact that one of the aims of the General Data Protection Regulation (GDPR) is to empower individuals to have control over their personal information. It was also shown that the current approaches utilized by organisations in compliance with the GDPR have been faced by some challenges which includes poor priority levels, issues regarding consent from customers and prospects, and the right to erasure. These challenges militate against effective implementation of the GDPR among firms. In ensuring adequate compliance with the GDPR, and also curbing the challenge of consent, organizations must ensure customers are aware of their rights to demand full details of the information held on them, and also to retrieve their data when it deems fit. The research came up with other viable recommendations which can be attributable in the future.
A Descriptive Research of drivers and stumbling blocks in the Sustainable supply chain: (Specially focused on the Indian Automotive Industries).
(Griffith College, 2020) Sharma, Vaibhav
This study outlined the main drivers and barriers of sustainability in the supply chain in the context of the automobile industry. For the profound understanding of how these practices are implemented, scholar proposed two research objectives to understand the measures that companies have taken on implementing sustainability and how farther are their implementation of different sustainable practices. This study involved five automobile companies with operations in different cities of India. After systematic investigation of current literature in sustainable supply chain management, scholar noticed that there is a gap in research since there are significantly fewer studies on the drivers and barriers for the implementation of the sustainable supply chain. To achieve the objectives, the scholar selected qualitative research approach. By using a qualitative research technique, the scholar focused on getting complete information related to the sense of different firms’ employees, such as purchasing manager or head engineer. With the help of semi-structured interviews, scholar obtained a thorough understanding of the drivers and barriers that firms face when an attempt to implement sustainable practices. The results of the study disclosed that there are various motivators and barriers to sustainable supply chain implementation. Stakeholders such as customers and government were referred to by participants as driving forces for the association of sustainable practices in the automobile firms. Government policies and regulations are a powerful driver for enhancing sustainable practices for firms. However, the lack of policies may diminish the pace of sustainability. To be competitive in the global market, sustainable relations with all kinds of internal and external stakeholders is essential when implementing sustainability in the automotive supply chain.
A Detailed Research On International Commercial Arbitration In Developing Countries Vis-À-Vis Developed Countries. A Case Study Of Ireland And Nigeria
(Griffith College, 2021) Samuel Adekunle Adegbite
A Quantitative Study on Factors That Influence the Choice of Being an Entrepreneur in Malaysia.
(Griffith College, 2020) Tan, Jing Jian
The objectives of this dissertation was to gain exposure to the entrepreneurial intentions in Malaysia and to identify the common personality traits of individuals, referring Big Five personality traits, with entrepreneurial intentions as well as the contextual factors that impacted their choices of becoming an entrepreneur. In order to achieve the research objectives, a conceptual framework and hypotheses were developed and being tested for data analysis using quantitative method. Multiple regression analysis was conducted with extraversion, conscientiousness, openness to experience, family background, and government policy as independent variables, which revealed the relationship between the dependent variable, entrepreneurial intentions. Over 200 questionnaires were circulated to Malaysians aged between 20 years old and 30 years old. It was grateful that 152 responses were useable, completed and satisfied with the requirement for analysed. The findings showed that most of the Malaysians do have entrepreneurial intentions. The personalities of extraversion and openness to experience were significantly and positively related to the entrepreneurial intentions, while conscientiousness was not contributed uniquely itself but still positively related. Family with entrepreneurial background has an impact and would influenced the individuals career decisions as entrepreneurs, and it was much favourable if family supports was given to them. It was found that Malaysians would be more preferred and considered to be entrepreneurs if there was a loose government policy such as ease to get loans, uncomplicated business procedures and even protection for new ventures. Further detailed and specialised research study is still needed in order to strengthen and achieve actualisation of the study.
A Semiotic Content Analysis of Advertisement: Contribution Towards a Holistic Communication Approach to Global Consumers.
(Griffith College, 2020) Gidisu, Collins
Effective communication via advertising is central to the success of a business by encoding brand intended message and values that relevant target stakeholders of a brand can easily decipher and relate. This study showed that there might be a plausible solution to the disagreement between message intended encoded and message decoded in a communication approach via image advertisement. This communication problem and its possible solution were explored from a semiotic school of thought. The objective to explore signs and symbols as a signification system in image advertising was researched with a qualitative case study methodological approach in the context of Zara ad campaigns. A deconstruction of the ad campaign and a thematic analysis of insightful Eye-catcher as a lead icon, positioning of icons and size, choice of colours and image quality and contrast are four key elements that make up a new signification system for communicating via image advertisement if all four key elements are aligned to support each other by a semiotic comprehensiveness. First, eye-catcher as a lead icon commences the journey of meaning formation process by an icon being spotted first to evoke personal attributions and attached with other icons spotted from the image observed. Second, the positioning of the lead icon in a region within the image frame catalyses the ability of the icon to be spotted first, particularly the middle region. Third, the choice of colours of a universal ascription that suits the intended message to be encoded requires great intentionality. Fourth, Image quality and contrast of the overall image needs to be clear, well blended, and bright or dull enough such that it is void of blurriness. The four elements form an emergent signification system for communicating with a holistic approach, extracted from a semiotic perspective of constructing an image for advertising.
A Study of Belt and Road Initiative and Impact of Brexit on Ireland’s Supply Chain.
(Griffith College, 2020) Walunj, Sanket
In this dissertation, the concept explored is the study of Belt and Road Initiative and the impact of Brexit on the supply chain of Ireland. In the initial stage, this study will examine the status of Ireland’s supply chain and its existing trade barriers. Further, this paper will explore the impacts of Brexit in Ireland and the impact of Belt and Road Initiative as an alternate source for its supply chain. The nature of the research is exploratory and interpretivist, while the approach taken is inductive having qualitative method for data collection. The process of data collection for this dissertation was through the series of interviews being conducted with the supply chain professionals, supply chain consultants working in global organizations and with the business owners. The experience and knowledge of the participants have helped to determine the status of the supply chain, effects of Brexit and helped to explore the Belt and Road Initiative and its effects in Ireland. This research also found various benefits that the supply chain of Ireland can have if it is into the Belt and Road Initiative. This paper also focuses on the challenges and issues Ireland might face due to Brexit and BRI. Even though this research dearth precise research results as the nature of the study is interpretivist and exploratory, the study provides comprehensive details and analyses in accordance with conceptual framework and research goals.
A Study of the Attitude of Malaysian Tertiary Education Students towards Entrepreneurship: Impact of Entrepreneurial Education, Government Entrepreneurial Policy, and Entrepreneurial Culture & Environment.
(Griffith College, 2020) Yap Keen Leong
This dissertation focused on exploring the development of entrepreneurship in Malaysia. This dissertation revealed the attitudes of student at tertiary education towards entrepreneurship in Malaysia by uncovering the development and impact of entrepreneurial education, government entrepreneurial policy, and entrepreneurial culture & environment in Malaysia. This dissertation aimed to develop a conceptual framework to examine the factors influencing and encouraging the creation of new entrepreneur. This research built on existing literatures relates to entrepreneurial development. The conceptual framework is intended to provide a starting point for scholars for further relevant research applicable in Malaysia. The approach taken by the dissertation was mainly exploratory in nature. The dissertation was investigated through a triangulation method, a combination of quantitative and qualitative data collection. Quantitative studies were conducted through questionnaire survey and the questionnaire was framed based on the research objective and reflection of literature review. The questionnaire survey was completed via a purposive sampling method involving local students at tertiary education in Malaysia. Qualitative data was collected through interview with five Malaysian entrepreneurs with tertiary education qualification. Conclusion was established by analysing the impact of entrepreneurial education, government entrepreneurial policy, and entrepreneurial culture & environment to tertiary education students in Malaysia. In addition, strengths and shortcomings of the entrepreneurial ecosystem in Malaysia have been identified and highlighted which require quick action to be taken by the government, academic institution, public and private sector.
A Study of the Effect of Robotic Process Automation on the Role of the Accountant and the Finance Professional from the Perspective of the Postgraduate in Accounting and Finance in the Irish Job Market.
(Griffith College, 2020) Tatiane Dos Santos Costa
The aim of this dissertation is to explore the competencies required to work with robotic process automation in the Irish job market (RPA). RPA is software that has been a trendy topic in the accounting/financial sector due to its ability to perform repetitive and rule-based processes with high efficiency and efficacy. This research work was based on a literature review and interviews made with two groups of professionals: postgraduates in accounting and finance based in Ireland and, experienced professionals in the accounting industry. The findings underscore that there is a foreseen change in the competencies required in the Irish job market (e.g. programming, mastered analytical thinking, SQL query, IT knowledge) for accounting and finance professionals; however, it is not here yet. The main conclusion to be formed from this work is that regardless of the stage that RPA adoption is in the Irish job market, professionals must prepare themselves to achieve a high level in technological, human, and any other competencies that are perceived as fundamental to remain relevant and build a sustainable and successful career in the RPA era.
A Study of the Impact of Employability Criteria on the Employment Level of Minority Ethnic Groups in Small and Medium Scale Enterprises in Dublin.
(Griffith College, 2020) Sopiriala, Tekena-Lawson
Studies carried out by previous authors suggested a perceived labour market inequality towards minority ethnic groups (persons from outside the EU) within the Irish labour market which was deemed to be caused by different forms of taste-based discrimination and prejudicial views against minority ethnic individuals. My research was aimed primarily at identifying the particular employment criteria that have impacted the employment level of minority ethnic groups and test if the same situation argued by previous researchers still exist today. The review of the available literature built the base from which the conceptual framework was built which served as a guide in carrying out my primary research. The study was based built around specific concepts like how cultural differences influence recruitment, the effectiveness of employment equality policies and factors that influence decision making in the recruitment process. The data was collected through semi-structured telephone interviews with recruiters and HR officers on what goes on during the recruitment process and how various employability criteria impacted their decision making. The findings showed that the major employability criteria that has impacted the employment level of minority ethnic nationals are societal culture in terms of communication, legal right to work in terms of legal right to work in many SME’s and the rating of educational qualifications based on countries where they were obtained. The findings also contrasted with the views of previous researchers in that the cause of perceived labour market inequality is not due to prejudice but rather difficulties in cultural assimilation and factors outside the scope of employment equality policies available in Dublin based SME’s. I have therefore recommended additional primary research be done from the job seekers point of view and a need divide minority ethnic groups into smaller distinctive groups based on culture and nationality as they each have different characteristics.
A Study of the Impact of Employability Criteria on the Employment Level of Minority Ethnic Groups in Small and Medium Scale Enterprises in Dublin.
(Griffith College, 2020) Sopiriala Tekena-Lawson
Studies carried out by previous authors suggested a perceived labour market inequality towards minority ethnic groups (persons from outside the EU) within the Irish labour market which was deemed to be caused by different forms of taste-based discrimination and prejudicial views against minority ethnic individuals. My research was aimed primarily at identifying the particular employment criteria that have impacted the employment level of minority ethnic groups and test if the same situation argued by previous researchers still exist today. The review of the available literature built the base from which the conceptual framework was built which served as a guide in carrying out my primary research. The study was based built around specific concepts like how cultural differences influence recruitment, the effectiveness of employment equality policies and factors that influence decision making in the recruitment process. The data was collected through semi-structured telephone interviews with recruiters and HR officers on what goes on during the recruitment process and how various employability criteria impacted their decision making. The findings showed that the major employability criteria that has impacted the employment level of minority ethnic nationals are societal culture in terms of communication, legal right to work in terms of legal right to work in many SME’s and the rating of educational qualifications based on countries where they were obtained. The findings also contrasted with the views of previous researchers in that the cause of perceived labour market inequality is not due to prejudice but rather difficulties in cultural assimilation and factors outside the scope of employment equality policies available in Dublin based SME’s. I have therefore recommended additional primary research be done from the job seekers point of view and a need divide minority ethnic groups into smaller distinctive groups based on culture and nationality as they each have different characteristics.
A study of the impact of remote working on the organisational resources and capabilities of Sennheiser electronic GmbH & Co. KG. as a source of Sustainable Competitive Advantage.
(Griffith College, 2019) Lisa Kane
In this study, it was demonstrated that the practice of remote working impacts the organisational resources and capabilities of Sennheiser electronic GmbH & Co. KG. These impacts influence the efficient deployment of resources and capabilities across several functions of the organisation and have shown to be a source of sustainable competitive advantage. The research objectives of the study were designed to examine how remote working impacts a Sennheiser employees’ ability to add value and their performance. By understanding the impact of remote work on the ability to add value and improve performance, I developed a nascent theory of how remote work impacts the emergence of distinctive capabilities or competencies which are argued to be sources of sustainable competitive advantage. The study was primarily informed by a review of the literature on remote working and the resource-based view theories in strategy. The review of the available literature allowed the development of a conceptual framework to inform my approach to primary research. I developed my research strategy with an interpretivist research perspective. My qualitative data collection method was through semi-structured interviews. I chose to hybridize my research approach, pivoting from deductive to inductive. My approach to the primary data analysis had an inductive element which complemented the use of the conceptual framework, largely RBV related concepts, and allowed for more exploratory rather than descriptive findings to emerge. The findings have shown that remote working impacted the ability of the participants to add value through additional flexibility e.g. better use of time or choice of workplace environment. This flexibility led to improved productivity and performance in cases where the behaviours or characteristics thought to be required as a remote worker were present. Traits like self-drive, discipline and entrepreneurship were recognised as characteristics congruent with good leadership and it was found that the inherent skills and capabilities derived from remote working have the potential to impact leadership competencies within the organisation. The distinctive capabilities of an organisation it is argued are a source of competitive advantage, the architecture innovation and reputation of a firm can all be sources of superior performance (Kay, 1995). The findings show that managers of remote workers recognise the deployment of remote resources as an efficient way to increase speed of response and closeness to the market. Informal relational structures such as a cooperative ethic between remote workers and management is shown to exist and there is a potential and casually ambiguous link to sustainable competitive advantage that is imperfectly imitable (Barney, 1991). The research suggests that remote work practice and the management of remote workers is influencing the fabric of Sennheiser culture and management behaviours. There is evidence of efficiencies in deployment of resources across regions and improved performance. These effects on resources and capabilities it could be argued are casually ambiguous in their link to a sustainable competitive advantage for Sennheiser. I have therefore concluded additional research is needed to establish this link.
A Study of the Impact that Enforced Remote Working has on the Mental and Physical Well-Being of Employees as a Result of Covid-19 Lockdown: A Case Study of Sales Employees within the IT Sector in Ireland.
(Griffith College, 2020) James Bates
In this dissertation I studied the impact which enforced remote working as a result of the COVID-19 lockdown had on the physical and mental well-being of employees, specifically focusing on individuals employed as IT sales executives in the Republic of Ireland. It was shown that after a few initial adjustments, physical well-being mostly improved and positive mental well-being was displayed towards remote working. The research strategy and methodology for this study followed a qualitative mono-method approach which gathered empirical data through the use of semi-structured, one-on-one interviews. The qualitative data gathered via the interview process was then analysed and coded using a form of template analysis to identify key themes pertinent to the study. The participants felt that their physical well-being had improved as a result of devising new ways to manage physical health and using time typically spent commuting for physical activities. Increased flexibility and reduced commute times resulted in a positive mental outlook and reduced stress in many cases. Adverse impacts were found on well-being due to lack of human interaction and on hand support. Differentiating factors between participants included age, living status and dependents. This paper does not attempt to draw theory from the data, but provide insights into the diverse factors affecting enforced remote workers well-being.
A Study on Consumer Awareness and Attitude Towards Food Products with Sustainable Supply Chain.
(Griffith College, 2020) Ajayan, Aravind
The increased awareness about sustainable practices has resulted in the need for adopting environment-friendly practices by organisations. The eco-friendly practices of the organisation are influenced by internal and external factors. The internal factors are management and employees whereas external factors are shareholders, customers, social media, investors, government authorities, suppliers and rivals. Supply chain management is the most important aspect of Food Company. The study discusses the contribution of the food production sector of Ireland towards sustainable supply chain management. Besides this, the study also discusses how consumer buying behaviour is influenced by sustainable practices. In addition to this, the study analyses the influences of consumers on Sustainable supply chain management (SSCM). At last, the study provides suggestions based on the analysis to make improvement in Supply chain management and persuade the behaviour of the customers. To determine the attitude of the customers towards the food products with sustainable supply chain management in Ireland, the research was based on interpretivism research philosophy due to its complex nature. The study is based on qualitative approach so it has considered convenience sampling under Non-probability sampling. The responses are recorded with the help of an online questionnaire from the consumers of the retail food industry in Ireland. The study considered a close-ended questionnaire. The data analysis was done using inferential statistics approach and keynotes were recognised based on literature. Based on the study it was evident that customers are aware of the sustainable practices underlying the supply chain of food products. From the study, it was able to conclude that consumers have a positive attitude towards products with a sustainable supply chain and are also ready to pay.
A Study on Customer Perception on Social Media Marketing by the Brand "Herbal Strategi"
(Griffith College, 2023) Joseph, Joskutty
In the current era social media social media plays the major role in transferring information to the customers from the company and the sales revenue completely depends on the customer’s perception. So, the study aimed to find out how customers can utilise social media marketing promotions to learn about products and improve their understanding of these things. Henceforth, the study followed to identify customer perception on social media activities by the brand, to understand the perception of consumers regarding information to be seen on Herbal Strategi’s social media handles, to inspect the trustworthiness of social media pages based on information provided by the brand and other consumers and to recommend some changes required in existing strategies. A survey on different social media and consumer perception on social media marketing distributed to 208 participants conducted and results identified that, majority of the participants agreed that those social media platforms provide positive and trustworthy contents to the consumers and perception of consumers on the marketing strategies will affect the brand value. Based on the data analysed, we could conclude that mean response for each statement is significantly different from neutral (p value=<0.05). Also, we could prove that there is a significant relation between gender and responses (p value=<0.05). Regardless of the weakness, future studies may concentrate on individual demands and may require more participants and time.
A Study on the Effects of the Buyer-Supplier Relationship on Purchasing Performance and Satisfaction in Supply Chain Management in Malaysia.
(2020) Bok, Hansoo
Due to the competitive environment in the Business industry, most firms try to establish and maintain a long-term relationship and cooperation between supplier and buyer that allow companies to make more flexible strategies for better operations and management. This study explores three main factors that are elational aspect, Resource dependence, and transactional cost. Each factor has sub-sections such as commitment, trust, cooperation for relationship Aspect, information sharing for resource dependence, and long-term relationship orientation for tractional cost. This study will study the effects of the variables whether they have significant impacts on purchasing performance and satisfaction. In this research, there are three hypotheses that five factors can induce positive purchasing performance. The fourth hypothesis is that positive purchasing performance affects positive purchasing satisfaction. Those studies will be analyzed through the survey. A questionnaire survey was conducted among 100 professional employees of electronics, automobiles, drinks and so on in the industrial zone in purchasing departments where author work in Malaysia. There are six hypotheses and Trust, Information sharing, long term orientation has positive influences on purchasing performance. On the other hand, Commitment and cooperation were identified which had no positive impact on purchasing performance. Besides, purchasing performance has a significance in purchasing satisfaction according to this study. In conclusion, buyers should take recommendations from this study that they should try to improve trust, information, and long-term orientation for retaining a good relationship with a supplier to reduce transactional cost and work more flexible to avoid risks such stock-out and overstock situations. For trust, an increased number of having meetings will help buyers have interactions with suppliers and exchange business opinions. About information sharing, ERP system will help buyers to share concise information with suppliers that avoid mistakes of quantity orders and communications. Lastly, Long term orientation can be improved by investing in supplier’s production facility that makes the suppliers increase more dedication to supply planning for the buyer.
A Study on the Food Supply Chain Traceability of Agricultural Produce in Ireland.
(Griffith College, 2020) Ramesh, Bharadwaj
The agricultural food industry in Ireland is facing unprecedented challenges due to the rapid population growth in the emerging markets by putting a strain on the global food supply. Ireland has a growth in the natural food production techniques that has driven the quality appeal of the food produced with its low environmental footprints, strict traceability and the effective supply chain management. Traceability in the Supply Chain Management process for the agricultural food produce is a growing concern among the farmers, manufacturers and suppliers of the food industry in Ireland. The research study has focused on Ireland's reputation in the food and agricultural production and effective management of the SCM traceability. In order to provide a safe, traceable and sustainable food product through a modern and upgraded supply chain system, Ireland is focused on its agro food industry through adoption of new initiatives and modern technological systems. The initial part of the research study sets the significance and specific purpose of the research study along with developing research objectives and questions. The second part of the study gathers the information that is based on food supply chain traceability in the Irish food produce sector and its effective implementation within the research paper. The methodology part of the research study identifies the specific research technique and the philosophy that is set for the research process. In order to carry out the study the application, a qualitative form of primary data collection method has been taken into consideration. Through the help of the interviews that are being conducted by the researcher, the findings of the data analysis have been presented. Based on the interview responses the primary data is collected and critically elaborated in the discussion part of the study. Finally, the concluding part of the study has justified if the research objectives are successfully linked with the research paper or not by stating a future scope of the study along with the limitations of the research.
A Study on the Influence of Green Advertising on the Consumer View of Green Technology and Sustainability: With Special Reference to Millennials in India.
(Griffith College, 2023) Benny, Riyamol
This study examines how green advertising affects Indian millennials' views of green technology and sustainable practises and their likely to adopt them. This research examines how Indian millennials perceive and embrace green technologies and sustainable practises after seeing green ads. This research used structured questionnaires to collect primary data. The sample consisted of Indian 20- and 30-year-olds who had seen eco-friendly product ads. This study considered perception of green technology, adoption of sustainable practises, level of awareness and comprehension of green advertising, different types of green advertising strategies, key factors that motivate adoption of green technology and sustainable practises, influence of green advertising campaigns on motivating factors, and demographic variables. This study analysed data using two statistical approaches. Many-variable correlation and regression analysis are examples. The research found that informative, emotive, and comparison environmental advertising can influence millennials to adopt environmentally friendly technologies and sustainable practises. The research also examines how green advertising may influence millennials in India to choose environmentally friendly technologies.

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