Whelan, Vincent (2016) An investigation into the extent of alcohol advertising and sponsorship in televised sport in Ireland and whether or not it should be banned. Masters thesis, Griffith College.
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Abstract
The topic of advertising and sponsorship in sport has always been a fascinating one for me. That is why it was an easy choice to do this dissertation on. Through extensive study it was hoped that I would learn more about the topic and be able to comment on how ingrained it is in the fabric of society and how likely or unlikely it is to change.
| Item Type: | Thesis (Masters) |
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| Uncontrolled Keywords: | Ireland, sport, advertising, sponsorship, alcohol, television |
| Divisions: | Faculty of Journalism & Media Communications > MA in Journalism & Media Communications |
| Depositing User: | Mr. Dean Waters |
| Date Deposited: | 14 Oct 2016 10:34 |
| Last Modified: | 17 Oct 2016 13:41 |
| URI: | http://go.griffith.ie/id/eprint/54 |
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