The Impact of Instagram on Nigerian Youths

Chioma Idongesit, Chimamanda (2020) The Impact of Instagram on Nigerian Youths. Masters thesis, Griffith College.

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Social media has become an important facet of Nigerian society. As we spend significant amounts of time using it, social media has penetrated the patterns of communication among Nigerian youth. Instagram is regarded as an image based machine. It has gained prominence among the youth. However, amidst the frequent usage of Instagram, literature remains disjointed regarding the impact of Instagram as a platform. The Literature Review discussed the various conceptual clarifications in the aspect of social media, Instagram, well-being, self-esteem, Nigeria youth and the accompanying theories of the main variables of the study. Instagram is widely used among youths compared with other media, reasons for such was disclosed during the course of elaborating more on the theory of the study. Qualitative and quantitative survey method was adopted for the dissertation due to the correlation of the methods in line with the purpose of the study. The major attribute of both research methods are in its ability in providing complex textual descriptions of how people perceive a given research phenomenon from human perspectives, which is relevant to the study. This dissertation investigates the various ways Instagram has been able to affect the selfesteem and well-being of Nigerian Youths from users‘ perspective with a self-administered online questionnaire. The second source of research is in the form of interview with two influencers of Instagram platforms to gather relevant information from experts‘ perspective. The findings show that the effect of Instagram on the youth well-being and self-esteem can be linked directly to the level of exposure and dependence on the platform. It was found that Instagram has become prevalent among social media users due to its features. Throughout the research, the impact of Instagram on Youths self-esteem and well-being is considered.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Social media, Instagram
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Journalism & Media Communications > MA in Journalism & Media Communications
Depositing User: Ms Dimphne Ni Bhraonain
Date Deposited: 31 May 2021 16:05
Last Modified: 31 May 2021 16:05

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