The growth of online news media in Ireland and its effect on the newspaper industry

Olabimpe Ibrahim, Aishat (2020) The growth of online news media in Ireland and its effect on the newspaper industry. Masters thesis, Griffith College.

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The introduction of internet has revolutionized the media industry. Researchers have reported a gradual but consistent drift of audiences away from the traditional media. Most newspaper industry go online by creating the online news media platform for its audience and finding means to generate revenue. The purpose of this dissertation is to examine how competition, advertising revenue and the invention of online news media has affected the newspaper industry in Ireland. Also, how journalist working practices has been affected with the invention of the internet.Qualitative research methods with a semi-structured interview was used in this dissertation to collate information from five media professionals who work in the newspaper and online news media. The rationale behind choosing this method is to know how the growth of technology has affected the readership of the newspapers, the work environment in the media house, and the liquidation of the newspaper industry in Ireland.This dissertation reveals that the growth of online news media has made journalism cheap. It has redefined what news is to appeal to the younger generation, created citizen journalism, the web2.0, reduced advertising revenue going into newspaper media and created large scale competition for newspaper media.In the next 10 to 20 years newspaper media may seize to exist or become a scarce commodity which may be produced fortnightly or monthly and used for relaxation purposes.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Online media, Media advertising
Depositing User: Ms Dimphne Ni Bhraonain
Date Deposited: 31 May 2021 13:51
Last Modified: 31 May 2021 13:51

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