A Study on Consumer Awareness and Attitude Towards Food Products with Sustainable Supply Chain

Ajayan, Aravind (2020) A Study on Consumer Awareness and Attitude Towards Food Products with Sustainable Supply Chain. Masters thesis, Griffith College.

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The increased awareness about sustainable practices has resulted in the need for adopting environment-friendly practices by organisations. The eco-friendly practices of the organisation are influenced by internal and external factors. The internal factors are management and employees whereas external factors are shareholders, customers, social media, investors, government authorities, suppliers and rivals. Supply chain management is the most important aspect of Food Company. The study discusses the contribution of the food production sector of Ireland towards sustainable supply chain management. Besides this, the study also discusses how consumer buying behaviour is influenced by sustainable practices. In addition to this, the study analyses the influences of consumers on Sustainable supply chain management (SSCM). At last, the study provides suggestions based on the analysis to make improvement in Supply chain management and persuade the behaviour of the customers. To determine the attitude of the customers towards the food products with sustainable supply chain management in Ireland, the research was based on interpretivism research philosophy due to its complex nature. The study is based on qualitative approach so it has considered convenience sampling under Non-probability sampling. The responses are recorded with the help of an online questionnaire from the consumers of the retail food industry in Ireland. The study considered a close-ended questionnaire. The data analysis was done using inferential statistics approach and keynotes were recognised based on literature. Based on the study it was evident that customers are aware of the sustainable practices underlying the supply chain of food products. From the study, it was able to conclude that consumers have a positive attitude towards products with a sustainable supply chain and are also ready to pay.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Supply chain management, Sustainable Supply Chain, Consumer Awareness, Consumer Buying Behaviour, Sustainable Food Supply Chain.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HM Sociology
Divisions: Graduate Business School > Master of Science in International Procurement and Supply Management
Depositing User: Ms Tehseen Faisal
Date Deposited: 14 Apr 2021 17:44
Last Modified: 14 Apr 2021 17:44
URI: http://go.griffith.ie/id/eprint/376

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