REFERENCES: Aaker, D.A. (1996) 'Measuring Brand Equity Across Products and Markets'. California Management Review, 38(3), pp. 102–120. DOI: 10.2307/41165845. Abdulai, R.T. and Owusu-Ansah, A. (2014) 'Essential Ingredients of a Good Research Proposal for Undergraduate and Postgraduate Students in the Social Sciences'. SAGE Open, 4(3), p. 215824401454817. DOI: 10.1177/2158244014548178. Ajzen, I. (2011) 'The Theory of Planned Behaviour: Reactions and Reflections'. Psychology & Health, 26(9), pp. 1113–1127. DOI: 10.1080/08870446.2011.613995. Ajzen, I. and Fishbein, M. (1977) 'Attitude-Behavior Relations: A Theoretical Analysis And'. Review of Empirical Research, Psychological Bulletin, pp. 888–918. Akaranga, S.I. and Makau, B.K. (2016) 'Ethical Considerations and Their Applications to Research: A Case of the University of Nairobi'. . . Pp, 3(12), p. 9. Aluwihare-Samaranayake, D. (2012) 'Ethics in Qualitative Research: A View of the Participants' and Researchers' World from a Critical Standpoint'. International Journal of Qualitative Methods, 11(2), pp. 64–81. DOI: 10.1177/160940691201100208. Ayrton, R. (2020) 'The Case for Creative, Visual and Multimodal Methods in Operationalising Concepts in Research Design: An Examination of Storyboarding Trust Stories'. The Sociological Review, p. 0038026120903918. DOI: 10.1177/0038026120903918. Azuizkulov, D. (2013) 'Country of Origin and Brand Loyalty on Cosmetic Products among Universiti Utara Malaysia Students'. p. 40. Back, K.-J. and Parks, S.C. (2003) 'A Brand Loyalty Model Involving Cognitive, Affective, and Conative Brand Loyalty and Customer Satisfaction'. Journal of Hospitality & Tourism Research, 27(4), pp. 419–435. DOI: 10.1177/10963480030274003. Balls, M. (2006) 'Animal Experimentation: Should the Three Rs Be Abandoned?' Alternatives to Laboratory Animals, 34(2), pp. 139–141. DOI: 10.1177/026119290603400208. Balls, M. (1994) 'Replacement of Animal Procedures: Alternatives in Research, Education and Testing'. Laboratory Animals, 28(3), pp. 193–211. DOI: 10.1258/002367794780681714. Barratt, M.J., Ferris, J.A. and Lenton, S. (2015) 'Hidden Populations, Online Purposive Sampling, and External Validity: Taking off the Blindfold'. Field Methods, 27(1), pp. 3–21. DOI: 10.1177/1525822X14526838. Belleau, B.D. et al. (2007) 'Theory of Reasoned Action: Purchase Intention of Young Consumers'. Clothing and Textiles Research Journal, 25(3), pp. 244–257. DOI: 10.1177/0887302X07302768. Bergman, M.M. (2010) 'On Concepts and Paradigms in Mixed Methods Research'. Journal of Mixed Methods Research, 4(3), pp. 171–175. DOI: 10.1177/1558689810376950. Birdsall, S. and France, B. (2011) 'Attitudes towards Using Animals in Research and Teaching: Opinions from a Selected Group of Female Secondary School Students'. Kōtuitui: New Zealand Journal of Social Sciences Online, 6(1–2), pp. 15–25. DOI: 10.1080/1177083X.2011.614263. Biron, B. (2019) 'Beauty Has Blown up to Be a $532 Billion Industry — and Analysts Say That These 4 Trends Will Make It Even Bigger'. Business Insider, 7 September. Available at: https://www.businessinsider.com/beauty-multibillion-industry-trends-future-2019-7 (Accessed:20 February 2020). Blumberg, B., Cooper, D.R. and Schindler, P.S. (2005) 'Case Studies and Qualitative Interviews'. In Business Research Methods. McGraw-Hill. Available at: https://moodle.griffith.ie/pluginfile.php/264649/mod_resource/content/1/Blumberg%20et%20al%20-%20Case%20Studies%20and%20Qual%20Interviews.pdf (Accessed: 3 May 2020). Bonfield, E.H. (1974) 'Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase Behavior'. Journal of Marketing Research, 11(4), pp. 379–389. DOI: 10.1177/002224377401100403. Braun, V. and Clarke, V. (2006) 'Using Thematic Analysis in Psychology'. Qualitative Research in Psychology, 3(2), pp. 77–101. DOI: 10.1191/1478088706qp063oa. Brønstad, A. et al. (2016) 'Current Concepts of Harm–Benefit Analysis of Animal Experiments– Report from the AALAS–FELASA Working Group on Harm–Benefit Analysis – Part 1'. Laboratory Animals, 50(1_suppl), pp. 1–20. DOI: 10.1177/0023677216642398. Brucculieri, J. (2018) 'Why You Can't Always Trust The “Cruelty-Free” Label On Beauty Products'. HuffPost, 9 July. Available at: https://www.huffpost.com/entry/animal-testing-beautyindustry_n_5b3be34ee4b09e4a8b284996 (Accessed: 20 February 2020). Bu, B.T. and Harrison, R. (2017) 'Ethical Consumer'. p. 52. Burnett, C. et al. (2014) 'Safety Assessment of Animal- and Plant-Derived Amino Acids as Used in Cosmetics'. International Journal of Toxicology, 33(4_suppl), pp. 5S-12S. DOI: 10.1177/1091581814554774. Caplan, M.A. and Purser, G. (2019) 'Qualitative Inquiry Using Social Media: A Field-Tested Example'. Qualitative Social Work, 18(3), pp. 417–435. DOI: 10.1177/1473325017725802. Carrington, M.J., Zwick, D. and Neville, B. (2016) 'The Ideology of the Ethical Consumption Gap'. Marketing Theory, 16(1), pp. 21–38. DOI: 10.1177/1470593115595674. Caruana, R. and Crane, A. (2008) 'Constructing Consumer Responsibility: Exploring the Role of Corporate Communications'. Organization Studies, 29(12), pp. 1495–1519. DOI: 10.1177/0170840607096387. Charmaz, K. and Belgrave, L.L. (2019) 'Thinking About Data With Grounded Theory'. Qualitative Inquiry, 25(8), pp. 743–753. DOI: 10.1177/1077800418809455. Chowdhury, R.M.M.I. (2018) 'Religious Orientations and Consumer Ethics: The Mediating Role of Personal Moral Philosophies'. Journal of Macromarketing, 38(3), pp. 315–330. DOI: 10.1177/0276146718787003. Chun Tie, Y., Birks, M. and Francis, K. (2019) 'Grounded Theory Research: A Design Framework for Novice Researchers'. SAGE Open Medicine, 7, p. 2050312118822927. DOI: 10.1177/2050312118822927. Clarke, L. (2014) '14,000 Animals Killed for University Research at Queen's and University of Ulster'. Belfasttelegraph, 10 February. Available at: https://www.belfasttelegraph.co.uk/news/northern-ireland/14000-animals-killed-for-universityresearch-at-queens-and-university-of-ulster-29994676.html (Accessed: 27 February 2020). Comestics Europe (2017) 'Environmental Sustainability: The Europoean Cosmetics Industry's Constribution 2017 -2018'. Available at: https://www.cosmeticseurope.eu/files/9615/2872/3399/CE_Environmental_Sustainability_Report_2018.pdf (Accessed: 15 October 2019). Cosmetics Europe (2016) 'Cosmetics_Europe_SocioEconomic_Contribution_of_the_European_Cosmetics_Industry_2016.Pdf'. p. 44. Couper, M.P. and Burt, G. (1994) 'Interviewer Attitudes Toward Computer-Assisted Personal Interviewing (CAPI'. Social Science Computer Review, 12(1), pp. 38–54. DOI: 10.1177/089443939401200103. Creyer, E.H. (1997) 'The Influence of Firm Behavior on Purchase Intention: Do Consumers Really Care about Business Ethics?' Journal of Consumer Marketing, 14(6), pp. 421–432. DOI: 10.1108/07363769710185999. Cummings, W.H. and Venkatesan, M. (1976) 'Cognitive Dissonance and Consumer Behavior: A Review of the Evidence'. Journal of Marketing Research, 13(3), pp. 303–308. DOI: 10.1177/002224377601300313. Dass, S. et al. (2019) 'Drivers of Brand Engagement: The Role of Brand Communities'. Global Business Review, p. 0972150919825516. DOI: 10.1177/0972150919825516. Davidson, C. (2009) 'Transcription: Imperatives for Qualitative Research'. International Journal of Qualitative Methods, 8(2), pp. 35–52. DOI: 10.1177/160940690900800206. Dean, J. et al. (2018) 'Desert Island Data: An Investigation into Researcher Positionality'. Qualitative Research, 18(3), pp. 273–289. DOI: 10.1177/1468794117714612. Dickens, M.S. et al. (1993) 'Framework for Validation and Implementation of In Vitro Toxicity Tests: Report of the Validation and Technology Transfer Committee of the Johns Hopkins Center for Alternatives to Animal Testing'. Journal of the American College of Toxicology, 12(1), pp. 23–30. DOI: 10.3109/10915819309140619. Durrani, B.A. et al. (2015) 'IMPACT OF BRAND IMAGE ON BUYING BEHAVIOUR AMONG TEENAGERS'. p. 14. Etcoff, N.L. et al. (2011) 'Cosmetics as a Feature of the Extended Human Phenotype: Modulation of the Perception of Biologically Important Facial Signals'. PLoS ONE, 6(10). DOI:10.1371/journal.pone.0025656. European Commission (2016) Notes of Guidance for the Testing of Cosmetic Ingredients and Their Safety Evaluation. Luxembourg: Publications Office Available at:http://dx.publications.europa.eu/10.2875/806397 (Accessed: 20 March 2020). Fazal, O. and Kanwal, S. (2017) 'Determinants of Brand Loyalty: A Case Study of Asian Mobile Phone Users'. 7(12), p. 11. Fazio, R.H. and Roskos-Ewoldsen, D.R. (2004) 'When and How Attitudes Guide Behavior'. p.22. Festing, S. and Wilkinson, R. (2007) 'The Ethics of Animal Research. Talking Point on the Use of Animals in Scientific Research'. EMBO Reports, 8(6), pp. 526–530. DOI: 10.1038/sj.embor.7400993. Fitt, H. (2018) 'Researching Mobile Practices: Participant Reflection and Audio-Recording in Repeat Question Diaries'. Qualitative Research, 18(6), pp. 654–670. DOI: 10.1177/1468794117743462. Frank, R.E. and Strain, C.E. (1972) 'A Segmentation Research Design Using Consumer Panel Data'. Journal of Marketing Research, 9(4), pp. 385–390. DOI: 10.1177/002224377200900404. Fraser, J. et al. (2018) 'Pilot Testing for Feasibility in a Study of Student Retention and Attrition in Online Undergraduate Programs'. The International Review of Research in Open and Distributed Learning, 19(1). DOI: 10.19173/irrodl.v19i1.3326. Fu, F.Q. et al. (2010) 'Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy'. Journal of Marketing, 74(6), pp. 61–76. DOI: 10.1509/jmkg.74.6.61. Goldsmith, R.E., Clark, R.A. and Lafferty, B. (2006) 'Intention to Oppose Animal Research: The Role of Individual Differences in Nonconformity'. Social Behavior and Personality, 34(8), pp. 955–964. DOI: 10.2224/sbp.2006.34.8.955. Gonzalez, C. et al. (2009) 'How Do Socially Responsible Consumers Consider Consumption? An Approach with the Free Associations Method'. Recherche et Applications En Marketing (English Edition), 24(3), pp. 25–41. DOI: 10.1177/205157070902400301. Gouthier, M. and Schmid, S. (2003) 'Customers and Customer Relationships in Service Firms: The Perspective of the Resource-Based View'. Marketing Theory, 3(1), pp. 119–143. DOI: 10.1177/1470593103003001007. Graffigna, G. and Gambetti, R.C. (2015) 'Grounding Consumer-Brand Engagement: A FieldDriven Conceptualisation'. International Journal of Market Research, 57(4), pp. 605–630. DOI: 10.2501/IJMR-2015-049. Ha-Brookshire, J.E. and Hodges, N.N. (2009) 'Socially Responsible Consumer Behavior?: Exploring Used Clothing Donation Behavior'. Clothing and Textiles Research Journal, 27(3), pp. 179–196. DOI: 10.1177/0887302X08327199. Hagelin, J., Carlsson, H.-E. and Hau, J. (2003) 'An Overview of Surveys on How People View Animal Experimentation: Some Factors That May Influence the Outcome'. Public Understanding of Science, 12(1), pp. 67–81. DOI: 10.1177/0963662503012001247. Hammersley, M. (1996) 'Book Review: Qualitative Research Design: An Interactive Approach'. Sociological Research Online, 1(4), pp. 53–53. DOI: 10.1177/136078049600100405. Hariraj, V. and Aziz, Z. (2018) 'Patient Reporting of Adverse Drug Reactions (ADRs): Survey of Public Awareness and Predictors of Confidence to Report'. Therapeutic Innovation & Regulatory Science, 52(6), pp. 757–763. DOI: 10.1177/2168479017745025. Henley, J. and O'Carroll, L. (2020) 'Britain Has Left the EU – but What Happens Now?' The Guardian, 1 February. Available at: https://www.theguardian.com/politics/2020/jan/31/britainhas-left-the-eu-what-happens-now-guide-negotiations (Accessed: 20 February 2020). Hollweck, T. (2016) 'Robert K. Yin. (2014). Case Study Research Design and Methods (5th Ed.). Thousand Oaks, CA: Sage. 282 Pages.' The Canadian Journal of Program Evaluation. DOI: 10.3138/cjpe.30.1.108. Hornik, J. and Zakay, D. (1996) 'Psychological Time: The Case of Time and Consumer Behaviour'. Time & Society, 5(3), pp. 385–397. DOI: 10.1177/0961463X96005003007. Huang, S.-M. et al. (2016) 'The Influences of Brand Benefits on Brand Loyalty: Intermediate Mechanisms'. Australian Journal of Management, 41(1), pp. 141–160. DOI: 10.1177/0312896214553516. Hultsch, D.F. et al. (2002) 'Sampling and Generalisability in Developmental Research: Comparison of Random and Convenience Samples of Older Adults'. International Journal of Behavioral Development, 26(4), pp. 345–359. DOI: 10.1080/01650250143000247. Jabareen, Y. (2009) 'Building a Conceptual Framework: Philosophy, Definitions, and Procedure'. International Journal of Qualitative Methods, 8(4), pp. 49–62. DOI: 10.1177/160940690900800406. Joshi, M. and McKendall, M. (2018) 'Responses to the Discovery of Unethical Acts: An Organizational Identity and Reputation Perspective'. Business & Society, 57(4), pp. 706–741. DOI: 10.1177/0007650315623953. Kesari, B., Atulkar, S. and Pandey, S. (2018) 'Consumer Purchasing Behaviour towards EcoEnvironment Residential Photovoltaic Solar Lighting Systems'. Global Business Review, p. 0972150918795550. DOI: 10.1177/0972150918795550. Koçak Alan, A. and Kabadayi, E.T. (2012) 'BRAND TRUST AND BRAND AFFECT: THEIR STRATEGIC IMPORTANCE ON BRAND LOYALTY'. Journal of Global Strategic Management, 1(6), pp. 80–80. DOI: 10.20460/JGSM.2012615788. Kollat, D.T., Engel, J.F. and Blackwell, R.D. (1970) 'Current Problems in Consumer Behavior Research'. Journal of Marketing Research, 7(3), pp. 327–332. DOI: 10.1177/002224377000700307. Kothe, E.J. et al. (2015) 'Explaining the Intention–Behaviour Gap in Gluten-Free Diet Adherence: The Moderating Roles of Habit and Perceived Behavioural Control'. Journal of Health Psychology, 20(5), pp. 580–591. DOI: 10.1177/1359105315576606. Kromrey, J.D. (1993) 'Research News And Comment: Ethics and Data Analysis'. Educational Researcher, 22(4), pp. 24–27. DOI: 10.3102/0013189X022004024. Krumboltz, J.D. and Yabroff, W.W. (1965) 'The Comparative Effects of Inductive and Deductive Sequences in Programed Instruction'. American Educational Research Journal, 2(4), pp. 223–235. DOI: 10.3102/00028312002004223. Küpers, W., Mantere, S. and Statler, M. (2013) 'Strategy as Storytelling: A Phenomenological Collaboration'. Journal of Management Inquiry, 22(1), pp. 83–100. DOI: 10.1177/1056492612439089. Larson, R.B. and Farac, J.M. (2019) 'Profiling Green Consumers'. Social Marketing Quarterly, 25(4), pp. 275–290. DOI: 10.1177/1524500419882391. Lee, J.-S. and Back, K.-J. (2009) 'An Examination of Attendee Brand Loyalty: Understanding the Moderator of Behavioral Brand Loyalty'. Journal of Hospitality & Tourism Research, 33(1), pp. 30–50. DOI: 10.1177/1096348008329652. Lester, J.N., Cho, Y. and Lochmiller, C.R. (2020) 'Learning to Do Qualitative Data Analysis: A Starting Point'. Human Resource Development Review, 19(1), pp. 94–106. DOI: 10.1177/1534484320903890. Machin, H.E. and Shardlow, S.M. (2018) 'Overcoming Ethical Barriers to Research'. Research Ethics, 14(3), pp. 1–9. DOI: 10.1177/1747016117739938. Mackieson, P., Shlonsky, A. and Connolly, M. (2019) 'Increasing Rigor and Reducing Bias in Qualitative Research: A Document Analysis of Parliamentary Debates Using Applied Thematic Analysis'. Qualitative Social Work, 18(6), pp. 965–980. DOI: 10.1177/1473325018786996. Maheshwari, V., Lodorfos, G. and Jacobsen, S. (2014) 'Determinants of Brand Loyalty: A Study of the Experience-Commitment-Loyalty Constructs'. International Journal of Business Administration, 5(6), p. p13. DOI: 10.5430/ijba.v5n6p13. Malar, S.A. and Ganapathi, R. (2008) 'Consumers Attitude and Preferences towards Self Help Group Products'. Asia Pacific Business Review, 4(2), pp. 102–115. DOI: 10.1177/097324700800400212. Matić, M. and Puh, B. (2016) 'CONSUMERS' PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS'. Ekonomski Vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues, 29(1), pp. 53–64. Matteson, S.M. and Lincoln, Y.S. (2009) 'Using Multiple Interviewers in Qualitative Research Studies: The Influence of Ethic of Care Behaviors in Research Interview Settings'. Qualitative Inquiry, 15(4), pp. 659–674. DOI: 10.1177/1077800408330233. McGee, P. (2005) 'Ethical Issues in Research Design'. Research Ethics, 1(4), pp. 134–134. DOI: 10.1177/174701610500100406. Michaelidou, N. and Hassan, L.M. (2008) 'The Role of Health Consciousness, Food Safety Concern and Ethical Identity on Attitudes and Intentions towards Organic Food'. International Journal of Consumer Studies, 32(2), pp. 163–170. DOI: 10.1111/j.1470-6431.2007.00619.x. Miller, S.I. and Fredericks, M. (1999) 'How Does Grounded Theory Explain?' Qualitative Health Research, 9(4), pp. 538–551. DOI: 10.1177/104973299129122054. Misra, R.K. and Agrawal, R. (2003) 'Purchase Decision Involvement: An Exploratory Study on Consumer Values'. Management and Labour Studies, 28(3), pp. 271–277. DOI: 10.1177/0258042X0302800307. Mittal, V. and Kamakura, W.A. (2001) 'Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics'. Journal of Marketing Research, 38(1), pp. 131–142. DOI: 10.1509/jmkr.38.1.131.18832. Morris, M.W. and Liu, Z. (2015) 'Psychological Functions of Subjective Norms: Reference Groups, Moralization, Adherence, and Defiance'. Journal of Cross-Cultural Psychology, 46(10), pp. 1279–1287. DOI: 10.1177/0022022115612161. Morse, J.M. et al. (2002) 'Verification Strategies for Establishing Reliability and Validity in Qualitative Research'. International Journal of Qualitative Methods, 1(2), pp. 13–22. DOI: 10.1177/160940690200100202. Murphy, S.T. and Zajonc, R.B. (1993) 'Affect, Cognition, and Awareness: Affective Priming with Optimal and Suboptimal Stimulus Exposures.' Journal of Personality and Social Psychology, 64(5), pp. 723–739. DOI: 10.1037/0022-3514.64.5.723. Myers, J. and Scott, C.A. (1981) 'Book Review'. Journal of Marketing, 45(1), pp. 160–162. DOI: 10.1177/002224298104500116. Narvaez, D. and Lapsley, D.K. (2009) 'Chapter 8 Moral Identity, Moral Functioning, and the Development of Moral Character'. In Psychology of Learning and Motivation. Elsevier, pp. 237–274. DOI: 10.1016/S0079-7421(08)00408-8. Niven-Phillips, L. (2019) 'In the Flesh: How Beauty Is Luring Customers Back to the High Street | Fashion | The Guardian'. The Guardian, 22 August. Available at: https://www.theguardian.com/fashion/2019/aug/22/in-the-flesh-how-beauty-is-luringcustomers-back-to-the-high-street (Accessed: 20 March 2020). Papaoikonomou, E., Cascon-Pereira, R. and Ryan, G. (2016) 'Constructing and Communicating an Ethical Consumer Identity: A Social Identity Approach'. Journal of Consumer Culture, 16(1), pp. 209–231. DOI: 10.1177/1469540514521080. Perfect365. (2018) New Survey from Perfect365 Reveals 36% of Women Prefer to Purchase Cruelty-Free Beauty | Perfect365. PERFECT365. Available at: https://www.perfect365.com/blog/2018/03/29/new-survey-from-perfect365-reveals-36-ofwomen-prefer-to-purchase-cruelty-free-beauty/ (Accessed: 24 February 2020). Pervin, S. (2016) 'PREVALENCE OF “FACE CONCEPT” AMONG SOUTH ASIAN CONSUMERS. A COMPARATIVE STUDY OF UNFOLDING THE FACETS IN DECISION MAKING PROCESS OF BUYING BEAUTY PRODUCTS'. Journal of Economic Behaviour, p. 14. PETA. (2020) These Beauty Brands Are Still Tested on Animals | PETA. Available at: https://www.peta.org/living/personal-care-fashion/beauty-brands-that-you-thought-werecruelty-free-but-arent/ (Accessed: 24 February 2020). Philips, Z., Claxton, K. and Palmer, S. (2008) 'The Half-Life of Truth: What Are Appropriate Time Horizons for Research Decisions?' Medical Decision Making, 28(3), pp. 287–299. DOI: 10.1177/0272989X07312724. Pike, M. (2019) 'I'm A Celebrity Animal Cruelty Petition Gets 13k Signatures in a Week'. Mirror, 25 November. Available at: https://www.mirror.co.uk/tv/tv-news/im-celebrity-petitiongets-13k-20959719 (Accessed: 23 February 2020). Popping, R. (2015) 'Analyzing Open-Ended Questions by Means of Text Analysis Procedures'. Bulletin of Sociological Methodology/Bulletin de Méthodologie Sociologique, 128(1), pp. 23–39. DOI: 10.1177/0759106315597389. Postlewhite, K. (2018) '“Brands Can No Longer Ignore the 8.3 Million People Who Want End to Animal Testing” | Ethical Corporation'. 14 October. Available at: http://www.ethicalcorp.com/brands-can-no-longer-ignore-83-million-people-who-want-endanimal-testing (Accessed: 22 February 2020). Rangan, V.K., Chase, L. and Karim, S. (2015) 'The Truth About CSR'. Harvard Business Review, (January–February 2015), 1 January. Available at: https://hbr.org/2015/01/the-truth-about-csr (Accessed: 20 February 2020). Rodham, K. and Gavin, J. (2006) 'The Ethics of Using the Internet to Collect Qualitative Research Data'. Research Ethics, 2(3), pp. 92–97. DOI: 10.1177/174701610600200303. Roulston, K. (2018) 'Qualitative Interviewing and Epistemics'. Qualitative Research, 18(3), pp.322–341. DOI: 10.1177/1468794117721738. RTE. (2020) 'UK Sees 708 New Deaths from Covid-19'. Available at: https://www.rte.ie/news/2020/0404/1128482-uk-coronavirus/ (Accessed: 8 April 2020). Ruhdel, I.W. (2004) 'EU Sales Ban on New Cosmetics Tested on Animals: Impact on Alternative Methods, WTO Implications and Animal Welfare Aspects'. Alternatives to Laboratory Animals, 32(1_suppl), pp. 365–371. DOI: 10.1177/026119290403201s60. Rutakumwa, R. et al. (2019) 'Conducting In-Depth Interviews with and without Voice Recorders: A Comparative Analysis'. Qualitative Research, p. 1468794119884806. DOI: 10.1177/1468794119884806. Sansonetti, S. (2004) 'Description of the Sample and Research Design'. Current Sociology, 52(3), pp. 323–338. DOI: 10.1177/0011392104043082. Saunders, M.N.K., Lewis, P. and Thornhill, A. (2012) Research Methods for Business Students. 5th ed. New York: Prentice Hall. Schuppli, C.A., Molento, C.F.M. and Weary, D.M. (2015) 'Understanding Attitudes towards the Use of Animals in Research Using an Online Public Engagement Tool'. Public Understanding of Science, 24(3), pp. 358–374. DOI: 10.1177/0963662513490466. Scott, S. (2005) 'Three Handbooks of Qualitative Research and Data Analysis'. Qualitative Research, 5(1), pp. 133–137. DOI: 10.1177/1468794105048662. Singla, V. and Gupta, G. (2019) 'Emotional Branding Scale and Its Role in Formation of Brand Trust'. Paradigm, 23(2), pp. 148–163. DOI: 10.1177/0971890719859668. Stead, G.B. (1997) 'Review: Research Design: Qualitative and Quantitative Approaches'. South African Journal of Psychology, 27(2), pp. 124–125. DOI: 10.1177/008124639702700211. The Guardian. (2017) 'UK Must Keep Ban on Cruel Testing of Cosmetics on Animals | Letters'. The Guardian, 30 July. Available at: https://www.theguardian.com/world/2017/jul/30/uk-mustkeep-ban-on-cruel-testing-of-cosmetics-on-animals (Accessed: 3 March 2020). Thomas, D.R. (2006) 'A General Inductive Approach for Analyzing Qualitative Evaluation Data'. American Journal of Evaluation, 27(2), pp. 237–246. DOI: 10.1177/1098214005283748. Tornikoski, E. and Maalaoui, A. (2019) 'Critical Reflections – The Theory of Planned Behaviour: An Interview with Icek Ajzen with Implications for Entrepreneurship Research': International Small Business Journal. DOI: 10.1177/0266242619829681. Tucker, W.T. (2018) 'The Development of Brand Loyalty': Journal of Marketing Research. DOI: 10.1177/002224376400100304. Vallerand, R.J. et al. (1992) 'Ajzen and Fishbein's Theory of Reasoned Action as Applied to Moral Behaviour: A Confirmatory Analysis'. Journal of Personality and Social Psychology, 62(1), pp. 98–109. Van Ryzin, G.G. (1995) 'Cluster Analysis as a Basis for Purposive Sampling of Projects in Case Study Evaluations'. Evaluation Practice, 16(2), pp. 109–119. DOI: 10.1177/109821409501600201. Vanaken, H. and Masand, S.N. (2019) 'Awareness and Collaboration Across Stakeholder Groups Important for EConsent Achieving Value-Driven Adoption'. Therapeutic Innovation & Regulatory Science, 53(6), pp. 724–735. DOI: 10.1177/2168479019861924. Varshneya, G., Pandey, S.K. and Das, G. (2017) 'Impact of Social Influence and Green Consumption Values on Purchase Intention of Organic Clothing: A Study on Collectivist Developing Economy'. Global Business Review, 18(2), pp. 478–492. DOI: 10.1177/0972150916668620. Vass, C., Rigby, D. and Payne, K. (2017) 'The Role of Qualitative Research Methods in Discrete Choice Experiments: A Systematic Review and Survey of Authors'. Medical Decision Making, 37(3), pp. 298–313. DOI: 10.1177/0272989X16683934. Vesely, S. and Klöckner, C.A. (2018) 'Global Social Norms and Environmental Behavior'. Environment and Behavior, 50(3), pp. 247–272. DOI: 10.1177/0013916517702190. Vogl, S. (2013) 'Telephone Versus Face-to-Face Interviews: Mode Effect on Semistructured Interviews with Children'. Sociological Methodology, 43(1), pp. 133–177. DOI: 10.1177/0081175012465967. Wall, R., Devine-Wright, P. and Mill, G.A. (2008) 'Interactions Between Perceived Behavioral Control and Personal-Normative Motives: Qualitative and Quantitative Evidence From a Study of Commuting-Mode Choice'. Journal of Mixed Methods Research, 2(1), pp. 63–86. DOI: 10.1177/1558689807309967. Willison, D.J. et al. (2019) 'Survey of Awareness and Perceptions of Canadians on the Benefits and Risks of Clinical Trials'. Therapeutic Innovation & Regulatory Science, 53(5), pp. 669–677. DOI: 10.1177/2168479018805433. Wooliscroft, B., Ganglmair-Wooliscroft, A. and Noone, A. (2014) 'The Hierarchy of Ethical Consumption Behavior: The Case of New Zealand'. Journal of Macromarketing, 34(1), pp. 57– 72. DOI: 10.1177/0276146713508560. Yan, S. (2017) 'In China, Big Cosmetics Firms Are Selling Products Tested on Animals'. CNBC, 19 April. Available at: https://www.cnbc.com/2017/04/19/in-china-big-cosmetics-firms-areselling-products-tested-on-animals.html (Accessed: 23 February 2020). Zhang, T. et al. (2019) 'Public's Acceptance of Automated Vehicles: The Role of Initial Trust and Subjective Norm'. Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 63(1), pp. 919–923. DOI: 10.1177/1071181319631183.