To understand the difference in coverage between men and women’s sports in India with specific reference to the cricket world cup of 2015 and 2017.

Alur, Nitanti (2019) To understand the difference in coverage between men and women’s sports in India with specific reference to the cricket world cup of 2015 and 2017. masters thesis, Griffith College.

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Abstract

Gender bias is becoming further understood through modern societal trends. Women are beginning to stand up for equality in every social and professional field. Media plays a big part in bridging this gender imbalance. Indian culture perpetuates a society in which women are considered not equal to men and as such should be taking part in a so-called manly endeavour such as sports. The coverage difference between female and male sports is vast and has been a major topic for researchers to analyse. This dissertation analyses the difference in coverage between male and women’s cricket world cup in India. Cricket is the biggest sports and Indian cricketers are often considered gods; thus, cricket was used as the basis for this research paper. Two Indian newspapers were analysed during the quarter - final and semi-final of the 2015 men’s Cricket World Cup and the semi-final and the final of the 2017 women’s Cricket World Cup. The aims of this dissertation are to understand the reasons for this inequality in sports coverage in India. The analysis showed that interest drives the coverage of women’s sports in India. Findings showed that for the women’s sports coverage to increase in India first interest would need to be instilled within the readers. There were a number of themes that were analysed to prove the research questions. The complete newspapers were looked at, to understand the difference in location and the additions that would be part of the newspaper during the World Cup. The newspapers analysed shows that women’s sports coverage is under reported all over India.

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