Items where Division is "Graduate Business School > MSc in Global Brand Management" and Year is 2020

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Gulver, Can (2020) Global Alcohol Marketing and Corporate Social Responsibility: Creating an Impactful Brand Image for Public Health in Ireland. Masters thesis, Griffith College..

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Kucur, Irmak (2020) Effects of Influencers on Consumer Behaviours on Social Media: Do Audiences know their needs, or they only follow their opinion leaders? Masters thesis, Griffith College..

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Shenaike, Derinsola Temitope (2020) The Impact of a Change in Brand Identity on Consumer Purchase Behavior and Loyalty. Masters thesis, Griffith College.

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Tariq, Zeeshan Ahmed (2020) Exploring the impact of control powers and agency philosophy on the creative identity: an exploratory case study on a Pakistani advertising agency. Masters thesis, Griffith College.

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Uhde, Mareike (2020) The Impact of Social Media on Millenials Food Preferences in a Plant-Based Environment in Germany. Masters thesis, Griffith College.