Griffith Open: No conditions. Results ordered -Date Deposited. 2024-03-29T11:45:05ZEPrintshttps://go.griffith.ie/images/sitelogo.pnghttp://go.griffith.ie/2021-02-09T12:55:15Z2021-02-09T12:55:15Zhttp://go.griffith.ie/id/eprint/339This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3392021-02-09T12:55:15ZAn Analytical Assessment of the Variance Between
Beliefs and Attitudes of Farmer’s Market Shopper in
DublinThe dissertation has shown that higher quality of organic food predicts the strongest variance towards the attitude of farmer’s market shoppers in Dublin. The purpose of this study was to establish the strongest belief of farmer’s market shoppers towards organic food in Dublin, therefore five beliefs were tested. Furthermore, current data of farmer’s market shopper were gathered and the combination between willingness to pay, purchase frequency and consumer loyalty with attitude was analysed.
For achieving these objectives the dissertation adopted an analytical and descriptive approach, which is positivistic by nature. The deductive and survey strategy was used in form of face-to-face questionnaires and online questionnaires. The questionnaires were
planned to be done at ten different farmer’s markets in Dublin, due to the COVID-19 outbreak the author had to switch to an online questionnaire and was only able to visit one farmer’s market (Green door market).
The end-result indicated that higher quality of organic food predicts the highest variance towards the attitude of the farmer’s market shopper. The study has shown that attitude and willingness to pay, purchase frequency and consumer loyalty are positively correlated. The author was able to observe that the farmer’s market shoppers have become younger and they prefer to buy vegetables and fruits but no change regarding the sex and purchase frequency was observable. The result contributed to the understanding of the consumer behaviour of organic food consumers.
The weakness of the dissertation was that the author was collecting data only at one market and used two types of questionnaires. The desired sample size of 240 was not
accomplished which would have led to a more accurate outcome of the dissertation.
Regarding the certainty and generalization, all aspects were met by having a clearly stated target group with an acceptable sample size of 153, furthermore, the provided data showed an acceptable level of reliability and contributed to the overall understanding of the consumer behaviour of organic food consumers. Future studies might investigate which particular aspect of higher quality of organic food (food safety, taste and freshness) is valued the most by the organic food consumers/farmer’s market shoppers.Alexander Gandji2021-02-06T15:31:05Z2021-02-06T15:36:12Zhttp://go.griffith.ie/id/eprint/337This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3372021-02-06T15:31:05ZNigerian Consumer Behaviour Towards Agricultural Products: A Case Study of MilkThis research explored the Nigerian consumer behavior towards milk, and the factors that contribute to low consumption of milk was brought to the fore. It is imperative for producers and marketers to have an insight into the behavior of consumers to channel marketing efforts to meet the needs of consumers, for consumer’s satisfaction, benefits to producers, marketers and the economy at large.
The purpose of this study is to identify the factors that influence consumer behaviors, the perception of milk and to analyze the effect of advertisement on consumer behavior.
Using a qualitative approach and interpretivist paradigm, data was gathered from semistructured interviews conducted on three participants in Nigeria. This data was analyzed using open axial coding where reoccurring themes were identified. Results showed that people were favorably disposed to milk. However, the income of consumers, the price of milk was a major reason for low consumption. Also, poor electricity leading to preservation problem contributed negatively. The perception of milk to be mainly for children, seems to leave out the young adults and the elderly from active interest in milk consumption. Furthermore, deficient advertisement which focuses more on children
coupled with government inadequacies in areas of electricity and local production contribute to low consumption.
The implication of the research showed the need for functional inclusive advertisements with sufficient information on the benefits of milk, the need for marketers to understand the need of all segments of the population and improved government policies in terms
of providing electricity and better preservation options.
Further studies need to establish the best means of creating effective inclusive awareness, increased options for food that complements milk and improvement of
government policies in terms of electricity and improved local production.Ihechiluru Blessing Ejike2021-02-01T13:46:06Z2021-02-01T13:56:00Zhttp://go.griffith.ie/id/eprint/331This item is in the repository with the URL: http://go.griffith.ie/id/eprint/3312021-02-01T13:46:06ZSustainable Agriculture in Tamil Nadu.Agriculture is the principle source of sustainable livelihood for more than 40 percent of the population in Tamil Nadu. The crops provide wage goods for the non-agricultural sector as well as raw materials for the industrial sector. The research study attempts to bring together the different issues in the supply chain management of the crops and the way sustainability is
maintained for the farmers in Tamil Nadu. The initial part of the study focuses on the introductory chapter by setting a background analysis for promoting sustainable agricultural development in Tamil Nadu. With the establishment of the research aims and objectives, the
significance of the study is being specified. Further, the literature review section of the study identifies the facts about smart farming and various challenges the farmers face in agricultural farming in Tamil Nadu.
By evaluating the organic farming and the role of supply chain management in crops in Tamil Nadu, the sustainability of the sector is determined. The research methodology chapter of the study demonstrates the pattern in which the research is being carried out by the researcher. The researcher has applied the application of both the primary and secondary data collection technique and the data analysis is conducted in the form of interview responses that have been obtained from a selected sample size for the research study. The information obtained through the interview questionnaires has helped in developing a discussion on the sustainable agricultural practices in Tamil Nadu. The final chapter of the study that is the conclusion and recommendation part deals with the future scope of the study by evaluating the limitations for this research work.Padma DivyaSabareeswari Selvam