<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "The Impact of Servicescapes on Customer Satisfaction: A Study on African Service-Based Small and Medium-Sized Enterprises (SMES) in Ireland."^^ . "The objective of this study was to investigate the impact of servicescape (the physical \r\nenvironment of a business) on customer satisfaction amongst African service-based \r\nSMEs. Servicescape is an essential part of a business as it accentuates the experiences a \r\ncustomer has while receiving a service, this further leads to satisfaction or dissatisfaction. \r\nAs such, the servicescape need to be properly constructed taking into cognisance the \r\nphysical dimensions (lighting, spatial, ambient, scent, music etc), the social dimensions \r\n(crowd control) and the natural dimensions (supporting relaxation). This study also \r\nconsidered the impact of the COVID-19 pandemic which revised servicescapes to adhere \r\nto government regulations on social distancing. The study adopted the qualitative research \r\nmethodology which uses non-numerical forms of data and analysis. Data was collected \r\nthrough the conduct of interviews with five (5) owners of African service-based SMEs \r\nand five (5) customers of these SMEs. Data was analysed using the thematic format, \r\nthemes where was based on the research objectives. The study discovered that the use of \r\nthe several dimensions of servicescape (physical, social and natural dimensions) by \r\nAfrican service based SMEs resonated positively with customers thus keeping them \r\nsatisfied and loyal to the business, furthermore the revised servicescapes due to the \r\nCOVID-19 pandemic had both positive and negative effects on customer satisfaction, for \r\nsome customers the revised servicescape enhanced their trust and loyalty to business as \r\nthey had a feeling that the business owner was mindful of their health and safety, while \r\nto other customers the revised servicescape reduced the level of social interaction thus \r\nreducing the satisfaction gained whenever they visited such SMEs. The study \r\nrecommends that considerations should be given to physical, social, and natural \r\ndimensions when constructing a servicescape. In addition, business owners should\r\nconsider gender of their target market, when implementing servicescapes as what \r\nconstitutes customer satisfaction and experience differs across gender lines. In addition, \r\nbusiness owners should consider cushioning the effect of the strict Covid-19 guidelines \r\non customers."^^ . "2020-08-28" . . . . "Griffith College"^^ . . . "Graduate Business School: MSc in International Business Management, Griffith College"^^ . . . . . . . . "Olubunmi Arinola"^^ . "Olabode"^^ . "Olubunmi Arinola Olabode"^^ . . "Catherine Rossiter"^^ . . . . . . . "The Impact of Servicescapes on Customer Satisfaction: A Study on African Service-Based Small and Medium-Sized Enterprises (SMES) in Ireland. (Text)"^^ . . . "OLUBUNMI ARINOLA OLABODE.pdf"^^ . . . "The Impact of Servicescapes on Customer Satisfaction: A Study on African Service-Based Small and Medium-Sized Enterprises (SMES) in Ireland. (Other)"^^ . . . "OLUBUNMI ARINOLA OLABODE.txt"^^ . . . "The Impact of Servicescapes on Customer Satisfaction: A Study on African Service-Based Small and Medium-Sized Enterprises (SMES) in Ireland. (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "The Impact of Servicescapes on Customer Satisfaction: A Study on African Service-Based Small and Medium-Sized Enterprises (SMES) in Ireland. (Other)"^^ . . . . . . "indexcodes.txt"^^ . . "HTML Summary of #471 \n\nThe Impact of Servicescapes on Customer Satisfaction: A Study on African Service-Based Small and Medium-Sized Enterprises (SMES) in Ireland.\n\n" . "text/html" . . . "H Social Sciences (General)"@en . . . "HM Sociology"@en . .