?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Aur%C3%A9lie&rft.aulast=Meneroud&rft.au=Meneroud%2C+Aur%C3%A9lie&rft.degree=Masters&rft.title=Emotional+Branding+and+Experiential+Marketing+Play+a+Role+in+the+Consumer+Behaviour+and+Loyalty%3A+The+Case+Study+of+Victoria+Secret.&rft.inst=Griffith+College&rft.date=28+August+2020