?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=Lenoel&rft.aufirst=Thomas&rft.au=Lenoel%2C+Thomas&rft.degree=Masters&rft.date=28+August+2020&rft.inst=Griffith+College&rft.title=The+impact+of+a+digital+transformation+strategy%3A+A+case+study+of+the+AccorHotels+group.