TY  - THES
TI  - Effective Public Relations Practice for SMEs In Developing Countries: A Case Study of Nigeria
N2  - SMEs are essential to the growth and development of nations. Compared to large enterprise, SMEs  have  unique  public  relations  need.  Though  public  relations  tools  remain  the  same globally, the practice  vary  from  geographical location  and  culture.  This  study  investigates  if SMEs in Nigeria can raise their profile using public relations. The research questions addressed in this  study  are:  a) Can Public  Relations  be used  to  raise the profile  of  SMEs  in  developing countries? b) Can SMEs adopt Public Relations Practices of Large Enterprises? 

A mixed methods approach was applied in the study. To collect the data a self-administered questionnaire was used. This questionnaire was filled by SME owners/managers followed by interviews  with  journalist  and  public  relations  experts  in  Nigeria.  The  results  from  this research indicates that SMEs in developing counties as Nigeria can use public relations to raise their profile however there is need to educate SME owners on the function and importance of public relations. Furthermore,the unethical practice of paying for media coverage need to be investigated.
ID  - go450
Y1  - 2020///
AV  - public
A1  - Ibrahim, Hadiza
M1  - masters
PB  - Griffith College
KW  - SME's Public relations
UR  - http://go.griffith.ie/450/
ER  -