?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=Kruger-Franke%2C+Lisa&rft.aufirst=Lisa&rft.aulast=Kruger-Franke&rft.date=2016&rft.inst=Griffith+College&rft.title=How+to+survive+in+the+pool+of+festivals%3A+A+guide+for+the+right+use+of+PR+to+promote+music+festivals&rft.degree=Masters