<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "Impact of Green Marketing on Consumer Buying \r\nDecision in the Retail Sector of Ireland."^^ . "The purpose of this dissertation is to analyse the impact of green marketing on consumer buying decision and behaviour in the retail sector of Ireland. The objectives of this research study were to focus on eco-labelling, eco-branding, environmental advertisement, and different aspects of consumer buying behaviour that help the marketers and retail professionals to include strategies \r\nin their business to attract customers and contribute towards sustainability and environmental protection. In this dissertation, the effectiveness of green marketing, role of green consumer, and other factors affecting the decisions of customers were assessed, which could affect the buying behaviours and perceptions of customers towards the retail products. The methodology used for the research is quantitative methodology using questionnaire survey analysis from 250 respondents who are the customers of retail brands in Ireland. The responses are evaluated and interpreted using SPSS software. The findings of the research study showed significant \r\nrelationship of the variables of eco-labelling, eco-branding, and environmental advertisement on consumer buying behaviour and it was found that eco-labelling and environmental advertisement play a little more significant role in influencing the behaviours and perceptions of customers and stimulate their need to buy the products in Ireland market."^^ . "2020-07-28" . . . . "Griffith College"^^ . . . "Graduate Business School: MSc in International Business Management, Griffith College"^^ . . . . . . . . "Margaret Uduak"^^ . "Inyang"^^ . "Margaret Uduak Inyang"^^ . . "Deirdre Gorman"^^ . . . . . . . "Impact of Green Marketing on Consumer Buying \r\nDecision in the Retail Sector of Ireland. (Text)"^^ . . . "Margaret Uduak Inyang.pdf"^^ . . . "Impact of Green Marketing on Consumer Buying \r\nDecision in the Retail Sector of Ireland. (Other)"^^ . . . "Margaret Uduak Inyang.txt"^^ . . . "Impact of Green Marketing on Consumer Buying \r\nDecision in the Retail Sector of Ireland. (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "Impact of Green Marketing on Consumer Buying \r\nDecision in the Retail Sector of Ireland. (Other)"^^ . . . . . . "indexcodes.txt"^^ . . "HTML Summary of #403 \n\nImpact of Green Marketing on Consumer Buying \nDecision in the Retail Sector of Ireland.\n\n" . "text/html" . . . "H Social Sciences (General)"@en . . . "HM Sociology"@en . .