?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=Gordon%2C+Isaac&rft.aufirst=Isaac&rft.aulast=Gordon&rft.degree=Masters&rft.title=Entertainment+Business+Managers%2C+Technology+Adoption%2C+and+External+Value+Creation&rft.inst=Griffith+College&rft.date=28+August+2020