@mastersthesis{go395,
            year = {2020},
          school = {Griffith College},
          author = {Isaac Gordon},
           month = {August},
           title = {Entertainment Business Managers, Technology Adoption, and External Value Creation},
        abstract = {This study highlighted the ability of entertainment business managers to create or enhance competitive advantages through relationship development with an 
infusion of technology, intentionality towards technology adoption with a focus on external value creation, the use of technology to create a digital software suite, and implementation of a digital engagement strategy. The research explored the client relationship as a potential firm resource, uncovered relevant emerging technologies, discovered how technology was adopted or built to 
replicate the traditional system in a digital format, and discussed the concept of digital engagement. Interviews were used to obtain primary data in the qualitative research project and thematic analysis was used to analyze the data.},
             url = {http://go.griffith.ie/395/},
        keywords = {Business Managers, Technology Adoption, External Value.}
}