?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=Misser&rft.aufirst=Dorian&rft.au=Misser%2C+Dorian&rft.degree=Masters&rft.date=2016&rft.inst=Griffith+College&rft.title=The+Naming+Right+Deal+%E2%80%93+Assessment+of+the+European+Market+and+the+Fans%E2%80%99+Attitudes