?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=Shenaike&rft.au=Shenaike%2C+Derinsola+Temitope&rft.aufirst=Derinsola+Temitope&rft.degree=Masters&rft.inst=Griffith+College&rft.date=22+May+2020&rft.title=The+Impact+of+a+Change+in+Brand+Identity+on+Consumer+Purchase+Behavior+and+Loyalty.