?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Praveen&rft.au=Rajendran%2C+Praveen&rft.aulast=Rajendran&rft.date=22+May+2020&rft.title=Examining+the+Role+of+Customer+Experience+in+a+Multichannel+Purchase+Journey%3A+Irish+Students%E2%80%99+Perspective+of+Smartphone+Purchase.&rft.inst=Griffith+College&rft.degree=Masters