?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=Plonz&rft.au=Plonz%2C+Anne+Sophia&rft.aufirst=Anne+Sophia&rft.degree=Masters&rft.date=22+May+2020&rft.inst=Griffith+College&rft.title=Baby+Boomer+Women+%E2%80%93+A+critical+assessment+of+the+impact+of+their+consumer+behaviour+and+lifestyle+on+strategic+fashion+marketing+(in+Germany).