?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=Orenuga&rft.aufirst=Ayomipojojo+Tosin&rft.au=Orenuga%2C+Ayomipojojo+Tosin&rft.title=The+Effects+of+Brand+Perception+on+Consumer+Purchasing+Behaviour%3A+A+Study+of+Primark%2C+Ireland.&rft.degree=Masters&rft.date=22+May+2020&rft.inst=Griffith+College