?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=Gidisu&rft.au=Gidisu%2C+Collins&rft.aufirst=Collins&rft.degree=Masters&rft.title=A+Semiotic+Content+Analysis+of+Advertisement%3A+Contribution+Towards+a+Holistic+Communication+Approach+to+Global+Consumers.&rft.inst=Griffith+College&rft.date=22+May+2020