?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=Ward&rft.au=Ward%2C+John&rft.aufirst=John&rft.degree=Masters&rft.inst=Griffith+College&rft.date=2015&rft.title=Cultural+Branding+and+Storytelling+%3A+In+the+context+of+the+skiing+industry