<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "Exploring the Impact of Commercial Sponsors on Spectator’s\r\nSatisfaction of the Euroleague Basketball."^^ . "The main purpose of this dissertation is to explore the link between spectator’s satisfaction and sponsors of the Euroleague Basketball (EB) with special focus on social identity theory. The problem statement relies on understanding how the Henri Tajfel and John C. Turner's, (1979) social identity theory shapes sponsorship effectiveness of the EB in light of the satisfaction levels of spectators when attending live games.\r\nThe approach of this exploration research was taken from a deductive point of view and it is interpretivist in nature. The research design is conducted using the\r\ntriangulation method which combines both qualitative and quantitative data.\r\nQualitative data was gathered conducting a Content Analysis of social media platforms using NVivo and an in-depth individual (IDI) interview. Quantitative data was gathered conducting a survey using a non-probability sampling based on the purpose of the research and the conceptual framework. The survey was distributed via Facebook in three major EB groups and resulted in 66 participants.\r\nFindings showed that positive spectator’s satisfaction involving positive game satisfaction and service quality influence brand recognition and awareness, revisit intentions and purchasing intentions. High team identification levels influenced brand recognition and awareness, revisit intentions and it significantly\r\ninfluenced purchasing intentions regardless of game satisfaction and service quality.\r\nWhile this analysis lacks strong conclusions, since the work is exploratory and interpretative, the data focused on presenting every element of the conceptual framework developed with respect to the research objective and can be used for future studies to further extend the research in this context."^^ . "2020-05-22" . . . . "Griffith College."^^ . . . "Graduate Business School: MSc in International Business Management, Griffith College."^^ . . . . . . . . "Elisabet"^^ . "Lopez"^^ . "Elisabet Lopez"^^ . . "Alessandra Vecchi"^^ . . . . . . . "Exploring the Impact of Commercial Sponsors on Spectator’s\r\nSatisfaction of the Euroleague Basketball. (Text)"^^ . . . "Elisabet Lopez.pdf"^^ . . . "Exploring the Impact of Commercial Sponsors on Spectator’s\r\nSatisfaction of the Euroleague Basketball. (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "Exploring the Impact of Commercial Sponsors on Spectator’s\r\nSatisfaction of the Euroleague Basketball. (Other)"^^ . . . "Elisabet Lopez.txt"^^ . . . "Exploring the Impact of Commercial Sponsors on Spectator’s\r\nSatisfaction of the Euroleague Basketball. (Other)"^^ . . . . . . "indexcodes.txt"^^ . . "HTML Summary of #329 \n\nExploring the Impact of Commercial Sponsors on Spectator’s \nSatisfaction of the Euroleague Basketball.\n\n" . "text/html" . . . "H Social Sciences (General)"@en . . . "HM Sociology"@en . .