?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=Gulver&rft.aufirst=Can&rft.au=Gulver%2C+Can&rft.inst=Griffith+College.&rft.date=22+May+2020&rft.degree=Masters&rft.title=Global+Alcohol+Marketing+and+Corporate+Social+Responsibility%3A+Creating+an+Impactful+Brand+Image+for+Public+Health+in+Ireland.