?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=Kucur&rft.au=Kucur%2C+Irmak&rft.aufirst=Irmak&rft.inst=Griffith+College.&rft.title=Effects+of+Influencers+on+Consumer+Behaviours+on+Social+Media%3A+Do+Audiences+know+their+needs%2C+or+they+only+follow+their+opinion+leaders%3F&rft.degree=Masters&rft.date=22+May+2020