?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=G%C3%B3mez+G.&rft.aufirst=Geraldin+G.&rft.au=G%C3%B3mez+G.%2C+Geraldin+G.&rft.degree=Masters&rft.date=2020&rft.title=The+Political+Branding+of+an+Independent+Politician+in+the+Digital+Era&rft.inst=Griffith+College