eprintid: 314
rev_number: 18
eprint_status: archive
userid: 30
dir: disk0/00/00/03/14
datestamp: 2021-01-12 11:06:25
lastmod: 2021-01-12 11:54:13
status_changed: 2021-01-12 11:37:26
type: thesis
metadata_visibility: show
creators_name: Kudav, Siddhesh
corp_creators: Supervisor: Josh Moran
title: Consumers Perception about sharing economy based services in Ireland
ispublished: submitted
subjects: HB
divisions: MscIBM
full_text_status: public
keywords: Sharing economy, consumer purchase intention, Uber, Airbnb
abstract: The aim of the research study was to understand the impact of sharing economy based services on consumers’ purchase intention in Ireland. The sharing economy in Ireland focuses on utilising the monetisation and unused assets in such a way that economic efficiency is improved. Behind this, the fundamental aspect in achieving business is sustainability. In order to understand the impact of sharing economy based on consumer purchase intention, quantitative research has been carried out. 150 respondents were identified by non-probability based convenience sampling. The data analysis and findings of the research study contributes to first-hand information about consumers’ perception and the drivers of their perception and use of sharing economy based businesses. Comprehensively, different factors that influence consumer perception about sharing economy based businesses have been presented critically and discussed in literature review. In addition, primary data analysis based on questionnaire survey from consumers highlighted price, convenience, customer service, trustworthiness, and service quality.
date: 2020
date_type: completed
institution: Griffith College
department: Graduate Business School
thesis_type: masters
refereed: FALSE
citation:   Kudav, Siddhesh  (2020) Consumers Perception about sharing economy based services in Ireland.  Masters thesis, Griffith College.   
document_url: http://go.griffith.ie/314/1/74702_Siddhesh_Nandkishor_Kudav_Siddhesh_Kudav_2952512_166051_1518197987_2021-01-12_11-52.pdf