?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=Bui+The%2C+Cuong&rft.aulast=Bui+The&rft.aufirst=Cuong&rft.inst=Griffith+College&rft.title=The+changes+of+consumer+behaviour+toward+the+well-known+global+brands+under+the+rapid+growth+of+E-commerce+in+Southeast+Asia+(SEA)&rft.degree=Masters&rft.tpages=79&rft.date=2019